{"title":"Shu Uemura","description":"\u003ch2\u003eLuxury Professional Haircare for Exceptional Hair\u003c\/h2\u003e\n\u003cp\u003eShu Uemura Art of Hair represents the perfect meeting of luxury, innovation and Japanese tradition. An iconic professional range, loved in top salons worldwide, designed to deliver advanced treatments for every hair need: hydration, repair, volume, color protection, nourishment and professional styling.\u003c\/p\u003e\n\u003cp\u003eEach formula is born from a balance of precious Japanese-inspired ingredients and advanced cosmetic technology, turning haircare routines into a true sensory beauty ritual.\u003c\/p\u003e\n\u003cp\u003eFrom professional shampoos to intensive masks, revitalizing serums to nourishing oils and luxury styling products, Shu Uemura Art of Hair stands for high performance and visible results.\u003c\/p\u003e\n\u003cp\u003eAt Celebre Store you’ll find only authentic Shu Uemura products: we are authorized retailers and hairdressers since 1914. We select exclusively genuine professional haircare, offering guaranteed quality and expert advice for every need.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eWhy choose Shu Uemura Art of Hair\u003c\/h2\u003e\n\u003cp\u003eChoosing Shu Uemura means trusting a beauty philosophy that combines:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eprecious ingredients of Japanese origin\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003ehigh-performance professional formulas\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003etargeted treatments for every hair type\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003ea luxury salon experience\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003erefined textures and a premium sensorial experience\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003evisible results from the first applications\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eEach line is formulated to address the specific needs of the hair fiber.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eKey Shu Uemura lines\u003c\/h2\u003e\n\u003ch2\u003eUltimate Reset\u003c\/h2\u003e\n\u003cp\u003eA reconstructive range for hair severely damaged by coloring, bleaching, perms and straightening. Helps intensely repair the fiber and reduce breakage.\u003c\/p\u003e\n\u003ch2\u003eUrban Moisture\u003c\/h2\u003e\n\u003cp\u003ePerfect for dry hair stressed by urban environments. Deeply nourishes and protects from everyday aggressors like smog and humidity.\u003c\/p\u003e\n\u003ch2\u003eAshita Supreme\u003c\/h2\u003e\n\u003cp\u003eProfessional anti-aging treatment for devitalized hair showing early signs of aging. Adds strength, nourishment and shine.\u003c\/p\u003e\n\u003ch2\u003eYūbi Blonde\u003c\/h2\u003e\n\u003cp\u003eRange dedicated to blonde, bleached and lightened hair. Helps neutralize yellow tones and keep blonde bright and cool.\u003c\/p\u003e\n\u003ch2\u003eColor Lustre\u003c\/h2\u003e\n\u003cp\u003eDesigned for color-treated hair, helps protect color, prevent fading and maintain intense shine.\u003c\/p\u003e\n\u003ch2\u003eIzumi Tonic\u003c\/h2\u003e\n\u003cp\u003eA strengthening range inspired by Japanese rice water, ideal for fragile, fine hair prone to breakage.\u003c\/p\u003e\n\u003ch2\u003eEssence Absolue\u003c\/h2\u003e\n\u003cp\u003eA nourishing and smoothing range with red camellia oil, perfect for dry, frizzy and dull hair.\u003c\/p\u003e\n\u003ch2\u003eThe Art of Styling\u003c\/h2\u003e\n\u003cp\u003eLuxury professional styling range for perfect blowouts, controlled texture, volume, heat protection and sophisticated finishing.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eMost Loved Products\u003c\/h2\u003e\n\u003ch3\u003eProfessional shampoos\u003c\/h3\u003e\n\u003cp\u003eGentle, targeted cleansing for every need: repair, hydration, anti-yellow, color protection, anti-frizz and volume.\u003c\/p\u003e\n\u003ch3\u003eIntensive masks\u003c\/h3\u003e\n\u003cp\u003eHigh-performance treatments to nourish, repair and transform hair quality.\u003c\/p\u003e\n\u003ch3\u003eProfessional conditioners\u003c\/h3\u003e\n\u003cp\u003eLuxury conditioners that detangle, smooth and improve the fiber without weighing it down.\u003c\/p\u003e\n\u003ch3\u003eOils and serums\u003c\/h3\u003e\n\u003cp\u003eIconic products to nourish, illuminate, protect and seal hair beauty.\u003c\/p\u003e\n\u003ch3\u003eProfessional styling\u003c\/h3\u003e\n\u003cp\u003eCremes, mousses, sprays and primers to create flawless looks with salon-grade performance.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eWhy buy Shu Uemura at Celebre Store\u003c\/h2\u003e\n\u003cp\u003eCelebre Store was born from a hairdressing tradition that started in 1914.\u003c\/p\u003e\n\u003cp\u003eChoosing us you get:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003ecertified authentic products\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eauthorized Shu Uemura retailer\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003ereal professional experience\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003epersonalized haircare consultation\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003especialized support\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eselection of premium luxury haircare\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eWe don’t just sell products: we select professional solutions for the authentic beauty of your hair.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eFAQ – Frequently Asked Questions\u003c\/h2\u003e\n\u003ch3\u003eIs Shu Uemura a professional brand?\u003c\/h3\u003e\n\u003cp\u003eYes, Shu Uemura Art of Hair is one of the most prestigious luxury professional brands in the salon haircare sector.\u003c\/p\u003e\n\u003ch3\u003eAre Shu Uemura products sold on Celebre Store authentic?\u003c\/h3\u003e\n\u003cp\u003eYes, Celebre Store is an authorized retailer and offers only certified authentic products.\u003c\/p\u003e\n\u003ch3\u003eWhich line is best for very damaged hair?\u003c\/h3\u003e\n\u003cp\u003eUltimate Reset is the ideal line for hair damaged by bleaching, chemical treatments and heat styling tools.\u003c\/p\u003e\n\u003ch3\u003eIs there a specific line for blonde hair?\u003c\/h3\u003e\n\u003cp\u003eYes, Yūbi Blonde is formulated for blonde, bleached and lightened hair.\u003c\/p\u003e\n\u003ch3\u003eWhat is the best line for dry hair?\u003c\/h3\u003e\n\u003cp\u003eUrban Moisture and Essence Absolue are perfect for nourishing and smoothing dry, frizzy hair.\u003c\/p\u003e\n\u003ch3\u003eWhere can I buy authentic Shu Uemura online?\u003c\/h3\u003e\n\u003cp\u003eAt Celebre Store you’ll find the full Shu Uemura range with authorized retailer warranty and professional consultation.\u003c\/p\u003e","products":[{"product_id":"shu-uemura-shampoo-capelli-danneggiati","title":"Shu Uemura Ultimate Reset Shampoo 980ml for Very Damaged Hair from Bleaching and Straightening","description":"\u003ch2\u003eShu Uemura Ultimate Reset Shampoo 980ml – For severely damaged hair from bleaching and straightening\u003c\/h2\u003e\n\u003cp\u003eShu Uemura Ultimate Reset Shampoo 980ml is the professional salon-size maxi version of the luxury restructuring shampoo dedicated to hair severely damaged by coloring, bleaching, perms and straightening. Designed for those seeking an intensive, consistent routine, this salon-size format ensures deep treatment and lasting results on sensitized, fragile hair.\u003c\/p\u003e\n\u003cp\u003eIts advanced formula gently cleanses without weakening the hair fiber, helping to repair visible signs of damage and restoring strength, elasticity and shine. Enriched with precious rice extract, known for its protective and moisturizing properties, hair becomes immediately softer, more manageable and easier to comb.\u003c\/p\u003e\n\u003cp\u003eThe repairing action lasts up to 48 hours after application and helps make hair up to 10 times more resistant to breakage, delivering a true premium experience by Shu Uemura Art of Hair.\u003c\/p\u003e\n\u003cp\u003eCelebre Store is an authorized Shu Uemura retailer: we select only original, professional products. Since 1914, our hairdressing expertise allows us to offer the best in luxury haircare with professional advice and guaranteed quality.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eMain benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eProfessional 980ml size ideal for frequent use\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eSpecifically for very damaged, treated hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003ePerfect after coloring, bleaching and straightening\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eHelps repair sensitized hair fiber\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eUp to 48 hours of protection and repair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eUp to 10 times more resistance to breakage\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eFormula with precious rice extract\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eSofter, more vital and luminous hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch2\u003eProfessional luxury shampoo for deep reconstruction\u003c\/h2\u003e\n\u003cp\u003eUltimate Reset Shampoo 980ml is formulated for those who need an advanced, continuous restructuring routine, ideal for both intensive home use and professional salon use.\u003c\/p\u003e\n\u003cp\u003eIts rich, high-performance texture gently cleanses, removes impurities and helps rebuild hair fiber compromised by aggressive technical treatments.\u003c\/p\u003e\n\u003cp\u003ePerfect for dry, dull and fragile hair, it delivers an immediate feeling of softness and a visibly healthier-looking mane.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eFormula with rice extract and anti-breakage action\u003c\/h2\u003e\n\u003cp\u003eThe exclusive formula is enriched with rice extract, an iconic ingredient of Japanese tradition valued for its nourishing, protective and regenerating properties.\u003c\/p\u003e\n\u003cp\u003eThis active ingredient helps strengthen hair structure, improve elasticity and counteract fragility caused by bleaching and thermal stress.\u003c\/p\u003e\n\u003cp\u003eThe result is stronger, more disciplined and visibly renewed hair.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eDirections for use\u003c\/h2\u003e\n\u003cp\u003eApply to wet hair.\u003c\/p\u003e\n\u003cp\u003eMassage gently, lather and rinse thoroughly.\u003c\/p\u003e\n\u003cp\u003eRepeat a second time for a deeper cleanse.\u003c\/p\u003e\n\u003cp\u003eFor optimal results, complete the routine with Ultimate Reset mask and conditioner.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eFAQ – Frequently Asked Questions\u003c\/h2\u003e\n\u003ch3\u003eIs this shampoo suitable for heavily bleached hair?\u003c\/h3\u003e\n\u003cp\u003eYes, it is specifically formulated for hair seriously damaged by bleaching, coloring and aggressive chemical treatments.\u003c\/p\u003e\n\u003ch3\u003eIs the 1000ml size suitable for frequent use?\u003c\/h3\u003e\n\u003cp\u003eAbsolutely yes, the maxi size is ideal for those who use the product regularly or for professional use.\u003c\/p\u003e\n\u003ch3\u003eDoes it help against hair breakage?\u003c\/h3\u003e\n\u003cp\u003eYes, it helps make hair up to 10 times more resistant to breakage.\u003c\/p\u003e\n\u003ch3\u003eIs it suitable after straightening and perms?\u003c\/h3\u003e\n\u003cp\u003eYes, it is also perfect for hair sensitized by straightening and perms.\u003c\/p\u003e\n\u003ch3\u003eDoes it weigh down fine hair?\u003c\/h3\u003e\n\u003cp\u003eNo, it cleanses and repairs without compromising lightness and natural movement.\u003c\/p\u003e\n\u003ch3\u003eWhere can I buy original Shu Uemura Ultimate Reset Shampoo?\u003c\/h3\u003e\n\u003cp\u003eAt Celebre Store you will find only original Shu Uemura products, with the guarantee of an authorized retailer and professional consultation since 1914.\u003c\/p\u003e","brand":"Shu Uemura","offers":[{"title":"Default Title","offer_id":52838351470939,"sku":"SHU-UR-Shampoo-980ml","price":120.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0790\/1003\/8107\/files\/shu-uemura-shampoo-verde-grande.jpg?v=1777205849"},{"product_id":"shu-uemura-balsamo-capelli-danneggiati","title":"Shu Uemura Ultimate Reset Conditioner 250ml for Very Damaged and Brittle Hair","description":"\u003ch2\u003eSeverely Damaged and Brittle Hair\u003c\/h2\u003e\n\u003cp\u003eShu Uemura Ultimate Reset Conditioner 250ml is a professional luxury restructuring conditioner designed for severely damaged, brittle and sensitized hair caused by color treatments, bleaching, perms and straightening. Its advanced formula helps nourish the hair fiber, improve detangling and restore softness, strength and shine to fragile, stressed hair.\u003c\/p\u003e\n\u003cp\u003eIdeal for treated hair that requires daily reconstruction, this luxury conditioner helps counter visible signs of damage and leaves the hair more controlled, silky and easy to manage without weighing it down.\u003c\/p\u003e\n\u003cp\u003eEnriched with precious rice extract, renowned in Japanese tradition for its protective and nourishing properties, Ultimate Reset Conditioner helps strengthen the hair fiber and improve hair resilience over time.\u003c\/p\u003e\n\u003cp\u003eCelebre Store is an authorized Shu Uemura retailer: we offer only original professional products. Since 1914, our experience as hairdressers allows us to provide the best in luxury haircare with professional advice and guaranteed quality.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eKey benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eIdeal for severely damaged and brittle hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003ePerfect after coloring, bleaching and straightening\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eHelps rebuild the hair fiber\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eImproves detangling and reduces breakage\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eDelivers immediate softness and shine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eFights fragility and dryness\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eProfessional formula with rice extract\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eLuxury conditioner for a complete repair routine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch2\u003eLuxury conditioner for treated and sensitized hair\u003c\/h2\u003e\n\u003cp\u003eUltimate Reset Conditioner 250ml is the ideal treatment for those who want to nourish and protect severely damaged hair with a professional, high-performance routine. Its creamy texture envelops the hair fiber, helping to restore elasticity, softness and manageability.\u003c\/p\u003e\n\u003cp\u003ePerfect for dull, dry and fragile hair, it provides an immediate feeling of comfort and visibly healthier, stronger hair.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eFormula with rice extract inspired by Japanese tradition\u003c\/h2\u003e\n\u003cp\u003eThe exclusive formula is enriched with rice extract, a precious ingredient known for its protective and moisturizing properties.\u003c\/p\u003e\n\u003cp\u003eThis active ingredient helps strengthen hair structure, combat fragility and restore elasticity and shine to highly sensitized hair.\u003c\/p\u003e\n\u003cp\u003eThe result is hair that looks visibly regenerated, more resilient and silkier.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eHow to use\u003c\/h2\u003e\n\u003cp\u003eApply to washed and towel-dried hair, distributing through lengths and ends.\u003c\/p\u003e\n\u003cp\u003eLeave on for 2 to 3 minutes.\u003c\/p\u003e\n\u003cp\u003eEmulsify and rinse thoroughly.\u003c\/p\u003e\n\u003cp\u003eFor a complete routine, pair with Ultimate Reset shampoo.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eFAQ – Frequently Asked Questions\u003c\/h2\u003e\n\u003ch3\u003eIs this conditioner suitable for bleached hair?\u003c\/h3\u003e\n\u003cp\u003eYes, it is specifically formulated for hair severely damaged by bleaching, coloring and chemical treatments.\u003c\/p\u003e\n\u003ch3\u003eDoes it help prevent breakage?\u003c\/h3\u003e\n\u003cp\u003eYes, it helps improve the strength of the hair fiber and protect hair from fragility.\u003c\/p\u003e\n\u003ch3\u003eIs it suitable after a straightening treatment?\u003c\/h3\u003e\n\u003cp\u003eYes, it is also ideal for hair sensitized by straightening and perms.\u003c\/p\u003e\n\u003ch3\u003eDoes it weigh hair down?\u003c\/h3\u003e\n\u003cp\u003eNo, it nourishes and repairs while maintaining softness and manageability.\u003c\/p\u003e\n\u003ch3\u003eCan I use it at every wash?\u003c\/h3\u003e\n\u003cp\u003eYes, it is suitable for frequent use as part of a professional restructuring routine.\u003c\/p\u003e\n\u003ch3\u003eWhere can I buy the original Shu Uemura Ultimate Reset Conditioner 250ml?\u003c\/h3\u003e\n\u003cp\u003eAt Celebre Store you will find only original Shu Uemura products, with authorized retailer guarantee and professional advice since 1914.\u003c\/p\u003e","brand":"Shu Uemura","offers":[{"title":"Default Title","offer_id":52838351503707,"sku":"SHU-UR-Balsamo-250ml","price":62.6,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0790\/1003\/8107\/files\/shu-uemura-balsamo-capelli-danneggiati_2.jpg?v=1777205691"},{"product_id":"shu-uemura-balsamo-capelli-danneggiati-v2","title":"Shu Uemura Ultimate Reset Conditioner 500ml for Very Damaged and Chemically Treated Hair","description":"\u003ch2\u003eConditioner for Very Damaged and Chemically Treated Hair\u003c\/h2\u003e\n\u003cp\u003eShu Uemura Ultimate Reset Conditioner 500ml is a professional luxury restructuring conditioner designed for hair severely damaged by coloring, bleaching, perms and straightening. Its advanced formula helps repair sensitized hair fiber, improve detangling and restore softness, strength and shine to fragile, stressed hair.\u003c\/p\u003e\n\u003cp\u003eEnriched with precious rice extract, known for its protective and moisturizing properties, this luxury conditioner delivers a repairing action that helps counteract signs of damage for up to 48 hours after application. Hair is immediately easier to detangle, more resistant to breakage and visibly healthier.\u003c\/p\u003e\n\u003cp\u003eWith up to 10 times greater resistance to breakage, Ultimate Reset is one of the most effective lines from Shu Uemura Art of Hair dedicated to deep hair fiber reconstruction.\u003c\/p\u003e\n\u003cp\u003eCelebre Store is an authorized Shu Uemura retailer: we select only original, professional products. Since 1914, our experience as hairdressers allows us to offer the best in luxury haircare with professional advice and guaranteed quality.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eMain Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eIdeal for very damaged and chemically treated hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003ePerfect after coloring, bleaching and straightening\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eHelps repair sensitized hair fiber\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eImproves detangling and reduces breakage\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eUp to 48 hours of protection and repair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eUp to 10 times more resistance to breakage\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eFormula with precious rice extract\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eSofter, more resilient and shinier hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch2\u003eLuxury Restructuring Conditioner for Sensitized Hair\u003c\/h2\u003e\n\u003cp\u003eUltimate Reset Conditioner is the ideal treatment for those who want to nourish and protect damaged hair without weighing it down. Its professional texture wraps the hair fiber, helping to improve softness, elasticity and manageability.\u003c\/p\u003e\n\u003cp\u003ePerfect for dry, fragile and dull hair, it provides an immediate feeling of comfort and leaves hair visibly stronger and healthier.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eFormula with Rice Extract\u003c\/h2\u003e\n\u003cp\u003eThe exclusive formula is enriched with rice extract, a valued ingredient from Japanese tradition known for its protective and nourishing properties.\u003c\/p\u003e\n\u003cp\u003eThis active ingredient helps improve fiber strength, counteract fragility and restore elasticity and shine to highly sensitized hair.\u003c\/p\u003e\n\u003cp\u003eThe result is stronger, more manageable and visibly regenerated hair.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003cp\u003eApply to washed, towel-dried hair, distributing through lengths and ends.\u003c\/p\u003e\n\u003cp\u003eLeave on for 2–3 minutes.\u003c\/p\u003e\n\u003cp\u003eEmulsify and rinse thoroughly.\u003c\/p\u003e\n\u003cp\u003eFor optimal results, use together with Ultimate Reset shampoo.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eFAQ – Frequently Asked Questions\u003c\/h2\u003e\n\u003ch3\u003eIs this conditioner suitable for bleached hair?\u003c\/h3\u003e\n\u003cp\u003eYes, it is specifically formulated for hair very damaged by bleaching, coloring and chemical treatments.\u003c\/p\u003e\n\u003ch3\u003eDoes it help with hair breakage?\u003c\/h3\u003e\n\u003cp\u003eAbsolutely — it helps make hair up to 10 times more resistant to breakage.\u003c\/p\u003e\n\u003ch3\u003eIs it suitable after straightening and perms?\u003c\/h3\u003e\n\u003cp\u003eYes, it is also ideal for hair sensitized by straightening, perms and aggressive treatments.\u003c\/p\u003e\n\u003ch3\u003eWill it weigh down fine hair?\u003c\/h3\u003e\n\u003cp\u003eNo, it nourishes and repairs without compromising hair lightness and manageability.\u003c\/p\u003e\n\u003ch3\u003eCan I use it at every wash?\u003c\/h3\u003e\n\u003cp\u003eYes, it is suitable for frequent use as part of a professional restructuring routine.\u003c\/p\u003e\n\u003ch3\u003eWhere can I buy the original Shu Uemura Ultimate Reset Conditioner?\u003c\/h3\u003e\n\u003cp\u003eAt Celebre Store you will find only original Shu Uemura products, with authorized retailer guarantee and professional advice since 1914.\u003c\/p\u003e","brand":"Shu Uemura","offers":[{"title":"Default Title","offer_id":52838351536475,"sku":"SHU-UR-Balsamo-500ml","price":130.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0790\/1003\/8107\/files\/shu-uemura-balsamo-capelli-danneggiati_1.jpg?v=1777204823"},{"product_id":"shu-uemura-maschera-capelli-molto-danneggiati","title":"Shu Uemura Ultimate Reset Mask 200ml for Severely Damaged and Brittle Hair","description":"\u003ch2\u003eVery Damaged and Weakened Hair\u003c\/h2\u003e\n\u003cp\u003eShu Uemura Ultimate Reset Mask 200ml is a luxury professional restructuring mask designed for very damaged, weakened and sensitized hair caused by coloring, bleaching, perms and straightening. Its intensive formula helps to deeply repair the hair fiber, restoring softness, strength and shine to fragile, stressed hair.\u003c\/p\u003e\n\u003cp\u003ePerfect for dry, treated hair in need of advanced reconstruction, this luxury mask targets visible signs of damage by improving fiber resistance and easing detangling from roots to ends.\u003c\/p\u003e\n\u003cp\u003eEnriched with precious rice extract, renowned in Japanese tradition for its protective and nourishing properties, Ultimate Reset Mask helps deliver healthier, stronger and visibly more vital hair.\u003c\/p\u003e\n\u003cp\u003eCelebre Store is an authorized Shu Uemura retailer: we offer only original professional products. Since 1914, our experience as hairdressers allows us to provide the best in luxury haircare with professional advice and guaranteed quality.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eMain Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eIdeal for very damaged and weakened hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003ePerfect after coloring, bleaching and straightening\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eHelps reconstruct the hair fiber\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eIntensely nourishes and improves resistance\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eRestores softness and eases detangling\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eCombats hair fragility and breakage\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eProfessional formula with rice extract\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eLuxury treatment for a complete reparative routine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch2\u003eLuxury Mask for Treated and Sensitized Hair\u003c\/h2\u003e\n\u003cp\u003eUltimate Reset Mask 200ml is the ideal treatment for those who want to recover the beauty of very damaged hair with a professional, high-performance routine. Its rich texture envelops the hair fiber, helping to restore elasticity, softness and manageability.\u003c\/p\u003e\n\u003cp\u003ePerfect for dull, dry and fragile hair, it provides an immediate feeling of comfort and a visibly healthier, stronger mane.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eRice Extract Formula Inspired by Japanese Tradition\u003c\/h2\u003e\n\u003cp\u003eThe exclusive formula is enriched with rice extract, a precious ingredient known for its protective and moisturizing properties.\u003c\/p\u003e\n\u003cp\u003eThis active ingredient helps strengthen hair structure, counteract fragility and restore elasticity and shine to highly sensitized hair.\u003c\/p\u003e\n\u003cp\u003eThe result is hair that is more resilient, silky and visibly regenerated.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eDirections for Use\u003c\/h2\u003e\n\u003cp\u003eApply to washed, towel-dried hair, distributing through lengths and ends.\u003c\/p\u003e\n\u003cp\u003eLeave on for 5 to 10 minutes.\u003c\/p\u003e\n\u003cp\u003eEmulsify and rinse thoroughly.\u003c\/p\u003e\n\u003cp\u003eFor a complete routine, pair with Ultimate Reset shampoo.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eFAQ – Frequently Asked Questions\u003c\/h2\u003e\n\u003ch3\u003eIs this mask suitable for bleached hair?\u003c\/h3\u003e\n\u003cp\u003eYes, it is specifically formulated for hair very damaged by bleaching, coloring and chemical treatments.\u003c\/p\u003e\n\u003ch3\u003eDoes it help prevent breakage?\u003c\/h3\u003e\n\u003cp\u003eYes, it helps improve the resistance of the hair fiber and protect hair from fragility.\u003c\/p\u003e\n\u003ch3\u003eIs it suitable after straightening?\u003c\/h3\u003e\n\u003cp\u003eAbsolutely yes, it is also ideal for hair sensitized by straightening and perms.\u003c\/p\u003e\n\u003ch3\u003eDoes it weigh hair down?\u003c\/h3\u003e\n\u003cp\u003eNo, although rich and nourishing, it helps repair while maintaining softness and manageability.\u003c\/p\u003e\n\u003ch3\u003eCan I use it weekly?\u003c\/h3\u003e\n\u003cp\u003eYes, it is perfect for regular use within a professional restructuring routine.\u003c\/p\u003e\n\u003ch3\u003eWhere can I buy the original Shu Uemura Ultimate Reset Mask 200ml?\u003c\/h3\u003e\n\u003cp\u003eAt Celebre Store you will find only original Shu Uemura products, with authorized retailer guarantees and professional advice since 1914.\u003c\/p\u003e","brand":"Shu Uemura","offers":[{"title":"Default Title","offer_id":52838351700315,"sku":"SHU-UR-Mask-200ml","price":80.4,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0790\/1003\/8107\/files\/shu-uemura-maschera-capelli-danneggiati_2.jpg?v=1777204610"},{"product_id":"shu-uemura-maschera-capelli-danneggiati-v2","title":"Shu Uemura Ultimate Reset Mask 500ml for Very Damaged and Treated Hair","description":"\u003ch2\u003eVery Damaged and Treated Hair\u003c\/h2\u003e\n\u003cp\u003eShu Uemura Ultimate Reset Mask 500ml is a professional luxury restorative mask designed for hair that is very damaged by coloring, bleaching, perms and straightening. Its intensive formula helps deeply repair the hair fiber, restoring strength, softness and shine to sensitized and fragile hair.\u003c\/p\u003e\n\u003cp\u003eEnriched with precious rice extract, known for its protective and moisturizing properties, this luxury mask offers advanced reconstructive action that helps counteract damage symptoms for up to 48 hours after application. Hair is immediately easier to detangle, more resistant to breakage and visibly healthier.\u003c\/p\u003e\n\u003cp\u003eWith up to 10 times more resistance to breakage, Ultimate Reset represents one of the most high-performing lines from Shu Uemura Art of Hair dedicated to deep fiber regeneration.\u003c\/p\u003e\n\u003cp\u003eCelebre Store is an authorized Shu Uemura retailer: we select exclusively original, professional products. Since 1914, our experience as hairdressers allows us to offer the best in luxury haircare with professional advice and guaranteed quality.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eMain Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eIdeal for very damaged and chemically treated hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003ePerfect after coloring, bleaching and straightening\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eHelps intensely repair the hair fiber\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eNourishes and strengthens deeply\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eUp to 48 hours of protection and repair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eUp to 10 times more resistance to breakage\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eFormula with precious rice extract\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eHair feels softer, more vital and luminous\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch2\u003eLuxury Restorative Mask for Sensitized Hair\u003c\/h2\u003e\n\u003cp\u003eUltimate Reset Mask is the ideal treatment for those seeking a deep, professional reconstruction for very damaged hair. Its rich texture coats the hair fiber and helps restore softness, elasticity and strength.\u003c\/p\u003e\n\u003cp\u003ePerfect for dry, fragile and dull hair, it provides an immediate sense of comfort and leaves hair visibly stronger and more manageable.