{"title":"Izumi Tonic","description":"\u003ch2\u003eIzumi Tonic from Shu Uemura Art of Hair: Strengthening Line for Fragile, Fine Hair\u003c\/h2\u003e\n\u003cp\u003eThe Izumi Tonic collection from Shu Uemura Art of Hair is a professional line designed to strengthen fragile, fine hair prone to breakage. Inspired by yu-su-ru, the ancient Japanese tradition of rinsing hair with rice water, this range combines cosmetic innovation and Eastern rituality to deliver strength, thickness and extraordinary shine.\u003c\/p\u003e\n\u003cp\u003eThe core of the formula is hydrolyzed rice extract, a precious ingredient known for its fortifying and protective properties, enriched with ceramides that help reinforce the hair fiber and improve its structure.\u003c\/p\u003e\n\u003cp\u003eIzumi — which means fountain in Japanese — represents a continual flow of energy and vitality: hair becomes stronger, thicker, shinier and visibly healthier.\u003c\/p\u003e\n\u003cp\u003eAt Celebre Store you will only find authentic Shu Uemura products: we are authorized retailers and professional hairdressers since 1914. We exclusively select genuine professional haircare with expert advice and guaranteed quality.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eWho Izumi Tonic is for\u003c\/h2\u003e\n\u003cp\u003eIzumi Tonic is ideal for:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003efragile, weak hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003ethin, fine hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003ehair prone to breakage\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003edull hair lacking body\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003ehair with split ends\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003ehair that needs greater thickness\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003ethose seeking a professional strengthening routine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eIt’s perfect for anyone looking for a complete range that reinforces the fiber and visibly improves strength and density.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eBenefits of the Izumi Tonic line\u003c\/h2\u003e\n\u003ch2\u003eHair up to 30 times stronger\u003c\/h2\u003e\n\u003cp\u003eThe complete routine helps deeply strengthen the fiber, drastically reducing breakage.\u003c\/p\u003e\n\u003ch2\u003eIncreased thickness and density\u003c\/h2\u003e\n\u003cp\u003eThe formulas help increase the hair fiber diameter, making hair visibly fuller.\u003c\/p\u003e\n\u003ch2\u003eReduction of split ends\u003c\/h2\u003e\n\u003cp\u003eHair is more protected and split ends are visibly reduced by up to 91%.\u003c\/p\u003e\n\u003ch2\u003eShine and softness\u003c\/h2\u003e\n\u003cp\u003eBeyond strength, the line delivers shine, softness and a healthy, glossy finish.\u003c\/p\u003e\n\u003ch2\u003eDaily protection\u003c\/h2\u003e\n\u003cp\u003eHelps defend hair from daily aggressors and mechanical stress from styling.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eIzumi Tonic collection products\u003c\/h2\u003e\n\u003ch2\u003eIzumi Tonic Shampoo\u003c\/h2\u003e\n\u003cp\u003eStrengthening shampoo that gently cleanses and prepares the fiber for the fortifying routine.\u003c\/p\u003e\n\u003ch2\u003eIzumi Tonic Conditioner\u003c\/h2\u003e\n\u003cp\u003eLightweight conditioner that strengthens, thickens and adds softness without weighing hair down.\u003c\/p\u003e\n\u003ch2\u003eIzumi Tonic Mask\u003c\/h2\u003e\n\u003cp\u003eRich, intensive mask that nourishes, strengthens and improves hair structure.\u003c\/p\u003e\n\u003ch2\u003eIzumi Tonic Serum\u003c\/h2\u003e\n\u003cp\u003eThickening leave-in serum that increases fiber diameter and protects against breakage.\u003c\/p\u003e\n\u003ch2\u003eIzumi Tonic Water\u003c\/h2\u003e\n\u003cp\u003eLightweight spray, also suitable for sensitive scalps, with anti-breakage and sealing action.\u003c\/p\u003e\n\u003ch2\u003eIzumi Gloss\u003c\/h2\u003e\n\u003cp\u003eLamellar gloss treatment that delivers an immediate mirror-like effect, intense shine and extreme softness.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eRecommended professional routine\u003c\/h2\u003e\n\u003cp\u003eFor best results:\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cp\u003ecleanse with Izumi Tonic Shampoo\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eapply Conditioner or Mask depending on hair needs\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003euse Izumi Gloss once a week for intense shine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003efinish with Tonic Water or Serum leave-in for strengthening and protection\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003eThe complete routine helps progressively build stronger, fuller and shinier hair.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eWhy buy Izumi Tonic at Celebre Store\u003c\/h2\u003e\n\u003cp\u003eCelebre Store stems from a history of professional hairdressers dating back to 1914.\u003c\/p\u003e\n\u003cp\u003eBy choosing us you get:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eauthentic Shu Uemura products\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eofficial authorized retailer\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003ereal professional experience\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003epersonalized haircare consultation\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003especialized support\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003epremium luxury haircare selection\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eEvery product is selected with the same care we use daily in the salon.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eFAQ – Frequently Asked Questions\u003c\/h2\u003e\n\u003ch3\u003eIs Izumi Tonic suitable for fine hair?\u003c\/h3\u003e\n\u003cp\u003eYes, it’s one of the best lines for fine, fragile hair lacking body.\u003c\/p\u003e\n\u003ch3\u003eDoes it really help against breakage?\u003c\/h3\u003e\n\u003cp\u003eYes, the complete routine helps reduce breakage and strengthen the fiber by up to 30 times.\u003c\/p\u003e\n\u003ch3\u003eDoes the serum weigh hair down?\u003c\/h3\u003e\n\u003cp\u003eNo, Izumi Tonic Serum is lightweight and formulated to thicken without weighing hair down.\u003c\/p\u003e\n\u003ch3\u003eCan I use the line every day?\u003c\/h3\u003e\n\u003cp\u003eYes, the shampoo and conditioner are suitable for frequent, daily use.\u003c\/p\u003e\n\u003ch3\u003eDoes Izumi Gloss replace the mask?\u003c\/h3\u003e\n\u003cp\u003eNo, it’s a complementary treatment to use weekly for extra shine and softness.\u003c\/p\u003e\n\u003ch3\u003eWhere can I buy original Izumi Tonic?