{"title":"Ashita Supreme","description":"\u003ch2\u003eAshita Supreme Shu Uemura: Professional Anti-Age Treatment for Devitalized Hair\u003c\/h2\u003e\n\u003cp\u003eThe Ashita Supreme collection by Shu Uemura Art of Hair is the professional anti-age line designed for devitalized, fragile hair showing the first signs of aging. A luxury range formulated to regenerate the hair fiber from scalp to lengths, restoring strength, nourishment, softness and extraordinary shine.\u003c\/p\u003e\n\u003cp\u003eThe name Ashita means “tomorrow” in Japanese and is inspired by Ashitaba, a precious Japanese plant known as the “tomorrow leaf”, famed for its remarkable natural regenerative properties. In combination with ferulic acid and advanced professional actives, this line helps counter visible signs of hair aging and improves hair quality day after day.\u003c\/p\u003e\n\u003cp\u003eFrom the revitalizing shampoo to anti-hair loss and anti-breakage serums, through masks and nourishing conditioners, Ashita Supreme offers a complete routine for stronger, younger-looking and luminous hair.\u003c\/p\u003e\n\u003cp\u003eAt Celebre Store you will find only original Shu Uemura products: we are an authorized retailer and professional hairdressers since 1914. We select exclusively authentic professional haircare with expert advice and guaranteed quality.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eWho is the Ashita Supreme line suitable for\u003c\/h2\u003e\n\u003cp\u003eAshita Supreme is ideal for:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003edevitalized hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003ehair with early signs of aging\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003efragile, breakage-prone hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003edull hair lacking shine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003efrizz-prone hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003ehair needing deep nourishment\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003esensitive scalp prone to temporary hair loss\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003ethose seeking a professional anti-age routine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eIt’s perfect for anyone looking for deep regeneration and younger, more vital-looking hair.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eBenefits of the Ashita Supreme line\u003c\/h2\u003e\n\u003ch2\u003eComprehensive anti-age action\u003c\/h2\u003e\n\u003cp\u003eHelps counter visible signs of hair aging, improving strength, elasticity and softness.\u003c\/p\u003e\n\u003ch2\u003eHair up to 20 times more nourished\u003c\/h2\u003e\n\u003cp\u003eProfessional formulas intensely nourish the fiber, making hair visibly healthier.\u003c\/p\u003e\n\u003ch2\u003eReduction in breakage up to 99%\u003c\/h2\u003e\n\u003cp\u003eHair becomes stronger, more resilient and better protected against everyday damage.\u003c\/p\u003e\n\u003ch2\u003eEnhanced shine\u003c\/h2\u003e\n\u003cp\u003eThe hair appears more luminous, silky and visibly revitalized from the first applications.\u003c\/p\u003e\n\u003ch2\u003eScalp support and temporary anti-hair loss\u003c\/h2\u003e\n\u003cp\u003eThe scalp serum helps counter temporary hair loss and improves comfort for a sensitive scalp.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eProducts in the Ashita Supreme collection\u003c\/h2\u003e\n\u003ch2\u003eAshita Supreme Shampoo\u003c\/h2\u003e\n\u003cp\u003eRevitalizing shampoo that cleanses and deeply nourishes devitalized and fragile hair.\u003c\/p\u003e\n\u003ch2\u003eAshita Supreme Conditioner\u003c\/h2\u003e\n\u003cp\u003eAnti-age conditioner that hydrates, smooths and improves softness and strength.\u003c\/p\u003e\n\u003ch2\u003eAshita Supreme Mask\u003c\/h2\u003e\n\u003cp\u003eIntensive revitalizing mask that delivers deep nourishment, strength and extreme shine.\u003c\/p\u003e\n\u003ch2\u003eAshita Supreme Revitalizing Serum\u003c\/h2\u003e\n\u003cp\u003eLeave-in serum for lengths that protects, adds shine, reduces split ends and offers heat protection up to 230°C.\u003c\/p\u003e\n\u003ch2\u003eAshita Supreme Anti Hair Loss Serum\u003c\/h2\u003e\n\u003cp\u003eScalp serum for temporary hair loss that improves hair anchoring and soothes the scalp.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eRecommended professional routine\u003c\/h2\u003e\n\u003cp\u003eTo achieve the best results:\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cp\u003ecleanse with Ashita Supreme Shampoo\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eapply Conditioner or Mask depending on the required level of nourishment\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003euse the Revitalizing Serum on lengths for protection and shine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eapply the scalp anti-hair loss serum daily for scalp wellbeing\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003eThe complete routine enables progressive regeneration from root to tip.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eWhy buy Ashita Supreme on Celebre Store\u003c\/h2\u003e\n\u003cp\u003eCelebre Store is rooted in a tradition of professional hairdressers since 1914.\u003c\/p\u003e\n\u003cp\u003eBy choosing us you get:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eoriginal Shu Uemura products\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eofficial authorized retailer\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003egenuine professional experience\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003epersonalized haircare consultation\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003especialized support\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003ecertified luxury haircare selection\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eEach product is selected with the same care we apply every day in our salon.