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eFormula with Rice Extract\u003c\/h2\u003e\n\u003cp\u003eThe exclusive formula is enriched with rice extract, a precious ingredient from Japanese tradition known for its exceptional protective and moisturizing properties.\u003c\/p\u003e\n\u003cp\u003eThis active ingredient helps improve fiber resistance, counteract fragility and restore elasticity and shine to highly sensitized hair.\u003c\/p\u003e\n\u003cp\u003eThe result is hair that is stronger, silkier and visibly regenerated.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003cp\u003eApply the product to washed, towel-dried hair, distributing it through lengths and ends.\u003c\/p\u003e\n\u003cp\u003eLeave on for 5 to 10 minutes.\u003c\/p\u003e\n\u003cp\u003eEmulsify and rinse thoroughly.\u003c\/p\u003e\n\u003cp\u003eFor optimal results, use together with Ultimate Reset shampoo.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eFAQ – Frequently Asked Questions\u003c\/h2\u003e\n\u003ch3\u003eIs this mask suitable for bleached hair?\u003c\/h3\u003e\n\u003cp\u003eYes, it is specifically formulated for hair that is very damaged by bleaching, coloring and chemical treatments.\u003c\/p\u003e\n\u003ch3\u003eDoes it help prevent hair breakage?\u003c\/h3\u003e\n\u003cp\u003eAbsolutely yes, it helps make hair up to 10 times more resistant to breakage.\u003c\/p\u003e\n\u003ch3\u003eIs it suitable after straightening and perms?\u003c\/h3\u003e\n\u003cp\u003eYes, it is also ideal for hair sensitized by straightening, perms and aggressive treatments.\u003c\/p\u003e\n\u003ch3\u003eDoes it weigh down fine hair?\u003c\/h3\u003e\n\u003cp\u003eNo, despite being rich and nourishing, it helps repair without compromising hair manageability.\u003c\/p\u003e\n\u003ch3\u003eCan I use it every week?\u003c\/h3\u003e\n\u003cp\u003eYes, it is perfect for regular use within a professional restorative routine.\u003c\/p\u003e\n\u003ch3\u003eWhere can I buy the original Shu Uemura Ultimate Reset Mask?\u003c\/h3\u003e\n\u003cp\u003eAt Celebre Store you will find only original Shu Uemura products, with the guarantee of an authorized retailer and professional consultancy since 1914.\u003c\/p\u003e","brand":"Shu Uemura","offers":[{"title":"Default Title","offer_id":52838351733083,"sku":"SHU-UR-Mask-500ml","price":160.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0790\/1003\/8107\/files\/shu-uemura-maschera-capelli-danneggiati_1.jpg?v=1777204454"},{"product_id":"shu-uemura-olio-capelli-danneggiati","title":"Shu Uemura Ultimate Reset Reset Oil 50ML – Oil for Damaged Hair","description":"\u003ch2\u003eShu Uemura Ultimate Reset Oil 50ml for Very Damaged Hair and Split Ends\u003c\/h2\u003e\n\u003cp\u003eShu Uemura Ultimate Reset Oil 50ml is a luxury professional repairing oil designed for very damaged, fragile hair with split ends. This lightweight multi-use treatment helps instantly repair the hair fiber, boost shine and leave hair softer, more controlled and easier to detangle.\u003c\/p\u003e\n\u003cp\u003eInspired by kintsugi, the ancient Japanese art of repairing ceramics with gold, this luxury oil represents a true hair reconstruction ritual. Its formula helps seal split ends, reducing them by up to 63%* from the first application, leaving hair looking healthier and shinier.\u003c\/p\u003e\n\u003cp\u003eWhen used with the Ultimate Reset mask, it enhances treatment performance, making hair up to 4.2 times more manageable and easier to detangle*, for a premium routine by Shu Uemura Art of Hair.\u003c\/p\u003e\n\u003cp\u003eCelebre Store is an authorized Shu Uemura retailer: we select only original, professional products. Since 1914, our hairdressing expertise has allowed us to offer the best in luxury haircare with professional advice and guaranteed quality.\u003c\/p\u003e\n\u003cp\u003e*Instrumental test\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eMain benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eIdeal for very damaged and fragile hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eHelps seal split ends\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eReduces split ends by up to 63%*\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eMakes hair up to 4.2 times more manageable*\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eProvides immediate shine and softness\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eLightweight professional multi-use formula\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003ePerfect as a finish, pre-shampoo or mask booster\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eInspired by the Japanese ritual of kintsugi\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e*Instrumental test\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eLuxury repairing oil for sensitized hair\u003c\/h2\u003e\n\u003cp\u003eUltimate Reset Oil is the ideal treatment for those who want to repair damaged hair without weighing it down. Its elegant, lightweight texture is quickly absorbed and visibly improves hair fiber quality.\u003c\/p\u003e\n\u003cp\u003ePerfect for dry, dull and breakage-prone hair, it delivers an immediate silky feel and leaves hair stronger and more radiant.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eFormula inspired by Japanese kintsugi\u003c\/h2\u003e\n\u003cp\u003eThe philosophy behind Ultimate Reset comes from kintsugi, the Japanese art of repairing what is precious and making it even more beautiful.\u003c\/p\u003e\n\u003cp\u003eThis repairing oil works with that same philosophy: helping damaged hair regain strength, integrity and beauty, turning fragility into value.\u003c\/p\u003e\n\u003cp\u003eThe result is healthier, more controlled and visibly regenerated hair.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eHow to use\u003c\/h2\u003e\n\u003cp\u003eApply to mid-lengths and ends on damp or dry hair after cleansing.\u003c\/p\u003e\n\u003cp\u003eFor a more intensive repair, add two drops of oil to the mask during your washing routine, leave on for 5 minutes and rinse.\u003c\/p\u003e\n\u003cp\u003eIt can also be used as a pre-shampoo treatment for an intensive pre-wash action.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eFAQ – Frequently Asked Questions\u003c\/h2\u003e\n\u003ch3\u003eIs this oil suitable for very damaged hair?\u003c\/h3\u003e\n\u003cp\u003eYes, it is specifically formulated for hair very damaged by chemical treatments, heat and breakage.\u003c\/p\u003e\n\u003ch3\u003eDoes it really help with split ends?\u003c\/h3\u003e\n\u003cp\u003eAbsolutely — it helps reduce split ends by up to 63% from the first application.\u003c\/p\u003e\n\u003ch3\u003eCan I use it together with the mask?\u003c\/h3\u003e\n\u003cp\u003eYes, adding two drops to the mask enhances the treatment's performance and improves hair manageability.\u003c\/p\u003e\n\u003ch3\u003eDoes it weigh down fine hair?\u003c\/h3\u003e\n\u003cp\u003eNo, the formula is lightweight and designed to provide intense repair without a heavy effect.\u003c\/p\u003e\n\u003ch3\u003eCan it be used before shampoo?\u003c\/h3\u003e\n\u003cp\u003eYes, it is also perfect as a pre-shampoo treatment for even more intensive reconstruction.\u003c\/p\u003e\n\u003ch3\u003eWhere can I buy original Shu Uemura Ultimate Reset Oil?\u003c\/h3\u003e\n\u003cp\u003eAt Celebre Store you will find only original Shu Uemura products, with authorized retailer warranty and professional advice since 1914.\u003c\/p\u003e","brand":"Shu Uemura","offers":[{"title":"Default Title","offer_id":52838351765851,"sku":"SHU-UR-Olio-50ml","price":55.8,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0790\/1003\/8107\/files\/shu-uemura-olio-illuminante-riparatore-capelli.jpg?v=1777204282"},{"product_id":"shu-uemura-shampoo-capelli-danneggiati-v2","title":"Shu Uemura Ultimate Reset Shampoo 300ml for Very Damaged and Treated Hair","description":"\u003ch2\u003eVery Damaged \u0026 Treated Hair\u003c\/h2\u003e\n\u003cp\u003eShu Uemura Ultimate Reset Shampoo 300ml is a professional luxury restructuring shampoo designed for very damaged hair caused by coloring, bleaching, perms and straightening. Its advanced formula helps gently cleanse the hair fiber, repair visible signs of damage and restore strength, softness and shine to sensitized hair.\u003c\/p\u003e\n\u003cp\u003eEnriched with precious rice extract, known for its protective and moisturizing properties, this luxury shampoo delivers an intensive action that helps reduce the symptoms of damage for up to 48 hours after application. Hair appears immediately healthier, easier to comb and visibly more vital.\u003c\/p\u003e\n\u003cp\u003eWith up to 10 times greater resistance to breakage, Ultimate Reset is one of Shu Uemura Art of Hair’s highest-performing lines dedicated to deep hair fiber reconstruction.\u003c\/p\u003e\n\u003cp\u003eCelebre Store is an authorized Shu Uemura retailer: we select only original, professional products. Since 1914, our experience as hairdressers allows us to offer the best in luxury haircare with professional advice and guaranteed quality.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eKey benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eIdeal for very damaged and treated hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003ePerfect after coloring, bleaching and straightening\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eHelps repair sensitized hair fiber\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eGently cleanses without stripping the hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eUp to 48 hours of protection and repair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eUp to 10 times more resistance to breakage\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eFormula enriched with precious rice extract\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eSofter, more vital and shinier hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch2\u003eLuxury restructuring shampoo for sensitized hair\u003c\/h2\u003e\n\u003cp\u003eUltimate Reset Shampoo is the ideal treatment for those who want to restore the beauty of very damaged hair through an effective yet gentle cleanse. Its professional texture helps remove impurities while respecting the compromised hair structure.\u003c\/p\u003e\n\u003cp\u003ePerfect for dry, fragile and dull hair, it delivers an immediate feeling of softness and a visibly stronger, healthier-looking mane.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eFormula with rice extract\u003c\/h2\u003e\n\u003cp\u003eThe exclusive formula is enriched with rice extract, a valuable ingredient from Japanese tradition known for its protective and moisturizing properties.\u003c\/p\u003e\n\u003cp\u003eThis active ingredient helps improve the resistance of the hair fiber, counteract fragility and restore elasticity and shine to damaged hair.\u003c\/p\u003e\n\u003cp\u003eThe result is stronger, more manageable and visibly regenerated hair.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eHow to use\u003c\/h2\u003e\n\u003cp\u003eApply to wet hair.\u003c\/p\u003e\n\u003cp\u003eMassage gently, emulsify and rinse thoroughly.\u003c\/p\u003e\n\u003cp\u003eRepeat a second time for a deeper cleanse.\u003c\/p\u003e\n\u003cp\u003eFor optimal results, complete the routine with the Ultimate Reset treatment.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eFAQ – Frequently Asked Questions\u003c\/h2\u003e\n\u003ch3\u003eIs this shampoo suitable for bleached hair?\u003c\/h3\u003e\n\u003cp\u003eYes, it is specifically formulated for hair that is very damaged by bleaching, coloring and chemical treatments.\u003c\/p\u003e\n\u003ch3\u003eDoes it help prevent hair breakage?\u003c\/h3\u003e\n\u003cp\u003eAbsolutely — it helps make hair up to 10 times more resistant to breakage.\u003c\/p\u003e\n\u003ch3\u003eIs it suitable after straightening or a perm?\u003c\/h3\u003e\n\u003cp\u003eYes, it is also ideal for hair sensitized by straightening and perms.\u003c\/p\u003e\n\u003ch3\u003eWill it weigh down fine hair?\u003c\/h3\u003e\n\u003cp\u003eNo, it cleanses and repairs without weighing down the hair fiber.\u003c\/p\u003e\n\u003ch3\u003eCan I use it at every wash?\u003c\/h3\u003e\n\u003cp\u003eYes, it is suitable for regular use as part of a professional restructuring routine.\u003c\/p\u003e\n\u003ch3\u003eWhere can I buy original Shu Uemura Ultimate Reset Shampoo?\u003c\/h3\u003e\n\u003cp\u003eAt Celebre Store you will find only original Shu Uemura products, with the guarantee of an authorized retailer and professional advice since 1914.\u003c\/p\u003e","brand":"Shu Uemura","offers":[{"title":"Default Title","offer_id":52838351962459,"sku":"SHU-UR-Shampoo-300ml","price":51.4,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0790\/1003\/8107\/files\/shu-uemura-shampoo-capelli-danneggiati_2.jpg?v=1777203796"},{"product_id":"shu-uemura-profumo","title":"Shu Uemura Essence Absolue Luxury Floral Fragrance 100ml","description":"\u003ch2\u003eLuxury Floral Fragrance\u003c\/h2\u003e\n\u003cp\u003eShu Uemura Essence Absolue Fragrance Florale 100ml is a luxury floral fragrance that captures the refined elegance and sensory poetry of the Essence Absolue universe. Inspired by the purity of the precious camellia flower from Toshima Island, Japan, this luxury fragrance offers a sophisticated, luminous and deeply evocative olfactory experience.\u003c\/p\u003e\n\u003cp\u003eLike a canvas coming to life, each spray reveals a sensory symphony that harmonizes nature, art and beauty. The delicate floral notes evoke the emerald hills of Toshima Island, where ancient camellia trees grow amid sea breezes and golden light, delivering an elegant and enveloping scent.\u003c\/p\u003e\n\u003cp\u003eThis premium fragrance by Shu Uemura Art of Hair embodies the essence of Japanese serenity, transformed into a refined scent to wear every day.\u003c\/p\u003e\n\u003cp\u003eCelebre Store is an authorized Shu Uemura retailer: we select only original, professional products. Since 1914, our experience as hairdressers allows us to offer the best in luxury beauty with professional guidance and guaranteed quality.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eElegant, refined floral fragrance\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eInspired by the camellia flower of Toshima Island\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eSophisticated and enveloping luxury scent\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eDelicate, luminous and feminine notes\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eSensation of freshness and serenity\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eIdeal for daily use or special occasions\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eExclusive Shu Uemura signature scent\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003ePremium beauty ritual inspired by Japan\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch2\u003eLuxury fragrance inspired by the Japanese camellia\u003c\/h2\u003e\n\u003cp\u003eEssence Absolue Fragrance Florale stems from the inspiration of the iconic Essence Absolue line and celebrates the timeless beauty of the camellia flower, a symbol of elegance and purity in Japanese culture.\u003c\/p\u003e\n\u003cp\u003eIts refined composition wraps the skin in a sophisticated, delicate trail—perfect for those seeking a distinctive yet harmonious fragrance that leaves an elegant, discreet impression.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eThe sensory essence of Toshima Island\u003c\/h2\u003e\n\u003cp\u003eToshima Island, with its ancient camellia trees and volcanic landscape steeped in tranquility, inspires every note of this fragrance.\u003c\/p\u003e\n\u003cp\u003eThe sun-kissed blooms caressed by the sea breeze give life to a scent that conveys serenity, nature and authentic luxury.\u003c\/p\u003e\n\u003cp\u003eA true sensory experience contained in every drop.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003cp\u003eApply gently to wrists, neck and behind the ears.\u003c\/p\u003e\n\u003cp\u003eFor longer persistence, spray onto clean, moisturized skin.\u003c\/p\u003e\n\u003cp\u003ePerfect as a daily gesture of elegance and well-being.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eFAQ – Frequently Asked Questions\u003c\/h2\u003e\n\u003ch3\u003eWhat type of fragrance is Essence Absolue Florale?\u003c\/h3\u003e\n\u003cp\u003eIt is an elegant, refined floral fragrance inspired by the precious Japanese camellia flower.\u003c\/p\u003e\n\u003ch3\u003eIs it suitable for daily use?\u003c\/h3\u003e\n\u003cp\u003eYes. Thanks to its harmonious and luminous composition, it is perfect for both daytime wear and special occasions.\u003c\/p\u003e\n\u003ch3\u003eIs the fragrance intense or delicate?\u003c\/h3\u003e\n\u003cp\u003eIt is sophisticated and enveloping while maintaining a delicate and refined elegance, typical of Japanese luxury.\u003c\/p\u003e\n\u003ch3\u003eIs it really inspired by the Essence Absolue line?\u003c\/h3\u003e\n\u003cp\u003eYes, it originates from the olfactory and sensory universe of the Essence Absolue range.\u003c\/p\u003e\n\u003ch3\u003eWhere should I apply it for longer lasting effect?\u003c\/h3\u003e\n\u003cp\u003eWe recommend applying to the wrists, neck and behind the ears for better persistence.\u003c\/p\u003e\n\u003ch3\u003eWhere can I buy the original Shu Uemura Essence Absolue Fragrance Florale?\u003c\/h3\u003e\n\u003cp\u003eAt Celebre Store you will find only original Shu Uemura products, with the guarantee of an authorized retailer and professional guidance since 1914.\u003c\/p\u003e","brand":"Shu Uemura","offers":[{"title":"Default Title","offer_id":52838352060763,"sku":"SHU-EA-Tratt-100ml","price":166.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0790\/1003\/8107\/files\/shu-uemura-profumo_1.jpg?v=1777203456"},{"product_id":"shu-uemura-olio-capelli-danneggiati-secchi","title":"Shu Uemura Essence Absolue Nourishing Protective Hair Oil 150ml for Damaged, Dry and Frizzy Hair","description":"\u003ch2\u003eDry, Frizzy and Damaged Hair\u003c\/h2\u003e\n\u003cp\u003eShu Uemura Essence Absolue Nourishing Protective Hair Oil 150ml is a professional luxury oil designed for dry, frizzy, damaged and hard-to-manage hair. This iconic leave-in treatment helps intensely nourish the hair fiber, protect against daily damage and deliver immediate shine, leaving hair softer, silkier and more luminous.\u003c\/p\u003e\n\u003cp\u003eInfused with precious red camellia seed oil, a hallmark ingredient of Japanese beauty tradition, this luxury hair oil helps protect the fiber from breakage, UV rays and heat damage, fighting frizz and improving manageability.\u003c\/p\u003e\n\u003cp\u003eWith up to 48 hours of shine, 96% less hair breakage and heat protection up to 230°C*, it is one of the most loved and prestigious treatments in the premium Shu Uemura Art of Hair range.\u003c\/p\u003e\n\u003cp\u003eCelebre Store is an authorized Shu Uemura retailer: we select only original, professional products. Since 1914, our experience as hairdressers allows us to offer the best in luxury haircare with professional advice and guaranteed quality.\u003c\/p\u003e\n\u003cp\u003e*Instrumental test\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eKey benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eIdeal for dry, frizzy and damaged hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eIntensely nourishes without weighing hair down\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eHelps control frizz\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eProtects against breakage and external aggressors\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eHeat protection up to 230°C\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eProtection against UV rays\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eUp to 48 hours of intense shine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eFormula with red camellia seed oil\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e*Instrumental test\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eLuxury protective oil for shiny, manageable hair\u003c\/h2\u003e\n\u003cp\u003eEssence Absolue Nourishing Protective Hair Oil is the ideal treatment for those seeking hair that is immediately softer, shinier and protected. Its elegant, lightweight texture absorbs quickly without leaving residue, delivering a refined silky feel.\u003c\/p\u003e\n\u003cp\u003ePerfect for dull, sensitized and frizz-prone hair, it provides control, nourishment and professional shine visible from the first application.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eFormula with red camellia oil\u003c\/h2\u003e\n\u003cp\u003eThe exclusive formula is enriched with red camellia seed oil, a prized ingredient from Japanese tradition known for its exceptional nourishing and protective properties.\u003c\/p\u003e\n\u003cp\u003eThis ingredient helps improve elasticity, softness and shine of the hair fiber, protecting hair from dryness and everyday stresses.\u003c\/p\u003e\n\u003cp\u003eThe result is hair that is silkier, healthier and naturally luminous.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eHow to use\u003c\/h2\u003e\n\u003cp\u003eApply one or two doses to the lengths of dry hair.\u003c\/p\u003e\n\u003cp\u003eIdeal for both very damaged hair and normal hair that needs nourishment and protection.\u003c\/p\u003e\n\u003cp\u003eProceed with your usual styling.\u003c\/p\u003e\n\u003cp\u003eAvoid contact with eyes.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eFAQ – Frequently Asked Questions\u003c\/h2\u003e\n\u003ch3\u003eIs this oil suitable for very dry hair?\u003c\/h3\u003e\n\u003cp\u003eYes, it is specifically formulated for dry, frizzy and damaged hair that needs intense nourishment.\u003c\/p\u003e\n\u003ch3\u003eDoes it help with frizz?\u003c\/h3\u003e\n\u003cp\u003eAbsolutely yes, it helps tame frizz and improve hair discipline.\u003c\/p\u003e\n\u003ch3\u003eDoes it protect from heat from a hair dryer and straightener?\u003c\/h3\u003e\n\u003cp\u003eYes, it offers heat protection up to 230°C and is ideal before styling.\u003c\/p\u003e\n\u003ch3\u003eDoes it weigh down fine hair?\u003c\/h3\u003e\n\u003cp\u003eNo, the texture is lightweight and designed to nourish without compromising natural lightness.\u003c\/p\u003e\n\u003ch3\u003eDoes it also protect against UV rays?\u003c\/h3\u003e\n\u003cp\u003eYes, it helps protect the hair fiber from external aggressors such as sun and UV rays.\u003c\/p\u003e\n\u003ch3\u003eWhere can I buy the original Shu Uemura Essence Absolue Hair Oil?\u003c\/h3\u003e\n\u003cp\u003eAt Celebre Store you will find only original Shu Uemura products, with authorized retailer guarantee and professional consultation since 1914.\u003c\/p\u003e","brand":"Shu Uemura","offers":[{"title":"Default Title","offer_id":52838352126299,"sku":"SHU-EA-Olio-150ml","price":83.6,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0790\/1003\/8107\/files\/shu-uemura-olio-capelli-danneggiati_6.jpg?v=1777202690"},{"product_id":"shu-uemura-balm-capelli-secchi","title":"Shu Uemura Essence Absolue Nourishing Universal Balm 150ml for Dry Hair and Dehydrated Skin","description":"\u003ch2\u003eDry Hair and Dehydrated Skin\u003c\/h2\u003e\n\u003cp\u003eShu Uemura Essence Absolue Nourishing Universal Balm 150ml is a luxury professional nourishing universal balm formulated for dry, dull hair and skin in need of intense hydration. This multi‑use luxury treatment helps to nourish, protect and instantly improve softness and shine, offering a complete beauty routine for both hair and body.\u003c\/p\u003e\n\u003cp\u003eInfused with precious red camellia seed oil, an iconic ingredient in Japanese beauty tradition, this balm deeply hydrates the hair fiber and delivers elegant, long‑lasting shine. Used on hair, it makes strands softer, shinier and more manageable; applied to skin, it helps maintain prolonged hydration and comfort.\u003c\/p\u003e\n\u003cp\u003eWith up to 48 hours of shine, up to 99% less hair breakage and 24 hours of long‑lasting hydration on the skin*, it is one of the most versatile and iconic treatments in the Shu Uemura Art of Hair premium range.\u003c\/p\u003e\n\u003cp\u003eCelebre Store is an authorized Shu Uemura retailer: we select only original professional products. Since 1914, our hairdressing expertise allows us to offer the best in luxury haircare with professional advice and guaranteed quality.\u003c\/p\u003e\n\u003cp\u003e*Instrumental tests\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eIdeal for dry hair and dehydrated skin\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eMulti‑use treatment for hair and body\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eNourishes and deeply hydrates\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eDelivers up to 48 hours of shine to hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eUp to 99% less hair breakage*\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e24 hours of prolonged hydration on the skin*\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eFormula with red camellia seed oil\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eAlso perfect for hands, elbows and facial hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e*Instrumental tests\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eLuxury Universal Balm for Hair and Skin\u003c\/h2\u003e\n\u003cp\u003eEssence Absolue Nourishing Universal Balm is the ideal treatment for anyone seeking a versatile, high‑performance product capable of nourishing both hair and skin in a single step. Its rich yet elegant texture absorbs easily, leaving immediate softness and a refined feeling of comfort.\u003c\/p\u003e\n\u003cp\u003ePerfect for dry hair, fragile ends and areas of the body prone to dehydration, it provides a premium daily beauty routine.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eFormula with Red Camellia Oil\u003c\/h2\u003e\n\u003cp\u003eThe exclusive formula is enriched with red camellia seed oil, a precious ingredient from the Japanese beauty tradition known for its exceptional nourishing and protective properties.\u003c\/p\u003e\n\u003cp\u003eThis active ingredient helps improve elasticity, shine and softness of both the hair fiber and the skin, counteracting dryness and loss of comfort.\u003c\/p\u003e\n\u003cp\u003eThe result is shinier hair and softer, velvety skin.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003cp\u003eApply to wet or damp hair, distributing the product through lengths and ends.\u003c\/p\u003e\n\u003cp\u003eCan also be used on facial hair and on dry areas of the body such as hands, elbows and other areas that need nourishment.\u003c\/p\u003e\n\u003cp\u003eReapply if necessary.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eFAQ – Frequently Asked Questions\u003c\/h2\u003e\n\u003ch3\u003eIs this product only for hair?\u003c\/h3\u003e\n\u003cp\u003eNo, it is a multi‑use universal balm that can be used on both hair and skin.\u003c\/p\u003e\n\u003ch3\u003eIs it suitable for very dry hair?\u003c\/h3\u003e\n\u003cp\u003eYes, it is perfect for dry, dull and sensitised hair that needs intense nourishment and shine.\u003c\/p\u003e\n\u003ch3\u003eCan I apply it to hands and elbows?\u003c\/h3\u003e\n\u003cp\u003eAbsolutely yes, it is also ideal for dry areas of the body such as hands, elbows and dehydrated skin.\u003c\/p\u003e\n\u003ch3\u003eDoes it help prevent hair breakage?\u003c\/h3\u003e\n\u003cp\u003eYes, it contributes to up to 99% less breakage and improves protection of the hair fiber.\u003c\/p\u003e\n\u003ch3\u003eDoes it weigh down fine hair?\u003c\/h3\u003e\n\u003cp\u003eNo, when used correctly it provides softness and shine without compromising natural lightness.\u003c\/p\u003e\n\u003ch3\u003eWhere can I buy the original Shu Uemura Essence Absolue Nourishing Universal Balm?\u003c\/h3\u003e\n\u003cp\u003eOn Celebre Store you will find only original Shu Uemura products, with authorized retailer guarantee and professional advice since 1914.\u003c\/p\u003e","brand":"Shu Uemura","offers":[{"title":"Default Title","offer_id":52838352191835,"sku":"SHU-EA-Balm-150ml","price":62.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0790\/1003\/8107\/files\/shu-uemura-balsamo-nutriente-capelli-secchi.jpg?v=1777201005"},{"product_id":"shu-uemura-siero-notte-capelli-secchi","title":"Shu Uemura Essence Absolue Overnight Serum 150ml for Dry, Frizzy and Dull Hair","description":"\u003ch2\u003eOvernight Serum for Dry, Frizzy and Dull Hair\u003c\/h2\u003e\n\u003cp\u003eShu Uemura Essence Absolue Overnight Serum 150ml is a luxury professional overnight serum designed for dry, frizzy and hard-to-manage hair. This overnight leave-in treatment intensely nourishes the hair fiber while you sleep, leaving hair softer, shinier, more disciplined and ready for styling upon waking.\u003c\/p\u003e\n\u003cp\u003eInfused with precious red camellia seed oil, an iconic ingredient in the Japanese beauty routine, this luxury treatment helps protect the hair fiber from breakage, UV rays and heat damage, while also countering frizz and improving manageability.\u003c\/p\u003e\n\u003cp\u003eOvernight, the serum works deeply to deliver intense nourishment and immediate hydration. In the morning hair appears visibly silkier, detangled and luminous, with up to 48 hours of shine and up to 97% less hair breakage*.\u003c\/p\u003e\n\u003cp\u003eCelebre Store is an authorized Shu Uemura retailer: we select only original, professional products. Since 1914, our hairdressing expertise allows us to offer the best in luxury haircare with professional advice and guaranteed quality.\u003c\/p\u003e\n\u003cp\u003e*Instrumental tests\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eMain Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eIdeal for dry, frizzy and dull hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eOvernight leave-in treatment, no rinse\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eIntensely nourishes while you sleep\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eHelps tame frizz\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eProtects from breakage, UV rays and heat\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eUp to 48 hours of intense shine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eUp to 97% less hair breakage*\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eFormula with red camellia seed oil\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e*Instrumental tests\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eLuxury Overnight Serum for Soft, Luminous Hair\u003c\/h2\u003e\n\u003cp\u003eEssence Absolue Overnight Serum is the ideal treatment for those who want to use nighttime hours to regenerate hair and improve its appearance without weighing it down. Its refined texture is quickly absorbed and works during rest to transform the hair fiber.