{"title":"CHOICHE GLOWING - Dull Hair","description":"\u003cp\u003e\u003cstrong\u003eMedavita Choice Glowing\u003c\/strong\u003e is the ideal product line for those who want luminous, protected and perfectly hydrated hair. \u003cstrong\u003eChoice\u003c\/strong\u003e stands for care, wellbeing and beauty. The collection includes the \u003cstrong\u003eGlowing Shampoo\u003c\/strong\u003e and the \u003cstrong\u003eGlowing Mask\u003c\/strong\u003e, two specific formulations to enhance your hair’s natural beauty, restore the protective barrier and limit dehydration. Perfect for dull hair, this line provides shine, nourishment and multi-faceted reflections for a vibrant, healthy-looking effect.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003e\u003cstrong\u003eBenefits of the Medavita Choice Glowing Line\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003eWith \u003cstrong\u003eMedavita Choice Glowing\u003c\/strong\u003e, you can finally enjoy consistently luminous, well-cared-for hair. Natural ingredients work together to restore softness, shine and vitality to dull, dehydrated hair.\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eKey advantages of the Choice Glowing line:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eIntense shine:\u003c\/strong\u003e Enhances natural or cosmetic reflections, leaving hair glossy and vibrant.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDeep nourishment:\u003c\/strong\u003e Restores the hair’s protective barrier, keeping it hydrated and nourished.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProtection and hydration:\u003c\/strong\u003e Reduces dehydration, protecting hair from external damage and pollution.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNatural ingredients:\u003c\/strong\u003e Enriched with blueberry, coconut and black cumin, known for their moisturizing and soothing properties.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch2\u003e\u003cstrong\u003eProducts in the Medavita Choice Glowing Line\u003c\/strong\u003e\u003c\/h2\u003e\n\u003ch3\u003e\u003cstrong\u003e1. Glowing Shampoo - Balanced Cleansing\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eThe \u003cstrong\u003eGlowing Shampoo\u003c\/strong\u003e is the specific treatment for balanced cleansing, suitable for all scalp types. Thanks to its hypoallergenic formula enriched with natural extracts such as blueberry, coconut and black cumin, it hydrates and nourishes hair without irritating the scalp.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eGently cleanses while preserving scalp balance.\u003c\/li\u003e\n\u003cli\u003eHydrates and deeply nourishes the hair.\u003c\/li\u003e\n\u003cli\u003eImparts extraordinary shine to dull hair.\u003c\/li\u003e\n\u003cli\u003eSuitable for daily use and all scalp types.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cstrong\u003e2. Glowing Mask - Shine Enhancer\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eThe \u003cstrong\u003eGlowing Mask\u003c\/strong\u003e is an intensive beauty treatment that enhances the shine of natural or cosmetic color, smoothing and nourishing hair in one step. Ideal to use after shampooing, the mask leaves hair soft, silky and incredibly luminous.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eNourishes and polishes the hair, enhancing its shine.\u003c\/li\u003e\n\u003cli\u003eStrengthens hair structure, helping to prevent breakage.\u003c\/li\u003e\n\u003cli\u003eHydrates and protects, keeping the hair healthy and vibrant.\u003c\/li\u003e\n\u003cli\u003eIdeal for regular use on dull, lackluster hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch2\u003e\u003cstrong\u003eHow to Use Medavita Choice Glowing Products\u003c\/strong\u003e\u003c\/h2\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cstrong\u003eApplication of Glowing Shampoo:\u003c\/strong\u003e Apply the shampoo to wet hair, gently massage the scalp and lengths. Rinse thoroughly and repeat if necessary.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eApplication of Glowing Mask:\u003c\/strong\u003e After shampooing, apply the mask to the lengths and ends of damp hair. Leave on for 5 minutes, then rinse thoroughly. For optimal results, use at least once a week.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003chr\u003e\n\u003ch2\u003e\u003cstrong\u003eAdvanced Technology for Luminous Hair\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003eThe \u003cstrong\u003eChoice Glowing\u003c\/strong\u003e line harnesses the properties of natural ingredients such as blueberry, coconut and black cumin. These active ingredients work together to restore hair’s natural shine and protection, giving a healthy, vibrant appearance. The hypoallergenic formula makes these products suitable for all hair and scalp types, ensuring effective yet gentle results.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003e\u003cstrong\u003eFrequently Asked Questions (FAQ)\u003c\/strong\u003e\u003c\/h2\u003e\n\u003ch3\u003e\u003cstrong\u003e1. What are the benefits of Glowing Shampoo for dull hair?\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eThe \u003cstrong\u003eGlowing Shampoo\u003c\/strong\u003e gently cleanses hair without drying it out, restoring its natural protective barrier and providing immediate shine. It is ideal for dull, dehydrated hair.\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e2. How often should I use the Glowing Mask for best results?\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eIt is recommended to use the \u003cstrong\u003eGlowing Mask\u003c\/strong\u003e at least once a week to nourish and illuminate the hair. For particularly dry or damaged hair, it can be used more frequently.\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e3. Are Choice Glowing products suitable for all hair types?\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eYes, the products in the \u003cstrong\u003eChoice Glowing\u003c\/strong\u003e line are suitable for all hair types, including natural and color-treated hair. They are perfect for those seeking luminous, soft and well-nourished hair.\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e4. Can I use the Choice Glowing line on color-treated hair?\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eAbsolutely. The \u003cstrong\u003eGlowing Mask\u003c\/strong\u003e is specifically formulated to enhance the reflections of natural or cosmetic color, making color-treated hair more luminous and vibrant.\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e5. Which key ingredients make Choice Glowing products so effective?\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eThe \u003cstrong\u003eChoice Glowing\u003c\/strong\u003e line is enriched with blueberry, coconut and black cumin, ingredients known for their moisturizing and soothing properties that protect and nourish the hair, imparting shine and softness.\u003c\/p\u003e","products":[{"product_id":"medavita-shampoo-ultra-brillantezza-250ml-choice-glowing","title":"Medavita Choice Glowing Shampoo 250ml - Ultra Shine for All Hair Types","description":"\u003cdiv class=\"productInfo__subtitle\"\u003e\n\u003cdiv class=\"product attribute overview\"\u003e\n\u003cdiv class=\"value\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv class=\"product attribute description\"\u003e\n\u003cdiv class=\"value\"\u003e\n\u003cp\u003e✨ \u003cstrong\u003eGive your hair an immediate gloss effect!\u003c\/strong\u003e ✨\u003c\/p\u003e\n\u003cp\u003eThe \u003cstrong\u003eMedavita Choice Glowing Shampoo 250ml\u003c\/strong\u003e is the perfect treatment for those who want \u003cstrong\u003eshiny, soft and healthy-looking hair\u003c\/strong\u003e. Enriched with \u003cstrong\u003eBilberry Oil and Black Cumin Oil\u003c\/strong\u003e, this professional shampoo combines a gentle cleanse with intense nourishing action, protecting the hair fiber from external aggressors and restoring its natural shine.\u003c\/p\u003e\n\u003cp\u003eIdeal for all hair types, especially \u003cstrong\u003edull, dry or chemically treated hair\u003c\/strong\u003e, its formula enriched with \u003cstrong\u003eAmino Concentré and antioxidant ingredients\u003c\/strong\u003e helps to \u003cstrong\u003erevitalize the hair and prevent a lackluster appearance\u003c\/strong\u003e.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003e\u003cstrong\u003e🌟 Benefits of Medavita Choice Glowing Shampoo\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003e✅ \u003cstrong\u003eExtreme shine\u003c\/strong\u003e – Provides a glossy, silky finish that enhances natural luminosity.\u003cbr\u003e✅ \u003cstrong\u003eGentle cleansing\u003c\/strong\u003e – Respects scalp pH, leaving hair clean and lightweight.\u003cbr\u003e✅ \u003cstrong\u003eDeep nourishment\u003c\/strong\u003e – Bilberry and Black Cumin oils strengthen and hydrate the hair fiber.\u003cbr\u003e✅ \u003cstrong\u003eIntense hydration\u003c\/strong\u003e – Fights dryness and leaves hair soft and silky.\u003cbr\u003e✅ \u003cstrong\u003eProtection and vitality\u003c\/strong\u003e – Rich in antioxidants, helps protect hair from external stressors.\u003c\/p\u003e\n\u003cp\u003e💡 \u003cstrong\u003e250ml size\u003c\/strong\u003e, perfect for daily routines or to take with you!\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003e\u003cstrong\u003e🛁 How to Use: Applying Medavita Choice Glowing Shampoo\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003e1️⃣ \u003cstrong\u003eWet hair\u003c\/strong\u003e with lukewarm water.\u003cbr\u003e2️⃣ \u003cstrong\u003eApply a small amount\u003c\/strong\u003e of shampoo to your hands and distribute evenly over the scalp and lengths.\u003cbr\u003e3️⃣ \u003cstrong\u003eMassage gently\u003c\/strong\u003e for a few minutes to stimulate microcirculation and promote active ingredients’ penetration.\u003cbr\u003e4️⃣ \u003cstrong\u003eLeave on for 2–3 minutes\u003c\/strong\u003e, then rinse thoroughly with lukewarm water.\u003cbr\u003e5️⃣ \u003cstrong\u003eRepeat application\u003c\/strong\u003e if necessary for a deeper cleanse.\u003c\/p\u003e\n\u003cp\u003e💡 \u003cstrong\u003eFor extra shine\u003c\/strong\u003e, pair it with the \u003cstrong\u003eMedavita Choice Glowing Mask\u003c\/strong\u003e for a complete, nourishing treatment.\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/celebrestore.com\/products\/medavita-maschera-ultra-brillantezza-150ml-choiche-glowing?_pos=2\u0026amp;_psq=Choice+Glowing+Maschera\u0026amp;_ss=e\u0026amp;_v=1.0\" title=\"medavita choice glowing maschera\"\u003e\u003cstrong\u003eChoice Glowing Mask\u003c\/strong\u003e\u003c\/a\u003e\u003cbr\u003eUltra-shine for all hair types.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003e\u003cstrong\u003e🧪 Key Ingredients and Properties\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003e🔹 \u003cstrong\u003eBilberry Oil\u003c\/strong\u003e – Rich in antioxidants, protects and brightens hair.\u003cbr\u003e🔹 \u003cstrong\u003eBlack Cumin Oil\u003c\/strong\u003e – Deeply nourishes and strengthens the hair fiber.\u003cbr\u003e🔹 \u003cstrong\u003eAmino Concentré\u003c\/strong\u003e – Repairs and regenerates damaged hair.\u003cbr\u003e🔹 \u003cstrong\u003ePanthenol (Provitamin B5)\u003c\/strong\u003e – Hydrates and improves hair elasticity.\u003cbr\u003e🔹 \u003cstrong\u003eLinseed Oil\u003c\/strong\u003e – Adds softness and helps control the hair.\u003cbr\u003e🔹 \u003cstrong\u003eMoringa Oil\u003c\/strong\u003e – Protects from environmental damage and provides a silky effect.\u003c\/p\u003e\n\u003cp\u003e✅ \u003cstrong\u003eClinically Tested | Paraben Free | Gentle Formula for Daily Use\u003c\/strong\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003e\u003cstrong\u003e❓ FAQ – Frequently Asked Questions\u003c\/strong\u003e\u003c\/h2\u003e\n\u003ch3\u003e\u003cstrong\u003e1. Is Medavita Choice Glowing Shampoo 250ml suitable for all hair types?\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eYes, it is suitable for all hair types, especially \u003cstrong\u003edull, dry or damaged hair\u003c\/strong\u003e that needs extra shine and hydration.\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e2. How often can I use this shampoo?\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eThanks to its gentle formula, it can be used \u003cstrong\u003edaily\u003c\/strong\u003e, but for dry or treated hair it is recommended \u003cstrong\u003e2–3 times a week\u003c\/strong\u003e.\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e3. Is it suitable for colored or chemically treated hair?\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eYes! It helps to \u003cstrong\u003ekeep color vibrant for longer\u003c\/strong\u003e, thanks to its nourishing and protective action.\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e4. Does it weigh down fine hair?\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eNo, its lightweight formula \u003cstrong\u003edoes not weigh hair down\u003c\/strong\u003e, leaving hair voluminous and airy.\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e5. Which products can I pair it with for a complete treatment?\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eFor optimal results, we recommend using it together with the \u003cstrong\u003eMedavita Choice Glowing Mask\u003c\/strong\u003e for ultra-brightness and deep nourishment.\u003c\/p\u003e\n\u003chr\u003e\n\u003cp\u003e🌟 \u003cstrong\u003eTry Medavita Choice Glowing Shampoo 250ml now and give your hair extraordinary shine!\u003c\/strong\u003e 🌟\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Medavita","offers":[{"title":"Default Title","offer_id":47472661823835,"sku":"Medavita Choiche Glowing Shampoo 250ml","price":19.55,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0790\/1003\/8107\/files\/medavitablondieshampoo_36.jpg?v=1775567767"},{"product_id":"medavita-shampoo-ultra-brillantezza-1000ml-choice-glowing","title":"Medavita Choice Glowing Shampoo 1000ml - Shampoo for dull hair","description":"\u003cp\u003e✨ \u003cstrong\u003eReveal your hair's true radiance!