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eFAQ – Frequently Asked Questions\u003c\/h2\u003e\n\u003ch3\u003eIs Ashita Supreme an anti-age line?\u003c\/h3\u003e\n\u003cp\u003eYes, it’s Shu Uemura’s line specifically developed for hair with early signs of aging and loss of vitality.\u003c\/p\u003e\n\u003ch3\u003eDoes it help against breakage?\u003c\/h3\u003e\n\u003cp\u003eYes, the complete routine helps reduce breakage by up to 99% and deeply strengthens the fiber.\u003c\/p\u003e\n\u003ch3\u003eDoes the leave-in serum protect from heat?\u003c\/h3\u003e\n\u003cp\u003eYes, the Revitalizing Serum offers heat protection up to 230°C and helps control frizz.\u003c\/p\u003e\n\u003ch3\u003eDoes the scalp serum help against hair loss?\u003c\/h3\u003e\n\u003cp\u003eYes, the anti-hair loss serum is designed to counter temporary hair loss and improve hair anchoring.\u003c\/p\u003e\n\u003ch3\u003eConditioner or mask — which is better?\u003c\/h3\u003e\n\u003cp\u003eThe conditioner is ideal for frequent use, while the mask provides a more intense and deep treatment.\u003c\/p\u003e\n\u003ch3\u003eWhere to buy original Ashita Supreme?\u003c\/h3\u003e\n\u003cp\u003eAt Celebre Store you will find only original Shu Uemura products with authorized retailer warranty and professional consultation.\u003c\/p\u003e","products":[{"product_id":"shu-uemura-balsamo-capelli-fragili-v3","title":"Shu Uemura Ashita Supreme Conditioner 250ML – Conditioner for Fragile Hair","description":"\u003ch2\u003eDevitalized and Fragile Hair\u003c\/h2\u003e\n\u003cp\u003eShu Uemura Ashita Supreme Conditioner 250ml is a luxurious professional revitalizing conditioner designed for devitalized, fragile hair showing the first signs of aging. Its intensely nourishing formula helps hydrate the hair fiber, improving softness and strength, leaving hair visibly healthier, more disciplined and radiant.\u003c\/p\u003e\n\u003cp\u003eIdeal for dull, dry and frizz-prone hair, this luxury conditioner works daily to restore elasticity and comfort to the hair without weighing it down, delivering an immediate sensation of silkiness and lightness.\u003c\/p\u003e\n\u003cp\u003eEnriched with Ashitaba extract and ferulic acid, a powerful anti-aging active, Ashita Supreme Conditioner helps strengthen hair structure and provides up to 20x more nourishment*, for stronger, softer and protected hair.\u003c\/p\u003e\n\u003cp\u003eCelebre Store is an authorized Shu Uemura retailer: we select only original, professional products. Since 1914, our hairdressing experience has allowed us to offer the best in luxury haircare with professional guidance and guaranteed quality.\u003c\/p\u003e\n\u003cp\u003e*Instrumental test: shampoo + treatment + serum\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eMain Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eIdeal for devitalized and fragile hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eHelps counter early signs of hair aging\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eHydrates and improves fiber softness\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eProvides up to 20x more nourishment*\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eReduces frizz and improves manageability\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eFormula with Ashitaba and ferulic acid\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eHair appears stronger, silky and luminous\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003ePerfect for daily use and anti-aging routines\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e*Instrumental test: shampoo + treatment + serum\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eLuxury Anti-Aging Conditioner for Dry, Dull Hair\u003c\/h2\u003e\n\u003cp\u003eAshita Supreme Conditioner is the ideal treatment for those who want to nourish and protect hair every day, visibly improving the quality of the hair fiber. Its elegant texture helps detangle, smooth and restore shine to weakened hair.\u003c\/p\u003e\n\u003cp\u003ePerfect after shampoo and technical treatments, it complements the haircare routine with premium performance and the signature sensoriality of Shu Uemura Art of Hair.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eFormula with Ashitaba and Ferulic Acid\u003c\/h2\u003e\n\u003cp\u003eThe exclusive formula combines Ashitaba extract, a Japanese plant symbolizing regeneration and vitality, with ferulic acid, known for its antioxidant and anti-aging properties.\u003c\/p\u003e\n\u003cp\u003eThis synergy helps protect the hair fiber from daily stress and improves hair strength, softness and shine.\u003c\/p\u003e\n\u003cp\u003eThe result is healthier, nourished and visibly revitalized hair.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003cp\u003eAfter Ashita Supreme shampoo, apply the conditioner to towel-dried lengths and ends.\u003c\/p\u003e\n\u003cp\u003eMassage gently and leave on for a few minutes.\u003c\/p\u003e\n\u003cp\u003eRinse thoroughly.\u003c\/p\u003e\n\u003cp\u003eFor optimal results, complete the routine with the Ashita Supreme mask and serum.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eFAQ – Frequently Asked Questions\u003c\/h2\u003e\n\u003ch3\u003eIs this conditioner suitable for very damaged hair?\u003c\/h3\u003e\n\u003cp\u003eYes, it is formulated for devitalized, fragile hair with early signs of aging that need nourishment and protection.\u003c\/p\u003e\n\u003ch3\u003eDoes it help with frizz?