\u003c\/h3\u003e\n\u003cp\u003eAt Celebre Store you will only find authentic Shu Uemura products with authorized retailer warranty and professional consultation.\u003c\/p\u003e","products":[{"product_id":"shu-uemura-balsamo-capelli-fragili","title":"Shu Uemura Izumi Tonic Conditioner 250ML – Conditioner for Fragile Hair","description":"\u003ch2\u003eFragile, Fine Hair with Split Ends\u003c\/h2\u003e\n\u003cp\u003eShu Uemura Izumi Tonic Conditioner 250ml is a luxury professional strengthening conditioner designed for fragile, fine hair prone to breakage. Its lightweight, high-performance formula helps reinforce the hair fiber, improve hair diameter and deliver softness and shine without weighing hair down.\u003c\/p\u003e\n\u003cp\u003eIdeal for fine hair that tends to break easily, this luxury conditioner gently hydrates the lengths and protects hair structure, leaving hair stronger, soft and visibly healthier.\u003c\/p\u003e\n\u003cp\u003eInspired by the Japanese yu-su-ru ritual, the ancient tradition of immersing hair in rice water, Izumi Tonic Conditioner harnesses the properties of rice water to offer a premium anti-breakage routine from Shu Uemura Art of Hair.\u003c\/p\u003e\n\u003cp\u003eCelebre Store is an authorized Shu Uemura retailer: we offer only original professional products. Since 1914, our hairdressing expertise allows us to provide the best in luxury haircare with professional advice and guaranteed quality.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eMain Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eIdeal for fragile, fine and weak hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eHelps strengthen the hair fiber\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eImproves hair diameter and body\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eHydrates without weighing hair down\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eProvides immediate softness and shine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eHelps protect against split ends\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eProfessional formula inspired by rice water\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003ePerfect for a daily anti-breakage routine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch2\u003eLuxury conditioner for fine, weakened hair\u003c\/h2\u003e\n\u003cp\u003eIzumi Tonic Conditioner 250ml is the ideal treatment for those who want to nourish and protect fine hair while maintaining lightness and natural movement. Its delicate texture works on the lengths to improve detangling and leaves the hair more manageable and resilient.\u003c\/p\u003e\n\u003cp\u003ePerfect after shampooing, it delivers an immediate sensation of softness and leaves the hair more compact, shiny and visibly stronger.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eRice water-inspired formula from a Japanese ritual\u003c\/h2\u003e\n\u003cp\u003eThe exclusive formula is inspired by the Japanese yu-su-ru ritual, dedicated to hair beauty and strength through rice water.\u003c\/p\u003e\n\u003cp\u003eThis precious ingredient helps improve elasticity, resilience and softness of the hair fiber, protecting hair from everyday fragility and breakage.\u003c\/p\u003e\n\u003cp\u003eThe result is hair that looks stronger, fuller and naturally radiant.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eHow to use\u003c\/h2\u003e\n\u003cp\u003eAfter cleansing with Izumi Tonic Shampoo, apply the conditioner to the lengths and ends of clean, wet hair.\u003c\/p\u003e\n\u003cp\u003eLeave on for about 5 minutes and rinse thoroughly.\u003c\/p\u003e\n\u003cp\u003eFor a complete routine, finish with the Izumi Tonic serum.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eFAQ – Frequently Asked Questions\u003c\/h2\u003e\n\u003ch3\u003eIs this conditioner suitable for very fine hair?\u003c\/h3\u003e\n\u003cp\u003eYes, it is formulated for fine, fragile hair that needs strengthening without heaviness.\u003c\/p\u003e\n\u003ch3\u003eDoes it help prevent breakage?\u003c\/h3\u003e\n\u003cp\u003eYes, it helps improve the resistance of the hair fiber and protect hair from fragility.\u003c\/p\u003e\n\u003ch3\u003eDoes it weigh hair down?\u003c\/h3\u003e\n\u003cp\u003eNo, the formula is lightweight and designed to maintain volume and natural movement.\u003c\/p\u003e\n\u003ch3\u003eCan I use it every day?\u003c\/h3\u003e\n\u003cp\u003eAbsolutely, it is perfect for frequent use and a daily anti-breakage routine.\u003c\/p\u003e\n\u003ch3\u003eDoes it add more body to the hair?\u003c\/h3\u003e\n\u003cp\u003eYes, it helps improve hair diameter, making the hair appear fuller and more voluminous.\u003c\/p\u003e\n\u003ch3\u003eWhere can I buy the original Shu Uemura Izumi Tonic Conditioner 250ml?\u003c\/h3\u003e\n\u003cp\u003eAt Celebre Store you will find only original Shu Uemura products, with authorized retailer guarantee and professional advice since 1914.\u003c\/p\u003e","brand":"Shu Uemura","offers":[{"title":"Default Title","offer_id":52838352290139,"sku":"SHU-IT-Balsamo-250ml","price":62.6,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0790\/1003\/8107\/files\/shu-uemura-balsamo-capelli-fragili-sottili_3.jpg?v=1777197465"},{"product_id":"shu-uemura-balsamo-capelli-fragili-v2","title":"Shu Uemura Izumi Tonic Conditioner 500ML – For Fragile Hair","description":"\u003ch2\u003eFragile, Fine and Weak Hair\u003c\/h2\u003e\n\u003cp\u003eShu Uemura Izumi Tonic Conditioner 500ml is a luxury professional strengthening conditioner designed for fragile, fine hair prone to breakage. Its lightweight white formula helps reinforce the hair fiber, thicken the strand, deeply moisturize and add shine, leaving hair stronger, softer and visibly healthier.\u003c\/p\u003e\n\u003cp\u003eInspired by yu-su-ru, the ancient Japanese tradition of rinsing hair with rice water, this luxury conditioner harnesses the properties of rice water to improve hair quality and protect it from daily aggressors without weighing it down.\u003c\/p\u003e\n\u003cp\u003eWhen used in combination with the full Izumi Tonic range, hair becomes up to 16 times stronger*, thicker and with split ends reduced by up to 81%*, for a premium routine by Shu Uemura Art of Hair.\u003c\/p\u003e\n\u003cp\u003eCelebre Store is an authorized Shu Uemura retailer: we select only original, professional products. Since 1914, our hairdressing expertise allows us to offer the best in luxury haircare with professional advice and guaranteed quality.