\u003c\/strong\u003e ✨\u003c\/p\u003e\n\u003cp\u003eThe \u003cstrong\u003eMedavita Choice Glowing Shampoo\u003c\/strong\u003e is the secret to \u003cstrong\u003eradiant, soft and visibly healthier hair\u003c\/strong\u003e. This ultra-brilliance shampoo is formulated with \u003cstrong\u003eBilberry Oil and Black Cumin Oil\u003c\/strong\u003e, ingredients rich in natural antioxidants that deeply nourish the hair fiber, providing \u003cstrong\u003ehydration, protection and an immediate gloss effect\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp\u003ePerfect for all hair types, especially \u003cstrong\u003edull, dry or chemically treated hair\u003c\/strong\u003e, this professional cleansing shampoo \u003cstrong\u003enourishes and regenerates the hair\u003c\/strong\u003e, leaving it incredibly luminous and lightweight.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003e\u003cstrong\u003e🌟 Benefits of Medavita Choice Glowing Shampoo\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003e✅ \u003cstrong\u003eExtreme shine\u003c\/strong\u003e – Amplifies the hair's natural radiance, providing an immediate gloss effect.\u003cbr\u003e✅ \u003cstrong\u003eBalanced cleansing\u003c\/strong\u003e – Gently cleanses without weighing hair down, respecting the scalp's pH.\u003cbr\u003e✅ \u003cstrong\u003eDeep nourishment\u003c\/strong\u003e – Strengthens the hair fiber thanks to antioxidant-rich oils.\u003cbr\u003e✅ \u003cstrong\u003eIntense hydration\u003c\/strong\u003e – Prevents dryness and protects hair from external aggressors.\u003cbr\u003e✅ \u003cstrong\u003eProtection and vitality\u003c\/strong\u003e – Restores the hair's natural barrier, keeping it healthy and radiant.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003e\u003cstrong\u003e🛁 How to Use: Applying Medavita Choice Glowing Shampoo\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003e1️⃣ \u003cstrong\u003eWet hair\u003c\/strong\u003e with warm water.\u003cbr\u003e2️⃣ \u003cstrong\u003eApply an adequate amount\u003c\/strong\u003e of shampoo to the scalp and lengths.\u003cbr\u003e3️⃣ \u003cstrong\u003eMassage gently\u003c\/strong\u003e with circular motions to promote cleansing.\u003cbr\u003e4️⃣ \u003cstrong\u003eLeave on for 2–3 minutes\u003c\/strong\u003e to allow the active ingredients to work.\u003cbr\u003e5️⃣ \u003cstrong\u003eRinse thoroughly\u003c\/strong\u003e with water.\u003cbr\u003e6️⃣ \u003cstrong\u003eRepeat application\u003c\/strong\u003e if necessary for a more intensive action.\u003c\/p\u003e\n\u003cp\u003e💡 \u003cstrong\u003eProfessional Tip:\u003c\/strong\u003e For an ultra-shiny result, pair the shampoo with the \u003cstrong\u003eMedavita Choice Glowing Mask\u003c\/strong\u003e to nourish and enhance your hair's brilliance.\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/celebrestore.com\/products\/medavita-shampoo-ultra-brillantezza-250ml-choice-glowing?_pos=1\u0026amp;_psq=choice+glowing\u0026amp;_ss=e\u0026amp;_v=1.0\" title=\"medavita choice glowing shampoo\"\u003e\u003cstrong\u003eChoice Glowing Mask\u003c\/strong\u003e\u003c\/a\u003e\u003cbr\u003eUltra-brilliance for all hair types.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003e\u003cstrong\u003e🧪 Key Ingredients and Properties\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003e🔹 \u003cstrong\u003eBilberry Oil\u003c\/strong\u003e – Rich in antioxidants, protects and illuminates the hair.\u003cbr\u003e🔹 \u003cstrong\u003eBlack Cumin Oil\u003c\/strong\u003e – Deeply nourishes and strengthens the hair fiber.\u003cbr\u003e🔹 \u003cstrong\u003eAmino Concentré\u003c\/strong\u003e – Repairs and regenerates damaged hair.\u003cbr\u003e🔹 \u003cstrong\u003ePanthenol (Provitamin B5)\u003c\/strong\u003e – Hydrates and improves hair elasticity.\u003cbr\u003e🔹 \u003cstrong\u003eLinseed (Flaxseed) Oil\u003c\/strong\u003e – Provides softness and helps discipline the hair.\u003cbr\u003e🔹 \u003cstrong\u003eMoringa Oil\u003c\/strong\u003e – Protects from environmental damage and delivers a silky finish.\u003c\/p\u003e\n\u003cp\u003e✅ \u003cstrong\u003eClinically Tested | Paraben Free | Gentle Formula for Frequent Use\u003c\/strong\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003e\u003cstrong\u003e❓ FAQ – Frequently Asked Questions\u003c\/strong\u003e\u003c\/h2\u003e\n\u003ch3\u003e\u003cstrong\u003e1. Is Medavita Choice Glowing Shampoo suitable for all hair types?\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eYes, it is ideal for all hair types, especially for \u003cstrong\u003edull, lackluster or dry hair\u003c\/strong\u003e that need a boost of shine and hydration.\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e2. How often can I use this shampoo?\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eIt can be used \u003cstrong\u003edaily\u003c\/strong\u003e thanks to its gentle formula, but for dry or chemically treated hair it is recommended \u003cstrong\u003e2–3 times a week\u003c\/strong\u003e to maintain the proper level of hydration.\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e3. Can I use it on colored or chemically treated hair?\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eYes, it helps to \u003cstrong\u003eprotect color\u003c\/strong\u003e and keep it luminous for longer, thanks to its antioxidant and nourishing action.\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e4. Does the shampoo weigh down fine hair?\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eNo, the lightweight formula cleanses without weighing hair down, adding volume and lightness to fine hair.\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e5. Which products can I pair for a complete treatment?\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eFor best results, we recommend pairing it with the \u003cstrong\u003eMedavita Choice Glowing Mask\u003c\/strong\u003e for a nourishing and illuminating treatment.\u003c\/p\u003e\n\u003chr\u003e\n\u003cp\u003e🌟 \u003cstrong\u003eTransform your beauty routine with the Medavita Choice Glowing Shampoo and give your hair incredible radiance!\u003c\/strong\u003e 🌟\u003c\/p\u003e","brand":"Medavita","offers":[{"title":"Default Title","offer_id":47472663069019,"sku":"Medavita Choiche Glowing Shampoo 1000ml","price":52.7,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0790\/1003\/8107\/files\/Medavita_Choice_Glowing_Shampoo_1000ml.jpg?v=1775567760"},{"product_id":"medavita-maschera-ultra-brillantezza-150ml-choiche-glowing","title":"Medavita Choice Glowing Mask 150ml - Ultra shine for all hair types","description":"\u003cdiv class=\"productInfo__subtitle\"\u003e\n\u003cdiv class=\"product attribute overview\"\u003e\n\u003cdiv class=\"value\"\u003e\n\u003cdiv class=\"product attribute description\"\u003e\n\u003cdiv class=\"value\"\u003e\n\u003cdiv class=\"productInfo__subtitle\"\u003e\n\u003cdiv class=\"product attribute overview\"\u003e\n\u003cdiv class=\"value\"\u003e\n\u003cdiv class=\"product attribute description\"\u003e\n\u003cdiv class=\"value\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv class=\"product attribute description\"\u003e\n\u003cdiv class=\"value\"\u003e\n\u003cp\u003eDiscover the secret to \u003cstrong\u003eshiny, soft and silky hair\u003c\/strong\u003e with the \u003cstrong\u003eMedavita Choiche Glowing Mask\u003c\/strong\u003e, a professional treatment that provides \u003cstrong\u003edeep hydration, intense nourishment and unparalleled radiance\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp\u003eThanks to its formula enriched with \u003cstrong\u003ebilberry oil and coconut oil\u003c\/strong\u003e, this hair mask illuminates, protects and restructures the hair fiber, making it \u003cstrong\u003emore elastic and stronger\u003c\/strong\u003e. Perfect for all hair types, especially \u003cstrong\u003edull, dry or damaged hair\u003c\/strong\u003e that need a regenerating and illuminating treatment.\u003c\/p\u003e\n\u003ch2\u003e\u003cstrong\u003e✨ Benefits of the Medavita Choiche Glowing Mask\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003e✅ \u003cstrong\u003eExtreme shine\u003c\/strong\u003e – Reveals a sparkling reflection and a gloss-like finish.\u003cbr\u003e✅ \u003cstrong\u003eNourishing and moisturizing action\u003c\/strong\u003e – Provides deep nourishment without weighing hair down.\u003cbr\u003e✅ \u003cstrong\u003eAbsolute silkiness\u003c\/strong\u003e – Leaves hair incredibly soft and smooth.\u003cbr\u003e✅ \u003cstrong\u003eConditioning effect\u003c\/strong\u003e – Detangles hair and improves combability.\u003cbr\u003e✅ \u003cstrong\u003eProtection from external aggressors\u003c\/strong\u003e – Restores the hair’s natural barrier and protects it from oxidation and dehydration.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003e\u003cstrong\u003e🛁 How to Use: Applying the Medavita Choiche Glowing Mask\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003e1️⃣ After shampooing, blot hair to remove excess water.\u003cbr\u003e2️⃣ Apply a generous amount of mask to lengths and ends.\u003cbr\u003e3️⃣ Gently massage to encourage absorption.\u003cbr\u003e4️⃣ Leave on for \u003cstrong\u003e5–10 minutes\u003c\/strong\u003e for a more intensive treatment.\u003cbr\u003e5️⃣ Rinse thoroughly with lukewarm water.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e👉 Professional tip:\u003c\/strong\u003e For an extra boost of shine, wrap hair in a warm towel during the treatment.\u003c\/p\u003e\n\u003cp\u003eFor best results, use it in combination with other products from the \u003ca href=\"https:\/\/celebrestore.com\/collections\/medavita-blondie-prodotti-capelli-biondi\" title=\"Medavita Blondie\"\u003e\u003cstrong\u003eChoice line.\u003c\/strong\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003cdiv class=\"gap-6 border-b pb-4 my-4 context-list text-sm border-token-border-light flex w-full\"\u003e\n\u003cdiv class=\"grow leading-normal\"\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/celebrestore.com\/products\/medavita-shampoo-ultra-brillantezza-250ml-choice-glowing?_pos=1\u0026amp;_psq=choice+glowing\u0026amp;_ss=e\u0026amp;_v=1.0\" title=\"medavita choice glowing shampoo\"\u003e\u003cstrong\u003eChoice Glowing Shampoo\u003c\/strong\u003e\u003c\/a\u003e\u003cbr\u003eUltra-brilliance for all hair types.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"gap-6 border-b pb-4 my-4 context-list text-sm border-token-border-light flex w-full\"\u003e\n\u003cdiv class=\"grow leading-normal\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003chr\u003e\n\u003ch2\u003e\u003cstrong\u003e🧪 Key Ingredients\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003e🔹 \u003cstrong\u003eBilberry Oil\u003c\/strong\u003e – Rich in antioxidants, protects and illuminates hair.\u003cbr\u003e🔹 \u003cstrong\u003eCoconut Oil\u003c\/strong\u003e – Deeply nourishes and seals in moisture.\u003cbr\u003e🔹 \u003cstrong\u003eHair Amino Acids\u003c\/strong\u003e – Strengthen the hair structure for healthier, more resilient hair.\u003cbr\u003e🔹 \u003cstrong\u003eGlycerin\u003c\/strong\u003e – Keeps hair hydrated and silky.\u003cbr\u003e🔹 \u003cstrong\u003eConditioning Complex\u003c\/strong\u003e – Improves combability and reduces frizz.\u003c\/p\u003e\n\u003cp\u003e💡 \u003cstrong\u003eClinically tested | Paraben-free formula | Hypoallergenic\u003c\/strong\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003e\u003cstrong\u003e❓ FAQ - Frequently Asked Questions\u003c\/strong\u003e\u003c\/h2\u003e\n\u003ch3\u003e\u003cstrong\u003e1. Is the Medavita Choiche Glowing Mask suitable for all hair types?\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eYes! It’s perfect for all hair types, especially for those seeking \u003cstrong\u003emore shine, softness and nourishment\u003c\/strong\u003e.\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e2. How often should I use the mask?\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eIt is recommended to use it \u003cstrong\u003e1–2 times a week\u003c\/strong\u003e for normal hair, while for dry or chemically treated hair it can be applied \u003cstrong\u003eup to 3 times a week\u003c\/strong\u003e.\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e3. Can the mask weigh down fine hair?\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eNo, the lightweight, balanced formula \u003cstrong\u003edoes not weigh hair down\u003c\/strong\u003e, leaving hair voluminous and light.\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e4. Can it be used on colored or treated hair?\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eAbsolutely yes! It helps maintain color radiance and vitality while nourishing hair stressed by bleaching or chemical treatments.\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e5. Does it contain silicones or parabens?\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eThe formula is \u003cstrong\u003eparaben-free\u003c\/strong\u003e and enriched with natural ingredients to ensure top-level care without compromise.\u003c\/p\u003e\n\u003chr\u003e\n\u003cp\u003e🌟 \u003cstrong\u003eBuy the Medavita Choiche Glowing Mask now and give your hair extraordinary radiance!\u003c\/strong\u003e 🌟\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Medavita","offers":[{"title":"Default Title","offer_id":47472666345819,"sku":"Medavita Choiche Glowing Maschera 150ml","price":16.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0790\/1003\/8107\/files\/Medavita_Choice_Glowing_Maschera_150ml.jpg?v=1775567754"},{"product_id":"medavita-choiche-glowing-set-shampoo-e-maschera","title":"Medavita Choice Glowing Kit: Shampoo and Mask - Ultra Shine for All Hair Types","description":"\u003cp\u003eThe \u003cstrong\u003eMedavita Choice Glowing Kit\u003c\/strong\u003e is the ideal treatment for those seeking luminous, soft, and nourished hair. Consisting of a shampoo and a mask, this kit is formulated to enhance the natural shine of every hair type, delivering a healthy, radiant appearance. Thanks to selected ingredients such as blueberry and black cumin, it provides antioxidant action and deep hydration, protecting the hair fibre and improving vitality.