\u003c\/h3\u003e\n\u003cp\u003eYes, it helps soften the fiber and improve the manageability of frizz-prone hair.\u003c\/p\u003e\n\u003ch3\u003eWill it weigh down fine hair?\u003c\/h3\u003e\n\u003cp\u003eNo, despite being nourishing, the formula is designed to hydrate without weighing hair down.\u003c\/p\u003e\n\u003ch3\u003eIs it suitable for daily use?\u003c\/h3\u003e\n\u003cp\u003eAbsolutely — it is perfect for a daily anti-aging and revitalizing routine.\u003c\/p\u003e\n\u003ch3\u003eDoes it really provide more nourishment to the hair?\u003c\/h3\u003e\n\u003cp\u003eYes, when included in the complete Ashita Supreme routine it helps deliver up to 20x more nourishment.\u003c\/p\u003e\n\u003ch3\u003eWhere can I buy the original Shu Uemura Ashita Supreme Conditioner?\u003c\/h3\u003e\n\u003cp\u003eAt Celebre Store you will find only original Shu Uemura products, with the guarantee of an authorized retailer and professional advice since 1914.\u003c\/p\u003e","brand":"Shu Uemura","offers":[{"title":"Default Title","offer_id":52838352650587,"sku":"SHU-AS-Balsamo-250ml","price":73.8,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0790\/1003\/8107\/files\/shu-uemura-balsamo-capelli-fragili.jpg?v=1777135598"},{"product_id":"shu-uemura-maschera-capelli-fragili-v3","title":"Shu Uemura Ashita Supreme Revitalizing Mask for Fragile Hair 200ML","description":"\u003ch2\u003eDevitalized and Frizzy Hair\u003c\/h2\u003e\n\u003cp\u003eShu Uemura Ashita Supreme Revitalizing Mask 200ml is an ultra-nourishing professional mask designed for devitalized, fragile hair showing early signs of aging. This luxury treatment helps regenerate the hair fiber, improving softness, elasticity and shine, for visibly stronger, healthier hair.\u003c\/p\u003e\n\u003cp\u003ePerfect for dull, lackluster and frizz-prone hair, its rich formula works deeply to restore intense nourishment and advanced protection, leaving hair more disciplined and silky from the first uses.\u003c\/p\u003e\n\u003cp\u003eEnriched with Ashitaba extract and ferulic acid, powerful anti-age actives inspired by Japanese tradition, this professional mask delivers up to almost 3x enhanced shine*, reduces fiber fragility and improves hair resistance.\u003c\/p\u003e\n\u003cp\u003eCelebre Store is an authorized Shu Uemura retailer: we offer exclusively original professional products. Since 1914, our hairdressing expertise allows us to provide the best in luxury haircare with professional advice and guaranteed quality.\u003c\/p\u003e\n\u003cp\u003e*Instrumental test after use of the mask\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eMain Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eIdeal for devitalized, dry and fragile hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eHelps counteract early signs of hair aging\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eProvides intensive nourishment and improves softness\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eDelivers up to almost 3x enhanced shine*\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eReduces frizz and improves manageability\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eProfessional formula with Ashitaba and ferulic acid\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eStrengthens the hair fiber and improves resistance\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003ePerfect for a luxury anti-age routine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e*Instrumental test after use of the mask\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eLuxury regenerating mask for dull hair\u003c\/h2\u003e\n\u003cp\u003eAshita Supreme Mask 200ml is the ideal treatment for those who want to restore vitality and beauty to stressed, sensitized hair. Its rich, enveloping texture works on lengths and ends, visibly improving fiber quality and providing an immediate sensation of deep nourishment.\u003c\/p\u003e\n\u003cp\u003ePerfect for those seeking a professional anti-age ritual, it helps transform dull, fragile hair into a softer, more luminous and refined-looking mane.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eExclusive formula with Ashitaba and Ferulic Acid\u003c\/h2\u003e\n\u003cp\u003eAt the heart of the formula is Ashitaba extract, a Japanese plant symbolizing regeneration and longevity, combined with ferulic acid, known for its antioxidant and protective properties.\u003c\/p\u003e\n\u003cp\u003eThis synergy helps defend hair from external stressors and improves the strength, elasticity and shine of the hair fiber.\u003c\/p\u003e\n\u003cp\u003eThe result is hair that appears more cohesive, silky and visibly revitalized.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eHow to use\u003c\/h2\u003e\n\u003cp\u003eAfter Ashita Supreme shampoo, apply the treatment to wet lengths and ends.\u003c\/p\u003e\n\u003cp\u003eLeave on for about 5 minutes and rinse thoroughly.\u003c\/p\u003e\n\u003cp\u003eFor a complete routine, pair it with the conditioner and serum from the same line.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eFAQ – Frequently Asked Questions\u003c\/h2\u003e\n\u003ch3\u003eIs this mask suitable for very dry hair?\u003c\/h3\u003e\n\u003cp\u003eYes, it is formulated for devitalized, fragile and dry hair that needs intense nourishment and regeneration.\u003c\/p\u003e\n\u003ch3\u003eDoes it help with frizz?\u003c\/h3\u003e\n\u003cp\u003eYes, it helps soften the fiber and improve hair manageability, reducing frizz.\u003c\/p\u003e\n\u003ch3\u003eDoes it add more shine to hair?\u003c\/h3\u003e\n\u003cp\u003eAbsolutely yes, it helps achieve visibly increased shine and a more luminous hair appearance.