\u003c\/p\u003e\n\u003cp\u003e*Instrumental test after shampoo + conditioner + serum\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eIdeal for fragile, fine and weak hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eHelps strengthen the hair fiber\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eImproves hair diameter and body\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eMoisturizes without weighing down\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eDelivers instant softness and shine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eReduces split ends by up to 81%*\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eProfessional formula with rice water\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eProfessional 500ml size ideal for frequent use\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e*Instrumental test after shampoo + conditioner + serum\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eLuxury strengthening conditioner for fine hair\u003c\/h2\u003e\n\u003cp\u003eIzumi Tonic Conditioner is the ideal treatment for those who want to nourish and protect fine hair while maintaining lightness and natural movement. Its delicate texture helps improve hair fiber quality and makes hair more manageable and resilient.\u003c\/p\u003e\n\u003cp\u003ePerfect for hair that breaks easily, it provides an immediate sensation of softness and leaves hair visibly more voluminous and luminous.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eRice water formula inspired by the yu-su-ru ritual\u003c\/h2\u003e\n\u003cp\u003eThe exclusive formula is inspired by the Japanese yu-su-ru ritual, based on rinsing hair with rice water to enhance strength and beauty.\u003c\/p\u003e\n\u003cp\u003eRice water helps reinforce hair structure, improve elasticity and softness, and protect the fiber from daily fragility and breakage.\u003c\/p\u003e\n\u003cp\u003eThe result is hair that is stronger, thicker and naturally shiny.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eHow to use\u003c\/h2\u003e\n\u003cp\u003eAfter cleansing with Izumi Tonic Shampoo, apply the conditioner to the lengths and ends of clean, wet hair.\u003c\/p\u003e\n\u003cp\u003eLeave on for about 5 minutes and rinse thoroughly.\u003c\/p\u003e\n\u003cp\u003eFor optimal results, complete the routine with the Izumi Tonic serum.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eFAQ – Frequently Asked Questions\u003c\/h2\u003e\n\u003ch3\u003eIs this conditioner suitable for fine, fragile hair?\u003c\/h3\u003e\n\u003cp\u003eYes, it is specifically formulated for fine hair prone to breakage that needs strengthening and nourishment.\u003c\/p\u003e\n\u003ch3\u003eDoes it really help thicken hair?\u003c\/h3\u003e\n\u003cp\u003eYes, it helps improve hair diameter, making hair fuller and more resilient.\u003c\/p\u003e\n\u003ch3\u003eDoes it weigh down fine hair?\u003c\/h3\u003e\n\u003cp\u003eNo, the formula is lightweight and designed to nourish without compromising volume and natural movement.\u003c\/p\u003e\n\u003ch3\u003eDoes it reduce split ends?\u003c\/h3\u003e\n\u003cp\u003eYes, when included in the complete Izumi Tonic routine it helps reduce split ends by up to 81%.\u003c\/p\u003e\n\u003ch3\u003eCan I use it after every shampoo?\u003c\/h3\u003e\n\u003cp\u003eAbsolutely, it is perfect for frequent, daily use.\u003c\/p\u003e\n\u003ch3\u003eWhere can I buy the original Shu Uemura Izumi Tonic Conditioner?\u003c\/h3\u003e\n\u003cp\u003eAt Celebre Store you will find only original Shu Uemura products, with authorized retailer warranty and professional advice since 1914.\u003c\/p\u003e","brand":"Shu Uemura","offers":[{"title":"Default Title","offer_id":52838352322907,"sku":"SHU-IT-Balsamo-500ml","price":130.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0790\/1003\/8107\/files\/shu-uemura-balsamo-capelli-fragili-sottili.jpg?v=1777195514"},{"product_id":"shu-uemura-trattamento-capelli-fragili","title":"Shu Uemura Izumi Tonic Gloss 200ml for fragile, dull hair and split ends","description":"\u003ch2\u003eMirror-like Effect for Fragile, Dull Hair with Split Ends\u003c\/h2\u003e\n\u003cp\u003eShu Uemura Izumi Tonic Gloss 200ml is the luxury professional lamellar treatment designed for fragile, dull hair prone to breakage. This intensive treatment immediately delivers an ultra-shiny, mirror-like effect, improves softness along the lengths and helps strengthen the hair fiber, leaving hair visibly healthier, silkier and more radiant.\u003c\/p\u003e\n\u003cp\u003eA new must-have in the Izumi Tonic range, this luxury lamellar gloss is enriched with hydrolyzed rice extract and ceramides, precious ingredients that help protect the hair, reduce breakage and improve fiber quality.\u003c\/p\u003e\n\u003cp\u003eThanks to its advanced lamellar technology, hair appears up to 2.8 times more luminous**, with an immediate reduction of split ends by up to -82%** and a decrease in breakage by up to -97%*, for a premium beauty result by Shu Uemura Art of Hair.\u003c\/p\u003e\n\u003cp\u003eCelebre Store is an authorized Shu Uemura retailer: we select only original, professional products. Since 1914, our experience as hairdressers allows us to offer the best in luxury haircare with professional advice and guaranteed quality.\u003c\/p\u003e\n\u003cp\u003e*Instrumental test after shampoo + Izumi Lamellar Gloss + Izumi Serum\u003cbr\u003e**Instrumental test after shampoo + Izumi Lamellar Gloss\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eMain benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eIdeal for fragile, dull hair with split ends\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eImmediate mirror-like effect and intense shine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eUp to 2.8 times more luminosity**\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eReduction of breakage by up to -97%*\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eImmediate reduction of split ends by up to -82%**\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eLengths up to +75% softer**\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eFormula with hydrolyzed rice extract and ceramides\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eProfessional weekly lamellar treatment\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e*Instrumental test after shampoo + Izumi Lamellar Gloss + Izumi Serum\u003cbr\u003e**Instrumental test after shampoo + Izumi Lamellar Gloss\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eLamellar luxury gloss for shiny, stronger hair\u003c\/h2\u003e\n\u003cp\u003eIzumi Tonic Gloss is the ideal treatment for those seeking an immediately more luminous, controlled and resilient hair. Its lamellar technology acts quickly on the hair surface to improve shine, softness and protection.\u003c\/p\u003e\n\u003cp\u003ePerfect for dull, stressed hair with damaged ends, it delivers a professional result visible from the first application.