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003e\u003cstrong\u003eWhat's in the Kit\u003c\/strong\u003e\u003c\/h2\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cstrong\u003eMedavita Choice Glowing Shampoo 250ml:\u003c\/strong\u003e A shine-enhancing shampoo that illuminates and nourishes the hair, ensuring a beautiful, healthy-looking mane. Formulated with blueberry and black cumin, it offers antioxidant and hydrating action.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMedavita Choice Glowing Mask 150ml:\u003c\/strong\u003e An intensive mask that delivers ultra-shine and silkiness, deeply nourishing the hair. Enriched with natural oils such as blueberry oil and coconut oil, it provides beauty care for luminous, healthy hair.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003chr\u003e\n\u003ch2\u003e\u003cstrong\u003eBenefits of the Medavita Choice Glowing Kit\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eUltra Shine:\u003c\/strong\u003e Both products give hair exceptional luminosity, improving appearance and vitality.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHydration and Nourishment:\u003c\/strong\u003e Thanks to natural ingredients like blueberry and black cumin, the kit delivers deep hydration and nourishment to the hair fibre.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProtection and Care:\u003c\/strong\u003e Protects hair from environmental damage and daily stress, helping to keep it healthy and strong.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSilkening Effect:\u003c\/strong\u003e The mask leaves hair soft, silky and easy to comb, without weighing it down.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch2\u003e\u003cstrong\u003eKey Features\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eGlowing Shampoo:\u003c\/strong\u003e Gently cleanses while enhancing shine and providing nourishing action. Contains blueberry and black cumin for antioxidant and hydrating benefits.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGlowing Mask:\u003c\/strong\u003e Provides an intensive treatment that reveals the hair's natural brilliance, deeply nourishing and hydrating. Enriched with blueberry and coconut oils, it delivers a glossy, smoothing effect.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePremium Ingredients:\u003c\/strong\u003e Formulated with natural, antioxidant-rich ingredients such as blueberry oil and black cumin oil for comprehensive beauty care.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch2\u003e\u003cstrong\u003eHow to Use\u003c\/strong\u003e\u003c\/h2\u003e\n\u003ch3\u003e\u003cstrong\u003eMedavita Choice Glowing Shampoo:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cstrong\u003eApplication:\u003c\/strong\u003e Apply an appropriate amount of shampoo to wet hair and gently massage the scalp.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRinse:\u003c\/strong\u003e Rinse thoroughly with lukewarm water. Repeat if necessary.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRecommended Use:\u003c\/strong\u003e Use regularly to maintain luminous, hydrated and nourished hair.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch3\u003e\u003cstrong\u003eMedavita Choice Glowing Mask:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cstrong\u003eApplication:\u003c\/strong\u003e After shampooing, blot excess water and apply the mask to lengths and ends.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProcessing Time:\u003c\/strong\u003e Leave on for 5–10 minutes for nourishing and silkening action.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRinse:\u003c\/strong\u003e Rinse thoroughly with lukewarm water.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRecommended Use:\u003c\/strong\u003e Use once or twice a week as an intensive treatment for extra shine.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003chr\u003e\n\u003ch2\u003e\u003cstrong\u003eKey Ingredients\u003c\/strong\u003e\u003c\/h2\u003e\n\u003ch3\u003e\u003cstrong\u003eShampoo:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBlueberry and Black Cumin:\u003c\/strong\u003e Provide antioxidant and nourishing action, protecting hair from damage and improving shine.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAmino Concentré:\u003c\/strong\u003e Strengthens the hair fibre, improving vitality and resistance.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEssential Oils:\u003c\/strong\u003e Such as blueberry oil and black cumin oil, deeply hydrate and nourish, imparting softness and gloss.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cstrong\u003eMask:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBlueberry Oil:\u003c\/strong\u003e Rich in antioxidants, it nourishes and protects the hair, enhancing shine and softness.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCoconut Oil:\u003c\/strong\u003e Provides deep hydration and nourishes the hair fibre, improving hair structure.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHair Amino Acids:\u003c\/strong\u003e Such as serine and threonine, which help maintain moisture balance and strengthen hair structure.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch2\u003e\u003cstrong\u003eBenefits of Regular Use\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eLuminous, Healthy Hair:\u003c\/strong\u003e Improves shine and vitality, leaving hair healthier and more radiant.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDeep Hydration and Nourishment:\u003c\/strong\u003e Delivers intensive hydration and nourishment, enhancing softness and silkiness.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProtection and Care:\u003c\/strong\u003e Shields hair from external damage and daily stress, keeping it strong and resilient.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eReduced Frizz:\u003c\/strong\u003e Improves manageability, reducing frizz and providing a smooth finish.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch2\u003e\u003cstrong\u003eFAQ - Frequently Asked Questions\u003c\/strong\u003e\u003c\/h2\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eIs this kit suitable for all hair types?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eYes, the Medavita Choice Glowing Kit is formulated to suit all hair types, improving shine and softness.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eHow often should I use the Glowing Mask?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eThe mask can be used once or twice a week as an intensive treatment for shiny, silky hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eIs the kit safe for color-treated hair?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eYes, the kit is safe for color-treated hair and helps preserve the vibrancy and shine of color.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eWhat results can I expect with regular use?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eWith regular use, hair will appear more luminous, healthy and soft, with increased silkiness and shine.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eCan the Glowing Shampoo be used daily?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eYes, the Glowing Shampoo is formulated for frequent use, keeping hair hydrated and nourished without weighing it down.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eShould I use other products together with this kit?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eThe kit provides a complete solution, but you can integrate other Medavita products for a personalised haircare routine.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003chr\u003e\n\u003ch2\u003e\u003cstrong\u003eWhy Choose the Medavita Choice Glowing Kit?\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003eThe Medavita Choice Glowing Kit is the ideal choice for those who want luminous, soft and healthy hair. Thanks to the combination of a shampoo and a mask enriched with natural ingredients like blueberry and black cumin, this kit offers a complete treatment that nourishes, hydrates and protects the hair, delivering a radiant, glossy look. A beauty care experience for irresistible hair.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003e\u003cstrong\u003eAdditional Haircare Tips\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eComplete Routine:\u003c\/strong\u003e Integrate the Choice Glowing kit into your haircare routine for optimal results.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHeat Protection:\u003c\/strong\u003e Use a heat protectant before styling with hot tools such as a hairdryer and flat irons.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBalanced Diet:\u003c\/strong\u003e A diet rich in vitamins and antioxidants contributes to hair health and shine.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch2\u003e\u003cstrong\u003eBuy Your Medavita Choice Glowing Kit Now\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003eGive your hair extraordinary shine with the \u003cstrong\u003eMedavita Choice Glowing Shampoo and Mask\u003c\/strong\u003e. Order now and discover the difference of more luminous, soft and healthy hair!\u003c\/p\u003e","brand":"Medavita","offers":[{"title":"Default Title","offer_id":49019991818587,"sku":"Medavita Choiche Glowing Set Shampoo e Maschera","price":41.65,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0790\/1003\/8107\/files\/medavitablondieshampoo_29.jpg?v=1775567736"},{"product_id":"medavita-choice-maschera-nutriente-per-capelli-colorati","title":"Medavita Choice Glowing Mask 50ml - Nourishment and Shine for Color-Treated Hair","description":"\u003cp\u003eThe \u003cstrong\u003eMedavita Choice Glowing Maschera per Capelli Colorati\u003c\/strong\u003e is the perfect choice for color-treated hair seeking nourishment and shine without compromise. This shine-enhancing mask delivers a complete treatment that \u003cstrong\u003eadds shine, nourishes and protects\u003c\/strong\u003e the hair, ensuring a silky, luminous result.\u003c\/p\u003e\n\u003cp\u003eFormulated with clinically tested ingredients and enriched with the exclusive complex \u003cstrong\u003eAmino Concentrée\u003c\/strong\u003e, it is \u003cstrong\u003eparaben-free\u003c\/strong\u003e and hypoallergenic, providing safety and gentleness even for the most sensitive hair.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003e\u003cstrong\u003eMain Benefits\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eUltra shine:\u003c\/strong\u003e Provides immediate luminosity to color-treated hair.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eConditioning:\u003c\/strong\u003e Softens the hair fiber without weighing it down.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSilkening:\u003c\/strong\u003e Leaves hair soft and silky to the touch.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNourishing:\u003c\/strong\u003e Protects and restores the hair's natural barrier.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMoisturizing:\u003c\/strong\u003e Prevents dehydration and helps maintain color longevity.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch2\u003e\u003cstrong\u003eKey Ingredients\u003c\/strong\u003e\u003c\/h2\u003e\n\u003ch3\u003e\u003cstrong\u003eBlueberry Seed Oil\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eIntensively nourishes the hair fiber.\u003c\/li\u003e\n\u003cli\u003eReduces porosity and improves the longevity of cosmetic color.\u003c\/li\u003e\n\u003cli\u003eProvides natural shine to the hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cstrong\u003eCoconut Oil\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eNourishing, soothing and emollient action.\u003c\/li\u003e\n\u003cli\u003eImproves hair elasticity and tone.\u003c\/li\u003e\n\u003cli\u003eIdeal for dry and stressed hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cstrong\u003ePanthenol\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eMoisturizing and emollient.\u003c\/li\u003e\n\u003cli\u003eReduces scalp itching and irritation.\u003c\/li\u003e\n\u003cli\u003eSupports cellular regeneration for healthier hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch2\u003e\u003cstrong\u003eHow to use\u003c\/strong\u003e\u003c\/h2\u003e\n\u003col\u003e\n\u003cli\u003eWash hair with the \u003cstrong\u003eMedavita Choice Glowing Shampoo for Color-Treated Hair\u003c\/strong\u003e, specifically formulated to protect and prolong the life of cosmetic color.\u003c\/li\u003e\n\u003cli\u003eAfter shampooing, apply a generous amount of the \u003cstrong\u003eMedavita Choice Glowing Maschera per Capelli Colorati\u003c\/strong\u003e to the lengths and ends of the hair.\u003c\/li\u003e\n\u003cli\u003eLeave on for \u003cstrong\u003e5 minutes\u003c\/strong\u003e to allow the ingredients to penetrate deeply.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly with warm water.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cstrong\u003eTip:\u003c\/strong\u003e For optimal results, complete the routine with the Medavita Choice Glowing range, designed for color-treated, luminous hair:\u003c\/p\u003e\n\u003cdiv class=\"gap-6 border-b pb-4 my-4 context-list text-sm border-token-border-light flex w-full\"\u003e\n\u003cdiv class=\"grow leading-normal\"\u003e\n\u003cp\u003e\u003ca title=\"medavita choice glowing shampoo\" href=\"https:\/\/celebrestore.com\/products\/medavita-shampoo-ultra-brillantezza-250ml-choice-glowing?_pos=1\u0026amp;_psq=choice+glowing\u0026amp;_ss=e\u0026amp;_v=1.0\"\u003e\u003cstrong\u003eChoice Glowing Shampoo\u003c\/strong\u003e\u003c\/a\u003e\u003cbr\u003eUltra-shine for all hair types.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003chr\u003e\n\u003ch2\u003e\u003cstrong\u003eAdditional Features\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eClinically tested:\u003c\/strong\u003e Safe and effective.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eParaben-free:\u003c\/strong\u003e Ideal for those seeking gentle, natural-feeling formulas.