\u003c\/p\u003e\n\u003ch3\u003eIs it also suitable for treated hair?\u003c\/h3\u003e\n\u003cp\u003eYes, it is perfect for treated and sensitized hair that require a professional anti-age routine.\u003c\/p\u003e\n\u003ch3\u003eHow long should it be left on?\u003c\/h3\u003e\n\u003cp\u003eIt is recommended to leave it on for about 5 minutes to obtain the maximum cosmetic benefit.\u003c\/p\u003e\n\u003ch3\u003eWhere to buy original Shu Uemura Ashita Supreme Mask 200ml?\u003c\/h3\u003e\n\u003cp\u003eAt Celebre Store you will find only original Shu Uemura products, with authorized retailer guarantee and professional advice since 1914.\u003c\/p\u003e","brand":"Shu Uemura","offers":[{"title":"Default Title","offer_id":52838352683355,"sku":"SHU-AS-Mask-200ml","price":91.8,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0790\/1003\/8107\/files\/shu-uemura-maschera-capelli-crespi_3.jpg?v=1777135322"},{"product_id":"shu-uemura-maschera-capelli-fragili-v4","title":"Shu Uemura Ashita Supreme Revitalizing Mask for Fragile Hair 500ML","description":"\u003ch2\u003eDevitalized and Fragile Hair\u003c\/h2\u003e\n\u003cp\u003eShu Uemura Ashita Supreme Revitalizing Mask 500ml is a luxurious professional treatment designed for devitalized, fragile hair showing early signs of aging. Its intensely nourishing formula helps deeply hydrate the hair fiber, strengthen hair structure and restore softness, elasticity and visibly enhanced shine.\u003c\/p\u003e\n\u003cp\u003eIdeal for dull, frizzy and sensitized hair affected by daily stress or chemical services, this luxury mask revitalizes the hair and delivers up to almost 3x enhanced shine*, improving overall hair appearance from the first use.\u003c\/p\u003e\n\u003cp\u003eEnriched with Ashitaba extract and ferulic acid, a powerful anti-aging active, Ashita Supreme Mask helps reduce hair breakage by up to 99%** and provides up to 20x more nourishment**, for stronger, healthier, more luminous hair.\u003c\/p\u003e\n\u003cp\u003eCelebre Store is an authorized Shu Uemura retailer: we select only original professional products. Since 1914, our salon experience allows us to offer the best in luxury haircare with professional advice and guaranteed quality.\u003c\/p\u003e\n\u003cp\u003e*Instrumental test after use of the mask\u003cbr\u003e**Instrumental test shampoo + treatment + serum\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eMain Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eIdeal for devitalized and fragile hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eIntensive anti-aging treatment for the hair fiber\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eDeeply hydrates and improves softness\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eUp to almost 3x enhanced shine*\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eUp to 99% less likelihood of breakage**\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eUp to 20x more nourishment**\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eFormula with Ashitaba extract and ferulic acid\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eProfessional 500ml size ideal for frequent use\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e*Instrumental test after use of the mask\u003cbr\u003e**Instrumental test shampoo + treatment + serum\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eLuxury Anti-Age Mask for Dull, Damaged Hair\u003c\/h2\u003e\n\u003cp\u003eAshita Supreme Mask is the ideal treatment for those seeking to regenerate the hair and counteract signs of aging. Its rich, sensorial texture envelops the hair fiber in a professional treatment that improves elasticity, shine and strength.\u003c\/p\u003e\n\u003cp\u003ePerfect for dry, frizzy and sensitized hair, it delivers an immediate sensation of deep nourishment and a visibly more refined beauty.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eFormula with Ashitaba and Ferulic Acid\u003c\/h2\u003e\n\u003cp\u003eThe exclusive formula combines Ashitaba extract, a Japanese plant symbolizing regeneration and vitality, with ferulic acid, a powerful antioxidant and anti-aging active ingredient.\u003c\/p\u003e\n\u003cp\u003eThis synergy helps strengthen the hair fiber, improve hair resilience and protect it from external stresses and signs of aging.\u003c\/p\u003e\n\u003cp\u003eThe result is stronger, shinier and intensely nourished hair.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003cp\u003eAfter cleansing with Ashita Supreme shampoo, apply the treatment to wet lengths and ends.\u003c\/p\u003e\n\u003cp\u003eLeave on for about 5 minutes before rinsing thoroughly.\u003c\/p\u003e\n\u003cp\u003eFor immediately revitalized hair, complete the routine with other products from the Ashita Supreme line.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eFAQ – Frequently Asked Questions\u003c\/h2\u003e\n\u003ch3\u003eIs this mask suitable for very damaged hair?\u003c\/h3\u003e\n\u003cp\u003eYes, it is formulated for devitalized, fragile hair with early signs of aging that require intense nourishment.\u003c\/p\u003e\n\u003ch3\u003eDoes it really help reduce breakage?\u003c\/h3\u003e\n\u003cp\u003eYes, it contributes to up to 99% less likelihood of breakage when included in the complete Ashita Supreme routine.\u003c\/p\u003e\n\u003ch3\u003eDoes it add more shine to the hair?\u003c\/h3\u003e\n\u003cp\u003eAbsolutely yes, the formula helps achieve up to almost 3x enhanced shine compared to normal.\u003c\/p\u003e\n\u003ch3\u003eIs it also suitable for frizzy hair?\u003c\/h3\u003e\n\u003cp\u003eYes, it helps soften hair and improve manageability by reducing frizz.\u003c\/p\u003e\n\u003ch3\u003eHow long should it be left on?