\u003c\/p\u003e\n\u003cp\u003ePerfect for dull, dry and rebellious hair, it leaves the mane softer, more disciplined and naturally radiant at waking.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eFormula with Red Camellia Oil\u003c\/h2\u003e\n\u003cp\u003eThe exclusive formula is enriched with red camellia seed oil, a precious ingredient from Japanese tradition known for its nourishing and protective properties.\u003c\/p\u003e\n\u003cp\u003eThis active ingredient helps improve softness, elasticity and shine of the hair fiber, protecting the hair from external aggressors and dehydration.\u003c\/p\u003e\n\u003cp\u003eThe result is hair that is silkier, healthier and easier to manage.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003cp\u003eApply 1 or 2 presses of product to the hair before going to bed.\u003c\/p\u003e\n\u003cp\u003eDistribute through lengths and ends.\u003c\/p\u003e\n\u003cp\u003eDo not rinse.\u003c\/p\u003e\n\u003cp\u003eIn the morning, proceed with your regular styling routine.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eFAQ – Frequently Asked Questions\u003c\/h2\u003e\n\u003ch3\u003eIs this serum only for nighttime use?\u003c\/h3\u003e\n\u003cp\u003eYes, it is formulated as an overnight leave-in treatment to nourish hair during sleep and improve its appearance by morning.\u003c\/p\u003e\n\u003ch3\u003eIs it suitable for very dry hair?\u003c\/h3\u003e\n\u003cp\u003eAbsolutely yes, it is ideal for dry, frizzy and sensitized hair that needs intense nourishment.\u003c\/p\u003e\n\u003ch3\u003eDoes it help with frizz?\u003c\/h3\u003e\n\u003cp\u003eYes, it helps tame frizz and make hair more disciplined and manageable.\u003c\/p\u003e\n\u003ch3\u003eShould it be rinsed out in the morning?\u003c\/h3\u003e\n\u003cp\u003eNo, it is a leave-in treatment and does not require washing after application.\u003c\/p\u003e\n\u003ch3\u003eDoes it also protect from heat and UV rays?\u003c\/h3\u003e\n\u003cp\u003eYes, it helps protect the hair fiber from heat damage, UV rays and breakage.\u003c\/p\u003e\n\u003ch3\u003eWhere can I buy the original Shu Uemura Essence Absolue Overnight Serum?\u003c\/h3\u003e\n\u003cp\u003eAt Celebre Store you will only find original Shu Uemura products, with authorized retailer guarantee and professional advice since 1914.\u003c\/p\u003e","brand":"Shu Uemura","offers":[{"title":"Default Title","offer_id":52838352224603,"sku":"SHU-EA-Siero-150ml","price":83.6,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0790\/1003\/8107\/files\/shu-uemura-siero-notturno-capelli_1.jpg?v=1777199969"},{"product_id":"shu-uemura-olio-capelli-secchi-crespi","title":"Shu Uemura Essence Absolue Rich Nourishing Hair Oil-in-Cream 150ml for Very Dry, Frizzy Hair","description":"\u003ch2\u003eVery Dry and Frizzy Hair\u003c\/h2\u003e\n\u003cp\u003eShu Uemura Essence Absolue Rich Nourishing Hair Oil In Cream 150ml is a professional luxury treatment designed for very dry, frizzy and hard-to-manage hair. Its exclusive oil-in-cream texture intensely nourishes the hair fiber, helps control frizz and leaves hair immediately softer, more disciplined and luminous.\u003c\/p\u003e\n\u003cp\u003eInfused with precious red camellia seed oil, this luxury treatment offers deep hydration and advanced protection against dryness, UV rays and heat damage. Ideal for sensitized, dull hair, it helps protect the hair fiber, leaving a refined silky feel and visibly healthier-looking hair.\u003c\/p\u003e\n\u003cp\u003eWith heat protection up to 230°C, 48 hours of shine and up to 98% less hair breakage*, it is one of the iconic treatments from the premium Shu Uemura Art of Hair range.\u003c\/p\u003e\n\u003cp\u003eCelebre Store is an authorized Shu Uemura retailer: we select only original, professional products. Since 1914, our experience as hairdressers allows us to offer the best in luxury haircare with professional advice and guaranteed quality.\u003c\/p\u003e\n\u003cp\u003e*Instrumental tests\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eKey benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eIdeal for very dry, frizzy hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eIntensely nourishes the hair fiber\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eHelps tame frizz\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eHeat protection up to 230°C\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eProtection against UV rays and dryness\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e48 hours of intense shine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eUp to 98% less hair breakage*\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eFormula with red camellia seed oil\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e*Instrumental tests\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eLuxury oil-in-cream treatment for dry hair\u003c\/h2\u003e\n\u003cp\u003eEssence Absolue Rich Nourishing Hair Oil In Cream is the ideal treatment for those seeking deep nourishment without sacrificing lightness and premium sensoriality. Its innovative texture combines the richness of an oil with the softness of a cream to provide daily protection and control.\u003c\/p\u003e\n\u003cp\u003ePerfect for unruly, dry and dull hair, it leaves the hair more disciplined, shiny and easier to manage.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eFormula with red camellia oil\u003c\/h2\u003e\n\u003cp\u003eThe exclusive formula is enriched with red camellia seed oil, an iconic ingredient of Japanese beauty tradition, known for its remarkable nourishing and protective properties.\u003c\/p\u003e\n\u003cp\u003eThis precious oil helps restore softness and elasticity, improving the quality of the hair fiber and protecting hair from daily external aggressions.\u003c\/p\u003e\n\u003cp\u003eThe result is silkier, shinier and visibly healthier-looking hair.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eHow to use\u003c\/h2\u003e\n\u003cp\u003eApply the product to towel-dried hair, distributing it through lengths and ends.\u003c\/p\u003e\n\u003cp\u003eProceed with your usual drying routine.\u003c\/p\u003e\n\u003cp\u003eCan be used as a daily treatment to maintain softness, protection and frizz control.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eFAQ – Frequently Asked Questions\u003c\/h2\u003e\n\u003ch3\u003eIs this treatment suitable for very dry hair?\u003c\/h3\u003e\n\u003cp\u003eYes, it is specifically formulated for very dry, frizzy and sensitized hair that needs intense nourishment.\u003c\/p\u003e\n\u003ch3\u003eDoes it help with frizz?\u003c\/h3\u003e\n\u003cp\u003eAbsolutely yes, it helps tame frizz and improve hair discipline.\u003c\/p\u003e\n\u003ch3\u003eDoes it protect from blow-dryer and flat iron heat?\u003c\/h3\u003e\n\u003cp\u003eYes, it provides heat protection up to 230°C and is ideal before styling.\u003c\/p\u003e\n\u003ch3\u003eDoes it weigh the hair down?\u003c\/h3\u003e\n\u003cp\u003eNo, the oil-in-cream texture is designed to intensely nourish while maintaining softness and lightness.\u003c\/p\u003e\n\u003ch3\u003eDoes it also protect against UV rays?\u003c\/h3\u003e\n\u003cp\u003eYes, it helps protect the hair fiber from external aggressions such as UV rays and dryness.\u003c\/p\u003e\n\u003ch3\u003eWhere can I buy original Shu Uemura Essence Absolue?\u003c\/h3\u003e\n\u003cp\u003eAt Celebre Store you will find only original Shu Uemura products, with authorized retailer guarantee and professional advice since 1914.\u003c\/p\u003e","brand":"Shu Uemura","offers":[{"title":"Default Title","offer_id":52838352257371,"sku":"SHU-EA-Olio-150ml","price":62.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0790\/1003\/8107\/files\/shu-uemura-olio-nutriente-capelli-secchi.jpg?v=1777199594"},{"product_id":"shu-uemura-balsamo-capelli-fragili","title":"Shu Uemura Izumi Tonic Conditioner 250ML – Conditioner for Fragile Hair","description":"\u003ch2\u003eFragile, Fine Hair with Split Ends\u003c\/h2\u003e\n\u003cp\u003eShu Uemura Izumi Tonic Conditioner 250ml is a luxury professional strengthening conditioner designed for fragile, fine hair prone to breakage. Its lightweight, high-performance formula helps reinforce the hair fiber, improve hair diameter and deliver softness and shine without weighing hair down.\u003c\/p\u003e\n\u003cp\u003eIdeal for fine hair that tends to break easily, this luxury conditioner gently hydrates the lengths and protects hair structure, leaving hair stronger, soft and visibly healthier.\u003c\/p\u003e\n\u003cp\u003eInspired by the Japanese yu-su-ru ritual, the ancient tradition of immersing hair in rice water, Izumi Tonic Conditioner harnesses the properties of rice water to offer a premium anti-breakage routine from Shu Uemura Art of Hair.\u003c\/p\u003e\n\u003cp\u003eCelebre Store is an authorized Shu Uemura retailer: we offer only original professional products. Since 1914, our hairdressing expertise allows us to provide the best in luxury haircare with professional advice and guaranteed quality.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eMain Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eIdeal for fragile, fine and weak hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eHelps strengthen the hair fiber\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eImproves hair diameter and body\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eHydrates without weighing hair down\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eProvides immediate softness and shine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eHelps protect against split ends\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eProfessional formula inspired by rice water\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003ePerfect for a daily anti-breakage routine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch2\u003eLuxury conditioner for fine, weakened hair\u003c\/h2\u003e\n\u003cp\u003eIzumi Tonic Conditioner 250ml is the ideal treatment for those who want to nourish and protect fine hair while maintaining lightness and natural movement. Its delicate texture works on the lengths to improve detangling and leaves the hair more manageable and resilient.\u003c\/p\u003e\n\u003cp\u003ePerfect after shampooing, it delivers an immediate sensation of softness and leaves the hair more compact, shiny and visibly stronger.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eRice water-inspired formula from a Japanese ritual\u003c\/h2\u003e\n\u003cp\u003eThe exclusive formula is inspired by the Japanese yu-su-ru ritual, dedicated to hair beauty and strength through rice water.\u003c\/p\u003e\n\u003cp\u003eThis precious ingredient helps improve elasticity, resilience and softness of the hair fiber, protecting hair from everyday fragility and breakage.\u003c\/p\u003e\n\u003cp\u003eThe result is hair that looks stronger, fuller and naturally radiant.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eHow to use\u003c\/h2\u003e\n\u003cp\u003eAfter cleansing with Izumi Tonic Shampoo, apply the conditioner to the lengths and ends of clean, wet hair.\u003c\/p\u003e\n\u003cp\u003eLeave on for about 5 minutes and rinse thoroughly.\u003c\/p\u003e\n\u003cp\u003eFor a complete routine, finish with the Izumi Tonic serum.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eFAQ – Frequently Asked Questions\u003c\/h2\u003e\n\u003ch3\u003eIs this conditioner suitable for very fine hair?\u003c\/h3\u003e\n\u003cp\u003eYes, it is formulated for fine, fragile hair that needs strengthening without heaviness.\u003c\/p\u003e\n\u003ch3\u003eDoes it help prevent breakage?\u003c\/h3\u003e\n\u003cp\u003eYes, it helps improve the resistance of the hair fiber and protect hair from fragility.\u003c\/p\u003e\n\u003ch3\u003eDoes it weigh hair down?\u003c\/h3\u003e\n\u003cp\u003eNo, the formula is lightweight and designed to maintain volume and natural movement.\u003c\/p\u003e\n\u003ch3\u003eCan I use it every day?\u003c\/h3\u003e\n\u003cp\u003eAbsolutely, it is perfect for frequent use and a daily anti-breakage routine.\u003c\/p\u003e\n\u003ch3\u003eDoes it add more body to the hair?\u003c\/h3\u003e\n\u003cp\u003eYes, it helps improve hair diameter, making the hair appear fuller and more voluminous.\u003c\/p\u003e\n\u003ch3\u003eWhere can I buy the original Shu Uemura Izumi Tonic Conditioner 250ml?\u003c\/h3\u003e\n\u003cp\u003eAt Celebre Store you will find only original Shu Uemura products, with authorized retailer guarantee and professional advice since 1914.\u003c\/p\u003e","brand":"Shu Uemura","offers":[{"title":"Default Title","offer_id":52838352290139,"sku":"SHU-IT-Balsamo-250ml","price":62.6,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0790\/1003\/8107\/files\/shu-uemura-balsamo-capelli-fragili-sottili_3.jpg?v=1777197465"},{"product_id":"shu-uemura-balsamo-capelli-fragili-v2","title":"Shu Uemura Izumi Tonic Conditioner 500ML – For Fragile Hair","description":"\u003ch2\u003eFragile, Fine and Weak Hair\u003c\/h2\u003e\n\u003cp\u003eShu Uemura Izumi Tonic Conditioner 500ml is a luxury professional strengthening conditioner designed for fragile, fine hair prone to breakage. Its lightweight white formula helps reinforce the hair fiber, thicken the strand, deeply moisturize and add shine, leaving hair stronger, softer and visibly healthier.\u003c\/p\u003e\n\u003cp\u003eInspired by yu-su-ru, the ancient Japanese tradition of rinsing hair with rice water, this luxury conditioner harnesses the properties of rice water to improve hair quality and protect it from daily aggressors without weighing it down.\u003c\/p\u003e\n\u003cp\u003eWhen used in combination with the full Izumi Tonic range, hair becomes up to 16 times stronger*, thicker and with split ends reduced by up to 81%*, for a premium routine by Shu Uemura Art of Hair.\u003c\/p\u003e\n\u003cp\u003eCelebre Store is an authorized Shu Uemura retailer: we select only original, professional products. Since 1914, our hairdressing expertise allows us to offer the best in luxury haircare with professional advice and guaranteed quality.\u003c\/p\u003e\n\u003cp\u003e*Instrumental test after shampoo + conditioner + serum\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eIdeal for fragile, fine and weak hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eHelps strengthen the hair fiber\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eImproves hair diameter and body\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eMoisturizes without weighing down\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eDelivers instant softness and shine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eReduces split ends by up to 81%*\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eProfessional formula with rice water\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eProfessional 500ml size ideal for frequent use\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e*Instrumental test after shampoo + conditioner + serum\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eLuxury strengthening conditioner for fine hair\u003c\/h2\u003e\n\u003cp\u003eIzumi Tonic Conditioner is the ideal treatment for those who want to nourish and protect fine hair while maintaining lightness and natural movement. Its delicate texture helps improve hair fiber quality and makes hair more manageable and resilient.\u003c\/p\u003e\n\u003cp\u003ePerfect for hair that breaks easily, it provides an immediate sensation of softness and leaves hair visibly more voluminous and luminous.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eRice water formula inspired by the yu-su-ru ritual\u003c\/h2\u003e\n\u003cp\u003eThe exclusive formula is inspired by the Japanese yu-su-ru ritual, based on rinsing hair with rice water to enhance strength and beauty.\u003c\/p\u003e\n\u003cp\u003eRice water helps reinforce hair structure, improve elasticity and softness, and protect the fiber from daily fragility and breakage.\u003c\/p\u003e\n\u003cp\u003eThe result is hair that is stronger, thicker and naturally shiny.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eHow to use\u003c\/h2\u003e\n\u003cp\u003eAfter cleansing with Izumi Tonic Shampoo, apply the conditioner to the lengths and ends of clean, wet hair.\u003c\/p\u003e\n\u003cp\u003eLeave on for about 5 minutes and rinse thoroughly.\u003c\/p\u003e\n\u003cp\u003eFor optimal results, complete the routine with the Izumi Tonic serum.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eFAQ – Frequently Asked Questions\u003c\/h2\u003e\n\u003ch3\u003eIs this conditioner suitable for fine, fragile hair?\u003c\/h3\u003e\n\u003cp\u003eYes, it is specifically formulated for fine hair prone to breakage that needs strengthening and nourishment.\u003c\/p\u003e\n\u003ch3\u003eDoes it really help thicken hair?\u003c\/h3\u003e\n\u003cp\u003eYes, it helps improve hair diameter, making hair fuller and more resilient.\u003c\/p\u003e\n\u003ch3\u003eDoes it weigh down fine hair?\u003c\/h3\u003e\n\u003cp\u003eNo, the formula is lightweight and designed to nourish without compromising volume and natural movement.\u003c\/p\u003e\n\u003ch3\u003eDoes it reduce split ends?\u003c\/h3\u003e\n\u003cp\u003eYes, when included in the complete Izumi Tonic routine it helps reduce split ends by up to 81%.\u003c\/p\u003e\n\u003ch3\u003eCan I use it after every shampoo?\u003c\/h3\u003e\n\u003cp\u003eAbsolutely, it is perfect for frequent, daily use.\u003c\/p\u003e\n\u003ch3\u003eWhere can I buy the original Shu Uemura Izumi Tonic Conditioner?\u003c\/h3\u003e\n\u003cp\u003eAt Celebre Store you will find only original Shu Uemura products, with authorized retailer warranty and professional advice since 1914.\u003c\/p\u003e","brand":"Shu Uemura","offers":[{"title":"Default Title","offer_id":52838352322907,"sku":"SHU-IT-Balsamo-500ml","price":130.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0790\/1003\/8107\/files\/shu-uemura-balsamo-capelli-fragili-sottili.jpg?v=1777195514"},{"product_id":"shu-uemura-trattamento-capelli-fragili","title":"Shu Uemura Izumi Tonic Gloss 200ml for fragile, dull hair and split ends","description":"\u003ch2\u003eMirror-like Effect for Fragile, Dull Hair with Split Ends\u003c\/h2\u003e\n\u003cp\u003eShu Uemura Izumi Tonic Gloss 200ml is the luxury professional lamellar treatment designed for fragile, dull hair prone to breakage. This intensive treatment immediately delivers an ultra-shiny, mirror-like effect, improves softness along the lengths and helps strengthen the hair fiber, leaving hair visibly healthier, silkier and more radiant.\u003c\/p\u003e\n\u003cp\u003eA new must-have in the Izumi Tonic range, this luxury lamellar gloss is enriched with hydrolyzed rice extract and ceramides, precious ingredients that help protect the hair, reduce breakage and improve fiber quality.\u003c\/p\u003e\n\u003cp\u003eThanks to its advanced lamellar technology, hair appears up to 2.8 times more luminous**, with an immediate reduction of split ends by up to -82%** and a decrease in breakage by up to -97%*, for a premium beauty result by Shu Uemura Art of Hair.\u003c\/p\u003e\n\u003cp\u003eCelebre Store is an authorized Shu Uemura retailer: we select only original, professional products. Since 1914, our experience as hairdressers allows us to offer the best in luxury haircare with professional advice and guaranteed quality.\u003c\/p\u003e\n\u003cp\u003e*Instrumental test after shampoo + Izumi Lamellar Gloss + Izumi Serum\u003cbr\u003e**Instrumental test after shampoo + Izumi Lamellar Gloss\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eMain benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eIdeal for fragile, dull hair with split ends\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eImmediate mirror-like effect and intense shine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eUp to 2.8 times more luminosity**\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eReduction of breakage by up to -97%*\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eImmediate reduction of split ends by up to -82%**\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eLengths up to +75% softer**\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eFormula with hydrolyzed rice extract and ceramides\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eProfessional weekly lamellar treatment\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e*Instrumental test after shampoo + Izumi Lamellar Gloss + Izumi Serum\u003cbr\u003e**Instrumental test after shampoo + Izumi Lamellar Gloss\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eLamellar luxury gloss for shiny, stronger hair\u003c\/h2\u003e\n\u003cp\u003eIzumi Tonic Gloss is the ideal treatment for those seeking an immediately more luminous, controlled and resilient hair. Its lamellar technology acts quickly on the hair surface to improve shine, softness and protection.\u003c\/p\u003e\n\u003cp\u003ePerfect for dull, stressed hair with damaged ends, it delivers a professional result visible from the first application.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eFormula with hydrolyzed rice and ceramides\u003c\/h2\u003e\n\u003cp\u003eThe exclusive formula combines hydrolyzed rice extract and ceramides to provide advanced strengthening and smoothing action.\u003c\/p\u003e\n\u003cp\u003eHydrolyzed rice helps improve fiber elasticity and resistance, while ceramides help seal the hair surface and protect against external aggressors.\u003c\/p\u003e\n\u003cp\u003eThe result is stronger, smoother and naturally luminous hair.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eHow to use\u003c\/h2\u003e\n\u003cp\u003eApply Izumi Gloss to lengths and ends once a week, after cleansing the hair with Izumi Tonic shampoo.\u003c\/p\u003e\n\u003cp\u003eThen proceed with the application of Izumi Tonic Energizing Water and the thickening serum.\u003c\/p\u003e\n\u003cp\u003eDo not use as a shampoo but as a complementary intensive treatment.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eFAQ – Frequently Asked Questions\u003c\/h2\u003e\n\u003ch3\u003eIs this gloss suitable for dull, lackluster hair?\u003c\/h3\u003e\n\u003cp\u003eYes, it is formulated to deliver an immediate mirror-like effect and visibly enhance hair luminosity.\u003c\/p\u003e\n\u003ch3\u003eDoes it help with split ends?\u003c\/h3\u003e\n\u003cp\u003eAbsolutely yes, it helps reduce split ends immediately by up to -82%.\u003c\/p\u003e\n\u003ch3\u003eShould it be used daily?\u003c\/h3\u003e\n\u003cp\u003eNo, it is recommended to use it once a week as an intensive lamellar treatment.\u003c\/p\u003e\n\u003ch3\u003eDoes it weigh down fine hair?\u003c\/h3\u003e\n\u003cp\u003eNo, the lamellar technology acts quickly without weighing down the hair fiber.\u003c\/p\u003e\n\u003ch3\u003eDoes it really strengthen hair?\u003c\/h3\u003e\n\u003cp\u003eYes, it helps reduce breakage by up to -97% when included in the complete Izumi Tonic routine.\u003c\/p\u003e\n\u003ch3\u003eWhere to buy original Shu Uemura Izumi Tonic Gloss?\u003c\/h3\u003e\n\u003cp\u003eAt Celebre Store you will find only original Shu Uemura products, with authorized retailer guarantee and professional advice since 1914.\u003c\/p\u003e","brand":"Shu Uemura","offers":[{"title":"Default Title","offer_id":52838352355675,"sku":"SHU-IT-Tratt-200ml","price":67.2,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0790\/1003\/8107\/files\/shu-uemura-trattamento-capelli-gloss_5.jpg?v=1777195092"},{"product_id":"shu-uemura-maschera-capelli-fragili","title":"Shu Uemura Izumi Tonic Masque 200ML – Mask for Fragile Hair","description":"\u003ch2\u003eFragile, Fine and Weakened Hair\u003c\/h2\u003e\n\u003cp\u003eShu Uemura Izumi Tonic Mask 200ml is a professional luxury strengthening mask designed for fragile, fine hair prone to breakage. Its intensive formula helps nourish the hair fibre, improve hair strength and provide increased body and shine for visibly healthier, stronger hair.\u003c\/p\u003e\n\u003cp\u003eIdeal for fine hair that tends to break easily, this luxury mask delivers a deep treatment without compromising lightness and natural movement. The rich yet balanced texture helps make hair softer, more manageable and protected from daily stressors.\u003c\/p\u003e\n\u003cp\u003eInspired by the Japanese yu-su-ru ritual, the ancient tradition of immersing hair in rice water, Izumi Tonic Mask harnesses the properties of rice water to strengthen the fibre and enhance the hair's natural beauty.\u003c\/p\u003e\n\u003cp\u003eCelebre Store is an authorized Shu Uemura retailer: we offer only original professional products. Since 1914, our experience as hairdressers allows us to provide the best in luxury haircare with professional advice and guaranteed quality.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eIdeal for fragile, fine and weakened hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eHelps strengthen the hair fibre\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eImproves hair body and resilience\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eDeeply moisturizes without weighing hair down\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eDelivers immediate softness and shine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eProfessional formula inspired by rice water\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003ePerfect for hair prone to breakage\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eLuxury treatment for a complete anti-breakage routine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch2\u003eLuxury Mask for Fine, Weakened Hair\u003c\/h2\u003e\n\u003cp\u003eIzumi Tonic Mask 200ml is the ideal treatment for those who want to nourish and strengthen fine hair without sacrificing lightness and natural movement. Its elegant texture envelops lengths and ends, visibly improving the quality of the hair fibre.\u003c\/p\u003e\n\u003cp\u003ePerfect for dull and fragile hair, it provides immediate comfort and leaves hair more manageable, soft and luminous.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eFormula Inspired by the Japanese yu-su-ru Ritual\u003c\/h2\u003e\n\u003cp\u003eThe exclusive formula is inspired by yu-su-ru, the traditional Japanese ritual focused on hair beauty through rice water.\u003c\/p\u003e\n\u003cp\u003eThis precious ingredient helps improve hair structure, promoting softness, elasticity and protection against everyday fragility.\u003c\/p\u003e\n\u003cp\u003eThe result is stronger, thicker and naturally radiant hair.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003cp\u003eAfter shampooing with Izumi Tonic, apply the mask to towel-dried lengths and ends.\u003c\/p\u003e\n\u003cp\u003eLeave on for a few minutes to allow deep nourishment and fibre reinforcement.\u003c\/p\u003e\n\u003cp\u003eRinse thoroughly.\u003c\/p\u003e\n\u003cp\u003eFor a complete routine, pair with the Izumi Tonic serum from the same line.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eFAQ – Frequently Asked Questions\u003c\/h2\u003e\n\u003ch3\u003eIs this mask suitable for very fine hair?\u003c\/h3\u003e\n\u003cp\u003eYes, it is formulated for thin and fragile hair that requires nourishment and strengthening without weighing it down.\u003c\/p\u003e\n\u003ch3\u003eDoes it help prevent breakage?\u003c\/h3\u003e\n\u003cp\u003eYes, it helps improve the resistance of the hair fibre and protects hair from fragility.\u003c\/p\u003e\n\u003ch3\u003eDoes it weigh hair down?\u003c\/h3\u003e\n\u003cp\u003eNo, the formula is rich but designed to maintain lightness and natural movement.\u003c\/p\u003e\n\u003ch3\u003eDoes it add more body to the hair?\u003c\/h3\u003e\n\u003cp\u003eYes, it helps increase thickness and body, making the hair appear fuller.\u003c\/p\u003e\n\u003ch3\u003eCan I use it every week?\u003c\/h3\u003e\n\u003cp\u003eAbsolutely yes — it is perfect for regular use within a professional anti-breakage routine.\u003c\/p\u003e\n\u003ch3\u003eWhere can I buy the original Shu Uemura Izumi Tonic Mask 200ml?\u003c\/h3\u003e\n\u003cp\u003eOn Celebre Store you will find only original Shu Uemura products, with the guarantee of an authorized retailer and professional advice since 1914.\u003c\/p\u003e","brand":"Shu Uemura","offers":[{"title":"Default Title","offer_id":52838352388443,"sku":"SHU-IT-Mask-200ml","price":80.4,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0790\/1003\/8107\/files\/shu-uemura-maschera-ispessente-capelli.jpg?v=1777194483"},{"product_id":"shu-uemura-maschera-capelli-fragili-sottili","title":"Shu Uemura Izumi Tonic Mask 500ml for Fragile, Fine and Weak Hair","description":"\u003ch2\u003eFragile, Fine and Weak Hair\u003c\/h2\u003e\n\u003cp\u003eShu Uemura Izumi Tonic Mask 500ml is a luxury professional strengthening mask designed for fragile, fine hair prone to breakage. Its rich, high-performance formula helps reinforce the hair fiber, thicken the strand, deeply hydrate and deliver visible shine for stronger, softer and more resilient hair.\u003c\/p\u003e\n\u003cp\u003eInspired by yu-su-ru, the ancient Japanese tradition of rinsing hair with rice water, this luxury mask harnesses the benefits of rice water to improve hair quality and restore body, elasticity and shine.\u003c\/p\u003e\n\u003cp\u003eWhen used with the full Izumi Tonic range, the mask helps make hair visibly thicker, stronger and more protected against breakage, turning your haircare routine into a premium ritual by Shu Uemura Art of Hair.\u003c\/p\u003e\n\u003cp\u003eCelebre Store is an authorized Shu Uemura retailer: we select only original, professional products. Since 1914, our experience as hairdressers allows us to offer the best in luxury haircare with professional advice and guaranteed quality.