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eFormula with hydrolyzed rice and ceramides\u003c\/h2\u003e\n\u003cp\u003eThe exclusive formula combines hydrolyzed rice extract and ceramides to provide advanced strengthening and smoothing action.\u003c\/p\u003e\n\u003cp\u003eHydrolyzed rice helps improve fiber elasticity and resistance, while ceramides help seal the hair surface and protect against external aggressors.\u003c\/p\u003e\n\u003cp\u003eThe result is stronger, smoother and naturally luminous hair.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eHow to use\u003c\/h2\u003e\n\u003cp\u003eApply Izumi Gloss to lengths and ends once a week, after cleansing the hair with Izumi Tonic shampoo.\u003c\/p\u003e\n\u003cp\u003eThen proceed with the application of Izumi Tonic Energizing Water and the thickening serum.\u003c\/p\u003e\n\u003cp\u003eDo not use as a shampoo but as a complementary intensive treatment.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eFAQ – Frequently Asked Questions\u003c\/h2\u003e\n\u003ch3\u003eIs this gloss suitable for dull, lackluster hair?\u003c\/h3\u003e\n\u003cp\u003eYes, it is formulated to deliver an immediate mirror-like effect and visibly enhance hair luminosity.\u003c\/p\u003e\n\u003ch3\u003eDoes it help with split ends?\u003c\/h3\u003e\n\u003cp\u003eAbsolutely yes, it helps reduce split ends immediately by up to -82%.\u003c\/p\u003e\n\u003ch3\u003eShould it be used daily?\u003c\/h3\u003e\n\u003cp\u003eNo, it is recommended to use it once a week as an intensive lamellar treatment.\u003c\/p\u003e\n\u003ch3\u003eDoes it weigh down fine hair?\u003c\/h3\u003e\n\u003cp\u003eNo, the lamellar technology acts quickly without weighing down the hair fiber.\u003c\/p\u003e\n\u003ch3\u003eDoes it really strengthen hair?\u003c\/h3\u003e\n\u003cp\u003eYes, it helps reduce breakage by up to -97% when included in the complete Izumi Tonic routine.\u003c\/p\u003e\n\u003ch3\u003eWhere to buy original Shu Uemura Izumi Tonic Gloss?\u003c\/h3\u003e\n\u003cp\u003eAt Celebre Store you will find only original Shu Uemura products, with authorized retailer guarantee and professional advice since 1914.\u003c\/p\u003e","brand":"Shu Uemura","offers":[{"title":"Default Title","offer_id":52838352355675,"sku":"SHU-IT-Tratt-200ml","price":67.2,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0790\/1003\/8107\/files\/shu-uemura-trattamento-capelli-gloss_5.jpg?v=1777195092"},{"product_id":"shu-uemura-maschera-capelli-fragili","title":"Shu Uemura Izumi Tonic Masque 200ML – Mask for Fragile Hair","description":"\u003ch2\u003eFragile, Fine and Weakened Hair\u003c\/h2\u003e\n\u003cp\u003eShu Uemura Izumi Tonic Mask 200ml is a professional luxury strengthening mask designed for fragile, fine hair prone to breakage. Its intensive formula helps nourish the hair fibre, improve hair strength and provide increased body and shine for visibly healthier, stronger hair.\u003c\/p\u003e\n\u003cp\u003eIdeal for fine hair that tends to break easily, this luxury mask delivers a deep treatment without compromising lightness and natural movement. The rich yet balanced texture helps make hair softer, more manageable and protected from daily stressors.\u003c\/p\u003e\n\u003cp\u003eInspired by the Japanese yu-su-ru ritual, the ancient tradition of immersing hair in rice water, Izumi Tonic Mask harnesses the properties of rice water to strengthen the fibre and enhance the hair's natural beauty.\u003c\/p\u003e\n\u003cp\u003eCelebre Store is an authorized Shu Uemura retailer: we offer only original professional products. Since 1914, our experience as hairdressers allows us to provide the best in luxury haircare with professional advice and guaranteed quality.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eIdeal for fragile, fine and weakened hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eHelps strengthen the hair fibre\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eImproves hair body and resilience\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eDeeply moisturizes without weighing hair down\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eDelivers immediate softness and shine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eProfessional formula inspired by rice water\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003ePerfect for hair prone to breakage\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eLuxury treatment for a complete anti-breakage routine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch2\u003eLuxury Mask for Fine, Weakened Hair\u003c\/h2\u003e\n\u003cp\u003eIzumi Tonic Mask 200ml is the ideal treatment for those who want to nourish and strengthen fine hair without sacrificing lightness and natural movement. Its elegant texture envelops lengths and ends, visibly improving the quality of the hair fibre.\u003c\/p\u003e\n\u003cp\u003ePerfect for dull and fragile hair, it provides immediate comfort and leaves hair more manageable, soft and luminous.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eFormula Inspired by the Japanese yu-su-ru Ritual\u003c\/h2\u003e\n\u003cp\u003eThe exclusive formula is inspired by yu-su-ru, the traditional Japanese ritual focused on hair beauty through rice water.\u003c\/p\u003e\n\u003cp\u003eThis precious ingredient helps improve hair structure, promoting softness, elasticity and protection against everyday fragility.\u003c\/p\u003e\n\u003cp\u003eThe result is stronger, thicker and naturally radiant hair.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003cp\u003eAfter shampooing with Izumi Tonic, apply the mask to towel-dried lengths and ends.\u003c\/p\u003e\n\u003cp\u003eLeave on for a few minutes to allow deep nourishment and fibre reinforcement.\u003c\/p\u003e\n\u003cp\u003eRinse thoroughly.\u003c\/p\u003e\n\u003cp\u003eFor a complete routine, pair with the Izumi Tonic serum from the same line.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eFAQ – Frequently Asked Questions\u003c\/h2\u003e\n\u003ch3\u003eIs this mask suitable for very fine hair?\u003c\/h3\u003e\n\u003cp\u003eYes, it is formulated for thin and fragile hair that requires nourishment and strengthening without weighing it down.\u003c\/p\u003e\n\u003ch3\u003eDoes it help prevent breakage?\u003c\/h3\u003e\n\u003cp\u003eYes, it helps improve the resistance of the hair fibre and protects hair from fragility.\u003c\/p\u003e\n\u003ch3\u003eDoes it weigh hair down?\u003c\/h3\u003e\n\u003cp\u003eNo, the formula is rich but designed to maintain lightness and natural movement.\u003c\/p\u003e\n\u003ch3\u003eDoes it add more body to the hair?\u003c\/h3\u003e\n\u003cp\u003eYes, it helps increase thickness and body, making the hair appear fuller.\u003c\/p\u003e\n\u003ch3\u003eCan I use it every week?