\u003c\/h3\u003e\n\u003cp\u003eIt is recommended to leave it on for about 5 minutes to obtain the maximum cosmetic benefit.\u003c\/p\u003e\n\u003ch3\u003eWhere can I buy original Shu Uemura Ashita Supreme Mask?\u003c\/h3\u003e\n\u003cp\u003eAt Celebre Store you will find only original Shu Uemura products, with authorized retailer warranty and professional advice since 1914.\u003c\/p\u003e","brand":"Shu Uemura","offers":[{"title":"Default Title","offer_id":52838352716123,"sku":"SHU-AS-Mask-500ml","price":180.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0790\/1003\/8107\/files\/shu-uemura-maschera-grande-capelli-crespi.jpg?v=1777135130"},{"product_id":"shu-uemura-shampoo-capelli-fragili-v3","title":"Shu Uemura Ashita Supreme Shampoo 1000ml for Devitalized and Fragile Hair","description":"\u003ch2\u003eShu Uemura Ashita Supreme Shampoo 1000ml — Devitalized and Fragile Hair\u003c\/h2\u003e\n\u003cp\u003eShu Uemura Ashita Supreme Shampoo 1000ml is the professional salon-size shampoo ideal for devitalized, fragile hair and hair showing early signs of aging. Designed for a continuous, high-performance haircare routine, this luxury treatment gently cleanses the hair fiber, helps deeply nourish and visibly improves softness, strength and radiance.\u003c\/p\u003e\n\u003cp\u003ePerfect for dull, frizzy hair sensitized by daily stress, heat and technical treatments, its lightweight formula removes impurities and buildup without weighing the hair down, leaving the mane more manageable and visibly healthier.\u003c\/p\u003e\n\u003cp\u003eEnriched with Ashitaba extract, a Japanese plant symbolizing regeneration, and with ferulic acid for anti-age and antioxidant benefits, this professional shampoo helps counter hair fragility, offering up to 99% less likelihood of breakage and up to 20 times more nourishment*.\u003c\/p\u003e\n\u003cp\u003eCelebre Store is an authorized Shu Uemura retailer: we offer exclusively original, professional products. Since 1914, our hairdressing expertise allows us to provide the best in luxury haircare with professional advice and guaranteed quality.\u003c\/p\u003e\n\u003cp\u003e*Instrumental test shampoo + treatment + serum\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eKey benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eProfessional 1000ml salon size, ideal for frequent use\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003ePerfect for devitalized, fragile hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eHelps counter the first signs of hair aging\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eReduces frizz and improves manageability\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eUp to 99% less likelihood of breakage*\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eUp to 20 times more nourishment*\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eFormula with Ashitaba and ferulic acid\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eDelivers lasting strength, softness and shine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e*Instrumental test shampoo + treatment + serum\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eLuxury anti-age shampoo in salon size\u003c\/h2\u003e\n\u003cp\u003eAshita Supreme Shampoo 1000ml is the ideal choice for those who want a consistent professional routine and visible results over time. The large format offers a more practical and cost-effective solution, perfect for both intensive home use and professional salon use.\u003c\/p\u003e\n\u003cp\u003eThe elegant texture and premium sensoriality transform every wash into an advanced beauty ritual signed Shu Uemura Art of Hair.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eRevitalizing formula with Ashitaba and ferulic acid\u003c\/h2\u003e\n\u003cp\u003eThe heart of the formula is Ashitaba extract, a Japanese botanical ingredient known for its regenerative and energizing properties.\u003c\/p\u003e\n\u003cp\u003eFerulic acid completes the treatment with an antioxidant action that helps protect the hair fiber from external stress and the signs of time, improving hair strength and quality.\u003c\/p\u003e\n\u003cp\u003eThe result is hair that looks stronger, softer and visibly healthier.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eHow to use\u003c\/h2\u003e\n\u003cp\u003eApply Ashita Supreme shampoo to wet hair.\u003c\/p\u003e\n\u003cp\u003eGently massage the scalp and lengths until a soft, even lather forms, then rinse thoroughly.\u003c\/p\u003e\n\u003cp\u003eFor optimal results, complete the routine with the Ashita Supreme conditioner, mask and serum from the same line.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eFAQ – Frequently Asked Questions\u003c\/h2\u003e\n\u003ch3\u003eWhat is the advantage of the 1000ml size?\u003c\/h3\u003e\n\u003cp\u003eThe professional size is ideal for regular users who want a longer-lasting and more economical solution.\u003c\/p\u003e\n\u003ch3\u003eIs this shampoo suitable for fragile hair?\u003c\/h3\u003e\n\u003cp\u003eYes, it is formulated for devitalized and fragile hair that needs intense nourishment and anti-breakage protection.\u003c\/p\u003e\n\u003ch3\u003eDoes it help with frizz?\u003c\/h3\u003e\n\u003cp\u003eYes, it helps make hair softer and more manageable, reducing frizz.\u003c\/p\u003e\n\u003ch3\u003eIs it suitable for treated hair?\u003c\/h3\u003e\n\u003cp\u003eAbsolutely — it is also perfect for treated and sensitized hair that require a professional anti-age routine.\u003c\/p\u003e\n\u003ch3\u003eCan I use it daily?\u003c\/h3\u003e\n\u003cp\u003eYes, it can be included in a frequent routine to keep hair nourished and more resilient over time.\u003c\/p\u003e\n\u003ch3\u003eWhere can I buy the original Shu Uemura Ashita Supreme Shampoo 1000ml?