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eMain Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eIdeal for fragile, fine and weak hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eHelps reinforce the hair fiber\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eImproves hair diameter and body\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eDeeply hydrates without weighing hair down\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eProvides immediate softness and shine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eProfessional formula with rice water\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003ePerfect for hair prone to breakage\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eProfessional 500ml size ideal for frequent use\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch2\u003eLuxury Strengthening Mask for Fine Hair\u003c\/h2\u003e\n\u003cp\u003eIzumi Tonic Mask is the ideal treatment for those who want to nourish and strengthen fine hair without losing lightness and natural movement. Its rich texture envelops the hair fiber, helping to improve strength, elasticity and manageability.\u003c\/p\u003e\n\u003cp\u003ePerfect for hair that breaks easily, it delivers an immediate sensation of softness and leaves hair visibly healthier and shinier.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eRice Water Formula Inspired by the yu-su-ru Ritual\u003c\/h2\u003e\n\u003cp\u003eThe exclusive formula is inspired by the traditional Japanese yu-su-ru ritual, based on rinsing hair with rice water to enhance strength and beauty.\u003c\/p\u003e\n\u003cp\u003eRice water helps strengthen the hair structure, improve softness and protect the fiber from fragility and breakage.\u003c\/p\u003e\n\u003cp\u003eThe result is thicker, stronger and naturally shiny hair.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003cp\u003eAfter shampooing with Izumi Tonic, apply the treatment to towel-dried lengths and ends.\u003c\/p\u003e\n\u003cp\u003eLeave on for a few minutes to allow nourishment and strengthening of the hair fiber.\u003c\/p\u003e\n\u003cp\u003eRinse thoroughly.\u003c\/p\u003e\n\u003cp\u003eFor optimal results, complete the routine with the Izumi Tonic serum.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eFAQ – Frequently Asked Questions\u003c\/h2\u003e\n\u003ch3\u003eIs this mask suitable for fine, fragile hair?\u003c\/h3\u003e\n\u003cp\u003eYes, it is specifically formulated for fine hair prone to breakage that needs nourishment and reinforcement.\u003c\/p\u003e\n\u003ch3\u003eDoes it really help thicken hair?\u003c\/h3\u003e\n\u003cp\u003eYes, it helps improve hair diameter, making the hair appear fuller and more resilient.\u003c\/p\u003e\n\u003ch3\u003eDoes it weigh down fine hair?\u003c\/h3\u003e\n\u003cp\u003eNo, despite being rich and nourishing, it is designed to maintain lightness and natural movement.\u003c\/p\u003e\n\u003ch3\u003eDoes it add shine to the hair?\u003c\/h3\u003e\n\u003cp\u003eAbsolutely yes, it helps make hair shinier and visibly healthier.\u003c\/p\u003e\n\u003ch3\u003eCan I use it after every shampoo?\u003c\/h3\u003e\n\u003cp\u003eYes, it can be included regularly in your routine to keep hair strong and protected.\u003c\/p\u003e\n\u003ch3\u003eWhere can I buy the original Shu Uemura Izumi Tonic Mask?\u003c\/h3\u003e\n\u003cp\u003eAt Celebre Store you will find only original Shu Uemura products, with authorized retailer guarantee and professional advice since 1914.\u003c\/p\u003e","brand":"Shu Uemura","offers":[{"title":"Default Title","offer_id":52838352421211,"sku":"SHU-IT-Mask-500ml","price":160.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0790\/1003\/8107\/files\/shu-uemura-maschera-rinforzante-capelli-fini.jpg?v=1777194182"},{"product_id":"shu-uemura-siero-capelli-fragili","title":"Shu Uemura Izumi Tonic Serum 90ml - Thickening Serum for Fragile, Fine Hair and Split Ends","description":"\u003ch2\u003eThickening Serum for Fragile, Fine Hair with Split Ends\u003c\/h2\u003e\n\u003cp\u003eShu Uemura Izumi Tonic Serum 90ml is a professional luxury thickening serum designed for fragile, fine hair prone to breakage. Its lightweight leave-in formula helps strengthen the hair fiber, increase hair diameter and protect against split ends, leaving hair noticeably fuller, softer and more luminous.\u003c\/p\u003e\n\u003cp\u003eInspired by yu-su-ru, the ancient Japanese tradition of rinsing hair with rice water, this luxury serum combines the effectiveness of rice water with the benefits of ceramides to deliver advanced protection and a professional anti-breakage routine.\u003c\/p\u003e\n\u003cp\u003eWhen used with the complete Izumi Tonic range, hair can be up to 30 times stronger*, thicker and with up to 91% fewer split ends**, for premium beauty by Shu Uemura Art of Hair.\u003c\/p\u003e\n\u003cp\u003eCelebre Store is an authorized Shu Uemura retailer: we select only original, professional products. Since 1914, our salon expertise allows us to offer the best in luxury haircare with professional guidance and guaranteed quality.\u003c\/p\u003e\n\u003cp\u003e*Instrumental test after shampoo + mask + conditioner\u003cbr\u003e**Instrumental test after shampoo + mask + serum\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eMain Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eIdeal for fragile, fine hair and split ends\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eHelps strengthen the hair fiber\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eIncreases hair diameter and body\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eUp to 30x more strength*\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eReduces split ends by up to 91%**\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eLightweight leave-in formula, no rinse\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eEnriched with rice water and ceramides\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eDelivers softness, shine and everyday protection\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e*Instrumental test after shampoo + mask + conditioner\u003cbr\u003e**Instrumental test after shampoo + mask + serum\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eLuxury Thickening Serum for Weak Hair\u003c\/h2\u003e\n\u003cp\u003eIzumi Tonic Serum is the ideal treatment for those looking to improve hair structure and counter daily fragility. Its lightweight texture absorbs quickly without weighing hair down, helping to reinforce lengths and protect ends from breakage.\u003c\/p\u003e\n\u003cp\u003ePerfect as a professional finish after shampooing and conditioning, it leaves hair softer, stronger and visibly healthier.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eFormula with Rice Water and Ceramides\u003c\/h2\u003e\n\u003cp\u003eThe exclusive formula is inspired by the Japanese yu-su-ru ritual and combines rice water with ceramides to provide advanced strengthening and protective action.\u003c\/p\u003e\n\u003cp\u003eRice water helps improve elasticity and resilience of the hair fiber, while ceramides help seal the cuticle and protect hair from everyday stressors.\u003c\/p\u003e\n\u003cp\u003eThe result is thicker, shinier hair that stays protected over time.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003cp\u003eAfter cleansing with Izumi Tonic shampoo and conditioning with the conditioner or mask from the same line, apply the serum to mid-lengths and ends of dry hair.\u003c\/p\u003e\n\u003cp\u003eDo not rinse.\u003c\/p\u003e\n\u003cp\u003eProceed with your usual styling.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eFAQ – Frequently Asked Questions\u003c\/h2\u003e\n\u003ch3\u003eIs this serum suitable for hair that breaks easily?\u003c\/h3\u003e\n\u003cp\u003eYes, it is specifically formulated for fragile, breakage-prone hair that needs daily reinforcement and protection.\u003c\/p\u003e\n\u003ch3\u003eDoes it really thicken hair?\u003c\/h3\u003e\n\u003cp\u003eYes, it helps increase the diameter of the hair fiber, making hair appear fuller and more voluminous.\u003c\/p\u003e\n\u003ch3\u003eDoes it reduce split ends?\u003c\/h3\u003e\n\u003cp\u003eYes, when included in the complete Izumi Tonic routine it helps reduce split ends by up to 91%.\u003c\/p\u003e\n\u003ch3\u003eShould it be rinsed out after application?\u003c\/h3\u003e\n\u003cp\u003eNo, it is a leave-in treatment with no rinse, ideal as a daily finishing product.\u003c\/p\u003e\n\u003ch3\u003eDoes it weigh down fine hair?\u003c\/h3\u003e\n\u003cp\u003eNo, the formula is very lightweight and absorbs quickly without a heavy feel.\u003c\/p\u003e\n\u003ch3\u003eWhere can I buy original Shu Uemura Izumi Tonic Serum?\u003c\/h3\u003e\n\u003cp\u003eAt Celebre Store you will find only original Shu Uemura products, with authorized retailer guarantee and professional advice since 1914.\u003c\/p\u003e","brand":"Shu Uemura","offers":[{"title":"Default Title","offer_id":52838352486747,"sku":"SHU-IT-Siero-90ml","price":57.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0790\/1003\/8107\/files\/shu-uemura-siero-ispessente-capelli.jpg?v=1777194001"},{"product_id":"shu-uemura-shampoo-capelli-fragili","title":"Shu Uemura Izumi Tonic Shampoo 1000ml for Fragile, Fine and Weak Hair","description":"\u003ch2\u003eFragile, Fine and Weak Hair\u003c\/h2\u003e\n\u003cp\u003eShu Uemura Izumi Tonic Shampoo 1000ml is a professional strengthening shampoo in a salon-size format designed for fragile, fine hair prone to breakage. Its luxurious, lightweight and clear formula gently cleanses the hair fiber while helping to strengthen, thicken and protect hair, for a visibly stronger, fuller and more resilient mane over time.\u003c\/p\u003e\n\u003cp\u003eIdeal for weak hair that tends to break easily, this professional shampoo helps improve hair fiber quality without weighing hair down, leaving hair softer, bouncier and shinier with every wash.\u003c\/p\u003e\n\u003cp\u003eInspired by the Japanese yu-su-ru ritual, the ancient tradition of washing hair with rice water, Izumi Tonic Shampoo leverages the properties of rice water to improve hair strength, elasticity and body, offering a premium routine by Shu Uemura Art of Hair.\u003c\/p\u003e\n\u003cp\u003eCelebre Store is an authorized Shu Uemura retailer: we offer only original, professional products. Since 1914, our experience as hairdressers allows us to provide the best in luxury haircare with professional advice and guaranteed quality.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eProfessional 1000ml salon-size format ideal for frequent use\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003ePerfect for fragile, fine and weak hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eHelps strengthen the hair fiber\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eImproves hair diameter and body\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eProtects against breakage and split ends\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eProfessional formula with rice water\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eDelivers softness, volume and shine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eIdeal for a complete anti-breakage routine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch2\u003eLuxury salon-size shampoo for fine hair\u003c\/h2\u003e\n\u003cp\u003eIzumi Tonic Shampoo 1000ml is the ideal choice for those seeking a consistent, professional routine for fine and fragile hair. The large size enables practical, long-lasting use, perfect for both intensive home use and salon use.\u003c\/p\u003e\n\u003cp\u003eThe refined texture and gentle cleansing turn every wash into a strengthening and protective ritual inspired by Shu Uemura’s Japanese excellence.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eRice water formula inspired by the yu-su-ru ritual\u003c\/h2\u003e\n\u003cp\u003eAt the heart of the formula is rice water, inspired by the Japanese yu-su-ru ritual, an ancient practice dedicated to hair beauty and strength.\u003c\/p\u003e\n\u003cp\u003eThis ingredient helps improve hair fiber quality, strengthen hair at the surface and protect it from daily fragility and breakage.\u003c\/p\u003e\n\u003cp\u003eThe result is thicker-feeling, more resilient and naturally luminous hair.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eDirections for use\u003c\/h2\u003e\n\u003cp\u003eApply to wet hair and gently massage the scalp and lengths until a soft, even lather forms.\u003c\/p\u003e\n\u003cp\u003eRinse thoroughly.\u003c\/p\u003e\n\u003cp\u003eFor optimal results, complete the routine with the Izumi Tonic conditioner or mask and then apply the serum from the same line.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eFAQ – Frequently Asked Questions\u003c\/h2\u003e\n\u003ch3\u003eWhat is the advantage of the 1000ml size?\u003c\/h3\u003e\n\u003cp\u003eThe professional size is ideal for regular users who want a longer-lasting and more cost-effective solution.\u003c\/p\u003e\n\u003ch3\u003eIs this shampoo suitable for very fine hair?\u003c\/h3\u003e\n\u003cp\u003eYes, it is specifically formulated for fine, fragile hair that needs strengthening without heaviness.\u003c\/p\u003e\n\u003ch3\u003eDoes it really help against breakage?\u003c\/h3\u003e\n\u003cp\u003eYes, the formula helps strengthen the hair fiber and protect hair from breakage and split ends.\u003c\/p\u003e\n\u003ch3\u003eDoes it make hair thicker?\u003c\/h3\u003e\n\u003cp\u003eYes, it helps improve hair diameter, making the hair appear fuller and more voluminous.\u003c\/p\u003e\n\u003ch3\u003eCan I use it every day?\u003c\/h3\u003e\n\u003cp\u003eYes, it is suitable for frequent use and perfect for maintaining stronger, more resilient hair over time.\u003c\/p\u003e\n\u003ch3\u003eWhere can I buy the original Shu Uemura Izumi Tonic Shampoo 1000ml?\u003c\/h3\u003e\n\u003cp\u003eAt Celebre Store you will find only original Shu Uemura products, with the guarantee of an authorized retailer and professional advice since 1914.\u003c\/p\u003e","brand":"Shu Uemura","offers":[{"title":"Default Title","offer_id":52838352519515,"sku":"SHU-IT-Shampoo-1L","price":120.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0790\/1003\/8107\/files\/shu-uemura-shampoo-ispessente-professionale.jpg?v=1777192406"},{"product_id":"shu-uemura-shampoo-capelli-sottili","title":"Shu Uemura Izumi Tonic Shampoo 300ML – Shampoo for Fragile Hair","description":"\u003ch2\u003eShu Uemura Izumi Tonic Shampoo 300ml for Fragile, Fine Hair\u003c\/h2\u003e\n\u003cp\u003eShu Uemura Izumi Tonic Shampoo 300ml is a luxury professional strengthening shampoo designed for fragile, fine hair prone to breakage. Its lightweight, transparent formula gently cleanses the hair fiber while helping to strengthen, thicken and protect hair, leaving hair visibly stronger, fuller and shinier.\u003c\/p\u003e\n\u003cp\u003eInspired by yu-su-ru, the ancient Japanese tradition of rinsing hair with rice water, this luxury shampoo harnesses the power of rice water to improve hair fiber quality and restore softness, elasticity and resilience.\u003c\/p\u003e\n\u003cp\u003eWhen used in combination with the full Izumi Tonic range, hair can be up to 30 times stronger*, thicker and with up to 91% fewer split ends**, delivering the premium beauty typical of Shu Uemura Art of Hair.\u003c\/p\u003e\n\u003cp\u003eCelebre Store is an authorized Shu Uemura retailer: we select only original, professional products. Since 1914, our hairdressing experience allows us to offer the best in luxury haircare with professional guidance and guaranteed quality.\u003c\/p\u003e\n\u003cp\u003e*Instrumental test after shampoo + mask + conditioner\u003cbr\u003e**Instrumental test after shampoo + mask + serum\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eMain Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eIdeal for fragile, fine hair prone to breakage\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eGently cleanses without weakening the fiber\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eHelps strengthen and thicken hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eUp to 30 times more strength*\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eReduces split ends by up to 91%**\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eFormula with rice water inspired by Japanese tradition\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eDelivers softness, volume and shine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003ePerfect for a professional anti-breakage routine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e*Instrumental test after shampoo + mask + conditioner\u003cbr\u003e**Instrumental test after shampoo + mask + serum\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eLuxury strengthening shampoo for weak hair\u003c\/h2\u003e\n\u003cp\u003eIzumi Tonic Shampoo is the ideal treatment for those looking to reinforce the hair fiber and improve the resilience of fine, fragile hair. Its lightweight texture gently purifies and helps increase hair diameter, providing an immediate feeling of lightness and body.\u003c\/p\u003e\n\u003cp\u003ePerfect for hair that breaks easily, it delivers softer, stronger and visibly healthier hair.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eFormula with rice water and the yu-su-ru ritual\u003c\/h2\u003e\n\u003cp\u003eThe exclusive formula is inspired by the Japanese yu-su-ru ritual, an ancient tradition based on rinsing hair with rice water to enhance its beauty and resilience.\u003c\/p\u003e\n\u003cp\u003eRice water helps strengthen the hair structure, improve softness and protect the fiber from breakage and split ends.\u003c\/p\u003e\n\u003cp\u003eThe result is thicker, stronger and naturally radiant hair.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eDirections for use\u003c\/h2\u003e\n\u003cp\u003eApply to wet hair and gently massage the scalp and lengths until a soft lather forms.\u003c\/p\u003e\n\u003cp\u003eRinse thoroughly.\u003c\/p\u003e\n\u003cp\u003eFor optimal results, complete the routine with the Izumi Tonic conditioner or mask and then apply the serum from the same line.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eFAQ – Frequently Asked Questions\u003c\/h2\u003e\n\u003ch3\u003eIs this shampoo suitable for hair that breaks easily?\u003c\/h3\u003e\n\u003cp\u003eYes, it is specifically formulated for fragile hair prone to breakage that needs increased strength and resilience.\u003c\/p\u003e\n\u003ch3\u003eDoes it really help thicken hair?\u003c\/h3\u003e\n\u003cp\u003eYes, the formula helps increase hair diameter, making the hair appear visibly fuller.\u003c\/p\u003e\n\u003ch3\u003eIs it suitable for fine hair?\u003c\/h3\u003e\n\u003cp\u003eAbsolutely yes, it is ideal for fine hair that needs reinforcement without being weighed down.\u003c\/p\u003e\n\u003ch3\u003eDoes it reduce split ends?\u003c\/h3\u003e\n\u003cp\u003eYes, when included in the complete Izumi Tonic routine it helps reduce split ends by up to 91%.\u003c\/p\u003e\n\u003ch3\u003eCan I use it every day?\u003c\/h3\u003e\n\u003cp\u003eYes, it can be used regularly to maintain stronger, softer and shinier hair.\u003c\/p\u003e\n\u003ch3\u003eWhere can I buy the original Shu Uemura Izumi Tonic Shampoo?\u003c\/h3\u003e\n\u003cp\u003eAt Celebre Store you will find only original Shu Uemura products, with the guarantee of an authorized retailer and professional guidance since 1914.\u003c\/p\u003e","brand":"Shu Uemura","offers":[{"title":"Default Title","offer_id":52838352552283,"sku":"SHU-IT-Shampoo-300ml","price":51.4,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0790\/1003\/8107\/files\/shu-uemura-shampoo-ispessente.jpg?v=1777192042"},{"product_id":"shu-uemura-spray-capelli-fragili","title":"Shu Uemura Izumi Tonic Water 150ml Spray for Fragile Hair and Sensitive Scalp","description":"\u003ch2\u003eFragile Hair and Sensitive Scalp\u003c\/h2\u003e\n\u003cp\u003eShu Uemura Izumi Tonic Water 150ml is a professional luxury leave-in spray designed for fragile, breakage-prone hair and sensitive scalps that need a gentle yet high-performance treatment. Its light, water-like texture helps strengthen the hair fiber, instantly seal the cuticles and improve hair resilience without weighing it down.\u003c\/p\u003e\n\u003cp\u003eInspired by the traditional Japanese yu-su-ru ritual, which involved washing hair with rice water, this luxury treatment is enriched with rice water and ceramides — valuable ingredients that help improve hair fiber quality and protect a sensitive scalp.\u003c\/p\u003e\n\u003cp\u003ePerfect for daily or weekly use, it leaves hair stronger, softer and visibly healthier, with the premium sensory experience typical of Shu Uemura Art of Hair.\u003c\/p\u003e\n\u003cp\u003eCelebre Store is an authorized Shu Uemura retailer: we select only original, professional products. Since 1914, our hairdressing expertise allows us to offer the best in luxury haircare with professional advice and guaranteed quality.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eMain Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eIdeal for fragile, breakage-prone hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eSuitable for sensitive scalps\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eHelps instantly seal the cuticles\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eImproves hair fiber strength and resilience\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eLight, water-like texture that does not weigh hair down\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eEnriched with rice water and ceramides\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003ePerfect for daily or weekly use\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eProfessional leave-in treatment, no rinse\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch2\u003eLuxury Anti-Breakage Spray for Sensitive Scalps\u003c\/h2\u003e\n\u003cp\u003eIzumi Tonic Water is the ideal treatment for those who want to strengthen fragile hair and protect the scalp with a simple yet highly effective step. Its professional formula helps improve hair structure and reduce scalp sensitivity without a heavy feel.\u003c\/p\u003e\n\u003cp\u003ePerfect as a daily anti-breakage preventive ritual, it provides an immediate sensation of freshness and lightness.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eFormula with Rice Water and Ceramides\u003c\/h2\u003e\n\u003cp\u003eThe exclusive formula is inspired by the Japanese yu-su-ru tradition and combines rice water and ceramides to offer advanced protection and visible reinforcement of the hair fiber.\u003c\/p\u003e\n\u003cp\u003eRice water helps improve hair quality and strength, while ceramides contribute to sealing the cuticles and protecting the hair surface.\u003c\/p\u003e\n\u003cp\u003eThe result is stronger, more manageable and naturally radiant hair.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003cp\u003eUse daily or weekly on wet hair.\u003c\/p\u003e\n\u003cp\u003eApply the product directly to lengths and scalp, massage gently.\u003c\/p\u003e\n\u003cp\u003eDo not rinse.\u003c\/p\u003e\n\u003cp\u003eProceed with your usual styling routine.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eFAQ – Frequently Asked Questions\u003c\/h2\u003e\n\u003ch3\u003eIs this spray suitable for hair that breaks easily?\u003c\/h3\u003e\n\u003cp\u003eYes, it is specifically formulated for fragile, breakage-prone hair that needs daily strengthening.\u003c\/p\u003e\n\u003ch3\u003eIs it also suitable for sensitive scalps?\u003c\/h3\u003e\n\u003cp\u003eAbsolutely — the light, gentle texture is ideal for sensitive scalps.\u003c\/p\u003e\n\u003ch3\u003eShould it be rinsed off after application?\u003c\/h3\u003e\n\u003cp\u003eNo, it is a leave-in treatment and does not require rinsing.\u003c\/p\u003e\n\u003ch3\u003eCan I use it every day?\u003c\/h3\u003e\n\u003cp\u003eYes, it is perfect for both daily and weekly use depending on your routine needs.\u003c\/p\u003e\n\u003ch3\u003eDoes it weigh down fine hair?\u003c\/h3\u003e\n\u003cp\u003eNo, the water-like formula is very light and does not weigh the hair down.\u003c\/p\u003e\n\u003ch3\u003eWhere can I buy original Shu Uemura Izumi Tonic Water?\u003c\/h3\u003e\n\u003cp\u003eAt Celebre Store you will find only authentic Shu Uemura products, with authorized retailer guarantee and professional advice since 1914.\u003c\/p\u003e","brand":"Shu Uemura","offers":[{"title":"Default Title","offer_id":52838352585051,"sku":"SHU-IT-Spray-150ml","price":59.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0790\/1003\/8107\/files\/shu-uemura-spray-capelli-bianco.jpg?v=1777135919"},{"product_id":"shu-uemura-balsamo-capelli-fragili-v3","title":"Shu Uemura Ashita Supreme Conditioner 250ML – Conditioner for Fragile Hair","description":"\u003ch2\u003eDevitalized and Fragile Hair\u003c\/h2\u003e\n\u003cp\u003eShu Uemura Ashita Supreme Conditioner 250ml is a luxurious professional revitalizing conditioner designed for devitalized, fragile hair showing the first signs of aging. Its intensely nourishing formula helps hydrate the hair fiber, improving softness and strength, leaving hair visibly healthier, more disciplined and radiant.\u003c\/p\u003e\n\u003cp\u003eIdeal for dull, dry and frizz-prone hair, this luxury conditioner works daily to restore elasticity and comfort to the hair without weighing it down, delivering an immediate sensation of silkiness and lightness.\u003c\/p\u003e\n\u003cp\u003eEnriched with Ashitaba extract and ferulic acid, a powerful anti-aging active, Ashita Supreme Conditioner helps strengthen hair structure and provides up to 20x more nourishment*, for stronger, softer and protected hair.\u003c\/p\u003e\n\u003cp\u003eCelebre Store is an authorized Shu Uemura retailer: we select only original, professional products. Since 1914, our hairdressing experience has allowed us to offer the best in luxury haircare with professional guidance and guaranteed quality.\u003c\/p\u003e\n\u003cp\u003e*Instrumental test: shampoo + treatment + serum\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eMain Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eIdeal for devitalized and fragile hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eHelps counter early signs of hair aging\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eHydrates and improves fiber softness\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eProvides up to 20x more nourishment*\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eReduces frizz and improves manageability\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eFormula with Ashitaba and ferulic acid\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eHair appears stronger, silky and luminous\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003ePerfect for daily use and anti-aging routines\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e*Instrumental test: shampoo + treatment + serum\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eLuxury Anti-Aging Conditioner for Dry, Dull Hair\u003c\/h2\u003e\n\u003cp\u003eAshita Supreme Conditioner is the ideal treatment for those who want to nourish and protect hair every day, visibly improving the quality of the hair fiber. Its elegant texture helps detangle, smooth and restore shine to weakened hair.\u003c\/p\u003e\n\u003cp\u003ePerfect after shampoo and technical treatments, it complements the haircare routine with premium performance and the signature sensoriality of Shu Uemura Art of Hair.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eFormula with Ashitaba and Ferulic Acid\u003c\/h2\u003e\n\u003cp\u003eThe exclusive formula combines Ashitaba extract, a Japanese plant symbolizing regeneration and vitality, with ferulic acid, known for its antioxidant and anti-aging properties.\u003c\/p\u003e\n\u003cp\u003eThis synergy helps protect the hair fiber from daily stress and improves hair strength, softness and shine.\u003c\/p\u003e\n\u003cp\u003eThe result is healthier, nourished and visibly revitalized hair.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003cp\u003eAfter Ashita Supreme shampoo, apply the conditioner to towel-dried lengths and ends.\u003c\/p\u003e\n\u003cp\u003eMassage gently and leave on for a few minutes.\u003c\/p\u003e\n\u003cp\u003eRinse thoroughly.\u003c\/p\u003e\n\u003cp\u003eFor optimal results, complete the routine with the Ashita Supreme mask and serum.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eFAQ – Frequently Asked Questions\u003c\/h2\u003e\n\u003ch3\u003eIs this conditioner suitable for very damaged hair?\u003c\/h3\u003e\n\u003cp\u003eYes, it is formulated for devitalized, fragile hair with early signs of aging that need nourishment and protection.\u003c\/p\u003e\n\u003ch3\u003eDoes it help with frizz?\u003c\/h3\u003e\n\u003cp\u003eYes, it helps soften the fiber and improve the manageability of frizz-prone hair.\u003c\/p\u003e\n\u003ch3\u003eWill it weigh down fine hair?\u003c\/h3\u003e\n\u003cp\u003eNo, despite being nourishing, the formula is designed to hydrate without weighing hair down.\u003c\/p\u003e\n\u003ch3\u003eIs it suitable for daily use?\u003c\/h3\u003e\n\u003cp\u003eAbsolutely — it is perfect for a daily anti-aging and revitalizing routine.\u003c\/p\u003e\n\u003ch3\u003eDoes it really provide more nourishment to the hair?\u003c\/h3\u003e\n\u003cp\u003eYes, when included in the complete Ashita Supreme routine it helps deliver up to 20x more nourishment.\u003c\/p\u003e\n\u003ch3\u003eWhere can I buy the original Shu Uemura Ashita Supreme Conditioner?\u003c\/h3\u003e\n\u003cp\u003eAt Celebre Store you will find only original Shu Uemura products, with the guarantee of an authorized retailer and professional advice since 1914.\u003c\/p\u003e","brand":"Shu Uemura","offers":[{"title":"Default Title","offer_id":52838352650587,"sku":"SHU-AS-Balsamo-250ml","price":73.8,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0790\/1003\/8107\/files\/shu-uemura-balsamo-capelli-fragili.jpg?v=1777135598"},{"product_id":"shu-uemura-maschera-capelli-fragili-v3","title":"Shu Uemura Ashita Supreme Revitalizing Mask for Fragile Hair 200ML","description":"\u003ch2\u003eDevitalized and Frizzy Hair\u003c\/h2\u003e\n\u003cp\u003eShu Uemura Ashita Supreme Revitalizing Mask 200ml is an ultra-nourishing professional mask designed for devitalized, fragile hair showing early signs of aging. This luxury treatment helps regenerate the hair fiber, improving softness, elasticity and shine, for visibly stronger, healthier hair.