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHypoallergenic:\u003c\/strong\u003e Suitable for sensitive scalps.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSize:\u003c\/strong\u003e 50 ml packaging, ideal for travel or product sampling.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch2\u003e\u003cstrong\u003eFrequently Asked Questions\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eWhat hair types is this mask suitable for?\u003c\/strong\u003e\u003cbr\u003eIt is perfect for color-treated hair, dry hair, or hair that needs a boost of shine and nourishment.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDoes the mask weigh down fine hair?\u003c\/strong\u003e\u003cbr\u003eNo, thanks to its lightweight, non-greasy formula, hair remains light and voluminous.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCan I use it on non-colored hair?\u003c\/strong\u003e\u003cbr\u003eAbsolutely! Its versatile formula is also beneficial for natural hair.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eDoes it contain parabens?\u003c\/strong\u003e No, the mask does not contain parabens.\u003c\/p\u003e\n\u003chr\u003e\n\u003cp\u003e\u003cstrong\u003eBuy your Medavita Choice Glowing Maschera per Capelli Colorati now and rediscover the beauty of your hair!\u003c\/strong\u003e\u003c\/p\u003e","brand":"Medavita","offers":[{"title":"Default Title","offer_id":49808499605851,"sku":"Medavita Choiche Maschera 50ml","price":4.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0790\/1003\/8107\/files\/medavitablondieshampoo_34.jpg?v=1775567758"},{"product_id":"medavita-maschera-riflessante-capelli-rossi","title":"Medavita Choiche Red-Reflecting Nourishing Mask 200ml - Red Hair","description":"\u003ch2\u003e\u003cstrong\u003eRevive color and nourish hair in one step.\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003eThe \u003cstrong\u003eMedavita Choice Color-Reflecting Nourishing Mask for Red Hair\u003c\/strong\u003e is the ideal treatment for those who want to intensify red tones, whether natural or cosmetic. This mask combines a nourishing, conditioning formula with a color-reflecting effect, delivering luminous, soft, and vibrant hair.\u003c\/p\u003e\n\u003cp\u003eEnriched with \u003cstrong\u003eblueberry seed oil\u003c\/strong\u003e and \u003cstrong\u003ecoconut oil\u003c\/strong\u003e, it provides deep nourishment and protection for treated and stressed hair. The mask enhances natural shine and creates multifaceted highlights without ammonia, respecting hair health.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cstrong\u003eMain benefits\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eEnhances red color:\u003c\/strong\u003e Intensifies natural or cosmetic red tones.\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eNourishes and conditions:\u003c\/strong\u003e Restores softness and manageability to treated hair.\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eShine and luminosity:\u003c\/strong\u003e Adds vibrant highlights and a radiant finish.\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eEasy application:\u003c\/strong\u003e No heat source required to activate the color.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cstrong\u003eHow to use\u003c\/strong\u003e\u003c\/h3\u003e\n\u003col\u003e\n\u003cli\u003eWash hair with a gentle shampoo, preferably from the Medavita line, to prepare the hair for treatment.\u003c\/li\u003e\n\u003cli\u003eBlot hair with a towel to remove excess water.\u003c\/li\u003e\n\u003cli\u003eApply the \u003cstrong\u003eMedavita Choice Color-Reflecting Nourishing Mask\u003c\/strong\u003e to lengths and ends, avoiding contact with the scalp.\u003c\/li\u003e\n\u003cli\u003eMassage gently and comb through to distribute the product evenly.\u003c\/li\u003e\n\u003cli\u003eLeave on for \u003cstrong\u003e5 to 20 minutes\u003c\/strong\u003e depending on the desired intensity of the reflection:\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003e5 minutes:\u003c\/strong\u003e Subtle, natural reflection.\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003e20 minutes:\u003c\/strong\u003e Maximum intensity and vibrant highlights.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly with lukewarm water.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cstrong\u003eTip:\u003c\/strong\u003e Use approximately \u003cstrong\u003e25-30 ml\u003c\/strong\u003e for medium-length hair. Repeat the treatment every 2–3 weeks to maintain vivid, intense color.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cstrong\u003eTechnical features\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eKey ingredients:\u003c\/strong\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eBlueberry seed oil:\u003c\/strong\u003e Nourishing and brightening, helps improve shine and color longevity.\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eCoconut oil:\u003c\/strong\u003e Moisturizing and emollient, helps repair dry and damaged hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eAmmonia-free:\u003c\/strong\u003e Gentle on hair and scalp.\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eVersatile:\u003c\/strong\u003e Suitable for both natural and color-treated hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cstrong\u003eFrequently Asked Questions\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eIs this mask suitable for natural hair or only for colored hair?\u003c\/strong\u003e\u003cbr\u003eThe mask works on both natural and color-treated hair, intensifying tones and adding shine.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow often should I apply the product?\u003c\/strong\u003e\u003cbr\u003eIt is recommended to use the mask every 2–3 weeks or whenever you want to refresh the color.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCan it stain skin or clothing?\u003c\/strong\u003e\u003cbr\u003eAs a color-reflecting product, avoid contact with the scalp and protect clothing during application.\u003c\/p\u003e","brand":"Medavita","offers":[{"title":"Default Title","offer_id":49808782885211,"sku":"Medavita Choiche Maschera Rosso 200ml","price":33.23,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0790\/1003\/8107\/files\/Medavita_Choiche_Maschera_Riflessante_per_Capelli_Rossi.png?v=1775565556"},{"product_id":"medavita-choiche-maschera-nutriente-riflessante-capelli-rame","title":"Medavita Choiche Nourishing Copper Color-Reflecting Mask 200ml - Copper Hair","description":"\u003cp\u003e\u003cstrong\u003eNourishment and intense highlights for copper hair\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cstrong\u003eProduct description\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003eThe \u003cstrong\u003eMedavita Choice Nourishing Color-Enhancing Mask for Copper Hair\u003c\/strong\u003e is the ideal treatment for those who want to enhance warm, vibrant copper tones on both natural and color-treated hair. This mask not only intensifies reflections but also nourishes and conditions the hair, leaving it soft, luminous and full of life.\u003c\/p\u003e\n\u003cp\u003eFormulated with \u003cstrong\u003eblueberry seed oil\u003c\/strong\u003e and \u003cstrong\u003ecoconut oil\u003c\/strong\u003e, the mask provides a complete beauty treatment, enhancing color and improving hair fiber health. Its ammonia-free formula ensures gentleness and safety even for stressed or treated hair.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cstrong\u003eMain benefits\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eRevives copper color:\u003c\/strong\u003e Intensifies natural or color-treated copper tones.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNourishing and conditioning:\u003c\/strong\u003e Repairs damaged hair, leaving it silky and full-bodied.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShine and vitality:\u003c\/strong\u003e Adds multi-dimensional highlights and radiant hair.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEasy application:\u003c\/strong\u003e Does not require heat sources or complex treatments.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cstrong\u003eHow to use\u003c\/strong\u003e\u003c\/h3\u003e\n\u003col\u003e\n\u003cli\u003eWash hair with a gentle cleanser, such as \u003cstrong\u003eMedavita Choice Nourishing Shampoo\u003c\/strong\u003e, to prepare for treatment.\u003c\/li\u003e\n\u003cli\u003eGently blot excess water from the hair.\u003c\/li\u003e\n\u003cli\u003eApply the \u003cstrong\u003eMedavita Choice Nourishing Color-Enhancing Mask for Copper Hair\u003c\/strong\u003e to lengths and ends, avoiding the scalp.\u003c\/li\u003e\n\u003cli\u003eMassage and comb through hair for even product distribution.\u003c\/li\u003e\n\u003cli\u003eLeave on for \u003cstrong\u003e5 to 20 minutes\u003c\/strong\u003e, depending on the desired intensity of reflection:\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e5 minutes:\u003c\/strong\u003e Delicate, natural copper reflection.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e20 minutes:\u003c\/strong\u003e Intense, vibrant copper color.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly with lukewarm water.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cstrong\u003eTip:\u003c\/strong\u003e Use approximately \u003cstrong\u003e25-30 ml\u003c\/strong\u003e for medium-length hair. Repeat every 2-3 weeks to maintain vivid color.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cstrong\u003eTechnical features\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eKey ingredients:\u003c\/strong\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBlueberry seed oil:\u003c\/strong\u003e Powerful antioxidant that nourishes and adds shine.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCoconut oil:\u003c\/strong\u003e Moisturizing and emollient, protects hair and leaves it soft.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAmmonia-free:\u003c\/strong\u003e Gentle formula for healthy, luminous hair.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSuitable for natural and color-treated hair:\u003c\/strong\u003e Ideal for those who want to enhance or maintain copper tones.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cstrong\u003eFrequently Asked Questions\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eIs it suitable for natural (non-colored) hair?\u003c\/strong\u003e\u003cbr\u003eYes, the mask enhances natural copper tones and delivers remarkable luminosity even on untreated hair.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow long does the color last after application?\u003c\/strong\u003e\u003cbr\u003eDuration depends on wash frequency and hair type; it is recommended to reapply every 2-3 weeks to maintain a vivid reflection.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDoes it stain the skin or clothing?\u003c\/strong\u003e\u003cbr\u003eAs a color-enhancing product, avoid contact with the scalp and protect clothing during use.\u003c\/p\u003e","brand":"Medavita","offers":[{"title":"Default Title","offer_id":49808785375579,"sku":"Medavita Choice Mask Rame 200ml","price":33.23,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0790\/1003\/8107\/files\/Medavita_Choiche_Maschera_Riflessante_per_Capelli_Rame.png?v=1775565558"},{"product_id":"medavita-choiche-maschera-riflessante-capelli-dorati","title":"Medavita Choiche Nourishing Shine-Enhancing Mask 200ml - For Golden Hair","description":"\u003cp\u003e\u003cstrong\u003eNourishment and golden highlights for luminous, radiant hair\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cstrong\u003eProduct description\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003eThe \u003cstrong\u003eMedavita Choice Nourishing Reflective Mask for Golden Hair\u003c\/strong\u003e is the perfect treatment for those who want to enhance golden highlights, whether natural or cosmetic. The mask nourishes and conditions the hair, enhancing shine with multifaceted reflections and warm, luminous tones.\u003c\/p\u003e\n\u003cp\u003eThanks to nourishing ingredients such as \u003cstrong\u003eblueberry seed oil\u003c\/strong\u003e and \u003cstrong\u003ecoconut oil\u003c\/strong\u003e, the mask improves the health of the hair fiber, leaving hair soft, voluminous and full of life. The ammonia-free formula ensures a gentle application suitable for all hair types.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cstrong\u003eMain benefits\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eEnhances golden highlights:\u003c\/strong\u003e Adds shine and intensifies warm, luminous tones.\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eNourishing and conditioning:\u003c\/strong\u003e Repairs damaged hair and improves texture.\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eNatural radiance:\u003c\/strong\u003e Leaves hair visibly healthier and shinier.\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eEasy application:\u003c\/strong\u003e No heat source or special tools required.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cstrong\u003eHow to use\u003c\/strong\u003e\u003c\/h3\u003e\n\u003col\u003e\n\u003cli\u003eWash hair with a gentle cleanser, such as the \u003cstrong\u003eMedavita Choice Nourishing Shampoo\u003c\/strong\u003e, to prepare it for the treatment.\u003c\/li\u003e\n\u003cli\u003eGently blot hair to remove excess water.\u003c\/li\u003e\n\u003cli\u003eApply the \u003cstrong\u003eMedavita Choice Nourishing Reflective Mask for Golden Hair\u003c\/strong\u003e to lengths and ends, avoiding the scalp.\u003c\/li\u003e\n\u003cli\u003eMassage and comb through to distribute the product evenly.\u003c\/li\u003e\n\u003cli\u003eLeave on for \u003cstrong\u003e5 to 20 minutes\u003c\/strong\u003e depending on the desired intensity:\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003e5 minutes:\u003c\/strong\u003e Delicate, natural golden tone.\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003e20 minutes:\u003c\/strong\u003e Intense, luminous golden reflections.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly with lukewarm water.