\u003c\/h3\u003e\n\u003cp\u003eAt Celebre Store you will find only original Shu Uemura products, with authorized retailer guarantee and professional advice since 1914.\u003c\/p\u003e","brand":"Shu Uemura","offers":[{"title":"Default Title","offer_id":52838352748891,"sku":"SHU-AS-Shampoo-1L","price":160.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0790\/1003\/8107\/files\/shu-uemura-shampoo-grande-capelli-crespi.jpg?v=1777134912"},{"product_id":"shu-uemura-shampoo-capelli-crespi","title":"Shu Uemura Ashita Supreme Shampoo 300ml for Devitalized and Frizzy Hair","description":"\u003ch2\u003eDevitalized and Frizzy Hair\u003c\/h2\u003e\n\u003cp\u003eShu Uemura Ashita Supreme Shampoo 300ml is a professional luxury shampoo designed for devitalized, fragile hair with early signs of aging. Its advanced formula gently cleanses and deeply nourishes the hair fiber, helping to make hair stronger, softer and visibly healthier.\u003c\/p\u003e\n\u003cp\u003eIdeal for hair prone to frizz, dullness or sensitized by daily stress and technical treatments, this luxury shampoo removes impurities and buildup without stripping the hair, improving manageability and natural shine.\u003c\/p\u003e\n\u003cp\u003eEnriched with Ashitaba extract and ferulic acid, a powerful anti-age active, Ashita Supreme Shampoo helps counter breakage, offering up to 99% less likelihood of breakage and up to 20x more nourishment* for a stronger, more vibrant mane.\u003c\/p\u003e\n\u003cp\u003eCelebre Store is an authorized Shu Uemura retailer: we select only original, professional products. Since 1914, our hairdressing expertise allows us to offer the best in luxury haircare with professional advice and guaranteed quality.\u003c\/p\u003e\n\u003cp\u003e*Instrumental test shampoo + treatment + serum\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eKey benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eIdeal for devitalized hair with early signs of aging\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eHelps reduce frizz and improve manageability\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eGently cleanses without stripping the fiber\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eUp to 99% less likelihood of breakage*\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eUp to 20x more nourishment*\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eFormula with Ashitaba extract and ferulic acid\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eDelivers softness, strength and shine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003ePerfect for a professional anti-age hair routine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e*Instrumental test shampoo + treatment + serum\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eLuxury anti-age shampoo for fragile, dull hair\u003c\/h2\u003e\n\u003cp\u003eAshita Supreme Shampoo is the ideal treatment for those who want to regenerate the hair and combat visible signs of aging. Its refined texture cleanses and deeply nourishes, helping to improve the appearance of dry, frizzy and weakened hair.\u003c\/p\u003e\n\u003cp\u003ePerfect for those seeking a premium anti-age routine, it delivers immediate softness and a more luminous, sophisticated look.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eFormula with Ashitaba and ferulic acid\u003c\/h2\u003e\n\u003cp\u003eThe exclusive formula combines Ashitaba extract, a Japanese plant symbolizing regeneration and vitality, with ferulic acid, a powerful antioxidant and anti-age active.\u003c\/p\u003e\n\u003cp\u003eThis synergy helps strengthen the hair fiber, improve hair resilience and protect the hair from daily stress and signs of aging.\u003c\/p\u003e\n\u003cp\u003eThe result is stronger, nourished and visibly healthier hair.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eHow to use\u003c\/h2\u003e\n\u003cp\u003eApply Ashita Supreme Shampoo to wet hair.\u003c\/p\u003e\n\u003cp\u003eGently massage the scalp and lengths until a soft lather forms, then rinse thoroughly.\u003c\/p\u003e\n\u003cp\u003eFor optimal results, follow with the Ashita Supreme conditioner or treatment and complete the routine with the leave-in serum from the same line.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eFAQ – Frequently Asked Questions\u003c\/h2\u003e\n\u003ch3\u003eIs this shampoo suitable for very damaged hair?\u003c\/h3\u003e\n\u003cp\u003eYes, it is formulated for devitalized, fragile hair with early signs of aging that need nourishment and protection.\u003c\/p\u003e\n\u003ch3\u003eDoes it really help with frizz?\u003c\/h3\u003e\n\u003cp\u003eYes, the formula helps soften hair prone to frizz, improving manageability and softness.\u003c\/p\u003e\n\u003ch3\u003eDoes it reduce hair breakage?\u003c\/h3\u003e\n\u003cp\u003eYes, it contributes to up to 99% less likelihood of breakage when included in the complete Ashita Supreme routine.\u003c\/p\u003e\n\u003ch3\u003eIs it suitable for treated hair?\u003c\/h3\u003e\n\u003cp\u003eAbsolutely, it is also ideal for treated and sensitized hair that require a professional anti-age routine.\u003c\/p\u003e\n\u003ch3\u003eCan I use it every day?\u003c\/h3\u003e\n\u003cp\u003eYes, it can be used regularly to keep hair nourished, strong and more luminous.\u003c\/p\u003e\n\u003ch3\u003eWhere can I buy original Shu Uemura Ashita Supreme Shampoo?\u003c\/h3\u003e\n\u003cp\u003eAt Celebre Store you will find only original Shu Uemura products, with authorized retailer guarantee and professional advice since 1914.\u003c\/p\u003e","brand":"Shu Uemura","offers":[{"title":"Default Title","offer_id":52838352781659,"sku":"SHU-AS-Shampoo-300ml","price":60.