\u003c\/h3\u003e\n\u003cp\u003eAbsolutely yes — it is perfect for regular use within a professional anti-breakage routine.\u003c\/p\u003e\n\u003ch3\u003eWhere can I buy the original Shu Uemura Izumi Tonic Mask 200ml?\u003c\/h3\u003e\n\u003cp\u003eOn Celebre Store you will find only original Shu Uemura products, with the guarantee of an authorized retailer and professional advice since 1914.\u003c\/p\u003e","brand":"Shu Uemura","offers":[{"title":"Default Title","offer_id":52838352388443,"sku":"SHU-IT-Mask-200ml","price":80.4,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0790\/1003\/8107\/files\/shu-uemura-maschera-ispessente-capelli.jpg?v=1777194483"},{"product_id":"shu-uemura-maschera-capelli-fragili-sottili","title":"Shu Uemura Izumi Tonic Mask 500ml for Fragile, Fine and Weak Hair","description":"\u003ch2\u003eFragile, Fine and Weak Hair\u003c\/h2\u003e\n\u003cp\u003eShu Uemura Izumi Tonic Mask 500ml is a luxury professional strengthening mask designed for fragile, fine hair prone to breakage. Its rich, high-performance formula helps reinforce the hair fiber, thicken the strand, deeply hydrate and deliver visible shine for stronger, softer and more resilient hair.\u003c\/p\u003e\n\u003cp\u003eInspired by yu-su-ru, the ancient Japanese tradition of rinsing hair with rice water, this luxury mask harnesses the benefits of rice water to improve hair quality and restore body, elasticity and shine.\u003c\/p\u003e\n\u003cp\u003eWhen used with the full Izumi Tonic range, the mask helps make hair visibly thicker, stronger and more protected against breakage, turning your haircare routine into a premium ritual by Shu Uemura Art of Hair.\u003c\/p\u003e\n\u003cp\u003eCelebre Store is an authorized Shu Uemura retailer: we select only original, professional products. Since 1914, our experience as hairdressers allows us to offer the best in luxury haircare with professional advice and guaranteed quality.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eMain Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eIdeal for fragile, fine and weak hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eHelps reinforce the hair fiber\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eImproves hair diameter and body\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eDeeply hydrates without weighing hair down\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eProvides immediate softness and shine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eProfessional formula with rice water\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003ePerfect for hair prone to breakage\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eProfessional 500ml size ideal for frequent use\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch2\u003eLuxury Strengthening Mask for Fine Hair\u003c\/h2\u003e\n\u003cp\u003eIzumi Tonic Mask is the ideal treatment for those who want to nourish and strengthen fine hair without losing lightness and natural movement. Its rich texture envelops the hair fiber, helping to improve strength, elasticity and manageability.\u003c\/p\u003e\n\u003cp\u003ePerfect for hair that breaks easily, it delivers an immediate sensation of softness and leaves hair visibly healthier and shinier.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eRice Water Formula Inspired by the yu-su-ru Ritual\u003c\/h2\u003e\n\u003cp\u003eThe exclusive formula is inspired by the traditional Japanese yu-su-ru ritual, based on rinsing hair with rice water to enhance strength and beauty.\u003c\/p\u003e\n\u003cp\u003eRice water helps strengthen the hair structure, improve softness and protect the fiber from fragility and breakage.\u003c\/p\u003e\n\u003cp\u003eThe result is thicker, stronger and naturally shiny hair.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003cp\u003eAfter shampooing with Izumi Tonic, apply the treatment to towel-dried lengths and ends.\u003c\/p\u003e\n\u003cp\u003eLeave on for a few minutes to allow nourishment and strengthening of the hair fiber.\u003c\/p\u003e\n\u003cp\u003eRinse thoroughly.\u003c\/p\u003e\n\u003cp\u003eFor optimal results, complete the routine with the Izumi Tonic serum.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eFAQ – Frequently Asked Questions\u003c\/h2\u003e\n\u003ch3\u003eIs this mask suitable for fine, fragile hair?\u003c\/h3\u003e\n\u003cp\u003eYes, it is specifically formulated for fine hair prone to breakage that needs nourishment and reinforcement.\u003c\/p\u003e\n\u003ch3\u003eDoes it really help thicken hair?\u003c\/h3\u003e\n\u003cp\u003eYes, it helps improve hair diameter, making the hair appear fuller and more resilient.\u003c\/p\u003e\n\u003ch3\u003eDoes it weigh down fine hair?\u003c\/h3\u003e\n\u003cp\u003eNo, despite being rich and nourishing, it is designed to maintain lightness and natural movement.\u003c\/p\u003e\n\u003ch3\u003eDoes it add shine to the hair?\u003c\/h3\u003e\n\u003cp\u003eAbsolutely yes, it helps make hair shinier and visibly healthier.\u003c\/p\u003e\n\u003ch3\u003eCan I use it after every shampoo?\u003c\/h3\u003e\n\u003cp\u003eYes, it can be included regularly in your routine to keep hair strong and protected.\u003c\/p\u003e\n\u003ch3\u003eWhere can I buy the original Shu Uemura Izumi Tonic Mask?\u003c\/h3\u003e\n\u003cp\u003eAt Celebre Store you will find only original Shu Uemura products, with authorized retailer guarantee and professional advice since 1914.\u003c\/p\u003e","brand":"Shu Uemura","offers":[{"title":"Default Title","offer_id":52838352421211,"sku":"SHU-IT-Mask-500ml","price":160.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0790\/1003\/8107\/files\/shu-uemura-maschera-rinforzante-capelli-fini.jpg?v=1777194182"},{"product_id":"shu-uemura-siero-capelli-fragili","title":"Shu Uemura Izumi Tonic Serum 90ml - Thickening Serum for Fragile, Fine Hair and Split Ends","description":"\u003ch2\u003eThickening Serum for Fragile, Fine Hair with Split Ends\u003c\/h2\u003e\n\u003cp\u003eShu Uemura Izumi Tonic Serum 90ml is a professional luxury thickening serum designed for fragile, fine hair prone to breakage. Its lightweight leave-in formula helps strengthen the hair fiber, increase hair diameter and protect against split ends, leaving hair noticeably fuller, softer and more luminous.\u003c\/p\u003e\n\u003cp\u003eInspired by yu-su-ru, the ancient Japanese tradition of rinsing hair with rice water, this luxury serum combines the effectiveness of rice water with the benefits of ceramides to deliver advanced protection and a professional anti-breakage routine.\u003c\/p\u003e\n\u003cp\u003eWhen used with the complete Izumi Tonic range, hair can be up to 30 times stronger*, thicker and with up to 91% fewer split ends**, for premium beauty by Shu Uemura Art of Hair.