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cstrong\u003eTip:\u003c\/strong\u003e Use approximately \u003cstrong\u003e25-30 ml\u003c\/strong\u003e for medium-length hair. Repeat the treatment every 2-3 weeks to maintain vibrant, luminous color.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cstrong\u003eTechnical features\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eKey ingredients:\u003c\/strong\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eBlueberry seed oil:\u003c\/strong\u003e Intensely nourishes and helps improve color longevity.\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eCoconut oil:\u003c\/strong\u003e Moisturizes and protects, leaving hair soft and silky.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eAmmonia-free:\u003c\/strong\u003e Gentle formula for a safe, non-aggressive treatment.\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eSuitable for natural and color-treated hair:\u003c\/strong\u003e Ideal for reviving golden highlights.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cstrong\u003eFrequently Asked Questions\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eIs it suitable for untreated hair?\u003c\/strong\u003e\u003cbr\u003eYes, this mask is perfect for enhancing natural golden highlights and improving overall hair radiance.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow often should I apply it?\u003c\/strong\u003e\u003cbr\u003eIt is recommended to use it every 2-3 weeks to maintain a vibrant golden color and multifaceted reflections.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCan it be used on bleached hair?\u003c\/strong\u003e\u003cbr\u003eYes, the mask provides a warm, golden tone even on bleached hair, improving softness and hair health.\u003c\/p\u003e","brand":"Medavita","offers":[{"title":"Default Title","offer_id":49808806904155,"sku":"Medavita Choiche Maschera Gold 200ml","price":33.23,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0790\/1003\/8107\/files\/Medavita_Choiche_Maschera_Riflessante_per_Capelli_Dorati.png?v=1775565559"},{"product_id":"medavita-choiche-maschera-riflessante-capelli-castani","title":"Medavita Choiche Nourishing Shine-Enhancing Mask Brown 200ml - Brown Hair","description":"\u003ch2\u003e\u003cstrong\u003eNourishment and Intense Tones for Brown Hair with Depth and Shine\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003eThe \u003cstrong\u003eMedavita Choice Nourishing Tone-Enhancing Mask for Brown Hair\u003c\/strong\u003e is the perfect treatment to enhance warm, deep brown shades, whether natural or color-treated. This tone-enhancing mask intensifies color, reviving highlights with multifaceted tones and natural luminosity.\u003c\/p\u003e\n\u003cp\u003eEnriched with \u003cstrong\u003eblueberry seed oil\u003c\/strong\u003e and \u003cstrong\u003ecoconut oil\u003c\/strong\u003e, the mask not only delivers vibrant color but also nourishes and conditions the hair, leaving it soft, silky and full of vitality. The ammonia-free formula makes it gentle even on the most sensitive hair.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cstrong\u003eMain benefits\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eEnhances brown tones:\u003c\/strong\u003e Intensifies natural or colored shades for unique depth.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNourishing and conditioning:\u003c\/strong\u003e Reconstructs hair, improving texture and softness.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNatural shine:\u003c\/strong\u003e Makes hair visibly healthier and glossier.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEasy to use:\u003c\/strong\u003e No heat sources or complex treatments required.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cstrong\u003eHow to use\u003c\/strong\u003e\u003c\/h3\u003e\n\u003col\u003e\n\u003cli\u003eWash hair with a gentle cleanser, such as \u003cstrong\u003eMedavita Choice Nourishing Shampoo\u003c\/strong\u003e, to prepare it for the treatment.\u003c\/li\u003e\n\u003cli\u003eGently blot hair to remove excess water.\u003c\/li\u003e\n\u003cli\u003eApply the \u003cstrong\u003eMedavita Choice Nourishing Tone-Enhancing Mask for Brown Hair\u003c\/strong\u003e to lengths and ends, avoiding the scalp.\u003c\/li\u003e\n\u003cli\u003eMassage and comb through the hair for even product distribution.\u003c\/li\u003e\n\u003cli\u003eLeave on for \u003cstrong\u003e5 to 20 minutes\u003c\/strong\u003e depending on the desired intensity:\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e5 minutes:\u003c\/strong\u003e Natural, subtle brown tone.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e20 minutes:\u003c\/strong\u003e Intense, multifaceted brown tones.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly with warm water.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cstrong\u003eTip:\u003c\/strong\u003e Use approximately \u003cstrong\u003e25-30 ml\u003c\/strong\u003e for medium-length hair. Repeat application every 2–3 weeks to maintain vibrant color.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cstrong\u003eProduct details\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eKey ingredients:\u003c\/strong\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBlueberry seed oil:\u003c\/strong\u003e Enhances shine and helps protect color.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCoconut oil:\u003c\/strong\u003e Deeply hydrates and nourishes, leaving hair soft and manageable.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAmmonia-free:\u003c\/strong\u003e Gentle formula for healthy, luminous hair.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSuitable for natural and color-treated hair:\u003c\/strong\u003e Ideal for refreshing and maintaining brown tones.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cstrong\u003eFrequently Asked Questions\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eIs this mask suitable for untreated hair?\u003c\/strong\u003e\u003cbr\u003eYes, the mask is perfect for intensifying natural brown tones and improving hair health.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow long does the tone-enhancing effect last?\u003c\/strong\u003e\u003cbr\u003eThe effect can last up to 2–3 weeks, depending on wash frequency and hair type.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCan it be used on bleached hair?\u003c\/strong\u003e\u003cbr\u003eYes, the mask adds a warm, deep tone even to bleached hair, restoring softness and shine.\u003c\/p\u003e","brand":"Medavita","offers":[{"title":"Default Title","offer_id":49808837771611,"sku":"Medavita Choiche Maschera Castano 200ml","price":33.23,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0790\/1003\/8107\/files\/Medavita_Choiche_Maschera_Riflessante_per_Capelli_Castani.png?v=1775565560"},{"product_id":"medavita-choiche-maschera-riflessante-argento","title":"Medavita Choiche Nourishing Silver-Reflecting Mask 200ml - Silver Hair","description":"\u003ch2\u003e\u003cstrong\u003eBright silver tones and deeply nourished hair\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003eThe \u003cstrong\u003eMedavita Choice Maschera Nutriente Riflessante Capelli Argento\u003c\/strong\u003e is the ideal solution for those who want to intensify cool, silvery tones on white, gray or bleached hair. This mask not only enhances silver highlights but also nourishes and conditions the hair, eliminating yellowish tones for a luminous, refined finish.\u003c\/p\u003e\n\u003cp\u003eFormulated with \u003cstrong\u003eblueberry seed oil\u003c\/strong\u003e and \u003cstrong\u003ecoconut oil\u003c\/strong\u003e, it provides deep nourishment and protection for sensitized or fragile hair. Its ammonia-free formula makes it gentle and safe, enhancing the hair's natural beauty.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cstrong\u003eMain benefits\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eEnhances silver tones:\u003c\/strong\u003e Boosts cool tones and provides natural shine.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNeutralizes yellow tones:\u003c\/strong\u003e Perfect for gray, white or bleached hair.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNourishing and conditioning:\u003c\/strong\u003e Restores softness and vitality to the hair fiber.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEasy application:\u003c\/strong\u003e No heat or complex procedures required.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cstrong\u003eHow to use\u003c\/strong\u003e\u003c\/h3\u003e\n\u003col\u003e\n\u003cli\u003eWash hair with a gentle shampoo suitable for gray or white hair, such as \u003cstrong\u003eMedavita Choice Shampoo Nutriente Neutralizzante\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003eBlot hair with a towel to remove excess water.\u003c\/li\u003e\n\u003cli\u003eApply the \u003cstrong\u003eMedavita Choice Maschera Nutriente Riflessante Capelli Argento\u003c\/strong\u003e to lengths and ends, avoiding contact with the scalp.\u003c\/li\u003e\n\u003cli\u003eMassage gently and comb through to distribute the product evenly.\u003c\/li\u003e\n\u003cli\u003eLeave on for \u003cstrong\u003e5 to 20 minutes\u003c\/strong\u003e, depending on the desired intensity:\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e5 minutes:\u003c\/strong\u003e Delicate silver highlights.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e20 minutes:\u003c\/strong\u003e Intense, bright cool tones.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly with warm water.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cstrong\u003eTip:\u003c\/strong\u003e Use approximately \u003cstrong\u003e25-30 ml\u003c\/strong\u003e for medium-length hair. 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Perfect for achieving warm yet subtle beige highlights, this reflective mask nourishes and conditions the hair, leaving it silky, shiny and full of vitality.\u003c\/p\u003e\n\u003cp\u003eEnriched with \u003cstrong\u003eblueberry seed oil\u003c\/strong\u003e and \u003cstrong\u003ecoconut oil\u003c\/strong\u003e, the mask delivers deep nourishment and protects the hair fiber. Thanks to its ammonia-free formula, it is gentle and safe for treated, fragile or sensitised hair.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003e\u003cstrong\u003eKey benefits\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eEnhances beige tones:\u003c\/strong\u003e Provides a natural, sophisticated color with warm, balanced hues.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNourishes and conditions:\u003c\/strong\u003e Repairs the hair fiber, leaving hair soft and hydrated.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNatural shine:\u003c\/strong\u003e Adds luminosity without weighing hair down.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEasy to apply:\u003c\/strong\u003e No heat source required.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch2\u003e\u003cstrong\u003eHow to use\u003c\/strong\u003e\u003c\/h2\u003e\n\u003col\u003e\n\u003cli\u003eWash hair with a gentle shampoo, preferably from the \u003cstrong\u003eMedavita Choice\u003c\/strong\u003e line, to prepare hair for the treatment.\u003c\/li\u003e\n\u003cli\u003eBlot hair with a towel to remove excess water.\u003c\/li\u003e\n\u003cli\u003eApply the \u003cstrong\u003eMedavita Choice Nourishing Reflective Mask for Beige Hair\u003c\/strong\u003e to lengths and ends, avoiding the scalp.\u003c\/li\u003e\n\u003cli\u003eMassage gently and comb through the hair to distribute the product evenly.\u003c\/li\u003e\n\u003cli\u003eLeave on for \u003cstrong\u003e5 to 20 minutes\u003c\/strong\u003e depending on the desired intensity:\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e5 minutes:\u003c\/strong\u003e Delicate, natural beige tone.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e20 minutes:\u003c\/strong\u003e Intense, luminous beige tones.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly with lukewarm water.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cstrong\u003eTip:\u003c\/strong\u003e Use approximately \u003cstrong\u003e25-30 ml\u003c\/strong\u003e for medium-length hair. 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Perfect for creating vibrant, multi-dimensional violet tones, this mask nourishes the hair fiber and delivers a luminous, silky finish.\u003c\/p\u003e\n\u003cp\u003eEnriched with \u003cstrong\u003eblueberry seed oil\u003c\/strong\u003e and \u003cstrong\u003ecoconut oil\u003c\/strong\u003e, the mask regenerates and protects treated hair while improving texture. 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Repeat the treatment every 2–3 weeks to maintain vivid color.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cstrong\u003eProduct details\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eKey ingredients:\u003c\/strong\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBlueberry seed oil:\u003c\/strong\u003e Nourishes and enhances hair fiber shine.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCoconut oil:\u003c\/strong\u003e Moisturizes and protects, leaving hair soft and radiant.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAmmonia-free:\u003c\/strong\u003e Gentle formula suitable for use on sensitized hair.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSuitable for natural and colored hair:\u003c\/strong\u003e Ideal for intensifying violet and aubergine tones.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cstrong\u003eFrequently Asked Questions\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eIs this mask suitable for natural hair?\u003c\/strong\u003e\u003cbr\u003eYes, the mask is perfect for adding aubergine violet tones to natural hair.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow long does the tone last after application?\u003c\/strong\u003e\u003cbr\u003eThe effect lasts up to 2–3 weeks, depending on washing frequency and hair type.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCan it be used on bleached hair?\u003c\/strong\u003e\u003cbr\u003eYes, it delivers a vibrant, even result on bleached hair while improving softness.