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0790\/1003\/8107\/files\/shu-uemura-shampoo-capelli-crespi_1.jpg?v=1777134697"},{"product_id":"shu-uemura-siero-anticaduta-capelli","title":"Shu Uemura Ashita Supreme Anti-Hair Loss Serum 90ml for Devitalized Hair and Sensitive Scalp","description":"\u003ch2\u003eAnti-Hair Loss for Devitalized Hair and Sensitive Scalp\u003c\/h2\u003e\n\u003cp\u003eShu Uemura Ashita Supreme Anti-Hair Loss Serum 90ml is a luxury professional treatment designed for devitalized, fragile hair showing the first signs of weakening, ideal to counter temporary hair loss and improve scalp well‑being. Its advanced formula works directly on the scalp, helping to fortify the hair from the root and improve anchoring in just 6 weeks*.\u003c\/p\u003e\n\u003cp\u003eThis luxury scalp serum is perfect for those seeking a complete anti-aging hair routine, from the scalp to the lengths. Thanks to its soothing action, it also helps reduce itching, discomfort and scalp irritation after just 3 weeks*.\u003c\/p\u003e\n\u003cp\u003eEnriched with Aminexil, Ashitaba extract and ferulic acid, Ashita Supreme Anti-Hair Loss Serum combines professional cosmetic efficacy with a premium sensorial experience, offering an advanced solution for stronger, more resilient and vital hair.\u003c\/p\u003e\n\u003cp\u003eCelebre Store is an authorized Shu Uemura retailer: we select exclusively original, professional products. Since 1914, our experience as hairdressers allows us to offer the best in luxury haircare with professional advice and guaranteed quality.\u003c\/p\u003e\n\u003cp\u003e*Cosmetoclinical study\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eMain Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eIdeal for devitalized hair and temporary hair loss\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eHelps strengthen hair from the root\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eImproves hair anchoring in 6 weeks*\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eSoothing action on sensitive scalp\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eReduces itching and scalp discomfort\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eFormula with Aminexil, Ashitaba and ferulic acid\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eProfessional anti-aging scalp and hair treatment\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eLightweight texture suitable for daily use\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e*Cosmetoclinical study\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eLuxury Anti-Hair Loss, Rebalancing Scalp Serum\u003c\/h2\u003e\n\u003cp\u003eAshita Supreme Anti-Hair Loss Serum is the ideal treatment for those who want to act directly on scalp health and counter temporary hair loss. Its professional formula helps strengthen the root and create a more favorable environment for hair vitality.\u003c\/p\u003e\n\u003cp\u003ePerfect for weakened, stressed hair showing early signs of aging, it delivers immediate comfort and a visibly more balanced scalp.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eFormula with Aminexil, Ashitaba and Ferulic Acid\u003c\/h2\u003e\n\u003cp\u003eThe exclusive formula combines Aminexil, an active ingredient known for its support against temporary hair loss, with Ashitaba extract, a Japanese plant symbolizing regeneration and vitality.\u003c\/p\u003e\n\u003cp\u003eFerulic acid completes the treatment with its protective and antioxidant action, helping to preserve scalp well‑being and the quality of the hair fiber.\u003c\/p\u003e\n\u003cp\u003eThis synergy makes the treatment highly effective and ideal for a premium scalp care routine.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003cp\u003eApply 4 pipettes to the dry or towel‑dried scalp, section by section.\u003c\/p\u003e\n\u003cp\u003eUse daily for 6 weeks.\u003c\/p\u003e\n\u003cp\u003e1 pipette corresponds to 1 dose: draw the product up to the grey line on the applicator.\u003c\/p\u003e\n\u003cp\u003eDo not rinse.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eFAQ – Frequently Asked Questions\u003c\/h2\u003e\n\u003ch3\u003eDoes this serum really help with hair loss?\u003c\/h3\u003e\n\u003cp\u003eYes, it is formulated to counter temporary hair loss and improve hair anchoring in 6 weeks.\u003c\/p\u003e\n\u003ch3\u003eIs it suitable for sensitive scalp?\u003c\/h3\u003e\n\u003cp\u003eYes, it has a soothing action that helps reduce itching, discomfort and scalp irritation.\u003c\/p\u003e\n\u003ch3\u003eShould it be applied to dry or wet hair?\u003c\/h3\u003e\n\u003cp\u003eIt can be applied to either a dry scalp or a towel‑dried scalp after washing.\u003c\/p\u003e\n\u003ch3\u003eDo you need to rinse it out?\u003c\/h3\u003e\n\u003cp\u003eNo, it is a leave‑in treatment and does not require rinsing.\u003c\/p\u003e\n\u003ch3\u003eHow long should it be used?\u003c\/h3\u003e\n\u003cp\u003eDaily use for at least 6 weeks is recommended to achieve optimal results.\u003c\/p\u003e\n\u003ch3\u003eWhere can I buy the original Shu Uemura Ashita Supreme Anti-Hair Loss Serum?\u003c\/h3\u003e\n\u003cp\u003eAt Celebre Store you will find only original Shu Uemura products, with the guarantee of an authorized retailer and professional advice since 1914.\u003c\/p\u003e","brand":"Shu Uemura","offers":[{"title":"Default Title","offer_id":52838352814427,"sku":"SHU-AS-Siero-90ml","price":132.