\u003c\/p\u003e\n\u003cp\u003eCelebre Store is an authorized Shu Uemura retailer: we select only original, professional products. Since 1914, our salon expertise allows us to offer the best in luxury haircare with professional guidance and guaranteed quality.\u003c\/p\u003e\n\u003cp\u003e*Instrumental test after shampoo + mask + conditioner\u003cbr\u003e**Instrumental test after shampoo + mask + serum\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eMain Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eIdeal for fragile, fine hair and split ends\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eHelps strengthen the hair fiber\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eIncreases hair diameter and body\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eUp to 30x more strength*\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eReduces split ends by up to 91%**\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eLightweight leave-in formula, no rinse\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eEnriched with rice water and ceramides\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eDelivers softness, shine and everyday protection\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e*Instrumental test after shampoo + mask + conditioner\u003cbr\u003e**Instrumental test after shampoo + mask + serum\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eLuxury Thickening Serum for Weak Hair\u003c\/h2\u003e\n\u003cp\u003eIzumi Tonic Serum is the ideal treatment for those looking to improve hair structure and counter daily fragility. Its lightweight texture absorbs quickly without weighing hair down, helping to reinforce lengths and protect ends from breakage.\u003c\/p\u003e\n\u003cp\u003ePerfect as a professional finish after shampooing and conditioning, it leaves hair softer, stronger and visibly healthier.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eFormula with Rice Water and Ceramides\u003c\/h2\u003e\n\u003cp\u003eThe exclusive formula is inspired by the Japanese yu-su-ru ritual and combines rice water with ceramides to provide advanced strengthening and protective action.\u003c\/p\u003e\n\u003cp\u003eRice water helps improve elasticity and resilience of the hair fiber, while ceramides help seal the cuticle and protect hair from everyday stressors.\u003c\/p\u003e\n\u003cp\u003eThe result is thicker, shinier hair that stays protected over time.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003cp\u003eAfter cleansing with Izumi Tonic shampoo and conditioning with the conditioner or mask from the same line, apply the serum to mid-lengths and ends of dry hair.\u003c\/p\u003e\n\u003cp\u003eDo not rinse.\u003c\/p\u003e\n\u003cp\u003eProceed with your usual styling.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eFAQ – Frequently Asked Questions\u003c\/h2\u003e\n\u003ch3\u003eIs this serum suitable for hair that breaks easily?\u003c\/h3\u003e\n\u003cp\u003eYes, it is specifically formulated for fragile, breakage-prone hair that needs daily reinforcement and protection.\u003c\/p\u003e\n\u003ch3\u003eDoes it really thicken hair?\u003c\/h3\u003e\n\u003cp\u003eYes, it helps increase the diameter of the hair fiber, making hair appear fuller and more voluminous.\u003c\/p\u003e\n\u003ch3\u003eDoes it reduce split ends?\u003c\/h3\u003e\n\u003cp\u003eYes, when included in the complete Izumi Tonic routine it helps reduce split ends by up to 91%.\u003c\/p\u003e\n\u003ch3\u003eShould it be rinsed out after application?\u003c\/h3\u003e\n\u003cp\u003eNo, it is a leave-in treatment with no rinse, ideal as a daily finishing product.\u003c\/p\u003e\n\u003ch3\u003eDoes it weigh down fine hair?\u003c\/h3\u003e\n\u003cp\u003eNo, the formula is very lightweight and absorbs quickly without a heavy feel.\u003c\/p\u003e\n\u003ch3\u003eWhere can I buy original Shu Uemura Izumi Tonic Serum?\u003c\/h3\u003e\n\u003cp\u003eAt Celebre Store you will find only original Shu Uemura products, with authorized retailer guarantee and professional advice since 1914.\u003c\/p\u003e","brand":"Shu Uemura","offers":[{"title":"Default Title","offer_id":52838352486747,"sku":"SHU-IT-Siero-90ml","price":57.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0790\/1003\/8107\/files\/shu-uemura-siero-ispessente-capelli.jpg?v=1777194001"},{"product_id":"shu-uemura-shampoo-capelli-fragili","title":"Shu Uemura Izumi Tonic Shampoo 1000ml for Fragile, Fine and Weak Hair","description":"\u003ch2\u003eFragile, Fine and Weak Hair\u003c\/h2\u003e\n\u003cp\u003eShu Uemura Izumi Tonic Shampoo 1000ml is a professional strengthening shampoo in a salon-size format designed for fragile, fine hair prone to breakage. Its luxurious, lightweight and clear formula gently cleanses the hair fiber while helping to strengthen, thicken and protect hair, for a visibly stronger, fuller and more resilient mane over time.\u003c\/p\u003e\n\u003cp\u003eIdeal for weak hair that tends to break easily, this professional shampoo helps improve hair fiber quality without weighing hair down, leaving hair softer, bouncier and shinier with every wash.\u003c\/p\u003e\n\u003cp\u003eInspired by the Japanese yu-su-ru ritual, the ancient tradition of washing hair with rice water, Izumi Tonic Shampoo leverages the properties of rice water to improve hair strength, elasticity and body, offering a premium routine by Shu Uemura Art of Hair.\u003c\/p\u003e\n\u003cp\u003eCelebre Store is an authorized Shu Uemura retailer: we offer only original, professional products. Since 1914, our experience as hairdressers allows us to provide the best in luxury haircare with professional advice and guaranteed quality.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eProfessional 1000ml salon-size format ideal for frequent use\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003ePerfect for fragile, fine and weak hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eHelps strengthen the hair fiber\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eImproves hair diameter and body\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eProtects against breakage and split ends\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eProfessional formula with rice water\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eDelivers softness, volume and shine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eIdeal for a complete anti-breakage routine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch2\u003eLuxury salon-size shampoo for fine hair\u003c\/h2\u003e\n\u003cp\u003eIzumi Tonic Shampoo 1000ml is the ideal choice for those seeking a consistent, professional routine for fine and fragile hair. The large size enables practical, long-lasting use, perfect for both intensive home use and salon use.