\u003c\/p\u003e\n\u003cp\u003ePerfect for dull, lackluster and frizz-prone hair, its rich formula works deeply to restore intense nourishment and advanced protection, leaving hair more disciplined and silky from the first uses.\u003c\/p\u003e\n\u003cp\u003eEnriched with Ashitaba extract and ferulic acid, powerful anti-age actives inspired by Japanese tradition, this professional mask delivers up to almost 3x enhanced shine*, reduces fiber fragility and improves hair resistance.\u003c\/p\u003e\n\u003cp\u003eCelebre Store is an authorized Shu Uemura retailer: we offer exclusively original professional products. Since 1914, our hairdressing expertise allows us to provide the best in luxury haircare with professional advice and guaranteed quality.\u003c\/p\u003e\n\u003cp\u003e*Instrumental test after use of the mask\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eMain Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eIdeal for devitalized, dry and fragile hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eHelps counteract early signs of hair aging\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eProvides intensive nourishment and improves softness\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eDelivers up to almost 3x enhanced shine*\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eReduces frizz and improves manageability\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eProfessional formula with Ashitaba and ferulic acid\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eStrengthens the hair fiber and improves resistance\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003ePerfect for a luxury anti-age routine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e*Instrumental test after use of the mask\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eLuxury regenerating mask for dull hair\u003c\/h2\u003e\n\u003cp\u003eAshita Supreme Mask 200ml is the ideal treatment for those who want to restore vitality and beauty to stressed, sensitized hair. Its rich, enveloping texture works on lengths and ends, visibly improving fiber quality and providing an immediate sensation of deep nourishment.\u003c\/p\u003e\n\u003cp\u003ePerfect for those seeking a professional anti-age ritual, it helps transform dull, fragile hair into a softer, more luminous and refined-looking mane.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eExclusive formula with Ashitaba and Ferulic Acid\u003c\/h2\u003e\n\u003cp\u003eAt the heart of the formula is Ashitaba extract, a Japanese plant symbolizing regeneration and longevity, combined with ferulic acid, known for its antioxidant and protective properties.\u003c\/p\u003e\n\u003cp\u003eThis synergy helps defend hair from external stressors and improves the strength, elasticity and shine of the hair fiber.\u003c\/p\u003e\n\u003cp\u003eThe result is hair that appears more cohesive, silky and visibly revitalized.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eHow to use\u003c\/h2\u003e\n\u003cp\u003eAfter Ashita Supreme shampoo, apply the treatment to wet lengths and ends.\u003c\/p\u003e\n\u003cp\u003eLeave on for about 5 minutes and rinse thoroughly.\u003c\/p\u003e\n\u003cp\u003eFor a complete routine, pair it with the conditioner and serum from the same line.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eFAQ – Frequently Asked Questions\u003c\/h2\u003e\n\u003ch3\u003eIs this mask suitable for very dry hair?\u003c\/h3\u003e\n\u003cp\u003eYes, it is formulated for devitalized, fragile and dry hair that needs intense nourishment and regeneration.\u003c\/p\u003e\n\u003ch3\u003eDoes it help with frizz?\u003c\/h3\u003e\n\u003cp\u003eYes, it helps soften the fiber and improve hair manageability, reducing frizz.\u003c\/p\u003e\n\u003ch3\u003eDoes it add more shine to hair?\u003c\/h3\u003e\n\u003cp\u003eAbsolutely yes, it helps achieve visibly increased shine and a more luminous hair appearance.\u003c\/p\u003e\n\u003ch3\u003eIs it also suitable for treated hair?\u003c\/h3\u003e\n\u003cp\u003eYes, it is perfect for treated and sensitized hair that require a professional anti-age routine.\u003c\/p\u003e\n\u003ch3\u003eHow long should it be left on?\u003c\/h3\u003e\n\u003cp\u003eIt is recommended to leave it on for about 5 minutes to obtain the maximum cosmetic benefit.\u003c\/p\u003e\n\u003ch3\u003eWhere to buy original Shu Uemura Ashita Supreme Mask 200ml?\u003c\/h3\u003e\n\u003cp\u003eAt Celebre Store you will find only original Shu Uemura products, with authorized retailer guarantee and professional advice since 1914.\u003c\/p\u003e","brand":"Shu Uemura","offers":[{"title":"Default Title","offer_id":52838352683355,"sku":"SHU-AS-Mask-200ml","price":91.8,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0790\/1003\/8107\/files\/shu-uemura-maschera-capelli-crespi_3.jpg?v=1777135322"},{"product_id":"shu-uemura-maschera-capelli-fragili-v4","title":"Shu Uemura Ashita Supreme Revitalizing Mask for Fragile Hair 500ML","description":"\u003ch2\u003eDevitalized and Fragile Hair\u003c\/h2\u003e\n\u003cp\u003eShu Uemura Ashita Supreme Revitalizing Mask 500ml is a luxurious professional treatment designed for devitalized, fragile hair showing early signs of aging. Its intensely nourishing formula helps deeply hydrate the hair fiber, strengthen hair structure and restore softness, elasticity and visibly enhanced shine.\u003c\/p\u003e\n\u003cp\u003eIdeal for dull, frizzy and sensitized hair affected by daily stress or chemical services, this luxury mask revitalizes the hair and delivers up to almost 3x enhanced shine*, improving overall hair appearance from the first use.\u003c\/p\u003e\n\u003cp\u003eEnriched with Ashitaba extract and ferulic acid, a powerful anti-aging active, Ashita Supreme Mask helps reduce hair breakage by up to 99%** and provides up to 20x more nourishment**, for stronger, healthier, more luminous hair.\u003c\/p\u003e\n\u003cp\u003eCelebre Store is an authorized Shu Uemura retailer: we select only original professional products. Since 1914, our salon experience allows us to offer the best in luxury haircare with professional advice and guaranteed quality.\u003c\/p\u003e\n\u003cp\u003e*Instrumental test after use of the mask\u003cbr\u003e**Instrumental test shampoo + treatment + serum\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eMain Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eIdeal for devitalized and fragile hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eIntensive anti-aging treatment for the hair fiber\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eDeeply hydrates and improves softness\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eUp to almost 3x enhanced shine*\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eUp to 99% less likelihood of breakage**\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eUp to 20x more nourishment**\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eFormula with Ashitaba extract and ferulic acid\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eProfessional 500ml size ideal for frequent use\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e*Instrumental test after use of the mask\u003cbr\u003e**Instrumental test shampoo + treatment + serum\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eLuxury Anti-Age Mask for Dull, Damaged Hair\u003c\/h2\u003e\n\u003cp\u003eAshita Supreme Mask is the ideal treatment for those seeking to regenerate the hair and counteract signs of aging. Its rich, sensorial texture envelops the hair fiber in a professional treatment that improves elasticity, shine and strength.\u003c\/p\u003e\n\u003cp\u003ePerfect for dry, frizzy and sensitized hair, it delivers an immediate sensation of deep nourishment and a visibly more refined beauty.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eFormula with Ashitaba and Ferulic Acid\u003c\/h2\u003e\n\u003cp\u003eThe exclusive formula combines Ashitaba extract, a Japanese plant symbolizing regeneration and vitality, with ferulic acid, a powerful antioxidant and anti-aging active ingredient.\u003c\/p\u003e\n\u003cp\u003eThis synergy helps strengthen the hair fiber, improve hair resilience and protect it from external stresses and signs of aging.\u003c\/p\u003e\n\u003cp\u003eThe result is stronger, shinier and intensely nourished hair.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003cp\u003eAfter cleansing with Ashita Supreme shampoo, apply the treatment to wet lengths and ends.\u003c\/p\u003e\n\u003cp\u003eLeave on for about 5 minutes before rinsing thoroughly.\u003c\/p\u003e\n\u003cp\u003eFor immediately revitalized hair, complete the routine with other products from the Ashita Supreme line.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eFAQ – Frequently Asked Questions\u003c\/h2\u003e\n\u003ch3\u003eIs this mask suitable for very damaged hair?\u003c\/h3\u003e\n\u003cp\u003eYes, it is formulated for devitalized, fragile hair with early signs of aging that require intense nourishment.\u003c\/p\u003e\n\u003ch3\u003eDoes it really help reduce breakage?\u003c\/h3\u003e\n\u003cp\u003eYes, it contributes to up to 99% less likelihood of breakage when included in the complete Ashita Supreme routine.\u003c\/p\u003e\n\u003ch3\u003eDoes it add more shine to the hair?\u003c\/h3\u003e\n\u003cp\u003eAbsolutely yes, the formula helps achieve up to almost 3x enhanced shine compared to normal.\u003c\/p\u003e\n\u003ch3\u003eIs it also suitable for frizzy hair?\u003c\/h3\u003e\n\u003cp\u003eYes, it helps soften hair and improve manageability by reducing frizz.\u003c\/p\u003e\n\u003ch3\u003eHow long should it be left on?\u003c\/h3\u003e\n\u003cp\u003eIt is recommended to leave it on for about 5 minutes to obtain the maximum cosmetic benefit.\u003c\/p\u003e\n\u003ch3\u003eWhere can I buy original Shu Uemura Ashita Supreme Mask?\u003c\/h3\u003e\n\u003cp\u003eAt Celebre Store you will find only original Shu Uemura products, with authorized retailer warranty and professional advice since 1914.\u003c\/p\u003e","brand":"Shu Uemura","offers":[{"title":"Default Title","offer_id":52838352716123,"sku":"SHU-AS-Mask-500ml","price":180.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0790\/1003\/8107\/files\/shu-uemura-maschera-grande-capelli-crespi.jpg?v=1777135130"},{"product_id":"shu-uemura-shampoo-capelli-fragili-v3","title":"Shu Uemura Ashita Supreme Shampoo 1000ml for Devitalized and Fragile Hair","description":"\u003ch2\u003eShu Uemura Ashita Supreme Shampoo 1000ml — Devitalized and Fragile Hair\u003c\/h2\u003e\n\u003cp\u003eShu Uemura Ashita Supreme Shampoo 1000ml is the professional salon-size shampoo ideal for devitalized, fragile hair and hair showing early signs of aging. Designed for a continuous, high-performance haircare routine, this luxury treatment gently cleanses the hair fiber, helps deeply nourish and visibly improves softness, strength and radiance.\u003c\/p\u003e\n\u003cp\u003ePerfect for dull, frizzy hair sensitized by daily stress, heat and technical treatments, its lightweight formula removes impurities and buildup without weighing the hair down, leaving the mane more manageable and visibly healthier.\u003c\/p\u003e\n\u003cp\u003eEnriched with Ashitaba extract, a Japanese plant symbolizing regeneration, and with ferulic acid for anti-age and antioxidant benefits, this professional shampoo helps counter hair fragility, offering up to 99% less likelihood of breakage and up to 20 times more nourishment*.\u003c\/p\u003e\n\u003cp\u003eCelebre Store is an authorized Shu Uemura retailer: we offer exclusively original, professional products. Since 1914, our hairdressing expertise allows us to provide the best in luxury haircare with professional advice and guaranteed quality.\u003c\/p\u003e\n\u003cp\u003e*Instrumental test shampoo + treatment + serum\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eKey benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eProfessional 1000ml salon size, ideal for frequent use\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003ePerfect for devitalized, fragile hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eHelps counter the first signs of hair aging\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eReduces frizz and improves manageability\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eUp to 99% less likelihood of breakage*\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eUp to 20 times more nourishment*\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eFormula with Ashitaba and ferulic acid\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eDelivers lasting strength, softness and shine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e*Instrumental test shampoo + treatment + serum\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eLuxury anti-age shampoo in salon size\u003c\/h2\u003e\n\u003cp\u003eAshita Supreme Shampoo 1000ml is the ideal choice for those who want a consistent professional routine and visible results over time. The large format offers a more practical and cost-effective solution, perfect for both intensive home use and professional salon use.\u003c\/p\u003e\n\u003cp\u003eThe elegant texture and premium sensoriality transform every wash into an advanced beauty ritual signed Shu Uemura Art of Hair.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eRevitalizing formula with Ashitaba and ferulic acid\u003c\/h2\u003e\n\u003cp\u003eThe heart of the formula is Ashitaba extract, a Japanese botanical ingredient known for its regenerative and energizing properties.\u003c\/p\u003e\n\u003cp\u003eFerulic acid completes the treatment with an antioxidant action that helps protect the hair fiber from external stress and the signs of time, improving hair strength and quality.\u003c\/p\u003e\n\u003cp\u003eThe result is hair that looks stronger, softer and visibly healthier.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eHow to use\u003c\/h2\u003e\n\u003cp\u003eApply Ashita Supreme shampoo to wet hair.\u003c\/p\u003e\n\u003cp\u003eGently massage the scalp and lengths until a soft, even lather forms, then rinse thoroughly.\u003c\/p\u003e\n\u003cp\u003eFor optimal results, complete the routine with the Ashita Supreme conditioner, mask and serum from the same line.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eFAQ – Frequently Asked Questions\u003c\/h2\u003e\n\u003ch3\u003eWhat is the advantage of the 1000ml size?\u003c\/h3\u003e\n\u003cp\u003eThe professional size is ideal for regular users who want a longer-lasting and more economical solution.\u003c\/p\u003e\n\u003ch3\u003eIs this shampoo suitable for fragile hair?\u003c\/h3\u003e\n\u003cp\u003eYes, it is formulated for devitalized and fragile hair that needs intense nourishment and anti-breakage protection.\u003c\/p\u003e\n\u003ch3\u003eDoes it help with frizz?\u003c\/h3\u003e\n\u003cp\u003eYes, it helps make hair softer and more manageable, reducing frizz.\u003c\/p\u003e\n\u003ch3\u003eIs it suitable for treated hair?\u003c\/h3\u003e\n\u003cp\u003eAbsolutely — it is also perfect for treated and sensitized hair that require a professional anti-age routine.\u003c\/p\u003e\n\u003ch3\u003eCan I use it daily?\u003c\/h3\u003e\n\u003cp\u003eYes, it can be included in a frequent routine to keep hair nourished and more resilient over time.\u003c\/p\u003e\n\u003ch3\u003eWhere can I buy the original Shu Uemura Ashita Supreme Shampoo 1000ml?\u003c\/h3\u003e\n\u003cp\u003eAt Celebre Store you will find only original Shu Uemura products, with authorized retailer guarantee and professional advice since 1914.\u003c\/p\u003e","brand":"Shu Uemura","offers":[{"title":"Default Title","offer_id":52838352748891,"sku":"SHU-AS-Shampoo-1L","price":160.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0790\/1003\/8107\/files\/shu-uemura-shampoo-grande-capelli-crespi.jpg?v=1777134912"},{"product_id":"shu-uemura-shampoo-capelli-crespi","title":"Shu Uemura Ashita Supreme Shampoo 300ml for Devitalized and Frizzy Hair","description":"\u003ch2\u003eDevitalized and Frizzy Hair\u003c\/h2\u003e\n\u003cp\u003eShu Uemura Ashita Supreme Shampoo 300ml is a professional luxury shampoo designed for devitalized, fragile hair with early signs of aging. Its advanced formula gently cleanses and deeply nourishes the hair fiber, helping to make hair stronger, softer and visibly healthier.\u003c\/p\u003e\n\u003cp\u003eIdeal for hair prone to frizz, dullness or sensitized by daily stress and technical treatments, this luxury shampoo removes impurities and buildup without stripping the hair, improving manageability and natural shine.\u003c\/p\u003e\n\u003cp\u003eEnriched with Ashitaba extract and ferulic acid, a powerful anti-age active, Ashita Supreme Shampoo helps counter breakage, offering up to 99% less likelihood of breakage and up to 20x more nourishment* for a stronger, more vibrant mane.\u003c\/p\u003e\n\u003cp\u003eCelebre Store is an authorized Shu Uemura retailer: we select only original, professional products. Since 1914, our hairdressing expertise allows us to offer the best in luxury haircare with professional advice and guaranteed quality.\u003c\/p\u003e\n\u003cp\u003e*Instrumental test shampoo + treatment + serum\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eKey benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eIdeal for devitalized hair with early signs of aging\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eHelps reduce frizz and improve manageability\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eGently cleanses without stripping the fiber\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eUp to 99% less likelihood of breakage*\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eUp to 20x more nourishment*\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eFormula with Ashitaba extract and ferulic acid\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eDelivers softness, strength and shine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003ePerfect for a professional anti-age hair routine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e*Instrumental test shampoo + treatment + serum\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eLuxury anti-age shampoo for fragile, dull hair\u003c\/h2\u003e\n\u003cp\u003eAshita Supreme Shampoo is the ideal treatment for those who want to regenerate the hair and combat visible signs of aging. Its refined texture cleanses and deeply nourishes, helping to improve the appearance of dry, frizzy and weakened hair.\u003c\/p\u003e\n\u003cp\u003ePerfect for those seeking a premium anti-age routine, it delivers immediate softness and a more luminous, sophisticated look.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eFormula with Ashitaba and ferulic acid\u003c\/h2\u003e\n\u003cp\u003eThe exclusive formula combines Ashitaba extract, a Japanese plant symbolizing regeneration and vitality, with ferulic acid, a powerful antioxidant and anti-age active.\u003c\/p\u003e\n\u003cp\u003eThis synergy helps strengthen the hair fiber, improve hair resilience and protect the hair from daily stress and signs of aging.\u003c\/p\u003e\n\u003cp\u003eThe result is stronger, nourished and visibly healthier hair.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eHow to use\u003c\/h2\u003e\n\u003cp\u003eApply Ashita Supreme Shampoo to wet hair.\u003c\/p\u003e\n\u003cp\u003eGently massage the scalp and lengths until a soft lather forms, then rinse thoroughly.\u003c\/p\u003e\n\u003cp\u003eFor optimal results, follow with the Ashita Supreme conditioner or treatment and complete the routine with the leave-in serum from the same line.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eFAQ – Frequently Asked Questions\u003c\/h2\u003e\n\u003ch3\u003eIs this shampoo suitable for very damaged hair?\u003c\/h3\u003e\n\u003cp\u003eYes, it is formulated for devitalized, fragile hair with early signs of aging that need nourishment and protection.\u003c\/p\u003e\n\u003ch3\u003eDoes it really help with frizz?\u003c\/h3\u003e\n\u003cp\u003eYes, the formula helps soften hair prone to frizz, improving manageability and softness.\u003c\/p\u003e\n\u003ch3\u003eDoes it reduce hair breakage?\u003c\/h3\u003e\n\u003cp\u003eYes, it contributes to up to 99% less likelihood of breakage when included in the complete Ashita Supreme routine.\u003c\/p\u003e\n\u003ch3\u003eIs it suitable for treated hair?\u003c\/h3\u003e\n\u003cp\u003eAbsolutely, it is also ideal for treated and sensitized hair that require a professional anti-age routine.\u003c\/p\u003e\n\u003ch3\u003eCan I use it every day?\u003c\/h3\u003e\n\u003cp\u003eYes, it can be used regularly to keep hair nourished, strong and more luminous.\u003c\/p\u003e\n\u003ch3\u003eWhere can I buy original Shu Uemura Ashita Supreme Shampoo?\u003c\/h3\u003e\n\u003cp\u003eAt Celebre Store you will find only original Shu Uemura products, with authorized retailer guarantee and professional advice since 1914.\u003c\/p\u003e","brand":"Shu Uemura","offers":[{"title":"Default Title","offer_id":52838352781659,"sku":"SHU-AS-Shampoo-300ml","price":60.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0790\/1003\/8107\/files\/shu-uemura-shampoo-capelli-crespi_1.jpg?v=1777134697"},{"product_id":"shu-uemura-siero-anticaduta-capelli","title":"Shu Uemura Ashita Supreme Anti-Hair Loss Serum 90ml for Devitalized Hair and Sensitive Scalp","description":"\u003ch2\u003eAnti-Hair Loss for Devitalized Hair and Sensitive Scalp\u003c\/h2\u003e\n\u003cp\u003eShu Uemura Ashita Supreme Anti-Hair Loss Serum 90ml is a luxury professional treatment designed for devitalized, fragile hair showing the first signs of weakening, ideal to counter temporary hair loss and improve scalp well‑being. Its advanced formula works directly on the scalp, helping to fortify the hair from the root and improve anchoring in just 6 weeks*.\u003c\/p\u003e\n\u003cp\u003eThis luxury scalp serum is perfect for those seeking a complete anti-aging hair routine, from the scalp to the lengths. Thanks to its soothing action, it also helps reduce itching, discomfort and scalp irritation after just 3 weeks*.\u003c\/p\u003e\n\u003cp\u003eEnriched with Aminexil, Ashitaba extract and ferulic acid, Ashita Supreme Anti-Hair Loss Serum combines professional cosmetic efficacy with a premium sensorial experience, offering an advanced solution for stronger, more resilient and vital hair.\u003c\/p\u003e\n\u003cp\u003eCelebre Store is an authorized Shu Uemura retailer: we select exclusively original, professional products. Since 1914, our experience as hairdressers allows us to offer the best in luxury haircare with professional advice and guaranteed quality.\u003c\/p\u003e\n\u003cp\u003e*Cosmetoclinical study\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eMain Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eIdeal for devitalized hair and temporary hair loss\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eHelps strengthen hair from the root\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eImproves hair anchoring in 6 weeks*\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eSoothing action on sensitive scalp\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eReduces itching and scalp discomfort\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eFormula with Aminexil, Ashitaba and ferulic acid\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eProfessional anti-aging scalp and hair treatment\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eLightweight texture suitable for daily use\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e*Cosmetoclinical study\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eLuxury Anti-Hair Loss, Rebalancing Scalp Serum\u003c\/h2\u003e\n\u003cp\u003eAshita Supreme Anti-Hair Loss Serum is the ideal treatment for those who want to act directly on scalp health and counter temporary hair loss. Its professional formula helps strengthen the root and create a more favorable environment for hair vitality.\u003c\/p\u003e\n\u003cp\u003ePerfect for weakened, stressed hair showing early signs of aging, it delivers immediate comfort and a visibly more balanced scalp.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eFormula with Aminexil, Ashitaba and Ferulic Acid\u003c\/h2\u003e\n\u003cp\u003eThe exclusive formula combines Aminexil, an active ingredient known for its support against temporary hair loss, with Ashitaba extract, a Japanese plant symbolizing regeneration and vitality.\u003c\/p\u003e\n\u003cp\u003eFerulic acid completes the treatment with its protective and antioxidant action, helping to preserve scalp well‑being and the quality of the hair fiber.\u003c\/p\u003e\n\u003cp\u003eThis synergy makes the treatment highly effective and ideal for a premium scalp care routine.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003cp\u003eApply 4 pipettes to the dry or towel‑dried scalp, section by section.\u003c\/p\u003e\n\u003cp\u003eUse daily for 6 weeks.\u003c\/p\u003e\n\u003cp\u003e1 pipette corresponds to 1 dose: draw the product up to the grey line on the applicator.\u003c\/p\u003e\n\u003cp\u003eDo not rinse.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eFAQ – Frequently Asked Questions\u003c\/h2\u003e\n\u003ch3\u003eDoes this serum really help with hair loss?\u003c\/h3\u003e\n\u003cp\u003eYes, it is formulated to counter temporary hair loss and improve hair anchoring in 6 weeks.\u003c\/p\u003e\n\u003ch3\u003eIs it suitable for sensitive scalp?\u003c\/h3\u003e\n\u003cp\u003eYes, it has a soothing action that helps reduce itching, discomfort and scalp irritation.\u003c\/p\u003e\n\u003ch3\u003eShould it be applied to dry or wet hair?\u003c\/h3\u003e\n\u003cp\u003eIt can be applied to either a dry scalp or a towel‑dried scalp after washing.\u003c\/p\u003e\n\u003ch3\u003eDo you need to rinse it out?\u003c\/h3\u003e\n\u003cp\u003eNo, it is a leave‑in treatment and does not require rinsing.\u003c\/p\u003e\n\u003ch3\u003eHow long should it be used?\u003c\/h3\u003e\n\u003cp\u003eDaily use for at least 6 weeks is recommended to achieve optimal results.\u003c\/p\u003e\n\u003ch3\u003eWhere can I buy the original Shu Uemura Ashita Supreme Anti-Hair Loss Serum?\u003c\/h3\u003e\n\u003cp\u003eAt Celebre Store you will find only original Shu Uemura products, with the guarantee of an authorized retailer and professional advice since 1914.\u003c\/p\u003e","brand":"Shu Uemura","offers":[{"title":"Default Title","offer_id":52838352814427,"sku":"SHU-AS-Siero-90ml","price":132.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0790\/1003\/8107\/files\/shu-uemura-siero-anticaduta-capelli.jpg?v=1777134309"},{"product_id":"shu-uemura-siero-capelli-fragili-v3","title":"Shu Uemura Ashita Supreme Revitalizing Serum 90ml for Devitalized and Brittle Hair","description":"\u003ch2\u003eDevitalized and Fragile Hair\u003c\/h2\u003e\n\u003cp\u003eShu Uemura Ashita Supreme Siero Rivitalizzante 90ml is a luxury professional leave-in treatment designed for devitalized, fragile and sensitized hair that needs immediate nourishment, protection and intense shine. Its advanced formula helps make hair visibly stronger, softer and more manageable, delivering refined gloss without weighing hair down.\u003c\/p\u003e\n\u003cp\u003eApplied to dry or damp hair, this luxury serum provides up to 20 times more nourishment and a 99% lower likelihood of breakage*, helping to counter split ends and frizz from the first application. After a single use, hair shows -64% split ends and -60% anti-frizz effect**.\u003c\/p\u003e\n\u003cp\u003eThe lightweight, fast-absorbing texture also makes it perfect for refreshing hair on days between washes. In addition, it offers heat protection up to 230°C, becoming an essential ally in a premium styling routine.\u003c\/p\u003e\n\u003cp\u003eCelebre Store is an authorized Shu Uemura retailer: we select only original, professional products. Since 1914, our salon experience allows us to offer the best in luxury haircare with professional advice and guaranteed quality.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eMain Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eIdeal for devitalized, fragile and sensitized hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eUp to 20x more nourishment*\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e99% less likelihood of breakage*\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eReduces split ends by up to 64%**\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eUp to 60% anti-frizz effect**\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eHeat protection up to 230°C\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eLightweight, non-greasy leave-in formula\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eDelivers immediate shine, softness and manageability\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e*Instrumental test: shampoo + treatment + serum\u003cbr\u003e**Instrumental test\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eLuxury Revitalizing Serum for Dull and Fragile Hair\u003c\/h2\u003e\n\u003cp\u003eAshita Supreme Siero Rivitalizzante is the ideal treatment for those who want to regenerate devitalized hair and protect it daily from mechanical and thermal stress. Its professional formula helps improve hair fiber quality and leaves hair looking visibly healthier and more luminous.\u003c\/p\u003e\n\u003cp\u003ePerfect as a daily finish or as pre-styling protection, it provides an immediate feeling of lightness and the sophisticated beauty typical of Shu Uemura Art of Hair.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eAdvanced Formula with Revitalizing Actives\u003c\/h2\u003e\n\u003cp\u003eThe exclusive formula combines professional performance and premium sensory experience thanks to a refined texture enriched with revitalizing actives that help strengthen the hair fiber and improve hair resilience.\u003c\/p\u003e\n\u003cp\u003eThe nourishing and protective action makes hair stronger, more manageable and visibly shinier, without any heavy or greasy feel.\u003c\/p\u003e\n\u003cp\u003eThe result is a more compact, elegant and protected mane day after day.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003cp\u003eAfter cleansing with Ashita Supreme shampoo and conditioning with the conditioner or mask from the same line, apply the serum to lengths and ends.