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0790\/1003\/8107\/files\/shu-uemura-siero-anticaduta-capelli.jpg?v=1777134309"},{"product_id":"shu-uemura-siero-capelli-fragili-v3","title":"Shu Uemura Ashita Supreme Revitalizing Serum 90ml for Devitalized and Brittle Hair","description":"\u003ch2\u003eDevitalized and Fragile Hair\u003c\/h2\u003e\n\u003cp\u003eShu Uemura Ashita Supreme Siero Rivitalizzante 90ml is a luxury professional leave-in treatment designed for devitalized, fragile and sensitized hair that needs immediate nourishment, protection and intense shine. Its advanced formula helps make hair visibly stronger, softer and more manageable, delivering refined gloss without weighing hair down.\u003c\/p\u003e\n\u003cp\u003eApplied to dry or damp hair, this luxury serum provides up to 20 times more nourishment and a 99% lower likelihood of breakage*, helping to counter split ends and frizz from the first application. After a single use, hair shows -64% split ends and -60% anti-frizz effect**.\u003c\/p\u003e\n\u003cp\u003eThe lightweight, fast-absorbing texture also makes it perfect for refreshing hair on days between washes. In addition, it offers heat protection up to 230°C, becoming an essential ally in a premium styling routine.\u003c\/p\u003e\n\u003cp\u003eCelebre Store is an authorized Shu Uemura retailer: we select only original, professional products. Since 1914, our salon experience allows us to offer the best in luxury haircare with professional advice and guaranteed quality.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eMain Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eIdeal for devitalized, fragile and sensitized hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eUp to 20x more nourishment*\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e99% less likelihood of breakage*\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eReduces split ends by up to 64%**\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eUp to 60% anti-frizz effect**\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eHeat protection up to 230°C\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eLightweight, non-greasy leave-in formula\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eDelivers immediate shine, softness and manageability\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e*Instrumental test: shampoo + treatment + serum\u003cbr\u003e**Instrumental test\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eLuxury Revitalizing Serum for Dull and Fragile Hair\u003c\/h2\u003e\n\u003cp\u003eAshita Supreme Siero Rivitalizzante is the ideal treatment for those who want to regenerate devitalized hair and protect it daily from mechanical and thermal stress. Its professional formula helps improve hair fiber quality and leaves hair looking visibly healthier and more luminous.\u003c\/p\u003e\n\u003cp\u003ePerfect as a daily finish or as pre-styling protection, it provides an immediate feeling of lightness and the sophisticated beauty typical of Shu Uemura Art of Hair.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eAdvanced Formula with Revitalizing Actives\u003c\/h2\u003e\n\u003cp\u003eThe exclusive formula combines professional performance and premium sensory experience thanks to a refined texture enriched with revitalizing actives that help strengthen the hair fiber and improve hair resilience.\u003c\/p\u003e\n\u003cp\u003eThe nourishing and protective action makes hair stronger, more manageable and visibly shinier, without any heavy or greasy feel.\u003c\/p\u003e\n\u003cp\u003eThe result is a more compact, elegant and protected mane day after day.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003cp\u003eAfter cleansing with Ashita Supreme shampoo and conditioning with the conditioner or mask from the same line, apply the serum to lengths and ends.\u003c\/p\u003e\n\u003cp\u003eUse on damp or dry hair.\u003c\/p\u003e\n\u003cp\u003eDo not rinse.\u003c\/p\u003e\n\u003cp\u003eProceed with usual styling to enhance protection, nourishment and shine.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eFAQ – Frequently Asked Questions\u003c\/h2\u003e\n\u003ch3\u003eIs this serum suitable for very damaged hair?\u003c\/h3\u003e\n\u003cp\u003eYes, it is formulated for devitalized, fragile and sensitized hair that needs intensive nourishment and daily protection.\u003c\/p\u003e\n\u003ch3\u003eDoes it really help against frizz?\u003c\/h3\u003e\n\u003cp\u003eYes, it provides up to 60% anti-frizz effect and improves hair manageability from the first application.\u003c\/p\u003e\n\u003ch3\u003eDoes it protect from blow-dryer and straightener heat?\u003c\/h3\u003e\n\u003cp\u003eAbsolutely yes, it offers heat protection up to 230°C and is perfect before styling.\u003c\/p\u003e\n\u003ch3\u003eCan it be used on wet or dry hair?\u003c\/h3\u003e\n\u003cp\u003eIt can be applied to both; use on damp or dry hair without rinsing.\u003c\/p\u003e\n\u003ch3\u003eDoes it weigh hair down or make it greasy?\u003c\/h3\u003e\n\u003cp\u003eNo, the formula is very lightweight, absorbs quickly and does not leave a greasy feel.\u003c\/p\u003e\n\u003ch3\u003eWhere can I buy the original Shu Uemura Ashita Supreme Siero Rivitalizzante?\u003c\/h3\u003e\n\u003cp\u003eOn Celebre Store you will find only original Shu Uemura products, with the guarantee of an authorized retailer and professional advice since 1914.\u003c\/p\u003e","brand":"Shu Uemura","offers":[{"title":"Default Title","offer_id":52838352847195,"sku":"SHU-AS-Siero-90ml","price":84.8,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0790\/1003\/8107\/files\/shu-uemura-siero-rivitalizzante_1.jpg?v=1777133967"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0790\/1003\/8107\/collections\/shu-uemura-ashita-supreme-prodotti.jpg?v=1777216887","url":"https:\/\/celebrestore.com\/en\/collections\/ashita-supreme-shu-uemura-products.oembed","provider":"Celebre Store","version":"1.0","type":"link"}