\u003c\/p\u003e","brand":"Medavita","offers":[{"title":"Default Title","offer_id":49809062789467,"sku":"Medavita Choiche Maschera Melanzana 200ml","price":33.23,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0790\/1003\/8107\/files\/medavita-choiche-maschera-riflessante-viola.jpg?v=1775571276"},{"product_id":"medavita-choiche-maschera-riflessante-capelli-nocciola","title":"Medavita Choiche Nourishing Shine Mask Hazelnut 200ml","description":"\u003cp\u003e\u003cstrong\u003eWarm, deep tones for luminous, nourished hazelnut hair\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cstrong\u003eProduct description\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003eThe \u003cstrong\u003eMedavita Choice Nourishing Reflective Mask - Hazelnut\u003c\/strong\u003e is the ideal treatment for those who want to intensify the warm, natural tones of the hazelnut shade, enhancing the hair with multifaceted reflections and irresistible shine.\u003c\/p\u003e\n\u003cp\u003eThanks to its formula enriched with \u003cstrong\u003eblueberry seed oil\u003c\/strong\u003e and \u003cstrong\u003ecoconut oil\u003c\/strong\u003e, it nourishes and protects the hair, improving texture and vitality. The mask is \u003cstrong\u003eammonia-free\u003c\/strong\u003e, gentle and safe even on treated or sensitized hair.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cstrong\u003eMain benefits\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eEnhances hazelnut reflections:\u003c\/strong\u003e Intensifies warm, natural tones for an elegant, sophisticated color.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNourishes and conditions:\u003c\/strong\u003e Repairs the hair fiber, leaving hair soft and hydrated.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNatural shine:\u003c\/strong\u003e Delivers brilliance without weighing hair down.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEasy application:\u003c\/strong\u003e Does not require complex tools or procedures.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cstrong\u003eHow to use\u003c\/strong\u003e\u003c\/h3\u003e\n\u003col\u003e\n\u003cli\u003eWash hair with a gentle cleanser, such as \u003cstrong\u003eMedavita Choice Nourishing Shampoo\u003c\/strong\u003e, to prepare for the treatment.\u003c\/li\u003e\n\u003cli\u003eBlot hair with a towel to remove excess water.\u003c\/li\u003e\n\u003cli\u003eApply the \u003cstrong\u003eMedavita Choice Nourishing Reflective Mask - Hazelnut\u003c\/strong\u003e to lengths and ends, avoiding the scalp.\u003c\/li\u003e\n\u003cli\u003eMassage gently and comb through to distribute the product evenly.\u003c\/li\u003e\n\u003cli\u003eLeave on for \u003cstrong\u003e5 to 20 minutes\u003c\/strong\u003e, depending on the desired intensity:\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e5 minutes:\u003c\/strong\u003e Delicate, natural hazelnut reflections.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e20 minutes:\u003c\/strong\u003e Intense, deep hazelnut tones.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly with lukewarm water.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cstrong\u003eTip:\u003c\/strong\u003e Use approximately \u003cstrong\u003e25-30 ml\u003c\/strong\u003e for medium-length hair. 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This mask, formulated without ammonia, is gentle and safe even on treated or sensitized hair.\u003c\/p\u003e\n\u003cp\u003eEnriched with \u003cstrong\u003eblueberry seed oil\u003c\/strong\u003e and \u003cstrong\u003ecoconut oil\u003c\/strong\u003e, it nourishes and protects the hair fiber, improving the health and overall appearance of dark hair.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cstrong\u003eMain Benefits\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eEnhances liquorice tones:\u003c\/strong\u003e Adds depth and shine to natural or color-treated dark hair.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNourishing and conditioning:\u003c\/strong\u003e Repairs damaged hair, leaving it soft and silky.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNatural luminosity:\u003c\/strong\u003e Adds intense reflections and deep tones.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEasy application:\u003c\/strong\u003e Does not require tools or heat sources.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cstrong\u003eDirections for Use\u003c\/strong\u003e\u003c\/h3\u003e\n\u003col\u003e\n\u003cli\u003eWash hair with a gentle shampoo, such as \u003cstrong\u003eMedavita Choice Nourishing Shampoo\u003c\/strong\u003e, to prepare for the treatment.\u003c\/li\u003e\n\u003cli\u003eBlot hair with a towel to remove excess water.\u003c\/li\u003e\n\u003cli\u003eApply the \u003cstrong\u003eMedavita Choice Liquorice Nourishing Color-Enhancing Hair Mask\u003c\/strong\u003e to lengths and ends, avoiding the scalp.\u003c\/li\u003e\n\u003cli\u003eMassage gently and comb through for even distribution.\u003c\/li\u003e\n\u003cli\u003eLeave on for \u003cstrong\u003e5 to 20 minutes\u003c\/strong\u003e, depending on the desired intensity:\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e5 minutes:\u003c\/strong\u003e Delicate, natural liquorice tones.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e20 minutes:\u003c\/strong\u003e Deep, vibrant liquorice tones.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly with lukewarm water.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cstrong\u003eTip:\u003c\/strong\u003e Use approximately \u003cstrong\u003e25-30 ml\u003c\/strong\u003e for medium-length hair. 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Perfect for creating a fresh, sophisticated look, this mask deeply nourishes and protects the hair fiber, leaving hair soft and shiny.\u003c\/p\u003e\n\u003cp\u003eThanks to its formula enriched with \u003cstrong\u003eblueberry seed oil\u003c\/strong\u003e and \u003cstrong\u003ecoconut oil\u003c\/strong\u003e, the mask improves hair health, ensuring an even result with multifaceted reflections. Its ammonia-free formula is gentle and safe for treated hair.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cstrong\u003eKey benefits\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eEnhances peach reflections:\u003c\/strong\u003e Provides warm, delicate tones for a luminous, natural color.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNourishes and conditions:\u003c\/strong\u003e Improves hair softness and texture.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNatural shine:\u003c\/strong\u003e Adds gloss without weighing hair down.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEasy to apply:\u003c\/strong\u003e Does not require heat sources or special tools.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cstrong\u003eHow to use\u003c\/strong\u003e\u003c\/h3\u003e\n\u003col\u003e\n\u003cli\u003eWash hair with a gentle shampoo, such as \u003cstrong\u003eMedavita Choice Nourishing Shampoo\u003c\/strong\u003e, to prepare it for the treatment.\u003c\/li\u003e\n\u003cli\u003eGently blot hair with a towel to remove excess water.\u003c\/li\u003e\n\u003cli\u003eApply the \u003cstrong\u003eMedavita Choice Nourishing Color-Reflecting Mask — Peach Shade\u003c\/strong\u003e to lengths and ends, avoiding the scalp.\u003c\/li\u003e\n\u003cli\u003eMassage gently and comb through to distribute the product evenly.\u003c\/li\u003e\n\u003cli\u003eLeave on for \u003cstrong\u003e5 to 20 minutes\u003c\/strong\u003e, depending on the desired intensity:\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e5 minutes:\u003c\/strong\u003e Delicate, natural peach reflections.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e20 minutes:\u003c\/strong\u003e Intense, luminous peach tones.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly with lukewarm water.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cstrong\u003eTip:\u003c\/strong\u003e Use approximately \u003cstrong\u003e25–30 ml\u003c\/strong\u003e for medium-length hair. Repeat application every 2–3 weeks to maintain a vibrant, well-defined color.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cstrong\u003eProduct details\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eKey ingredients:\u003c\/strong\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBlueberry seed oil:\u003c\/strong\u003e Rich in antioxidants, provides shine and helps protect color.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCoconut oil:\u003c\/strong\u003e Deeply moisturizes and improves hair softness.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAmmonia-free:\u003c\/strong\u003e Gentle formula suitable for frequent use.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSuitable for natural and colored hair:\u003c\/strong\u003e Perfect for refreshing peach tones.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cstrong\u003eFrequently Asked Questions\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eIs this mask suitable for natural hair?\u003c\/strong\u003e\u003cbr\u003eYes, the mask is ideal for enhancing natural peach reflections, adding softness and luminosity.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow long does the reflective effect last?\u003c\/strong\u003e\u003cbr\u003eThe effect can last up to 2–3 weeks, depending on washing frequency and hair type.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCan I use it on bleached hair?\u003c\/strong\u003e\u003cbr\u003eYes, it provides a vibrant, even peach color on bleached hair while improving softness and shine.\u003c\/p\u003e","brand":"Medavita","offers":[{"title":"Default Title","offer_id":49809092968795,"sku":"Medavita Choiche Maschera Pesca 200ml","price":33.23,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0790\/1003\/8107\/files\/medavita-choiche-maschera-riflessante-pesca.jpg?v=1775571267"},{"product_id":"medavita-choiche-maschera-nutriente-riflessante-neutro","title":"Medavita Choiche Nourishing Neutral Gloss Mask 200ml","description":"\u003cdiv class=\"flex-1 overflow-hidden @container\/thread\"\u003e\n\u003cdiv class=\"h-full\"\u003e\n\u003cdiv class=\"react-scroll-to-bottom--css-bxmti-79elbk h-full\"\u003e\n\u003cdiv class=\"react-scroll-to-bottom--css-bxmti-1n7m0yu\"\u003e\n\u003cdiv class=\"flex flex-col text-sm md:pb-9\"\u003e\n\u003carticle class=\"w-full scroll-mb-[var(--thread-trailing-height,150px)] text-token-text-primary focus-visible:outline-2 focus-visible:outline-offset-[-4px]\" dir=\"auto\" data-testid=\"conversation-turn-19\" data-scroll-anchor=\"true\"\u003e\n\u003cdiv class=\"m-auto text-base py-[18px] px-3 md:px-4 w-full md:px-5 lg:px-4 xl:px-5\"\u003e\n\u003cdiv class=\"mx-auto flex flex-1 gap-4 text-base md:gap-5 lg:gap-6 md:max-w-3xl lg:max-w-[40rem] xl:max-w-[48rem]\"\u003e\n\u003cdiv class=\"group\/conversation-turn relative flex w-full min-w-0 flex-col agent-turn\"\u003e\n\u003cdiv class=\"flex-col gap-1 md:gap-3\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col flex-grow\"\u003e\n\u003cdiv data-message-author-role=\"assistant\" data-message-id=\"f8c8f360-1a7d-4bee-8b47-9b06d5302291\" dir=\"auto\" class=\"min-h-8 text-message flex w-full flex-col items-end gap-2 whitespace-normal break-words text-start [.text-message+\u0026amp;]:mt-5\" data-message-model-slug=\"gpt-4o\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\"\u003e\n\u003cdiv class=\"markdown prose w-full break-words dark:prose-invert dark\"\u003e\n\u003ch2\u003eMedavita Choice Gloss-Enhancing Nourishing Mask Neutral 200ml\u003c\/h2\u003e\n\u003cp\u003eEnhance your hair's natural beauty with \u003cstrong\u003eMedavita Choice Gloss-Enhancing Nourishing Mask Neutral 200ml\u003c\/strong\u003e, the ideal solution for those seeking luminous color, vibrant highlights, and deeply nourished hair. This mask is perfect for natural or treated hair, delivering shine and vitality without altering the base color.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cstrong\u003eKey features:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eReflection enhancement:\u003c\/strong\u003e Enhances natural and cosmetic highlights, making hair shinier and richer in nuance.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eDeep nourishment:\u003c\/strong\u003e Repairs and softens damaged hair thanks to its rich, moisturizing formula.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eGentle formula:\u003c\/strong\u003e Ammonia-free, it respects the hair fiber and is ideal for sensitized hair.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eNatural ingredients:\u003c\/strong\u003e Enriched with \u003cstrong\u003eBlueberry Seed Oil\u003c\/strong\u003e and \u003cstrong\u003eCoconut Oil\u003c\/strong\u003e, known for their nourishing and illuminating properties.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cstrong\u003eBenefits:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\n\u003cp\u003eVisibly shinier hair with enhanced natural highlights.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eIncreased softness and vitality for silky, lightweight hair.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eProtection and nourishment for colored or chemically treated hair.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003col data-spread=\"false\" start=\"1\"\u003e\n\u003cli\u003e\n\u003cp\u003eAfter shampooing, blot hair with a towel to remove excess water.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eApply the mask to lengths and ends, avoiding direct contact with the scalp.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eGently massage and distribute evenly with a comb.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eLeave on for \u003cstrong\u003e5 to 20 minutes\u003c\/strong\u003e, depending on the intensity of the shine desired.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eRinse thoroughly with lukewarm water.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cstrong\u003eProfessional tip:\u003c\/strong\u003e For medium-length hair, \u003cstrong\u003e25-30 ml\u003c\/strong\u003e of product is sufficient. No heat source is necessary.