\u003c\/p\u003e\n\u003cp\u003eUse on damp or dry hair.\u003c\/p\u003e\n\u003cp\u003eDo not rinse.\u003c\/p\u003e\n\u003cp\u003eProceed with usual styling to enhance protection, nourishment and shine.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eFAQ – Frequently Asked Questions\u003c\/h2\u003e\n\u003ch3\u003eIs this serum suitable for very damaged hair?\u003c\/h3\u003e\n\u003cp\u003eYes, it is formulated for devitalized, fragile and sensitized hair that needs intensive nourishment and daily protection.\u003c\/p\u003e\n\u003ch3\u003eDoes it really help against frizz?\u003c\/h3\u003e\n\u003cp\u003eYes, it provides up to 60% anti-frizz effect and improves hair manageability from the first application.\u003c\/p\u003e\n\u003ch3\u003eDoes it protect from blow-dryer and straightener heat?\u003c\/h3\u003e\n\u003cp\u003eAbsolutely yes, it offers heat protection up to 230°C and is perfect before styling.\u003c\/p\u003e\n\u003ch3\u003eCan it be used on wet or dry hair?\u003c\/h3\u003e\n\u003cp\u003eIt can be applied to both; use on damp or dry hair without rinsing.\u003c\/p\u003e\n\u003ch3\u003eDoes it weigh hair down or make it greasy?\u003c\/h3\u003e\n\u003cp\u003eNo, the formula is very lightweight, absorbs quickly and does not leave a greasy feel.\u003c\/p\u003e\n\u003ch3\u003eWhere can I buy the original Shu Uemura Ashita Supreme Siero Rivitalizzante?\u003c\/h3\u003e\n\u003cp\u003eOn Celebre Store you will find only original Shu Uemura products, with the guarantee of an authorized retailer and professional advice since 1914.\u003c\/p\u003e","brand":"Shu Uemura","offers":[{"title":"Default Title","offer_id":52838352847195,"sku":"SHU-AS-Siero-90ml","price":84.8,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0790\/1003\/8107\/files\/shu-uemura-siero-rivitalizzante_1.jpg?v=1777133967"},{"product_id":"shu-uemura-balsamo-capelli-secchi","title":"Shu Uemura Urban Moisture Conditioner 250ML – Dry Hair Conditioner","description":"\u003ch2\u003eDry, Fine and Sensitized Hair\u003c\/h2\u003e\n\u003cp\u003eShu Uemura Urban Moisture Conditioner 250ml is a professional hydrating and nourishing conditioner designed for fine, dry hair weakened by daily urban environmental aggressors. Its luxurious, lightweight formula helps restore the hair's proper hydration level, improving softness, shine and manageability without weighing hair down.\u003c\/p\u003e\n\u003cp\u003ePerfect for city dwellers who want to protect their hair from smog, humidity, fine dust and environmental stress, this professional conditioner provides immediate comfort and leaves hair feeling healthier, silky and more manageable.\u003c\/p\u003e\n\u003cp\u003eEnriched with moringa and precious red algae extracts, Urban Moisture Conditioner offers a targeted response to dull, dehydrated hair, turning the daily routine into a premium treatment by Shu Uemura Art of Hair.\u003c\/p\u003e\n\u003cp\u003eCelebre Store is an authorized Shu Uemura retailer: we offer only original, professional products. Since 1914, our experience as hairdressers allows us to provide the best in luxury haircare with professional advice and guaranteed quality.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eMain benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eIdeal for fine, dry and dehydrated hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eHydrates the hair fiber without weighing it down\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eHelps protect against damage from urban pollution\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eImproves softness and manageability\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eAdds shine and a healthier appearance\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eProfessional formula with moringa and red algae\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003ePerfect for sensitized, dull hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eSuitable for frequent daily use\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch2\u003eLightweight luxury conditioner for dry, fine hair\u003c\/h2\u003e\n\u003cp\u003eUrban Moisture Conditioner 250ml is the ideal treatment for those seeking daily nourishment without sacrificing lightness. Its elegant texture helps smooth lengths and improve hair fiber quality while preserving volume and natural movement.\u003c\/p\u003e\n\u003cp\u003ePerfect for fine hair that tends to dry easily, it provides immediate comfort and leaves hair visibly more cared for and luminous.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eExclusive formula with moringa and red algae\u003c\/h2\u003e\n\u003cp\u003eThe formula combines moringa, known for helping to counteract impurities and build-up from smog and fine dust, with red algae extracts valued for their nourishing and protective properties.\u003c\/p\u003e\n\u003cp\u003eThis synergy helps defend hair from environmental stressors and improves softness, elasticity and shine of the hair fiber.\u003c\/p\u003e\n\u003cp\u003eThe result is lighter, silkier and visibly rebalanced hair.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eDirections for use\u003c\/h2\u003e\n\u003cp\u003eApply to washed, towel-dried hair, distributing through lengths and ends.\u003c\/p\u003e\n\u003cp\u003eLeave on for 2–3 minutes, then emulsify and rinse thoroughly.\u003c\/p\u003e\n\u003cp\u003eFor optimal results, use after Urban Moisture shampoo and complete the routine with the mask from the same line.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eFAQ – Frequently Asked Questions\u003c\/h2\u003e\n\u003ch3\u003eIs this conditioner suitable for fine, dry hair?\u003c\/h3\u003e\n\u003cp\u003eYes, it is specifically formulated for fine, dry hair that needs hydration without losing lightness.\u003c\/p\u003e\n\u003ch3\u003eDoes it really protect against smog damage?\u003c\/h3\u003e\n\u003cp\u003eYes, the Urban Moisture line is designed to counteract the effects of urban aggressors such as smog, humidity and fine dust.\u003c\/p\u003e\n\u003ch3\u003eCan I use it every day?\u003c\/h3\u003e\n\u003cp\u003eYes, it is perfect for frequent use thanks to its lightweight, non-weighing formula.\u003c\/p\u003e\n\u003ch3\u003eDoes it help detangle hair?\u003c\/h3\u003e\n\u003cp\u003eAbsolutely — it improves manageability and leaves hair softer and easier to style.\u003c\/p\u003e\n\u003ch3\u003eIs it suitable for treated hair?\u003c\/h3\u003e\n\u003cp\u003eYes, it is also ideal for treated and sensitized hair that requires extra nourishment and protection.\u003c\/p\u003e\n\u003ch3\u003eWhere can I buy the original Shu Uemura Urban Moisture Conditioner 250ml?\u003c\/h3\u003e\n\u003cp\u003eAt Celebre Store you will find only original Shu Uemura products, with authorized retailer guarantee and professional advice since 1914.\u003c\/p\u003e","brand":"Shu Uemura","offers":[{"title":"Default Title","offer_id":52838352879963,"sku":"SHU-UM-Balsamo-250ml","price":62.6,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0790\/1003\/8107\/files\/shu-uemura-balsamo-idratante-nutriente_1.jpg?v=1777127820"},{"product_id":"shu-uemura-balsamo-capelli-secchi-v2","title":"Shu Uemura Urban Moisture Conditioner 500ML – For Dry Hair","description":"\u003ch2\u003eFine, Dry and Dehydrated Hair\u003c\/h2\u003e\n\u003cp\u003eShu Uemura Urban Moisture Conditioner 500ml is a luxury professional hydrating and nourishing conditioner designed for fine, dry hair weakened by the daily aggressions of urban life. Its lightweight yet highly effective formula helps hydrate the hair fiber, improve softness and manageability, leaving hair smoother, shinier and visibly healthier.\u003c\/p\u003e\n\u003cp\u003eIdeal for city dwellers who want to protect hair from the effects of smog, humidity, fine dust and environmental stress, this luxury conditioner nourishes without weighing hair down and restores immediate comfort even to the finest, most delicate hair.\u003c\/p\u003e\n\u003cp\u003eEnriched with moringa and precious red algae extracts, Urban Moisture Conditioner delivers essential hydration for dry and weakened hair, transforming each application into a premium ritual by Shu Uemura Art of Hair.\u003c\/p\u003e\n\u003cp\u003eCelebre Store is an authorized Shu Uemura retailer: we select only original, professional products. Since 1914, our experience as hairdressers allows us to offer the best in luxury haircare with professional advice and guaranteed quality.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eMain Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eIdeal for fine, dry and dehydrated hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eHydrates without weighing down the hair fiber\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eHelps protect against damage from urban aggressors\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eProvides softness, lightness and shine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eImproves manageability and combability\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eEnriched with moringa and red algae\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003ePerfect for sensitized and dull hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eProfessional 500ml size ideal for frequent use\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch2\u003eLuxury Hydrating and Nourishing Conditioner for Fine, Dry Hair\u003c\/h2\u003e\n\u003cp\u003eUrban Moisture Conditioner is the ideal treatment for those who want to nourish dry hair without losing lightness and natural movement. Its refined texture helps improve hair fiber quality and provides an immediate sensation of comfort and silkiness.\u003c\/p\u003e\n\u003cp\u003ePerfect for fine hair that tends to dry easily, it protects the hair from daily stresses and visibly improves the overall appearance of the hair.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eFormula with Moringa and Red Algae\u003c\/h2\u003e\n\u003cp\u003eThe exclusive formula combines the purifying strength of moringa with the nourishing action of red algae extracts, ingredients chosen to deliver high professional performance.\u003c\/p\u003e\n\u003cp\u003eMoringa helps counteract impurities and pollutants, while red algae contributes to nourishing and protecting the hair fiber, improving elasticity, softness and shine.\u003c\/p\u003e\n\u003cp\u003eThe result is hair that feels lighter, more luminous and perfectly balanced.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003cp\u003eApply to washed, towel-dried hair, distributing along lengths and ends.\u003c\/p\u003e\n\u003cp\u003eLeave on for 2 to 3 minutes, then emulsify and rinse thoroughly.\u003c\/p\u003e\n\u003cp\u003eFor optimal results, use after the Urban Moisture shampoo from the same line.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eFAQ – Frequently Asked Questions\u003c\/h2\u003e\n\u003ch3\u003eIs this conditioner suitable for fine, dry hair?\u003c\/h3\u003e\n\u003cp\u003eYes, it is specifically formulated for fine, dry hair that needs hydration without a heavy effect.\u003c\/p\u003e\n\u003ch3\u003eDoes it help protect against damage caused by smog and pollution?\u003c\/h3\u003e\n\u003cp\u003eYes, the Urban Moisture line is developed to protect hair from the typical aggressions of urban life.\u003c\/p\u003e\n\u003ch3\u003eWill it weigh down fine hair?\u003c\/h3\u003e\n\u003cp\u003eNo, the formula is lightweight and designed to nourish while maintaining volume, softness and natural movement.\u003c\/p\u003e\n\u003ch3\u003eIs it also suitable for chemically treated hair?\u003c\/h3\u003e\n\u003cp\u003eAbsolutely yes, it is ideal for treated and sensitized hair that require extra comfort and protection.\u003c\/p\u003e\n\u003ch3\u003eHow long should it be left on?\u003c\/h3\u003e\n\u003cp\u003eWe recommend leaving it on for 2 to 3 minutes before rinsing to achieve the maximum cosmetic benefit.\u003c\/p\u003e\n\u003ch3\u003eWhere can I buy original Shu Uemura Urban Moisture Conditioner?\u003c\/h3\u003e\n\u003cp\u003eAt Celebre Store you will find only original Shu Uemura products, with authorized retailer guarantee and professional advice since 1914.\u003c\/p\u003e","brand":"Shu Uemura","offers":[{"title":"Default Title","offer_id":52838352912731,"sku":"SHU-UM-Balsamo-500ml","price":130.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0790\/1003\/8107\/files\/shu-uemura-balsamo-idratante-nutriente.jpg?v=1777127562"},{"product_id":"shu-uemura-maschera-capelli-secchi","title":"Shu Uemura Urban Moisture Masque 200ML – Hair Mask for Dry Hair","description":"\u003ch2\u003eDry, Thick and Sensitized Hair\u003c\/h2\u003e\n\u003cp\u003eShu Uemura Urban Moisture Masque 200ml is an ultra-nourishing professional mask designed for dry, thick and sensitized hair affected by daily stress and environmental aggressors. Its luxury formula helps restore the proper hydration level of the hair fiber, improving softness, elasticity and visible shine from the first applications.\u003c\/p\u003e\n\u003cp\u003ePerfect for city dwellers who want to protect hair from the effects of smog, humidity, fine dust and external agents, this professional mask provides immediate comfort and a feeling of deep nourishment without compromising the elegance and lightness of the hair.\u003c\/p\u003e\n\u003cp\u003eEnriched with moringa and precious red algae extracts, Urban Moisture Masque offers an intensive treatment that restores a healthier, smoother and more controlled appearance to the hair, transforming the haircare routine into a premium ritual by Shu Uemura Art of Hair.\u003c\/p\u003e\n\u003cp\u003eCelebre Store is an authorized Shu Uemura retailer: we offer only original professional products. Since 1914, our experience as hairdressers allows us to provide the best in luxury haircare with professional advice and guaranteed quality.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eMain Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eIdeal for dry, thick and dehydrated hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eIntensely nourishes the hair fiber\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eHelps counteract the effects of urban aggressors\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eImproves softness, elasticity and shine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eGives a healthier, smoother appearance\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eProfessional formula with moringa and red algae\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003ePerfect for sensitized and dull hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eLuxury intensive salon treatment\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch2\u003eLuxury mask for dry hair exposed to urban stress\u003c\/h2\u003e\n\u003cp\u003eUrban Moisture Masque 200ml is the ideal treatment for those seeking more nourished, soft and protected hair against the effects of urban life. Its rich texture envelops lengths in a professional treatment that helps rebalance hydration levels and improve hair fiber quality.\u003c\/p\u003e\n\u003cp\u003ePerfect for dull, rough or hard-to-manage hair, it delivers immediate comfort and visibly refined beauty.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eExclusive formula with moringa and red algae\u003c\/h2\u003e\n\u003cp\u003eThe formula combines moringa, known for its ability to help counter impurities and buildup from pollution, with red algae extracts, prized for their nourishing and protective properties.\u003c\/p\u003e\n\u003cp\u003eThis synergy helps defend hair from daily aggressors and restore softness, strength and shine to the hair fiber.\u003c\/p\u003e\n\u003cp\u003eThe result is more manageable, luminous and perfectly balanced hair.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003cp\u003eApply the product to washed, towel-dried hair, distributing it along lengths and ends.\u003c\/p\u003e\n\u003cp\u003eLeave on for 5 to 10 minutes, then emulsify and rinse thoroughly.\u003c\/p\u003e\n\u003cp\u003eFor optimal results, use after the Urban Moisture shampoo and complete the routine with the conditioner from the same line.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eFAQ – Frequently Asked Questions\u003c\/h2\u003e\n\u003ch3\u003eIs this mask suitable for very dry hair?\u003c\/h3\u003e\n\u003cp\u003eYes, it is specifically formulated for dry, thick and sensitized hair that require intense nourishment and deep hydration.\u003c\/p\u003e\n\u003ch3\u003eIs it effective against damage caused by smog and pollution?\u003c\/h3\u003e\n\u003cp\u003eYes, the Urban Moisture line is designed to protect hair from urban aggressors such as smog, humidity and fine dust.\u003c\/p\u003e\n\u003ch3\u003eIs it suitable for treated hair?\u003c\/h3\u003e\n\u003cp\u003eAbsolutely yes, it is also perfect for treated hair that need additional nourishment and protection.\u003c\/p\u003e\n\u003ch3\u003eDoes it weigh the lengths down?\u003c\/h3\u003e\n\u003cp\u003eNo, despite being a rich mask, it leaves hair soft, controlled and shiny without a heavy feel.\u003c\/p\u003e\n\u003ch3\u003eHow long should it be left on?\u003c\/h3\u003e\n\u003cp\u003eIt is recommended to leave on for 5 to 10 minutes to obtain the maximum cosmetic benefit.\u003c\/p\u003e\n\u003ch3\u003eWhere can I buy the original Shu Uemura Urban Moisture Masque 200ml?\u003c\/h3\u003e\n\u003cp\u003eAt Celebre Store you will find only original Shu Uemura products, with an authorized retailer guarantee and professional advice since 1914.\u003c\/p\u003e","brand":"Shu Uemura","offers":[{"title":"Default Title","offer_id":52838352945499,"sku":"SHU-UM-Mask-200ml","price":80.4,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0790\/1003\/8107\/files\/shu-uemura-maschera-idratante-nutriente_1.jpg?v=1777127349"},{"product_id":"shu-uemura-maschera-capelli-secchi-v2","title":"Shu Uemura Urban Moisture Masque 500ML – Mask for Dry Hair","description":"\u003ch2\u003eThick, Dry and Dehydrated Hair\u003c\/h2\u003e\n\u003cp\u003eShu Uemura Urban Moisture Masque 500ml is a luxury professional hydro-nourishing mask designed for thick, dry hair sensitized by the daily aggressors of urban life. Its rich, intensive formula helps deeply nourish the hair fiber, restoring softness, elasticity and a visibly healthier, more luminous appearance.\u003c\/p\u003e\n\u003cp\u003eIdeal for city dwellers who want to protect their hair from smog, humidity, fine dust and environmental stress, this luxury mask delivers a deep treatment that regenerates dry, weakened hair without sacrificing elegance or lightness of the finished result.\u003c\/p\u003e\n\u003cp\u003eEnriched with moringa and precious red seaweed extracts, Urban Moisture Masque provides the essential hydration needed to restore comfort and beauty to sensitized hair, transforming each application into a premium ritual by Shu Uemura Art of Hair.\u003c\/p\u003e\n\u003cp\u003eCelebre Store is an authorized Shu Uemura retailer: we select only original, professional products. Since 1914, our salon experience allows us to offer the best in luxury haircare with professional guidance and guaranteed quality.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eMain Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eIdeal for thick, dry and dehydrated hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eIntensively nourishes the hair fiber\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eProtects against damage from urban aggressors\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eHelps counteract dryness and dullness\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eRestores softness, elasticity and shine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eEnriched with moringa and red seaweed\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eImproves manageability and silkiness\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eProfessional 500ml size ideal for frequent use\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch2\u003eLuxury Hydro-Nourishing Mask for Dry Hair\u003c\/h2\u003e\n\u003cp\u003eUrban Moisture Masque is the ideal treatment for those seeking deep, professional nourishment for thick, sensitized hair. Its rich texture wraps the hair fiber and helps restore the correct hydration level, visibly improving hair quality.\u003c\/p\u003e\n\u003cp\u003ePerfect for hair stressed by external aggressors and an urban lifestyle, it provides immediate comfort and a healthier, more sophisticated appearance.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eFormula with Moringa and Red Seaweed\u003c\/h2\u003e\n\u003cp\u003eThe exclusive formula combines the purifying strength of moringa with the nourishing action of red seaweed extracts, ingredients selected to deliver high professional performance.\u003c\/p\u003e\n\u003cp\u003eMoringa helps counteract the buildup of impurities and pollutants, while red seaweed contributes to nourishing and protecting the hair fiber, improving softness, resilience and shine.\u003c\/p\u003e\n\u003cp\u003eThe result is hair that is more manageable, silky and perfectly balanced.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003cp\u003eApply to washed, towel-dried hair, distributing through mid-lengths and ends.\u003c\/p\u003e\n\u003cp\u003eLeave on for 5 to 10 minutes, then emulsify and rinse thoroughly.\u003c\/p\u003e\n\u003cp\u003eFor optimal results, use after the Urban Moisture shampoo from the same line.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eFAQ – Frequently Asked Questions\u003c\/h2\u003e\n\u003ch3\u003eIs this mask suitable for very dry hair?\u003c\/h3\u003e\n\u003cp\u003eYes, it is specifically formulated for dry, thick and dehydrated hair that requires intense nourishment.\u003c\/p\u003e\n\u003ch3\u003eDoes it help against damage from smog and pollution?\u003c\/h3\u003e\n\u003cp\u003eYes, the Urban Moisture line is designed to protect hair from typical urban aggressors such as smog, humidity and fine dust.\u003c\/p\u003e\n\u003ch3\u003eIs it suitable for thick hair?\u003c\/h3\u003e\n\u003cp\u003eAbsolutely yes, this mask is particularly suited to thick hair that needs extra nourishment and control.\u003c\/p\u003e\n\u003ch3\u003eDoes it weigh hair down?\u003c\/h3\u003e\n\u003cp\u003eNo, despite being rich and intensive, it leaves hair soft, manageable and luminous without a heavy feel.\u003c\/p\u003e\n\u003ch3\u003eHow long should it be left on?\u003c\/h3\u003e\n\u003cp\u003eIt is recommended to leave it on for 5 to 10 minutes to achieve the maximum cosmetic benefit.\u003c\/p\u003e\n\u003ch3\u003eWhere can I buy the original Shu Uemura Urban Moisture Masque?\u003c\/h3\u003e\n\u003cp\u003eAt Celebre Store you will find only original Shu Uemura products, with the guarantee of an authorized retailer and professional advice since 1914.\u003c\/p\u003e","brand":"Shu Uemura","offers":[{"title":"Default Title","offer_id":52838352978267,"sku":"SHU-UM-Mask-500ml","price":160.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0790\/1003\/8107\/files\/shu-uemura-maschera-idratante-nutriente.jpg?v=1777127179"},{"product_id":"shu-uemura-shampoo-capelli-secchi","title":"Shu Uemura Urban Moisture Shampoo 300ML – Shampoo for Dry Hair","description":"\u003ch2\u003eNourishing and Moisturizing Shampoo for Dry, Dehydrated Hair\u003c\/h2\u003e\n\u003cp\u003eShu Uemura Urban Moisture Shampoo 300ml is a professional hydrating and nourishing shampoo designed for dry, dull hair stressed by the external aggressors typical of urban life. Its luxury formula helps to gently cleanse the hair fiber, removing impurities and daily buildup without disturbing the hair's natural balance.\u003c\/p\u003e\n\u003cp\u003ePerfect for city dwellers who want to protect their hair from smog, humidity, fine dust and environmental aggressors, this shampoo restores softness, elasticity and an elegant, natural shine.\u003c\/p\u003e\n\u003cp\u003eEnriched with moringa and precious red algae extracts, Urban Moisture Shampoo offers a sophisticated cleanse that combines intense nourishment with advanced protection, turning every wash into an authentic beauty ritual by Shu Uemura Art of Hair.\u003c\/p\u003e\n\u003cp\u003eCelebre Store is an authorized Shu Uemura retailer: we offer only original, professional products. Since 1914, our experience as hairdressers allows us to provide the best in luxury haircare with professional advice and guaranteed quality.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eIdeal for dry, dull and dehydrated hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eHelps protect against damage from urban pollution\u003c\/p\u003e\n\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eRemoves impurities and daily buildup\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eNourishes and hydrates without weighing hair down\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eLeaves hair soft, elastic and shiny\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eProfessional formula with moringa and red algae\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003ePerfect for sensitized and lackluster hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eSuitable for frequent use\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch2\u003eLuxury Anti-Smog Shampoo for Dry Hair\u003c\/h2\u003e\n\u003cp\u003eUrban Moisture Shampoo is the ideal treatment for those seeking a professional routine to counteract the effects of urban living on hair. Its refined texture gently purifies and helps keep the hair fiber protected and nourished day after day.\u003c\/p\u003e\n\u003cp\u003eIdeal for hair that looks dull, rough or depleted by external aggressors, it delivers an immediate feeling of comfort and lightness.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eTreatment with Moringa and Red Algae\u003c\/h2\u003e\n\u003cp\u003eThe exclusive formula combines two precious, high-performance ingredients: moringa and red algae.\u003c\/p\u003e\n\u003cp\u003eMoringa is known for its ability to help counteract impurities and buildup from smog and fine dust, while red algae contributes to intense nourishment of the hair fiber, improving softness and vitality.\u003c\/p\u003e\n\u003cp\u003eThis synergy results in visibly healthier, silkier and more luminous hair.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eDirections for Use\u003c\/h2\u003e\n\u003cp\u003eApply to wet hair and gently massage the scalp and lengths until a soft, even lather forms.\u003c\/p\u003e\n\u003cp\u003eEmulsify and rinse thoroughly.\u003c\/p\u003e\n\u003cp\u003eRepeat a second application for a deeper, more professional cleanse.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eFAQ – Frequently Asked Questions\u003c\/h2\u003e\n\u003ch3\u003eIs this shampoo suitable for dry hair?\u003c\/h3\u003e\n\u003cp\u003eYes, it is specifically formulated for dry, dehydrated and dull hair that needs daily nourishment and hydration.\u003c\/p\u003e\n\u003ch3\u003eDoes it really protect against smog damage?\u003c\/h3\u003e\n\u003cp\u003eYes, the Urban Moisture line is designed to counteract urban aggressors such as smog, humidity and fine dust.\u003c\/p\u003e\n\u003ch3\u003eCan I use it every day?\u003c\/h3\u003e\n\u003cp\u003eYes, it is suitable for frequent use and ideal for maintaining protected, soft hair over time.\u003c\/p\u003e\n\u003ch3\u003eWill it weigh down fine hair?\u003c\/h3\u003e\n\u003cp\u003eNo, despite being nourishing, the formula keeps hair light with natural movement without weighing it down.\u003c\/p\u003e\n\u003ch3\u003eIs it suitable for treated hair?\u003c\/h3\u003e\n\u003cp\u003eYes, it is also perfect for treated and sensitized hair that need extra protection and comfort.\u003c\/p\u003e\n\u003ch3\u003eWhere can I buy authentic Shu Uemura Urban Moisture Shampoo 300ml?\u003c\/h3\u003e\n\u003cp\u003eAt Celebre Store you will find only original Shu Uemura products, with authorized retailer warranty and professional advice since 1914.\u003c\/p\u003e","brand":"Shu Uemura","offers":[{"title":"Default Title","offer_id":52838353666395,"sku":"SHU-UM-Shampoo-300ml","price":51.4,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0790\/1003\/8107\/files\/shu-uemura-shampoo-idratante-nutriente_1.jpg?v=1777127043"},{"product_id":"shu-uemura-shampoo-capelli-secchi-v2","title":"Shu Uemura Urban Moisture Shampoo 1000ml – Shampoo for Dry Hair","description":"\u003ch2\u003eShu Uemura Urban Moisture Shampoo 1000ml for Dry, Dull Hair\u003c\/h2\u003e\n\u003cp\u003eShu Uemura Urban Moisture Shampoo 1000ml is a luxury professional hydrating and nourishing shampoo designed for dry, dehydrated hair weakened by the daily aggressions of urban life. Its exclusive formula gently cleanses while helping to deeply nourish the hair fiber, protecting hair from smog, humidity, fine dust and environmental stress.\u003c\/p\u003e\n\u003cp\u003eIdeal for city dwellers who want softer, shinier and more vibrant hair, this luxury shampoo removes impurity build-up without stripping the hair, restoring comfort, elasticity and natural shine.\u003c\/p\u003e\n\u003cp\u003eEnriched with moringa and precious red algae extracts, this professional treatment combines intensive purification with sophisticated nourishment, turning daily cleansing into a true Shu Uemura Art of Hair beauty ritual.\u003c\/p\u003e\n\u003cp\u003eCelebre Store is an authorized Shu Uemura retailer: we select only original, professional products. Since 1914, our hairdressing expertise allows us to offer the best in luxury haircare with professional guidance and guaranteed quality.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eIdeal for dry, dehydrated hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eProtects from damage caused by smog and urban aggressors\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eRemoves daily impurities and build-up\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eDeeply nourishes without weighing hair down\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eProvides softness, elasticity and natural shine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eEnriched with moringa and red algae\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003ePerfect for dull, weakened hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eProfessional 1000ml size ideal for frequent use\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch2\u003eLuxury hydrating and nourishing shampoo for city-stressed hair\u003c\/h2\u003e\n\u003cp\u003eUrban Moisture Shampoo is the ideal treatment for those who want to protect and regenerate hair exposed daily to external agents typical of urban life. Its refined texture gently purifies the scalp and helps restore the proper level of hydration.