\u003c\/p\u003e\n\u003cp\u003eThe refined texture and gentle cleansing turn every wash into a strengthening and protective ritual inspired by Shu Uemura’s Japanese excellence.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eRice water formula inspired by the yu-su-ru ritual\u003c\/h2\u003e\n\u003cp\u003eAt the heart of the formula is rice water, inspired by the Japanese yu-su-ru ritual, an ancient practice dedicated to hair beauty and strength.\u003c\/p\u003e\n\u003cp\u003eThis ingredient helps improve hair fiber quality, strengthen hair at the surface and protect it from daily fragility and breakage.\u003c\/p\u003e\n\u003cp\u003eThe result is thicker-feeling, more resilient and naturally luminous hair.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eDirections for use\u003c\/h2\u003e\n\u003cp\u003eApply to wet hair and gently massage the scalp and lengths until a soft, even lather forms.\u003c\/p\u003e\n\u003cp\u003eRinse thoroughly.\u003c\/p\u003e\n\u003cp\u003eFor optimal results, complete the routine with the Izumi Tonic conditioner or mask and then apply the serum from the same line.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eFAQ – Frequently Asked Questions\u003c\/h2\u003e\n\u003ch3\u003eWhat is the advantage of the 1000ml size?\u003c\/h3\u003e\n\u003cp\u003eThe professional size is ideal for regular users who want a longer-lasting and more cost-effective solution.\u003c\/p\u003e\n\u003ch3\u003eIs this shampoo suitable for very fine hair?\u003c\/h3\u003e\n\u003cp\u003eYes, it is specifically formulated for fine, fragile hair that needs strengthening without heaviness.\u003c\/p\u003e\n\u003ch3\u003eDoes it really help against breakage?\u003c\/h3\u003e\n\u003cp\u003eYes, the formula helps strengthen the hair fiber and protect hair from breakage and split ends.\u003c\/p\u003e\n\u003ch3\u003eDoes it make hair thicker?\u003c\/h3\u003e\n\u003cp\u003eYes, it helps improve hair diameter, making the hair appear fuller and more voluminous.\u003c\/p\u003e\n\u003ch3\u003eCan I use it every day?\u003c\/h3\u003e\n\u003cp\u003eYes, it is suitable for frequent use and perfect for maintaining stronger, more resilient hair over time.\u003c\/p\u003e\n\u003ch3\u003eWhere can I buy the original Shu Uemura Izumi Tonic Shampoo 1000ml?\u003c\/h3\u003e\n\u003cp\u003eAt Celebre Store you will find only original Shu Uemura products, with the guarantee of an authorized retailer and professional advice since 1914.\u003c\/p\u003e","brand":"Shu Uemura","offers":[{"title":"Default Title","offer_id":52838352519515,"sku":"SHU-IT-Shampoo-1L","price":120.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0790\/1003\/8107\/files\/shu-uemura-shampoo-ispessente-professionale.jpg?v=1777192406"},{"product_id":"shu-uemura-shampoo-capelli-sottili","title":"Shu Uemura Izumi Tonic Shampoo 300ML – Shampoo for Fragile Hair","description":"\u003ch2\u003eShu Uemura Izumi Tonic Shampoo 300ml for Fragile, Fine Hair\u003c\/h2\u003e\n\u003cp\u003eShu Uemura Izumi Tonic Shampoo 300ml is a luxury professional strengthening shampoo designed for fragile, fine hair prone to breakage. Its lightweight, transparent formula gently cleanses the hair fiber while helping to strengthen, thicken and protect hair, leaving hair visibly stronger, fuller and shinier.\u003c\/p\u003e\n\u003cp\u003eInspired by yu-su-ru, the ancient Japanese tradition of rinsing hair with rice water, this luxury shampoo harnesses the power of rice water to improve hair fiber quality and restore softness, elasticity and resilience.\u003c\/p\u003e\n\u003cp\u003eWhen used in combination with the full Izumi Tonic range, hair can be up to 30 times stronger*, thicker and with up to 91% fewer split ends**, delivering the premium beauty typical of Shu Uemura Art of Hair.\u003c\/p\u003e\n\u003cp\u003eCelebre Store is an authorized Shu Uemura retailer: we select only original, professional products. Since 1914, our hairdressing experience allows us to offer the best in luxury haircare with professional guidance and guaranteed quality.\u003c\/p\u003e\n\u003cp\u003e*Instrumental test after shampoo + mask + conditioner\u003cbr\u003e**Instrumental test after shampoo + mask + serum\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eMain Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eIdeal for fragile, fine hair prone to breakage\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eGently cleanses without weakening the fiber\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eHelps strengthen and thicken hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eUp to 30 times more strength*\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eReduces split ends by up to 91%**\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eFormula with rice water inspired by Japanese tradition\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eDelivers softness, volume and shine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003ePerfect for a professional anti-breakage routine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e*Instrumental test after shampoo + mask + conditioner\u003cbr\u003e**Instrumental test after shampoo + mask + serum\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eLuxury strengthening shampoo for weak hair\u003c\/h2\u003e\n\u003cp\u003eIzumi Tonic Shampoo is the ideal treatment for those looking to reinforce the hair fiber and improve the resilience of fine, fragile hair. Its lightweight texture gently purifies and helps increase hair diameter, providing an immediate feeling of lightness and body.\u003c\/p\u003e\n\u003cp\u003ePerfect for hair that breaks easily, it delivers softer, stronger and visibly healthier hair.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eFormula with rice water and the yu-su-ru ritual\u003c\/h2\u003e\n\u003cp\u003eThe exclusive formula is inspired by the Japanese yu-su-ru ritual, an ancient tradition based on rinsing hair with rice water to enhance its beauty and resilience.\u003c\/p\u003e\n\u003cp\u003eRice water helps strengthen the hair structure, improve softness and protect the fiber from breakage and split ends.\u003c\/p\u003e\n\u003cp\u003eThe result is thicker, stronger and naturally radiant hair.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eDirections for use\u003c\/h2\u003e\n\u003cp\u003eApply to wet hair and gently massage the scalp and lengths until a soft lather forms.\u003c\/p\u003e\n\u003cp\u003eRinse thoroughly.\u003c\/p\u003e\n\u003cp\u003eFor optimal results, complete the routine with the Izumi Tonic conditioner or mask and then apply the serum from the same line.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eFAQ – Frequently Asked Questions\u003c\/h2\u003e\n\u003ch3\u003eIs this shampoo suitable for hair that breaks easily?