\u003c\/p\u003e\n\u003cp\u003eFor maximum shine, use \u003ca href=\"https:\/\/celebrestore.com\/products\/medavita-shampoo-ultra-brillantezza-250ml-choice-glowing\" title=\"Medavita Choice Glowing Shampoo\"\u003e\u003cstrong\u003eChoice Glowing Shampoo\u003c\/strong\u003e\u003c\/a\u003e in combination with the \u003cstrong\u003eMedavita Choice Gloss-Enhancing Nourishing Mask Neutral\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch3\u003e\u003cstrong\u003eFAQ – Frequently Asked Questions:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003col data-spread=\"true\" start=\"1\"\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eDoes this mask color the hair?\u003c\/strong\u003e\u003cbr\u003eNo, it does not contain intense coloring pigments. It enhances natural or cosmetic highlights and restores shine without drastically altering the color.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eIs it suitable for natural hair?\u003c\/strong\u003e\u003cbr\u003eYes, it is perfect for enhancing natural highlights and adding shine even to unprocessed hair.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eCan I use it on bleached or chemically treated hair?\u003c\/strong\u003e\u003cbr\u003eCertainly! It is ideal for treated hair, helping to nourish and intensify the highlights of cosmetic color.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eHow often can I use it?\u003c\/strong\u003e\u003cbr\u003eIt can be used every \u003cstrong\u003e1-2 weeks\u003c\/strong\u003e or as needed to keep hair nourished and luminous.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eIs it suitable for sensitive scalps?\u003c\/strong\u003e\u003cbr\u003eYes, it should be applied only to lengths and ends, avoiding contact with the scalp, making it suitable even for those with a sensitive scalp.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003cp\u003eGive your hair a professional treatment with the \u003cstrong\u003eMedavita Choice Gloss-Enhancing Nourishing Mask Neutral 200ml\u003c\/strong\u003e, available now at \u003cstrong\u003eCelebre Store\u003c\/strong\u003e. Discover the secret to luminous, healthy, and vibrant hair!\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/article\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Medavita","offers":[{"title":"Default Title","offer_id":49899992711515,"sku":"Medavita Choice Mask Neutro 200ml","price":33.23,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0790\/1003\/8107\/files\/maschera-riflessante-capelli.jpg?v=1775568678"},{"product_id":"maschera-riflessante-caramello-medavita-choice","title":"Medavita Choice Nourishing Caramel Shine Mask 200ml","description":"\u003cp data-start=\"746\" data-end=\"980\" class=\"\"\u003eThe \u003cstrong data-start=\"749\" data-end=\"815\"\u003eMedavita Choice Caramel Color-Enhancing Nourishing Mask 200ml\u003c\/strong\u003e is the ideal treatment for those who want to \u003cstrong data-start=\"857\" data-end=\"895\"\u003eintensify caramel tones\u003c\/strong\u003e and provide \u003cstrong data-start=\"905\" data-end=\"946\"\u003esoftness, nourishment and shine\u003c\/strong\u003e to natural or color-treated hair.\u003c\/p\u003e\n\u003cp data-start=\"982\" data-end=\"1215\" class=\"\"\u003eIts formula enriched with \u003cstrong data-start=\"1012\" data-end=\"1040\"\u003eblueberry seed oil\u003c\/strong\u003e and \u003cstrong data-start=\"1043\" data-end=\"1060\"\u003ecoconut oil\u003c\/strong\u003e offers a complete treatment that revives color, moisturizes and protects the hair fiber, without stressing the hair thanks to its \u003cstrong data-start=\"1190\" data-end=\"1214\"\u003eammonia-free\u003c\/strong\u003e formula.\u003c\/p\u003e\n\u003chr data-start=\"1217\" data-end=\"1220\" class=\"\"\u003e\n\u003ch2 data-start=\"1222\" data-end=\"1247\" class=\"\"\u003e🌿 Key benefits\u003c\/h2\u003e\n\u003cul data-start=\"1249\" data-end=\"1522\"\u003e\n\u003cli data-start=\"1249\" data-end=\"1304\" class=\"\"\u003e\n\u003cp data-start=\"1251\" data-end=\"1304\" class=\"\"\u003e✅ Enhances and revives caramel tones\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1305\" data-end=\"1360\" class=\"\"\u003e\n\u003cp data-start=\"1307\" data-end=\"1360\" class=\"\"\u003e✅ Intensely nourishes and repairs damaged hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1361\" data-end=\"1416\" class=\"\"\u003e\n\u003cp data-start=\"1363\" data-end=\"1416\" class=\"\"\u003e✅ Adds natural shine and vitality to the hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1417\" data-end=\"1475\" class=\"\"\u003e\n\u003cp data-start=\"1419\" data-end=\"1475\" class=\"\"\u003e✅ Easy application without the need for heat\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1476\" data-end=\"1522\" class=\"\"\u003e\n\u003cp data-start=\"1478\" data-end=\"1522\" class=\"\"\u003e✅ Suitable for both natural and color-treated hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"1524\" data-end=\"1527\" class=\"\"\u003e\n\u003ch2 data-start=\"1529\" data-end=\"1549\" class=\"\"\u003e⚙️ How to use\u003c\/h2\u003e\n\u003col data-start=\"1551\" data-end=\"2041\"\u003e\n\u003cli data-start=\"1551\" data-end=\"1645\" class=\"\"\u003e\n\u003cp data-start=\"1554\" data-end=\"1645\" class=\"\"\u003eWash hair with a gentle shampoo, such as \u003cstrong data-start=\"1605\" data-end=\"1642\"\u003eMedavita Choice Nourishing Shampoo\u003c\/strong\u003e.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1646\" data-end=\"1704\" class=\"\"\u003e\n\u003cp data-start=\"1649\" data-end=\"1704\" class=\"\"\u003eBlot hair to remove excess water.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1705\" data-end=\"1780\" class=\"\"\u003e\n\u003cp data-start=\"1708\" data-end=\"1780\" class=\"\"\u003eApply the mask to mid-lengths and ends, avoiding the scalp.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1781\" data-end=\"1841\" class=\"\"\u003e\n\u003cp data-start=\"1784\" data-end=\"1841\" class=\"\"\u003eMassage and comb through for even distribution.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1842\" data-end=\"1990\" class=\"\"\u003e\n\u003cp data-start=\"1845\" data-end=\"1862\" class=\"\"\u003eLeave on:\u003c\/p\u003e\n\u003cul data-start=\"1866\" data-end=\"1990\"\u003e\n\u003cli data-start=\"1866\" data-end=\"1918\" class=\"\"\u003e\n\u003cp data-start=\"1868\" data-end=\"1918\" class=\"\"\u003e\u003cstrong data-start=\"1868\" data-end=\"1880\"\u003e5 minutes\u003c\/strong\u003e for a subtle caramel tone.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1922\" data-end=\"1990\" class=\"\"\u003e\n\u003cp data-start=\"1924\" data-end=\"1990\" class=\"\"\u003e\u003cstrong data-start=\"1924\" data-end=\"1937\"\u003e20 minutes\u003c\/strong\u003e for a more intense, luminous caramel result.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1991\" data-end=\"2041\" class=\"\"\u003e\n\u003cp data-start=\"1994\" data-end=\"2041\" class=\"\"\u003eRinse thoroughly with lukewarm water.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp data-start=\"2043\" data-end=\"2203\" class=\"\"\u003e\u003cstrong data-start=\"2043\" data-end=\"2057\"\u003eTip:\u003c\/strong\u003e Use about \u003cstrong data-start=\"2075\" data-end=\"2087\"\u003e25-30 ml\u003c\/strong\u003e for medium-length hair and repeat application every \u003cstrong data-start=\"2150\" data-end=\"2167\"\u003e2-3 weeks\u003c\/strong\u003e to maintain vibrant tones.\u003c\/p\u003e\n\u003chr data-start=\"2205\" data-end=\"2208\" class=\"\"\u003e\n\u003ch2 data-start=\"2210\" data-end=\"2234\" class=\"\"\u003e🌱 Key ingredients\u003c\/h2\u003e\n\u003cul data-start=\"2236\" data-end=\"2508\"\u003e\n\u003cli data-start=\"2236\" data-end=\"2324\" class=\"\"\u003e\n\u003cp data-start=\"2238\" data-end=\"2324\" class=\"\"\u003e\u003cstrong data-start=\"2238\" data-end=\"2267\"\u003eBlueberry seed oil:\u003c\/strong\u003e Rich in antioxidants, it protects and illuminates the hair.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2325\" data-end=\"2402\" class=\"\"\u003e\n\u003cp data-start=\"2327\" data-end=\"2402\" class=\"\"\u003e\u003cstrong data-start=\"2327\" data-end=\"2345\"\u003eCoconut oil:\u003c\/strong\u003e Deeply hydrates and softens the hair fiber.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2403\" data-end=\"2508\" class=\"\"\u003e\n\u003cp data-start=\"2405\" data-end=\"2508\" class=\"\"\u003e\u003cstrong data-start=\"2405\" data-end=\"2433\"\u003eAmmonia-free formula:\u003c\/strong\u003e Gentle on the hair fiber, suitable even for sensitized hair.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"2510\" data-end=\"2513\" class=\"\"\u003e\n\u003ch2 data-start=\"2515\" data-end=\"2544\" class=\"\"\u003e🧠 Frequently Asked Questions (FAQ)\u003c\/h2\u003e\n\u003cp data-start=\"2546\" data-end=\"2689\" class=\"\"\u003e\u003cstrong data-start=\"2546\" data-end=\"2579\"\u003eIs it suitable for natural hair?\u003c\/strong\u003e\u003cbr data-start=\"2579\" data-end=\"2582\"\u003eYes, the mask revives caramel tones even on natural hair, making it shinier and more vibrant.\u003c\/p\u003e\n\u003cp data-start=\"2691\" data-end=\"2854\" class=\"\"\u003e\u003cstrong data-start=\"2691\" data-end=\"2724\"\u003eHow long does the color effect last?\u003c\/strong\u003e\u003cbr data-start=\"2724\" data-end=\"2727\"\u003eThe intensity of the tones depends on washes and hair type. A new application every \u003cstrong data-start=\"2836\" data-end=\"2853\"\u003e2-3 weeks\u003c\/strong\u003e is recommended.\u003c\/p\u003e\n\u003cp data-start=\"2856\" data-end=\"3021\" class=\"\"\u003e\u003cstrong data-start=\"2856\" data-end=\"2889\"\u003eDoes it stain skin or clothing?\u003c\/strong\u003e\u003cbr data-start=\"2889\" data-end=\"2892\"\u003eAs a color-reflecting product, avoid direct contact with the scalp and protect clothing during use.\u003c\/p\u003e\n\u003chr data-start=\"3023\" data-end=\"3026\" class=\"\"\u003e\n\u003ch2 data-start=\"3028\" data-end=\"3050\" class=\"\"\u003e📦 Technical details\u003c\/h2\u003e\n\u003cul data-start=\"3052\" data-end=\"3368\"\u003e\n\u003cli data-start=\"3052\" data-end=\"3122\" class=\"\"\u003e\n\u003cp data-start=\"3054\" data-end=\"3122\" class=\"\"\u003e\u003cstrong data-start=\"3054\" data-end=\"3072\"\u003eProduct name:\u003c\/strong\u003e Choice Caramel Color-Enhancing Nourishing Mask\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"3123\" data-end=\"3146\" class=\"\"\u003e\n\u003cp data-start=\"3125\" data-end=\"3146\" class=\"\"\u003e\u003cstrong data-start=\"3125\" data-end=\"3135\"\u003eBrand:\u003c\/strong\u003e Medavita\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"3147\" data-end=\"3169\" class=\"\"\u003e\n\u003cp data-start=\"3149\" data-end=\"3169\" class=\"\"\u003e\u003cstrong data-start=\"3149\" data-end=\"3161\"\u003eSize:\u003c\/strong\u003e 200ml\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"3170\" data-end=\"3214\" class=\"\"\u003e\n\u003cp data-start=\"3172\" data-end=\"3214\" class=\"\"\u003e\u003cstrong data-start=\"3172\" data-end=\"3192\"\u003eHair type:\u003c\/strong\u003e Natural and color-treated\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"3215\" data-end=\"3302\" class=\"\"\u003e\n\u003cp data-start=\"3217\" data-end=\"3302\" class=\"\"\u003e\u003cstrong data-start=\"3217\" data-end=\"3241\"\u003eMain benefits:\u003c\/strong\u003e Nourishment, shine, enhancement of caramel tones\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"3303\" data-end=\"3335\" class=\"\"\u003e\n\u003cp data-start=\"3305\" data-end=\"3335\" class=\"\"\u003e\u003cstrong data-start=\"3305\" data-end=\"3317\"\u003eTexture:\u003c\/strong\u003e Rich and creamy\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"3336\" data-end=\"3368\" class=\"\"\u003e\n\u003cp data-start=\"3338\" data-end=\"3368\" class=\"\"\u003e\u003cstrong data-start=\"3338\" data-end=\"3350\"\u003eFormula:\u003c\/strong\u003e Ammonia-free\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Medavita","offers":[{"title":"Default Title","offer_id":50488071192923,"sku":"Medavita Choice Mask Rame 200ml","price":33.23,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0790\/1003\/8107\/files\/maschera-riflessante-caramello-medavita-choice.jpg?v=1775570891"},{"product_id":"medavita-choice-glowing-shampoo","title":"Medavita Choice Glowing Shampoo 55 ml – Instant shine for color-treated hair","description":"\u003cp data-start=\"110\" data-end=\"519\"\u003eDiscover the secret to radiant hair with \u003cstrong data-start=\"154\" data-end=\"189\"\u003eMedavita Choice Glowing Shampoo\u003c\/strong\u003e in the convenient \u003cstrong data-start=\"213\" data-end=\"222\"\u003e55 ml\u003c\/strong\u003e size. Its professional formula, tested daily in our Celebre Store salon by \u003cstrong data-start=\"338\" data-end=\"378\"\u003e4 generations of experience since 1914\u003c\/strong\u003e, cleanses gently, deeply nourishes and delivers an ultra-glossy finish from the very first wash.\u003c\/p\u003e\n\u003chr data-start=\"521\" data-end=\"524\"\u003e\n\u003ch2 data-start=\"526\" data-end=\"577\"\u003eWhy choose Medavita Choice Glowing Shampoo\u003c\/h2\u003e\n\u003cul data-start=\"579\" data-end=\"1280\"\u003e\n\u003cli data-start=\"579\" data-end=\"755\"\u003e\n\u003cp data-start=\"581\" data-end=\"755\"\u003e\u003cstrong data-start=\"581\" data-end=\"605\"\u003eExtreme shine\u003c\/strong\u003e: the \u003cstrong data-start=\"620\" data-end=\"640\"\u003eAmino Concentré™\u003c\/strong\u003e complex wraps the hair fiber, reflecting light for a mirror-like effect.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"756\" data-end=\"954\"\u003e\n\u003cp data-start=\"758\" data-end=\"954\"\u003e\u003cstrong data-start=\"758\" data-end=\"781\"\u003eUltra-nourishing oils\u003c\/strong\u003e: \u003cstrong data-start=\"783\" data-end=\"814\"\u003eVaccinium Myrtillus (Bilberry) Seed Oil\u003c\/strong\u003e and \u003cstrong data-start=\"817\" data-end=\"840\"\u003eNigella Sativa (Black Cumin) Seed Oil\u003c\/strong\u003e, rich in antioxidants, protect color and help prevent fading.