\u003c\/p\u003e\n\u003cp\u003ePerfect for dry, dull and sensitized hair, it delivers an immediate feeling of comfort and visibly healthier, more sophisticated-looking hair.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eFormula with moringa and red algae\u003c\/h2\u003e\n\u003cp\u003eThe exclusive formula combines the purifying power of moringa with the nourishing action of red algae extracts, ingredients selected for their professional efficacy.\u003c\/p\u003e\n\u003cp\u003eMoringa helps counteract the build-up of impurities and pollutants, while red algae contributes to nourishing and protecting the hair fiber, improving softness and resilience.\u003c\/p\u003e\n\u003cp\u003eThe result is more vital, luminous and perfectly balanced hair.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003cp\u003eApply to wet hair and gently massage scalp and lengths until a soft lather forms.\u003c\/p\u003e\n\u003cp\u003eEmulsify and rinse thoroughly.\u003c\/p\u003e\n\u003cp\u003eRepeat a second application for a deeper, more professional cleanse.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eFAQ – Frequently Asked Questions\u003c\/h2\u003e\n\u003ch3\u003eIs this shampoo suitable for very dry hair?\u003c\/h3\u003e\n\u003cp\u003eYes, it is specifically formulated for dry, dehydrated and sensitized hair that needs deep nourishment and hydration.\u003c\/p\u003e\n\u003ch3\u003eDoes it help against damage caused by smog and pollution?\u003c\/h3\u003e\n\u003cp\u003eYes, the Urban Moisture formula is designed to protect hair from the typical aggressors of urban life.\u003c\/p\u003e\n\u003ch3\u003eIs the 1000ml size suitable for frequent use?\u003c\/h3\u003e\n\u003cp\u003eAbsolutely yes, it is perfect for a consistent, professional routine at home or in the salon.\u003c\/p\u003e\n\u003ch3\u003eDoes it weigh hair down?\u003c\/h3\u003e\n\u003cp\u003eNo, although nourishing, it cleanses gently and maintains lightness, softness and natural movement.\u003c\/p\u003e\n\u003ch3\u003eIs it suitable for treated hair?\u003c\/h3\u003e\n\u003cp\u003eYes, it is also ideal for treated and sensitized hair that requires daily protection and nourishment.\u003c\/p\u003e\n\u003ch3\u003eWhere can I buy original Shu Uemura Urban Moisture Shampoo?\u003c\/h3\u003e\n\u003cp\u003eAt Celebre Store you will find only original Shu Uemura products, with authorized retailer guarantee and professional advice since 1914.\u003c\/p\u003e","brand":"Shu Uemura","offers":[{"title":"Default Title","offer_id":52838353731931,"sku":"SHU-UM-Shampoo-980ml","price":120.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0790\/1003\/8107\/files\/shu-uemura-shampoo-idratante-nutriente.jpg?v=1777126802"},{"product_id":"shu-uemura-balsamo-capelli-colorati","title":"Shu Uemura Color Lustre Conditioner 250ML – For Color-Treated Hair","description":"\u003ch2\u003eColor-treated and Dull Hair\u003c\/h2\u003e\n\u003cp\u003eShu Uemura Color Lustre Conditioner 250ml is the professional conditioner ideal for color-treated, processed and dull hair that needs daily hydration and color protection. Its luxurious, lightweight and refined formula helps maintain the shine of cosmetic color, improves fiber softness and restores an elegant, long-lasting luminosity to the hair.\u003c\/p\u003e\n\u003cp\u003eDesigned for those who want to preserve color intensity, tone and silkiness after coloring, balayage or lightening, this professional conditioner nourishes without weighing the hair down and helps keep the hair smooth, luminous and visibly healthier.\u003c\/p\u003e\n\u003cp\u003eEnriched with sake kasu, a prized Japanese ingredient rich in antioxidant properties, and niacinamide, an active ingredient that helps protect the hair from oxidation and free radicals, this treatment offers the perfect balance between professional performance and premium sensoriality.\u003c\/p\u003e\n\u003cp\u003eCelebre Store is an authorized Shu Uemura retailer: we offer only original, professional products. Since 1914, our experience as hairdressers allows us to provide the best in luxury haircare with professional advice and guaranteed quality.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eKey benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eIdeal for color-treated and processed hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eHelps keep color brighter and more intense\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eHydrates the hair fiber without weighing it down\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eHelps prevent gradual fading\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eDelivers immediate softness and luminous shine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eProfessional formula with sake kasu and niacinamide\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003ePerfect for frequent, daily use\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eHair becomes silkier, more manageable and protected\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch2\u003eEveryday luxury conditioner to protect color\u003c\/h2\u003e\n\u003cp\u003eColor Lustre Conditioner 250ml is the ideal treatment to complete your post-color routine and keep cosmetic color consistently bright and refined. Its elegant texture helps improve the hair surface and enhances the hair's natural shine.\u003c\/p\u003e\n\u003cp\u003ePerfect for daily at-home use, it protects hair from external factors that can dull color and deplete the hair fiber.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eTreatment with sake kasu and niacinamide\u003c\/h2\u003e\n\u003cp\u003eThe heart of the formula is sake kasu, a valuable ingredient derived from rice fermentation and appreciated in Japanese cosmetics for its nourishing and antioxidant properties.\u003c\/p\u003e\n\u003cp\u003eNiacinamide helps protect the hair fiber and maintain color brilliance for longer, counteracting loss of luminosity and hair sensitization.\u003c\/p\u003e\n\u003cp\u003eThe result is hair that looks brighter, softer and visibly enhanced.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eHow to use\u003c\/h2\u003e\n\u003cp\u003eAfter Color Lustre shampoo, apply a small amount of product to lengths and ends.\u003c\/p\u003e\n\u003cp\u003eLeave on for about 5 minutes and rinse thoroughly.\u003c\/p\u003e\n\u003cp\u003eFor a complete routine, pair it with the Color Lustre mask and spray.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eFAQ – Frequently Asked Questions\u003c\/h2\u003e\n\u003ch3\u003eIs this conditioner suitable for all color-treated hair?\u003c\/h3\u003e\n\u003cp\u003eYes, it is ideal for color-treated and processed hair, including balayage, highlights or lightening that need protection and hydration.\u003c\/p\u003e\n\u003ch3\u003eDoes it help keep color brighter?\u003c\/h3\u003e\n\u003cp\u003eYes, the formula helps preserve the color's luminosity and intensity, counteracting fading.\u003c\/p\u003e\n\u003ch3\u003eCan I use it every day?\u003c\/h3\u003e\n\u003cp\u003eYes, it is perfect for frequent use thanks to its lightweight, non-weighing formula.\u003c\/p\u003e\n\u003ch3\u003eDoes it nourish without making hair heavy?\u003c\/h3\u003e\n\u003cp\u003eAbsolutely yes, it hydrates and smooths while maintaining lightness and natural movement.\u003c\/p\u003e\n\u003ch3\u003eIs it better than using only shampoo?\u003c\/h3\u003e\n\u003cp\u003eThe conditioner completes the professional routine, improving softness, protection and the cosmetic performance of color.\u003c\/p\u003e\n\u003ch3\u003eWhere can I buy original Shu Uemura Color Lustre Conditioner 250ml?\u003c\/h3\u003e\n\u003cp\u003eAt Celebre Store you will find only original Shu Uemura products, with authorized retailer guarantee and professional advice since 1914.\u003c\/p\u003e","brand":"Shu Uemura","offers":[{"title":"Default Title","offer_id":52838353764699,"sku":"SHU-CL-Balsamo-250ml","price":62.6,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0790\/1003\/8107\/files\/shu-uemura-balsamo-capelli-colorati_4.jpg?v=1777126643"},{"product_id":"shu-uemura-balsamo-capelli-colorati-v2","title":"Shu Uemura Color Lustre Conditioner 500ML – Conditioner for Colored Hair","description":"\u003ch2\u003eColor-Treated and Processed Hair\u003c\/h2\u003e\n\u003cp\u003eShu Uemura Color Lustre Conditioner 500ml is a professional luxury conditioner designed for color-treated, processed and sensitized hair that needs hydration, color protection and long-lasting shine. Its lightweight yet high-performance formula helps nourish the hair fiber without weighing it down, preserving color intensity and counteracting fading.\u003c\/p\u003e\n\u003cp\u003eEnriched with sake kasu, a precious Japanese ingredient renowned for its powerful antioxidant properties and high nutritional value, and with niacinamide, an active ingredient that helps protect hair from free radical damage, this luxury conditioner delivers luminosity, softness and visibly silkier hair.\u003c\/p\u003e\n\u003cp\u003eThe professional 500ml size is ideal for a continuous routine and for those seeking salon results in daily care for color-treated hair.\u003c\/p\u003e\n\u003cp\u003eCelebre Store is an authorized Shu Uemura retailer: we select only original, professional products. Since 1914, our experience as hairdressers allows us to offer the best in luxury haircare with professional advice and guaranteed quality.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eIdeal for color-treated and processed hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eHelps protect cosmetic color\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eHelps prevent fading and loss of shine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eHydrates with a lightweight, non-weighing formula\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eProvides immediate softness and shine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eEnriched with sake kasu and niacinamide\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003ePerfect for a professional post-color routine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e500ml size ideal for frequent use\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch2\u003eLuxury Protective Conditioner for Color-Treated Hair\u003c\/h2\u003e\n\u003cp\u003eColor Lustre Conditioner is the ideal treatment for those who want to maintain bright, soft and perfectly managed color-treated hair. Its elegant texture helps improve hair fiber quality and preserve color reflections over time.\u003c\/p\u003e\n\u003cp\u003ePerfect after color services, balayage and technical treatments, it provides an immediate silky feel and a sophisticated, long-lasting shine.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eFormula with sake kasu and niacinamide\u003c\/h2\u003e\n\u003cp\u003eThe exclusive formula combines sake kasu, a prized Japanese ingredient obtained from fermented rice, with niacinamide, a cosmetic active known for its protective and balancing action.\u003c\/p\u003e\n\u003cp\u003eSake kasu helps nourish the hair fiber and enhance the hair's natural shine, while niacinamide helps protect the hair from free radicals and loss of color intensity.\u003c\/p\u003e\n\u003cp\u003eThis synergy delivers hair that looks more luminous, silky and visibly healthier.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003cp\u003eAfter cleansing hair with Color Lustre shampoo, apply a walnut-sized amount to mid-lengths and ends.\u003c\/p\u003e\n\u003cp\u003eLeave on for about 5 minutes, then rinse thoroughly.\u003c\/p\u003e\n\u003cp\u003eFor optimal results, complete the routine with the Color Lustre spray from the same line.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eFAQ – Frequently Asked Questions\u003c\/h2\u003e\n\u003ch3\u003eIs this conditioner suitable for color-treated hair?\u003c\/h3\u003e\n\u003cp\u003eYes, it is specifically formulated to protect color-treated hair and help maintain color brightness for longer.\u003c\/p\u003e\n\u003ch3\u003eDoes it help prevent color fading?\u003c\/h3\u003e\n\u003cp\u003eYes, thanks to the combination of sake kasu and niacinamide it helps preserve the intensity and luminosity of cosmetic color.\u003c\/p\u003e\n\u003ch3\u003eIs it suitable after bleaching or balayage?\u003c\/h3\u003e\n\u003cp\u003eAbsolutely yes, it is ideal for technically treated hair that needs daily hydration and protection.\u003c\/p\u003e\n\u003ch3\u003eDoes it weigh hair down?\u003c\/h3\u003e\n\u003cp\u003eNo, the formula is lightweight and designed to nourish while maintaining softness, lightness and natural shine.\u003c\/p\u003e\n\u003ch3\u003eIs the 500ml size suitable for frequent use?\u003c\/h3\u003e\n\u003cp\u003eYes, the professional size is perfect for regular users or for those who want a longer-lasting and convenient solution.\u003c\/p\u003e\n\u003ch3\u003eWhere can I buy original Shu Uemura Color Lustre Conditioner?\u003c\/h3\u003e\n\u003cp\u003eAt Celebre Store you will find only original Shu Uemura products, with the guarantee of an authorized retailer and professional advice since 1914.\u003c\/p\u003e","brand":"Shu Uemura","offers":[{"title":"Default Title","offer_id":52838353797467,"sku":"SHU-CL-Balsamo-500ml","price":120.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0790\/1003\/8107\/files\/shu-uemura-balsamo-capelli-colorati_2.jpg?v=1777124714"},{"product_id":"shu-uemura-maschera-capelli-colorati","title":"Shu Uemura Color Lustre Masque 200ML – Mask for Color-Treated Hair","description":"\u003ch2\u003eColor-treated and Treated Hair\u003c\/h2\u003e\n\u003cp\u003eShu Uemura Color Lustre Masque 200ml is a professional luxury mask designed for color-treated, chemically treated and sensitized hair that needs intensive nourishment, color protection and long-lasting shine. Its rich, high-performance formula deeply hydrates the hair fibre, helps preserve cosmetic colour and counteracts fading, leaving hair softer, shinier and visibly revitalised.\u003c\/p\u003e\n\u003cp\u003eEnriched with sake kasu, a precious Japanese ingredient known for its potent antioxidant properties and high nutritional value, and with niacinamide, an active ingredient that helps protect the hair from free radical damage, this luxury mask enhances hair brilliance and prolongs colour beauty.\u003c\/p\u003e\n\u003cp\u003eThe refined, sensorial texture transforms each application into a premium salon ritual, ideal for keeping colour-treated hair silky, glossy and perfectly cared for.\u003c\/p\u003e\n\u003cp\u003eCelebre Store is an authorized Shu Uemura retailer: we stock only original, professional products. Since 1914, our experience as hairdressers has enabled us to offer the best in luxury haircare with professional advice and guaranteed quality.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eKey benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eIdeal for color-treated and treated hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eIntensely hydrates the hair fibre\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eHelps protect cosmetic colour\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eCounteracts fading and loss of shine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eDelivers immediate softness and shine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eEnriched with sake kasu and niacinamide\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eRich, professional high-performance formula\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003ePerfect for a luxury post-colour routine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch2\u003eIntensive luxury mask for color-treated hair\u003c\/h2\u003e\n\u003cp\u003eColor Lustre Masque is the ideal treatment for those who want to maintain colour-treated hair that is shiny, nourished and visibly healthier. Its rich texture envelops the fibre in an intensive treatment that improves softness, disciplines lengths and enhances colour reflections.\u003c\/p\u003e\n\u003cp\u003ePerfect after colouring, balayage, lightening and technical services, it provides an immediate sensation of silkiness and an elegant, long-lasting shine.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eFormula with sake kasu and niacinamide\u003c\/h2\u003e\n\u003cp\u003eThe exclusive formula combines sake kasu, a premium Japanese ingredient obtained from fermented rice, with niacinamide, a cosmetic active known for its protective and balancing action.\u003c\/p\u003e\n\u003cp\u003eSake kasu helps nourish the fibre and enhance the hair's natural shine, while niacinamide helps protect the hair from free radicals and progressive colour fading.\u003c\/p\u003e\n\u003cp\u003eThis synergy delivers hair that looks more intense, silky and visibly more luminous.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eDirections for use\u003c\/h2\u003e\n\u003cp\u003eAfter cleansing the hair with Color Lustre shampoo, apply a walnut-sized amount to lengths and ends.\u003c\/p\u003e\n\u003cp\u003eLeave on for about 5 minutes, then rinse thoroughly.\u003c\/p\u003e\n\u003cp\u003eFor optimal results, complete the routine with the Color Lustre spray from the same line.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eFAQ – Frequently Asked Questions\u003c\/h2\u003e\n\u003ch3\u003eIs this mask suitable for colour-treated hair?\u003c\/h3\u003e\n\u003cp\u003eYes, it is specifically formulated to protect colour-treated hair and help keep colour looking vibrant for longer.\u003c\/p\u003e\n\u003ch3\u003eDoes it help prevent colour fading?\u003c\/h3\u003e\n\u003cp\u003eYes, thanks to the combination of sake kasu and niacinamide it contributes to preserving colour intensity and shine.\u003c\/p\u003e\n\u003ch3\u003eIs it suitable after bleaching or balayage?\u003c\/h3\u003e\n\u003cp\u003eAbsolutely yes, it is ideal for technically treated hair that requires intensive nourishment and protection.\u003c\/p\u003e\n\u003ch3\u003eDoes it weigh hair down?\u003c\/h3\u003e\n\u003cp\u003eNo, although it is a rich formula, it nourishes deeply while maintaining softness, silkiness and elegant shine.\u003c\/p\u003e\n\u003ch3\u003eHow long should it be left on?\u003c\/h3\u003e\n\u003cp\u003eIt is recommended to leave it on for about 5 minutes to obtain the maximum cosmetic benefit.\u003c\/p\u003e\n\u003ch3\u003eWhere can I buy the original Shu Uemura Color Lustre Masque?\u003c\/h3\u003e\n\u003cp\u003eAt Celebre Store you will find only original Shu Uemura products, with the guarantee of an authorized retailer and professional consultation since 1914.\u003c\/p\u003e","brand":"Shu Uemura","offers":[{"title":"Default Title","offer_id":52838353863003,"sku":"SHU-CL-Mask-200ml","price":80.4,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0790\/1003\/8107\/files\/shu-uemura-maschera-capelli-colorati_4.jpg?v=1777124531"},{"product_id":"shu-uemura-maschera-capelli-colorati-v2","title":"Shu Uemura Color Lustre Mask 500ML – For Color-Treated Hair","description":"\u003ch2\u003eColor-treated \u0026 Processed Hair\u003c\/h2\u003e\n\u003cp\u003eShu Uemura Color Lustre Masque 500ml is a professional luxury mask designed for colored, treated and sensitized hair that needs intense nourishment, color protection and long-lasting shine. Its rich, high-performance formula deeply hydrates the hair fiber, helps preserve cosmetic color and counteracts fading, leaving hair more luminous, soft and visibly refreshed.\u003c\/p\u003e\n\u003cp\u003eEnriched with sake kasu, a precious Japanese ingredient known for its potent antioxidant properties and high nutritional value, and with niacinamide, an active ingredient that helps protect hair from free radical damage, this luxury mask delivers an intense, sophisticated beauty to the hair.\u003c\/p\u003e\n\u003cp\u003eThe professional 500ml size is ideal for those seeking a consistent haircare routine and salon results at home.\u003c\/p\u003e\n\u003cp\u003eCelebre Store is an authorized Shu Uemura retailer: we select only original, professional products. Since 1914, our salon experience enables us to offer the best in luxury haircare with professional advice and guaranteed quality.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eKey benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eIdeal for colored and treated hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eIntensely hydrates the hair fiber\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eHelps protect cosmetic color\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eCounteracts fading and loss of shine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eProvides immediate softness and radiance\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eEnriched with sake kasu and niacinamide\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eRich, professional high-performance formula\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e500ml size ideal for frequent use\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch2\u003eIntensive luxury mask for colored hair\u003c\/h2\u003e\n\u003cp\u003eColor Lustre Masque is the ideal treatment for those who want to maintain colored hair that is shiny, nourished and visibly healthier. Its rich texture wraps the hair fiber in an intensive treatment that improves softness, disciplines the lengths and enhances color reflections.\u003c\/p\u003e\n\u003cp\u003ePerfect after color services, balayage, highlights and technical treatments, it transforms each application into a premium ritual of beauty and protection.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eFormula with sake kasu and niacinamide\u003c\/h2\u003e\n\u003cp\u003eThe exclusive formula combines sake kasu, a prized Japanese ingredient obtained from fermented rice, with niacinamide, a cosmetic active known for its protective and balancing action.\u003c\/p\u003e\n\u003cp\u003eSake kasu helps nourish the fiber and enhance the hair's natural shine, while niacinamide helps protect the hair from free radicals and progressive color fading.\u003c\/p\u003e\n\u003cp\u003eThis synergy delivers hair that is silkier, more intense and more luminous.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eHow to use\u003c\/h2\u003e\n\u003cp\u003eAfter cleansing hair with Color Lustre shampoo, apply a walnut-sized amount to lengths and ends.\u003c\/p\u003e\n\u003cp\u003eLeave on for about 5 minutes, then rinse thoroughly.\u003c\/p\u003e\n\u003cp\u003eFor optimal results, complete the routine with the Color Lustre spray from the same line.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eFAQ – Frequently Asked Questions\u003c\/h2\u003e\n\u003ch3\u003eIs this mask suitable for colored hair?\u003c\/h3\u003e\n\u003cp\u003eYes, it is specifically formulated to protect colored hair and help maintain color brightness for longer.\u003c\/p\u003e\n\u003ch3\u003eDoes it help prevent color fading?\u003c\/h3\u003e\n\u003cp\u003eYes, thanks to the combination of sake kasu and niacinamide it helps preserve the intensity and shine of cosmetic color.\u003c\/p\u003e\n\u003ch3\u003eIs it suitable after bleaching or balayage?\u003c\/h3\u003e\n\u003cp\u003eAbsolutely yes, it is ideal for technically treated hair that needs intense nourishment and protection.\u003c\/p\u003e\n\u003ch3\u003eDoes it weigh the hair down?\u003c\/h3\u003e\n\u003cp\u003eNo, although it is a rich formula, it nourishes deeply while maintaining softness, silkiness and elegant shine.\u003c\/p\u003e\n\u003ch3\u003eHow long should it be left on?\u003c\/h3\u003e\n\u003cp\u003eIt is recommended to leave it on for about 5 minutes to obtain the maximum cosmetic benefit.\u003c\/p\u003e\n\u003ch3\u003eWhere can I buy the original Shu Uemura Color Lustre Masque?\u003c\/h3\u003e\n\u003cp\u003eAt Celebre Store you will find only original Shu Uemura products, with authorized retailer guarantee and professional advice since 1914.\u003c\/p\u003e","brand":"Shu Uemura","offers":[{"title":"Default Title","offer_id":52838353895771,"sku":"SHU-CL-Mask-500ml","price":160.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0790\/1003\/8107\/files\/shu-uemura-maschera-capelli-colorati.jpg?v=1777124349"},{"product_id":"shu-uemura-shampoo-capelli-colorati","title":"Shu Uemura Color Lustre Shampoo 1000ML – Shampoo for Color-Treated Hair","description":"\u003ch2\u003eColored and Treated Hair\u003c\/h2\u003e\n\u003cp\u003eShu Uemura Color Lustre Shampoo 1000ml is the professional-size format ideal for those who want to preserve the shine of colored and treated hair with a high-end haircare routine. Its luxury formula gently cleanses the hair fiber, protects the cosmetic color and helps maintain intense, luminous tones for longer.\u003c\/p\u003e\n\u003cp\u003eDesigned for colored, sensitized hair or hair that has undergone technical services such as balayage and lightening, this professional shampoo works against fading and delivers a feeling of softness, lightness and refined shine from the first use.\u003c\/p\u003e\n\u003cp\u003eEnriched with sake kasu, a precious Japanese ingredient known for its antioxidant properties and high nutritional value, and with niacinamide, which helps protect the hair fiber from free radical damage, this treatment provides advanced protection and long-lasting color beauty.\u003c\/p\u003e\n\u003cp\u003eCelebre Store is an authorized Shu Uemura retailer: we offer only original professional products. Since 1914, our experience as hairdressers allows us to provide the best in luxury haircare with professional advice and guaranteed quality.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eKey benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eProfessional 1000ml format ideal for frequent use\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eProtects cosmetic color and extends shine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eHelps prevent fading of colored hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eGently cleanses without stripping the fiber\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eProvides intense luminosity and brilliant reflections\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eEnriched with sake kasu and niacinamide\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eMoisturizes and improves hair softness\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003ePerfect for colored, treated and sensitized hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch2\u003eLuxury salon-size shampoo for colored hair\u003c\/h2\u003e\n\u003cp\u003eColor Lustre Shampoo 1000ml is the perfect choice for those seeking a continuous professional treatment, with the advantage of the large salon-size format. Ideal for both intensive at-home use and for professionals, it helps keep color always luminous and hair visibly healthier.\u003c\/p\u003e\n\u003cp\u003eThe elegant texture and premium sensory experience make every wash a beauty ritual inspired by the excellence of Shu Uemura Art of Hair.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eExclusive formula with sake kasu and niacinamide\u003c\/h2\u003e\n\u003cp\u003eThe heart of the formula is sake kasu, a precious ingredient derived from rice fermentation, valued in Japan for its nourishing and antioxidant power.\u003c\/p\u003e\n\u003cp\u003eCombined with niacinamide, it helps protect the hair fiber from external aggressors and oxidation that can compromise color brightness and intensity.\u003c\/p\u003e\n\u003cp\u003eThe result is hair that looks more luminous, silky and visibly enhanced.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eHow to use\u003c\/h2\u003e\n\u003cp\u003eApply to wet hair and gently massage the scalp and lengths until a soft, even lather forms.\u003c\/p\u003e\n\u003cp\u003eRinse thoroughly.\u003c\/p\u003e\n\u003cp\u003eFor a complete routine, follow with the Color Lustre conditioner or mask and finish with the spray from the same line.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eFAQ – Frequently Asked Questions\u003c\/h2\u003e\n\u003ch3\u003eWhat is the advantage of the 1000ml format?\u003c\/h3\u003e\n\u003cp\u003eThe large format is ideal for those who use the shampoo frequently or prefer a more convenient and long-lasting professional solution.\u003c\/p\u003e\n\u003ch3\u003eDoes this shampoo really protect color?\u003c\/h3\u003e\n\u003cp\u003eYes, it is formulated to help keep color looking shiny longer and to counteract progressive fading.\u003c\/p\u003e\n\u003ch3\u003eIs it suitable for hair with balayage?\u003c\/h3\u003e\n\u003cp\u003eYes, it is perfect for hair with balayage, highlights, bleaching and all technical services that require color protection.\u003c\/p\u003e\n\u003ch3\u003eDoes it weigh hair down?\u003c\/h3\u003e\n\u003cp\u003eNo, the formula cleanses and hydrates while maintaining lightness, softness and natural shine.\u003c\/p\u003e\n\u003ch3\u003eCan I use it daily?\u003c\/h3\u003e\n\u003cp\u003eYes, it is suitable for frequent use and ideal for maintaining ongoing color protection.\u003c\/p\u003e\n\u003ch3\u003eWhere can I buy the original Shu Uemura Color Lustre Shampoo 1000ml?\u003c\/h3\u003e\n\u003cp\u003eAt Celebre Store you’ll find only original Shu Uemura products, with the guarantee of an authorized retailer and professional advice since 1914.\u003c\/p\u003e","brand":"Shu Uemura","offers":[{"title":"Default Title","offer_id":52838353928539,"sku":"SHU-CL-Shampoo-1L","price":145.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0790\/1003\/8107\/files\/shu-uemura-shampoo-grande-capelli-colorati.jpg?v=1777124084"},{"product_id":"shu-uemura-shampoo-capelli-colorati-v2","title":"Shu Uemura Color Lustre Shampoo 300ML – For Color-Treated Hair","description":"\u003ch2\u003eColored and Treated Hair\u003c\/h2\u003e\n\u003cp\u003eShu Uemura Color Lustre Shampoo 300ml is a professional luxury shampoo designed for colored, treated and sensitized hair that needs protection, hydration and long-lasting shine. Its advanced formula gently cleanses the hair fiber, helps preserve cosmetic color and fights fading, leaving hair shinier and visibly revitalized.