\u003c\/h3\u003e\n\u003cp\u003eYes, it is specifically formulated for fragile hair prone to breakage that needs increased strength and resilience.\u003c\/p\u003e\n\u003ch3\u003eDoes it really help thicken hair?\u003c\/h3\u003e\n\u003cp\u003eYes, the formula helps increase hair diameter, making the hair appear visibly fuller.\u003c\/p\u003e\n\u003ch3\u003eIs it suitable for fine hair?\u003c\/h3\u003e\n\u003cp\u003eAbsolutely yes, it is ideal for fine hair that needs reinforcement without being weighed down.\u003c\/p\u003e\n\u003ch3\u003eDoes it reduce split ends?\u003c\/h3\u003e\n\u003cp\u003eYes, when included in the complete Izumi Tonic routine it helps reduce split ends by up to 91%.\u003c\/p\u003e\n\u003ch3\u003eCan I use it every day?\u003c\/h3\u003e\n\u003cp\u003eYes, it can be used regularly to maintain stronger, softer and shinier hair.\u003c\/p\u003e\n\u003ch3\u003eWhere can I buy the original Shu Uemura Izumi Tonic Shampoo?\u003c\/h3\u003e\n\u003cp\u003eAt Celebre Store you will find only original Shu Uemura products, with the guarantee of an authorized retailer and professional guidance since 1914.\u003c\/p\u003e","brand":"Shu Uemura","offers":[{"title":"Default Title","offer_id":52838352552283,"sku":"SHU-IT-Shampoo-300ml","price":51.4,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0790\/1003\/8107\/files\/shu-uemura-shampoo-ispessente.jpg?v=1777192042"},{"product_id":"shu-uemura-spray-capelli-fragili","title":"Shu Uemura Izumi Tonic Water 150ml Spray for Fragile Hair and Sensitive Scalp","description":"\u003ch2\u003eFragile Hair and Sensitive Scalp\u003c\/h2\u003e\n\u003cp\u003eShu Uemura Izumi Tonic Water 150ml is a professional luxury leave-in spray designed for fragile, breakage-prone hair and sensitive scalps that need a gentle yet high-performance treatment. Its light, water-like texture helps strengthen the hair fiber, instantly seal the cuticles and improve hair resilience without weighing it down.\u003c\/p\u003e\n\u003cp\u003eInspired by the traditional Japanese yu-su-ru ritual, which involved washing hair with rice water, this luxury treatment is enriched with rice water and ceramides — valuable ingredients that help improve hair fiber quality and protect a sensitive scalp.\u003c\/p\u003e\n\u003cp\u003ePerfect for daily or weekly use, it leaves hair stronger, softer and visibly healthier, with the premium sensory experience typical of Shu Uemura Art of Hair.\u003c\/p\u003e\n\u003cp\u003eCelebre Store is an authorized Shu Uemura retailer: we select only original, professional products. Since 1914, our hairdressing expertise allows us to offer the best in luxury haircare with professional advice and guaranteed quality.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eMain Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eIdeal for fragile, breakage-prone hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eSuitable for sensitive scalps\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eHelps instantly seal the cuticles\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eImproves hair fiber strength and resilience\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eLight, water-like texture that does not weigh hair down\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eEnriched with rice water and ceramides\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003ePerfect for daily or weekly use\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eProfessional leave-in treatment, no rinse\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch2\u003eLuxury Anti-Breakage Spray for Sensitive Scalps\u003c\/h2\u003e\n\u003cp\u003eIzumi Tonic Water is the ideal treatment for those who want to strengthen fragile hair and protect the scalp with a simple yet highly effective step. Its professional formula helps improve hair structure and reduce scalp sensitivity without a heavy feel.\u003c\/p\u003e\n\u003cp\u003ePerfect as a daily anti-breakage preventive ritual, it provides an immediate sensation of freshness and lightness.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eFormula with Rice Water and Ceramides\u003c\/h2\u003e\n\u003cp\u003eThe exclusive formula is inspired by the Japanese yu-su-ru tradition and combines rice water and ceramides to offer advanced protection and visible reinforcement of the hair fiber.\u003c\/p\u003e\n\u003cp\u003eRice water helps improve hair quality and strength, while ceramides contribute to sealing the cuticles and protecting the hair surface.\u003c\/p\u003e\n\u003cp\u003eThe result is stronger, more manageable and naturally radiant hair.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003cp\u003eUse daily or weekly on wet hair.\u003c\/p\u003e\n\u003cp\u003eApply the product directly to lengths and scalp, massage gently.\u003c\/p\u003e\n\u003cp\u003eDo not rinse.\u003c\/p\u003e\n\u003cp\u003eProceed with your usual styling routine.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eFAQ – Frequently Asked Questions\u003c\/h2\u003e\n\u003ch3\u003eIs this spray suitable for hair that breaks easily?\u003c\/h3\u003e\n\u003cp\u003eYes, it is specifically formulated for fragile, breakage-prone hair that needs daily strengthening.\u003c\/p\u003e\n\u003ch3\u003eIs it also suitable for sensitive scalps?\u003c\/h3\u003e\n\u003cp\u003eAbsolutely — the light, gentle texture is ideal for sensitive scalps.\u003c\/p\u003e\n\u003ch3\u003eShould it be rinsed off after application?\u003c\/h3\u003e\n\u003cp\u003eNo, it is a leave-in treatment and does not require rinsing.\u003c\/p\u003e\n\u003ch3\u003eCan I use it every day?\u003c\/h3\u003e\n\u003cp\u003eYes, it is perfect for both daily and weekly use depending on your routine needs.\u003c\/p\u003e\n\u003ch3\u003eDoes it weigh down fine hair?\u003c\/h3\u003e\n\u003cp\u003eNo, the water-like formula is very light and does not weigh the hair down.\u003c\/p\u003e\n\u003ch3\u003eWhere can I buy original Shu Uemura Izumi Tonic Water?\u003c\/h3\u003e\n\u003cp\u003eAt Celebre Store you will find only authentic Shu Uemura products, with authorized retailer guarantee and professional advice since 1914.\u003c\/p\u003e","brand":"Shu Uemura","offers":[{"title":"Default Title","offer_id":52838352585051,"sku":"SHU-IT-Spray-150ml","price":59.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0790\/1003\/8107\/files\/shu-uemura-spray-capelli-bianco.jpg?v=1777135919"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0790\/1003\/8107\/collections\/shu-uemura-izumi-tonic-prodotti.jpg?v=1777216772","url":"https:\/\/celebrestore.com\/en\/collections\/izumi-tonic-shu-uemura-haircare.oembed","provider":"Celebre Store","version":"1.0","type":"link"}