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"955\" data-end=\"1095\"\u003e\n\u003cp data-start=\"957\" data-end=\"1095\"\u003e\u003cstrong data-start=\"957\" data-end=\"980\"\u003ePerfect balance\u003c\/strong\u003e: pH \u003cstrong data-start=\"985\" data-end=\"992\"\u003e5.5\u003c\/strong\u003e to respect the cuticle and maintain natural hydration.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1096\" data-end=\"1191\"\u003e\n\u003cp data-start=\"1098\" data-end=\"1191\"\u003e\u003cstrong data-start=\"1098\" data-end=\"1123\"\u003eProfessional formula\u003c\/strong\u003e: hypoallergenic, \u003cstrong data-start=\"1141\" data-end=\"1159\"\u003eparaben-free\u003c\/strong\u003e and dermatologically tested.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1192\" data-end=\"1280\"\u003e\n\u003cp data-start=\"1194\" data-end=\"1280\"\u003e\u003cstrong data-start=\"1194\" data-end=\"1221\"\u003eTravel-friendly size\u003c\/strong\u003e: 55 ml ideal for sampling or carry-on luggage.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"1282\" data-end=\"1285\"\u003e\n\u003ch2 data-start=\"1287\" data-end=\"1308\"\u003eKey ingredients\u003c\/h2\u003e\n\u003cdiv class=\"_tableContainer_80l1q_1\"\u003e\n\u003cdiv class=\"_tableWrapper_80l1q_14 group flex w-fit flex-col-reverse\" tabindex=\"-1\"\u003e\n\u003ctable data-start=\"1310\" data-end=\"1800\" class=\"w-fit min-w-(--thread-content-width)\"\u003e\n\u003cthead data-start=\"1310\" data-end=\"1349\"\u003e\n\u003ctr data-start=\"1310\" data-end=\"1349\"\u003e\n\u003cth data-start=\"1310\" data-end=\"1329\" data-col-size=\"sm\"\u003eComplex \/ Active\u003c\/th\u003e\n\u003cth data-start=\"1329\" data-end=\"1349\" data-col-size=\"md\"\u003eCosmetic action\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003c\/thead\u003e\n\u003ctbody data-start=\"1390\" data-end=\"1800\"\u003e\n\u003ctr data-start=\"1390\" data-end=\"1469\"\u003e\n\u003ctd data-start=\"1390\" data-end=\"1413\" data-col-size=\"sm\"\u003e\u003cstrong data-start=\"1392\" data-end=\"1412\"\u003eAmino Concentré™\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd data-col-size=\"md\" data-start=\"1413\" data-end=\"1469\"\u003eRestructures and smooths the fiber for maximum luminosity\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr data-start=\"1470\" data-end=\"1550\"\u003e\n\u003ctd data-start=\"1470\" data-end=\"1505\" data-col-size=\"sm\"\u003e\u003cstrong data-start=\"1472\" data-end=\"1504\"\u003eVaccinium Myrtillus Seed Oil\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd data-col-size=\"md\" data-start=\"1505\" data-end=\"1550\"\u003ePowerful antioxidant, enhances tone and shine\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr data-start=\"1551\" data-end=\"1624\"\u003e\n\u003ctd data-start=\"1551\" data-end=\"1581\" data-col-size=\"sm\"\u003e\u003cstrong data-start=\"1553\" data-end=\"1580\"\u003eNigella Sativa Seed Oil\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd data-col-size=\"md\" data-start=\"1581\" data-end=\"1624\"\u003eReplenishes the natural lipid film\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr data-start=\"1625\" data-end=\"1695\"\u003e\n\u003ctd data-start=\"1625\" data-end=\"1659\" data-col-size=\"sm\"\u003e\u003cstrong data-start=\"1627\" data-end=\"1658\"\u003ePanthenol (Pro-Vitamin B5)\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd data-col-size=\"md\" data-start=\"1659\" data-end=\"1695\"\u003eDeep hydration, improved elasticity\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr data-start=\"1696\" data-end=\"1800\"\u003e\n\u003ctd data-start=\"1696\" data-end=\"1724\" data-col-size=\"sm\"\u003e\u003cstrong data-start=\"1698\" data-end=\"1723\"\u003eBis-PG-Amodimethicone\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd data-col-size=\"md\" data-start=\"1724\" data-end=\"1800\"\u003eSilky finish, long-lasting anti-frizz\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cdiv class=\"sticky end-(--thread-content-margin) h-0 self-end select-none\"\u003e\n\u003cdiv class=\"absolute end-0 flex items-end\"\u003e\u003cspan class=\"\" data-state=\"closed\"\u003e\u003cbutton aria-label=\"Copy Table\" class=\"hover:bg-token-bg-tertiary text-token-text-secondary my-1 rounded-sm p-1 transition-opacity group-[:not(:hover):not(:focus-within)]:pointer-events-none group-[:not(:hover):not(:focus-within)]:opacity-0\"\u003e\u003csvg width=\"20\" height=\"20\" viewbox=\"0 0 20 20\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"icon\"\u003e\u003cpath d=\"M12.668 10.667C12.668 9.95614 12.668 9.46258 12.6367 9.0791C12.6137 8.79732 12.5758 8.60761 12.5244 8.46387L12.4688 8.33399C12.3148 8.03193 12.0803 7.77885 11.793 7.60254L11.666 7.53125C11.508 7.45087 11.2963 7.39395 10.9209 7.36328C10.5374 7.33197 10.0439 7.33203 9.33301 7.33203H6.5C5.78896 7.33203 5.29563 7.33195 4.91211 7.36328C4.63016 7.38632 4.44065 7.42413 4.29688 7.47559L4.16699 7.53125C3.86488 7.68518 3.61186 7.9196 3.43555 8.20703L3.36524 8.33399C3.28478 8.49198 3.22795 8.70352 3.19727 9.0791C3.16595 9.46259 3.16504 9.95611 3.16504 10.667V13.5C3.16504 14.211 3.16593 14.7044 3.19727 15.0879C3.22797 15.4636 3.28473 15.675 3.36524 15.833L3.43555 15.959C3.61186 16.2466 3.86474 16.4807 4.16699 16.6348L4.29688 16.6914C4.44063 16.7428 4.63025 16.7797 4.91211 16.8027C5.29563 16.8341 5.78896 16.835 6.5 16.835H9.33301C10.0439 16.835 10.5374 16.8341 10.9209 16.8027C11.2965 16.772 11.508 16.7152 11.666 16.6348L11.793 16.5645C12.0804 16.3881 12.3148 16.1351 12.4688 15.833L12.5244 15.7031C12.5759 15.5594 12.6137 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1.83496 13.5V10.667C1.83496 9.978 1.83432 9.42091 1.87109 8.9707C1.90851 8.5127 1.98772 8.10625 2.17969 7.72949L2.30176 7.51172C2.60586 7.0159 3.04236 6.6122 3.56348 6.34668L3.70606 6.28027C4.04237 6.136 4.40303 6.07083 4.80371 6.03809C5.14051 6.01057 5.53708 6.00551 6.00391 6.00391C6.00551 5.53708 6.01057 5.14051 6.03809 4.80371C6.0755 4.34588 6.15483 3.94012 6.34668 3.56348L6.46875 3.34473C6.77282 2.84912 7.20856 2.44514 7.72949 2.17969L7.87207 2.11328C8.20855 1.96886 8.56979 1.90385 8.9707 1.87109C9.42091 1.83432 9.978 1.83496 10.667 1.83496H13.5C14.1891 1.83496 14.746 1.83431 15.1963 1.87109C15.6541 1.90851 16.0599 1.98788 16.4365 2.17969L16.6553 2.30176C17.151 2.60585 17.5548 3.04244 17.8203 3.56348L17.8867 3.70606C18.031 4.04235 18.0962 4.40306 18.1289 4.80371C18.1657 5.25395 18.165 5.81091 18.165 6.5V9.33301Z\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\u003c\/button\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003chr data-start=\"1802\" data-end=\"1805\"\u003e\n\u003ch2 data-start=\"1807\" data-end=\"1821\"\u003eHow to use\u003c\/h2\u003e\n\u003col data-start=\"1823\" data-end=\"2208\"\u003e\n\u003cli data-start=\"1823\" data-end=\"1871\"\u003e\n\u003cp data-start=\"1826\" data-end=\"1871\"\u003e\u003cstrong data-start=\"1826\" data-end=\"1837\"\u003eWet\u003c\/strong\u003e scalp and lengths evenly.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1872\" data-end=\"1940\"\u003e\n\u003cp data-start=\"1875\" data-end=\"1940\"\u003eApply a \u003cstrong data-start=\"1889\" data-end=\"1909\"\u003esmall amount\u003c\/strong\u003e of shampoo (about a hazelnut-sized amount).\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1941\" data-end=\"2012\"\u003e\n\u003cp data-start=\"1944\" data-end=\"2012\"\u003e\u003cstrong data-start=\"1944\" data-end=\"1959\"\u003eMassage\u003c\/strong\u003e gently until a creamy lather forms.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2013\" data-end=\"2088\"\u003e\n\u003cp data-start=\"2016\" data-end=\"2088\"\u003e\u003cstrong data-start=\"2016\" data-end=\"2045\"\u003eLeave on 1–2 minutes\u003c\/strong\u003e to allow active ingredients to penetrate.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2089\" data-end=\"2145\"\u003e\n\u003cp data-start=\"2092\" data-end=\"2145\"\u003e\u003cstrong data-start=\"2092\" data-end=\"2108\"\u003eRinse\u003c\/strong\u003e thoroughly and repeat if necessary.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2146\" data-end=\"2208\"\u003e\n\u003cp data-start=\"2149\" data-end=\"2208\"\u003eFor a complete ritual, pair with the \u003cstrong data-start=\"2184\" data-end=\"2207\"\u003eChoice Glowing Mask\u003c\/strong\u003e.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003chr data-start=\"2210\" data-end=\"2213\"\u003e\n\u003ch2 data-start=\"2215\" data-end=\"2234\"\u003eWho it's for\u003c\/h2\u003e\n\u003cul data-start=\"2236\" data-end=\"2453\"\u003e\n\u003cli data-start=\"2236\" data-end=\"2316\"\u003e\n\u003cp data-start=\"2238\" data-end=\"2316\u003e\u003cstrong data-start=\"2246\" data-end=\"2283\"\u003eColor-treated, bleached or highlighted hair\u003c\/strong\u003e that needs added luminosity.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2317\" data-end=\"2379\"\u003e\n\u003cp data-start=\"2319\" data-end=\"2379\"\u003eHair that is \u003cstrong data-start=\"2326\" data-end=\"2345\"\u003edull or lackluster\u003c\/strong\u003e and seeking brighter reflections.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2380\" data-end=\"2453\"\u003e\n\u003cp data-start=\"2382\" data-end=\"2453\"\u003eSensitive scalp requiring a \u003cstrong data-start=\"2425\" data-end=\"2450\"\u003egentle, balanced cleanse\u003c\/strong\u003e.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"2455\" data-end=\"2458\"\u003e\n\u003ch2 data-start=\"2460\" data-end=\"2502\"\u003eThe added value of \u003cstrong data-start=\"2485\" data-end=\"2502\"\u003eCelebre Store\u003c\/strong\u003e\n\u003c\/h2\u003e\n\u003cp data-start=\"2504\" data-end=\"2704\"\u003eFor \u003cstrong data-start=\"2507\" data-end=\"2525\"\u003eover 100 years\u003c\/strong\u003e our hairstylists have tested every product in the salon before offering it online, ensuring you receive only the best in professional hair care. Purchasing from Celebre Store entitles you to:\u003c\/p\u003e\n\u003cul data-start=\"2706\" data-end=\"2904\"\u003e\n\u003cli data-start=\"2706\" data-end=\"2774\"\u003e\n\u003cp data-start=\"2708\" data-end=\"2774\"\u003e\u003cstrong data-start=\"2708\" data-end=\"2737\"\u003ePersonalized consultation\u003c\/strong\u003e after purchase via chat or phone.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2775\" data-end=\"2858\"\u003e\n\u003cp data-start=\"2777\" data-end=\"2858\"\u003e100% \u003cstrong data-start=\"2786\" data-end=\"2805\"\u003eauthentic products\u003c\/strong\u003e with rapid stock turnover, always fresh.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2859\" data-end=\"2904\"\u003e\n\u003cp data-start=\"2861\" data-end=\"2904\"\u003e\u003cstrong data-start=\"2861\" data-end=\"2882\"\u003eFast shipping\u003c\/strong\u003e and complimentary samples.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"2906\" data-end=\"2909\"\u003e\n\u003ch2 data-start=\"2911\" data-end=\"2937\"\u003eFrequently Asked Questions (FAQ)\u003c\/h2\u003e\n\u003cp data-start=\"2939\" data-end=\"3117\"\u003e\u003cstrong data-start=\"2939\" data-end=\"3016\"\u003e1. Can I use Glowing Shampoo on natural, non-colored hair?\u003c\/strong\u003e\u003cbr data-start=\"3016\" data-end=\"3019\"\u003eYes, the formula is safe for all hair types and adds luminosity even to natural hair.\u003c\/p\u003e\n\u003cp data-start=\"3119\" data-end=\"3267\"\u003e\u003cstrong data-start=\"3119\" data-end=\"3151\"\u003e2. How often should it be used?\u003c\/strong\u003e\u003cbr data-start=\"3151\" data-end=\"3154\"\u003eFor color-treated hair we recommend 2–3 times per week; for normal hair 1–2 washes per week are sufficient.\u003c\/p\u003e\n\u003cp data-start=\"3269\" data-end=\"3407\"\u003e\u003cstrong data-start=\"3269\" data-end=\"3312\"\u003e3. Is the product vegan and cruelty-free?\u003c\/strong\u003e\u003cbr data-start=\"3312\" data-end=\"3315\"\u003eMedavita does not test on animals; the formulation is free from ingredients of animal origin.\u003c\/p\u003e\n\u003cp data-start=\"3409\" data-end=\"3535\"\u003e\u003cstrong data-start=\"3409\" data-end=\"3451\"\u003e4. Is the 55 ml bottle refillable?\u003c\/strong\u003e\u003cbr data-start=\"3451\" data-end=\"3454\"\u003eYes, the screw cap allows it to be refilled, making it ideal for air travel.\u003c\/p\u003e\n\u003cp data-start=\"3537\" data-end=\"3720\"\u003e\u003cstrong data-start=\"3537\" data-end=\"3605\"\u003e5. Can I combine it with other products from the Choice Glowing range?\u003c\/strong\u003e\u003cbr data-start=\"3605\" data-end=\"3608\"\u003eAbsolutely: for optimal results complete the ritual with the Choice Glowing Mask and the Medavita Leave-in Fluid.\u003c\/p\u003e\n\u003cp data-start=\"3722\" data-end=\"3959\"\u003e\u003cstrong data-start=\"3722\" data-end=\"3789\"\u003e6. Why buy from Celebre Store instead of a marketplace?\u003c\/strong\u003e\u003cbr data-start=\"3789\" data-end=\"3792\"\u003eBeyond authenticity guarantees, we offer direct technical support from our hairstylists and cooled shipping in summer to protect the quality of active ingredients.\u003c\/p\u003e\n\u003chr data-start=\"3961\" data-end=\"3964\"\u003e\n\u003cblockquote data-start=\"4206\" data-end=\"4366\"\u003e\n\u003cp data-start=\"4208\" data-end=\"4366\"\u003e\u003cstrong data-start=\"4208\" data-end=\"4248\"\u003eReady to make your hair shine?\u003c\/strong\u003e Add Medavita Choice Glowing Shampoo 55 ml to your cart and enjoy a professional salon experience at home!\u003c\/p\u003e\n\u003c\/blockquote\u003e","brand":"Medavita","offers":[{"title":"Default Title","offer_id":51042837725531,"sku":"Medavita Choice Shampoo 55ml","price":4.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0790\/1003\/8107\/files\/medavita-choice-shampoo-capelli.jpg?v=1775572751"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0790\/1003\/8107\/collections\/Medavita_linea_Choiche_Glowing_-_Capelli_Spenti_-_Celebre_Store_9902a40b-c9c3-44b8-ab2e-e00aea69670e.png?v=1726413801","url":"https:\/\/celebrestore.com\/en\/collections\/medavita-choiche-glowing-dull-hair.oembed","provider":"Celebre Store","version":"1.0","type":"link"}