\u003c\/p\u003e\n\u003cp\u003eEnriched with sake kasu, a precious Japanese ingredient known for its potent antioxidant properties and high nutritional value, and with niacinamide, an active ingredient that helps counteract free radicals, this luxury shampoo protects color and enhances hair luminosity.\u003c\/p\u003e\n\u003cp\u003eThe result is silkier, shinier, protected hair with the premium feel typical of the Shu Uemura Art of Hair experience.\u003c\/p\u003e\n\u003cp\u003eCelebre Store is an authorized Shu Uemura retailer: we select only original, professional products. Since 1914, our experience as hairdressers allows us to offer the best in luxury haircare with professional advice and guaranteed quality.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eMain Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eIdeal for colored and treated hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eHelps protect cosmetic color\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eFights fading and loss of shine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eGently cleanses without stripping the fiber\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eDelivers intense luminosity and brighter reflections\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eEnriched with sake kasu and niacinamide\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eMoisturizes and improves hair softness\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003ePerfect for a professional post-color routine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch2\u003eLuxury Protective Shampoo for Colored Hair\u003c\/h2\u003e\n\u003cp\u003eColor Lustre Shampoo is the ideal treatment for those who want to maintain an intense, brilliant and visibly longer-lasting color. Its professional formula helps preserve the quality of the hair fiber and protects hair from external agents that dull and alter color.\u003c\/p\u003e\n\u003cp\u003ePerfect after color treatments, balayage and technical services, it turns daily cleansing into a premium ritual of protection and shine.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eFormula with sake kasu and niacinamide\u003c\/h2\u003e\n\u003cp\u003eThe exclusive formula combines sake kasu, a prized Japanese ingredient obtained from fermented rice, with niacinamide, a cosmetic active known for its protective and balancing action.\u003c\/p\u003e\n\u003cp\u003eSake kasu helps nourish and enhance the hair’s natural shine, while niacinamide contributes to protecting the fiber from free radicals and progressive color fading.\u003c\/p\u003e\n\u003cp\u003eThis synergy leaves hair visibly healthier, more luminous and refined.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003cp\u003eApply to wet hair and gently massage scalp and lengths until a soft lather forms.\u003c\/p\u003e\n\u003cp\u003eRinse thoroughly.\u003c\/p\u003e\n\u003cp\u003eFor optimal results, complete the routine with the Color Lustre conditioner or mask and then apply the spray from the same line.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eFAQ – Frequently Asked Questions\u003c\/h2\u003e\n\u003ch3\u003eIs this shampoo suitable for colored hair?\u003c\/h3\u003e\n\u003cp\u003eYes, it is specifically formulated to protect colored hair and help keep color brighter and longer-lasting.\u003c\/p\u003e\n\u003ch3\u003eDoes it help prevent color fading?\u003c\/h3\u003e\n\u003cp\u003eYes, thanks to the combination of sake kasu and niacinamide, it helps counteract the loss of color intensity and shine.\u003c\/p\u003e\n\u003ch3\u003eIs it suitable after bleaching or balayage?\u003c\/h3\u003e\n\u003cp\u003eAbsolutely yes, it is ideal for technically treated hair that needs protection and hydration.\u003c\/p\u003e\n\u003ch3\u003eDoes it moisturize without weighing hair down?\u003c\/h3\u003e\n\u003cp\u003eYes, the formula cleanses and hydrates while maintaining lightness, softness and natural shine.\u003c\/p\u003e\n\u003ch3\u003eCan I use it every day?\u003c\/h3\u003e\n\u003cp\u003eYes, it can be included in a daily routine to preserve color and improve hair fiber quality.\u003c\/p\u003e\n\u003ch3\u003eWhere can I buy original Shu Uemura Color Lustre Shampoo?\u003c\/h3\u003e\n\u003cp\u003eAt Celebre Store you will find only original Shu Uemura products, with the guarantee of an authorized retailer and professional advice since 1914.\u003c\/p\u003e","brand":"Shu Uemura","offers":[{"title":"Default Title","offer_id":52838353961307,"sku":"SHU-CL-Shampoo-300ml","price":51.4,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0790\/1003\/8107\/files\/shu-uemura-shampoo-capelli-colorati.jpg?v=1777123795"},{"product_id":"shu-uemura-spray-capelli-colorati","title":"Shu Uemura Color Lustre Spray 150 ML – For Color-Treated Hair","description":"\u003ch2\u003eShu Uemura Color Lustre Spray 150ml for Color-Treated, Dull Hair\u003c\/h2\u003e\n\u003cp\u003eShu Uemura Color Lustre Spray 150ml is a luxury professional illuminating spray designed for color-treated, processed and dull hair that needs protection and shine. Its advanced formula helps revive cosmetic hair color, protect the hair fiber and deliver intense, refined luminosity without weighing the hair down.\u003c\/p\u003e\n\u003cp\u003eEnriched with sake kasu, a prized Japanese ingredient known for its antioxidant properties and high nutritional value, this leave-in treatment creates a protective barrier around the hair fiber that helps neutralize external aggressors and brighten the hair surface.\u003c\/p\u003e\n\u003cp\u003eThe result is visibly more brilliant, intense and long-lasting color, with a silky, controlled finish typical of the Shu Uemura Art of Hair experience.\u003c\/p\u003e\n\u003cp\u003eCelebre Store is an authorized Shu Uemura retailer: we select only original, professional products. Since 1914, our experience as hairdressers allows us to offer the best in luxury haircare with professional guidance and guaranteed quality.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eMain benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eIdeal for color-treated and processed hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eHelps revive cosmetic hair color\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eProvides intense shine and immediate luminosity\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eProtects the hair fiber from external aggressors\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eLightweight, non-weighing leave-in formula\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eEnriched with sake kasu for antioxidant benefits\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eHelps maintain a more vivid and brilliant color\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003ePerfect as a luxury salon finish\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch2\u003eLuxury illuminating spray for color-treated hair\u003c\/h2\u003e\n\u003cp\u003eColor Lustre Spray is the ideal treatment for those who want to preserve the beauty of color and prolong its luminosity over time. Its professional formula helps improve the hair surface, delivering brilliant highlights and a more polished, controlled texture.\u003c\/p\u003e\n\u003cp\u003ePerfect after color services, balayage and technical treatments, it provides invisible protection and a sophisticated shine with every use.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eFormula with sake kasu and fixing technology\u003c\/h2\u003e\n\u003cp\u003eThe exclusive formula is enriched with sake kasu, a premium Japanese ingredient obtained from rice fermentation and known for its antioxidant and nourishing properties.\u003c\/p\u003e\n\u003cp\u003eThanks to its fixing technology, the spray creates a protective layer around the hair fiber that helps neutralize external aggressors and enhance surface shine.\u003c\/p\u003e\n\u003cp\u003eThis treatment combines professional performance with premium sensoriality, enhancing color with a luxurious, luminous finish.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eHow to use\u003c\/h2\u003e\n\u003cp\u003eAfter cleansing the hair with Color Lustre shampoo and applying conditioner or treatment, spray onto dry lengths.\u003c\/p\u003e\n\u003cp\u003eDo not rinse.\u003c\/p\u003e\n\u003cp\u003eProceed with your usual styling to enhance color luminosity and protection.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eFAQ – Frequently Asked Questions\u003c\/h2\u003e\n\u003ch3\u003eIs this spray suitable for color-treated hair?\u003c\/h3\u003e\n\u003cp\u003eYes, it is specifically formulated for color-treated and processed hair that needs protection and shine.\u003c\/p\u003e\n\u003ch3\u003eDoes it really help revive color?\u003c\/h3\u003e\n\u003cp\u003eYes, its technology helps illuminate the hair surface and maintain a more brilliant, intense color.\u003c\/p\u003e\n\u003ch3\u003eDoes it weigh the hair down?\u003c\/h3\u003e\n\u003cp\u003eNo, the leave-in formula is lightweight and designed to provide shine and protection without weighing hair down.\u003c\/p\u003e\n\u003ch3\u003eUse on wet or dry hair?\u003c\/h3\u003e\n\u003cp\u003eApply to dry lengths after shampoo and treatment, before styling.\u003c\/p\u003e\n\u003ch3\u003eDoes it also have a protective function?\u003c\/h3\u003e\n\u003cp\u003eYes, it creates a protective barrier around the hair fiber against external aggressors and loss of shine.\u003c\/p\u003e\n\u003ch3\u003eWhere to buy original Shu Uemura Color Lustre Spray?\u003c\/h3\u003e\n\u003cp\u003eAt Celebre Store you will find only original Shu Uemura products, with authorized retailer warranty and professional guidance since 1914.\u003c\/p\u003e","brand":"Shu Uemura","offers":[{"title":"Default Title","offer_id":52838353994075,"sku":"SHU-CL-Spray-150ml","price":59.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0790\/1003\/8107\/files\/shu-uemura-spray-capelli-colorati.jpg?v=1777123572"},{"product_id":"shu-uemura-balsamo-capelli-biondi","title":"Shu Uemura Yubi Blonde Conditioner 250ML – Blonde Hair Conditioner","description":"\u003ch2\u003eBlonde, Bleached and Highlighted Hair\u003c\/h2\u003e\n\u003cp\u003eShu Uemura Yūbi Blonde Conditioner 250ml is a luxurious professional restructuring conditioner designed for blonde, bleached and highlighted hair. Its advanced formula helps nourish and plump the hair fibre, leaving hair softer, shinier and visibly healthier without weighing it down.\u003c\/p\u003e\n\u003cp\u003eEnriched with Japanese white peony, a precious ingredient known for its moisturizing and illuminating properties, this luxury conditioner restores body and softness to hair sensitized by bleaching, balayage and blonde technical services. The fibre appears fuller, more controlled and with the sumptuous finish typical of the Shu Uemura Art of Hair experience.\u003c\/p\u003e\n\u003cp\u003eIdeal for maintaining the beauty and quality of blonde hair every day, within an elegant and high-performance professional routine.\u003c\/p\u003e\n\u003cp\u003eCelebre Store is an authorized Shu Uemura retailer: we select exclusively original professional products. Since 1914, our salon experience allows us to offer the best in luxury haircare with professional advice and guaranteed quality.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eKey benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eIdeal for blonde, bleached and highlighted hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eHelps restructure sensitized hair fibre\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eProvides softness and a plumping effect\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eEnhances natural shine and luminosity\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eNourishes without weighing down the lengths\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eEnriched with Japanese white peony\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003ePerfect for daily use\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eLuxury professional salon treatment\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch2\u003eLuxury restructuring conditioner for blonde hair\u003c\/h2\u003e\n\u003cp\u003eYūbi Blonde Conditioner is the ideal treatment for those who want to maintain blonde hair that is luminous, soft and visibly healthier. Its professional formula helps improve fibre quality after bleaching and lightening services, restoring comfort and manageability.\u003c\/p\u003e\n\u003cp\u003ePerfect for daily use, it complements your haircare routine with a refined texture and premium salon performance.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eFormula with Japanese white peony\u003c\/h2\u003e\n\u003cp\u003eThe exclusive formula is enriched with Japanese white peony, a symbol of purity and refinement, known for its moisturizing and illuminating properties.\u003c\/p\u003e\n\u003cp\u003eThis precious ingredient helps keep the fibre soft, luminous and visibly more even, delivering an elegant and sophisticated finish typical of the Yūbi Blonde line.\u003c\/p\u003e\n\u003cp\u003eThe result is well-maintained, radiant and naturally sumptuous blonde hair.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eHow to use\u003c\/h2\u003e\n\u003cp\u003eAfter shampooing, apply to damp hair, distributing the product through lengths and ends.\u003c\/p\u003e\n\u003cp\u003eGently massage and rinse thoroughly.\u003c\/p\u003e\n\u003cp\u003eSuitable for daily application within the professional Yūbi Blonde routine.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eFAQ – Frequently Asked Questions\u003c\/h2\u003e\n\u003ch3\u003eIs this conditioner suitable for bleached hair?\u003c\/h3\u003e\n\u003cp\u003eYes, it is specifically formulated for blonde hair sensitized by bleaching and technical lightening services.\u003c\/p\u003e\n\u003ch3\u003eDoes it help restructure the hair fibre?\u003c\/h3\u003e\n\u003cp\u003eYes, it helps make the hair appear fuller, softer and visibly healthier thanks to its plumping action.\u003c\/p\u003e\n\u003ch3\u003eDoes it weigh down fine hair?\u003c\/h3\u003e\n\u003cp\u003eNo, the formula is designed to nourish and discipline while maintaining lightness and natural movement.\u003c\/p\u003e\n\u003ch3\u003eCan I use it every day?\u003c\/h3\u003e\n\u003cp\u003eYes, it is ideal for daily use and perfect for keeping blonde hair well-maintained and luminous over time.\u003c\/p\u003e\n\u003ch3\u003eDoes it also have an anti-yellowing effect?\u003c\/h3\u003e\n\u003cp\u003eIts primary focus is restructuring and hydrating the fibre. For an anti-yellowing effect, it is recommended to pair it with Yūbi Blonde shampoo or mask.\u003c\/p\u003e\n\u003ch3\u003eWhere can I buy the original Shu Uemura Yūbi Blonde Conditioner?\u003c\/h3\u003e\n\u003cp\u003eOn Celebre Store you will find only original Shu Uemura products, with the guarantee of an authorized retailer and professional advice since 1914.\u003c\/p\u003e","brand":"Shu Uemura","offers":[{"title":"Default Title","offer_id":52838354026843,"sku":"SHU-YB-Balsamo-250ml","price":62.6,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0790\/1003\/8107\/files\/shu-uemura-balsamo-antigiallo-biondi.jpg?v=1777123256"},{"product_id":"shu-uemura-maschera-capelli-biondi","title":"Shu Uemura Yubi Blonde 200ml - Anti-Yellow Mask for Blonde Hair","description":"\u003ch2\u003eBlonde, Bleached and Highlighted Hair\u003c\/h2\u003e\n\u003cp\u003eShu Uemura Yūbi Blonde Mask 200ml is a luxury professional purple anti-yellow mask designed for blonde, bleached and highlighted hair. Its advanced formula with cool pigments and purple colorant helps neutralize unwanted yellow tones, preserving a cool, pure and visibly brighter blonde.\u003c\/p\u003e\n\u003cp\u003eEnriched with Japanese white peony, a symbol of purity and refinement, this luxury mask restores hydration to the hair fiber, improves hair uniformity and delivers a shiny finish with a sumptuous, silky touch.\u003c\/p\u003e\n\u003cp\u003eIdeal for those who want to maintain an elegant and sophisticated blonde without sacrificing nourishment, softness and professional salon performance.\u003c\/p\u003e\n\u003cp\u003eCelebre Store is an authorized Shu Uemura retailer: we select only original, professional products. Since 1914, our experience as hairdressers allows us to offer the best in luxury haircare with professional advice and guaranteed quality.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eKey benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eNeutralizes unwanted yellow tones\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eIdeal for blonde, bleached and highlighted hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eHelps maintain a cool, pure and luminous blonde\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eRestores hydration and softness to the hair fiber\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eProvides uniformity and natural shine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eEnriched with Japanese white peony\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eRich, sensory texture with a luxury finish\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eProfessional salon anti-yellow treatment\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch2\u003eLuxury purple anti-yellow mask for perfect blonde hair\u003c\/h2\u003e\n\u003cp\u003eYūbi Blonde Mask is the ideal treatment for those who want to maintain the beauty of a flawless, luminous blonde. Its professional formula helps correct unwanted warm tones and restores softness, manageability and shine to the hair fiber.\u003c\/p\u003e\n\u003cp\u003ePerfect after bleaching, balayage, highlights and technical lightening, it provides an immediate sense of chromatic freshness and a visibly superior quality.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eFormula with cool pigments and Japanese white peony\u003c\/h2\u003e\n\u003cp\u003eThe exclusive formula combines high-performance purple pigments with the delicacy of Japanese white peony, an iconic symbol of purity and beauty.\u003c\/p\u003e\n\u003cp\u003eThe pigments help neutralize yellowing and warm tones, while the white peony contributes to maintaining hydrated, even and naturally luminous hair.\u003c\/p\u003e\n\u003cp\u003eThis balance between technical performance and premium sensoriality represents the excellence of the Yūbi Blonde line.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eHow to use\u003c\/h2\u003e\n\u003cp\u003eApply once a week to clean, towel-dried hair.\u003c\/p\u003e\n\u003cp\u003eLeave on for 5 minutes and rinse thoroughly.\u003c\/p\u003e\n\u003cp\u003eBleached hair: apply once a week with 5 minutes processing time.\u003cbr\u003eHighlighted hair: apply once a week with 3 minutes processing time.\u003cbr\u003eGray hair: no application.\u003c\/p\u003e\n\u003cp\u003eAvoid contact with eyes. In case of contact, rinse immediately.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eFAQ – Frequently Asked Questions\u003c\/h2\u003e\n\u003ch3\u003eDoes this mask really remove yellow tones from blonde hair?\u003c\/h3\u003e\n\u003cp\u003eYes, thanks to professional violet pigments it helps neutralize yellow tones and maintain a cooler, brighter blonde.\u003c\/p\u003e\n\u003ch3\u003eIs it suitable for hair with balayage or highlights?\u003c\/h3\u003e\n\u003cp\u003eAbsolutely yes, it is ideal for hair with highlights, balayage and sun-kissed strands that tend to develop warm tones.\u003c\/p\u003e\n\u003ch3\u003eIs it suitable for gray hair?\u003c\/h3\u003e\n\u003cp\u003eNo, for gray hair the brand does not recommend the application of this specific mask.\u003c\/p\u003e\n\u003ch3\u003eHow often should it be used?\u003c\/h3\u003e\n\u003cp\u003eIt is recommended to apply once a week to maintain the cool tone and brightness of blonde hair.\u003c\/p\u003e\n\u003ch3\u003eDoes it moisturize in addition to the anti-yellow effect?\u003c\/h3\u003e\n\u003cp\u003eYes, thanks to Japanese white peony it helps restore softness, hydration and uniformity to the hair fiber.\u003c\/p\u003e\n\u003ch3\u003eWhere to buy original Shu Uemura Yūbi Blonde Mask?\u003c\/h3\u003e\n\u003cp\u003eAt Celebre Store you will find only original Shu Uemura products, with authorized retailer guarantee and professional advice since 1914.\u003c\/p\u003e","brand":"Shu Uemura","offers":[{"title":"Default Title","offer_id":52838354059611,"sku":"SHU-YB-Mask-200ml","price":80.4,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0790\/1003\/8107\/files\/shu-uemura-maschera-antigiallo-biondi.jpg?v=1777121352"},{"product_id":"shu-uemura-shampoo-capelli-biondi","title":"Shu Uemura Yubi Blonde Shampoo 300ML – Shampoo for Blonde Hair","description":"\u003ch2\u003eShu Uemura Yūbi Blonde Shampoo 300ml for Blonde, Bleached and Highlighted Hair\u003c\/h2\u003e\n\u003cp\u003eShu Uemura Yūbi Blonde Shampoo 300ml is a professional luxury purple anti-yellow shampoo designed for blonde, bleached, grey and highlighted hair. Its advanced formula with cool pigments and violet colorant helps neutralize unwanted yellow tones, preserving the purity of blonde and enhancing hair luminosity.\u003c\/p\u003e\n\u003cp\u003eEnriched with Japanese white peony, a precious ingredient known for its moisturizing and brightening properties, this luxury shampoo helps keep the hair fiber soft, shiny and visibly healthier. Shu Uemura’s Japanese technology transforms the classic anti-yellow shampoo into a premium, elegant and high-performance sensorial treatment.\u003c\/p\u003e\n\u003cp\u003eIdeal for maintaining a cool, sophisticated and luminous blonde without compromising hair quality.\u003c\/p\u003e\n\u003cp\u003eCelebre Store is an authorized Shu Uemura retailer: we select only original professional products. Since 1914, our experience as hairdressers allows us to offer the best in luxury haircare with professional advice and guaranteed quality.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eKey benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eNeutralizes unwanted yellow tones\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eIdeal for blonde, bleached and highlighted hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eAlso suitable for grey and white hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eHelps maintain a cool, luminous blonde\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eProvides natural shine to the hair fiber\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eMoisturizes thanks to Japanese white peony\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eProfessional formula with high-performance violet pigments\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eLuxury salon anti-yellow treatment\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch2\u003eLuxury purple anti-yellow shampoo for perfect blondes\u003c\/h2\u003e\n\u003cp\u003eYūbi Blonde Shampoo is the ideal treatment for those who want to preserve the beauty of a pure, luminous blonde. Its professional formula corrects unwanted warm tones and helps maintain an elegant, shiny and sophisticated color.\u003c\/p\u003e\n\u003cp\u003ePerfect after bleaching, balayage, highlights or for natural grey hair, it delivers an immediate chromatic freshness and visibly improved shine.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eFormula with cool pigments and Japanese white peony\u003c\/h2\u003e\n\u003cp\u003eThe exclusive formula combines high-performance violet pigments with the gentleness of Japanese white peony, a symbol of purity and refinement.\u003c\/p\u003e\n\u003cp\u003eThe pigments help counteract yellowing and warm tones, while the white peony contributes to keeping the hair moisturized, soft and naturally luminous.\u003c\/p\u003e\n\u003cp\u003eThis balance of technical performance and premium sensoriality represents the essence of the Yūbi Blonde range.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eHow to use\u003c\/h2\u003e\n\u003cp\u003eApply once a week to wet hair and distribute evenly.\u003c\/p\u003e\n\u003cp\u003eLeave on for 3 minutes, then rinse thoroughly.\u003c\/p\u003e\n\u003cp\u003eBleached hair: apply once a week with a 3-minute leave-in.\u003cbr\u003eGrey hair: apply once a week with a 3-minute leave-in.\u003c\/p\u003e\n\u003cp\u003eAvoid contact with the eyes. In case of contact, rinse immediately.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eFAQ – Frequently Asked Questions\u003c\/h2\u003e\n\u003ch3\u003eDoes this shampoo really remove yellow from blonde hair?\u003c\/h3\u003e\n\u003cp\u003eYes, thanks to professional violet pigments it helps neutralize yellow tones and maintain a cooler, more luminous blonde.\u003c\/p\u003e\n\u003ch3\u003eIs it suitable for grey or white hair?\u003c\/h3\u003e\n\u003cp\u003eYes, it is also ideal for grey, white or silver hair that tends to yellow over time.\u003c\/p\u003e\n\u003ch3\u003eHow often should it be used?\u003c\/h3\u003e\n\u003cp\u003eIt is recommended to use it once a week to maintain the cool tone without overloading the pigment.\u003c\/p\u003e\n\u003ch3\u003eDoes it dry hair like other anti-yellow shampoos?\u003c\/h3\u003e\n\u003cp\u003eNo, thanks to the presence of Japanese white peony it helps maintain hydration, softness and shine.\u003c\/p\u003e\n\u003ch3\u003eCan I use it on hair with balayage or highlights?\u003c\/h3\u003e\n\u003cp\u003eAbsolutely yes, it is ideal for preserving brightness and color purity on lightened sections and technical services.\u003c\/p\u003e\n\u003ch3\u003eWhere can I buy original Shu Uemura Yūbi Blonde Shampoo?\u003c\/h3\u003e\n\u003cp\u003eAt Celebre Store you will find only original Shu Uemura products, with the guarantee of an authorized retailer and professional advice since 1914.\u003c\/p\u003e","brand":"Shu Uemura","offers":[{"title":"Default Title","offer_id":52838354092379,"sku":"SHU-YB-Shampoo-300ml","price":51.4,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0790\/1003\/8107\/files\/shu-uemura-shampoo-antigiallo-biondi.jpg?v=1777121305"},{"product_id":"shu-uemura-balsamo-capelli-danneggiati-v3","title":"Shu Uemura Silk Bloom Conditioner 250ML – Conditioner for Damaged Hair","description":"\u003ch2\u003eDamaged and Fragile Hair\u003c\/h2\u003e\n\u003cp\u003eShu Uemura Silk Bloom Conditioner 250ml is a luxurious professional reconstructive conditioner designed for damaged, fragile and sensitized hair. Its purifying and repairing formula helps detangle, nourish and strengthen the hair fibre, restoring softness, body and vitality without weighing hair down.\u003c\/p\u003e\n\u003cp\u003eEnriched with ceramides, vitamin E and precious argan oil, this luxury conditioner works to restore the structure of hair stressed by technical services, bleaching and heat styling. Hair looks stronger, more controlled and luminous, with an immediate feeling of professional care and wellbeing.\u003c\/p\u003e\n\u003cp\u003eThe refined texture and Shu Uemura quality turn every application into a premium salon ritual, ideal for those seeking high-performance, high-end haircare.\u003c\/p\u003e\n\u003cp\u003eCelebre Store is an authorized Shu Uemura retailer: we select only original, professional products. Since 1914, our hairdressing experience allows us to offer the best in luxury haircare with professional advice and guaranteed quality.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eMain benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eIdeal for damaged and fragile hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eHelps restore the hair fibre structure\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eDetangles and nourishes without weighing down\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eStrengthens hair and improves resilience\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eAdds body, softness and vitality\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eEnriched with ceramides, vitamin E and argan oil\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eImproves shine and natural elasticity\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003ePerfect for a professional reconstructive routine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch2\u003eLuxury reconstructive conditioner for sensitized hair\u003c\/h2\u003e\n\u003cp\u003eSilk Bloom Conditioner is the ideal treatment for those who want to repair damaged hair and regain a stronger, silkier mane. Its professional formula helps improve hair fibre quality, making hair easier to manage and visibly healthier.\u003c\/p\u003e\n\u003cp\u003ePerfect after colouring, bleaching or thermal stress, it delivers an immediate sensation of softness and an elegant, high-performance everyday protection.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eFormula with ceramides, vitamin E and argan oil\u003c\/h2\u003e\n\u003cp\u003eThe exclusive formula combines precious ingredients such as ceramides, vitamin E and argan oil, known for their effectiveness on sensitized hair.\u003c\/p\u003e\n\u003cp\u003eCeramides help rebuild the hair’s protective barrier, vitamin E contributes to fibre protection and argan oil provides nourishment and shine, for a visible and lasting professional result.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eHow to use\u003c\/h2\u003e\n\u003cp\u003eApply to washed, towel-dried hair, distributing through lengths and ends.\u003c\/p\u003e\n\u003cp\u003eLeave on for 2 to 3 minutes, then emulsify and rinse thoroughly.\u003c\/p\u003e\n\u003cp\u003eFor optimal results, use together with the Silk Bloom shampoo and mask.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eFAQ – Frequently Asked Questions\u003c\/h2\u003e\n\u003ch3\u003eIs this conditioner suitable for very damaged hair?\u003c\/h3\u003e\n\u003cp\u003eYes, it is specifically formulated for fragile, sensitized and damaged hair caused by technical services or heat tools.\u003c\/p\u003e\n\u003ch3\u003eDoes it help rebuild the hair fibre?\u003c\/h3\u003e\n\u003cp\u003eYes, thanks to the presence of ceramides and argan oil it helps strengthen the hair and improve its resistance.\u003c\/p\u003e\n\u003ch3\u003eIs it suitable after bleaching or coloring?\u003c\/h3\u003e\n\u003cp\u003eAbsolutely yes, it is ideal for chemically treated hair that needs daily nourishment and repair.\u003c\/p\u003e\n\u003ch3\u003eDoes it weigh hair down?\u003c\/h3\u003e\n\u003cp\u003eNo, the formula is designed to nourish and detangle while maintaining lightness, softness and natural movement.\u003c\/p\u003e\n\u003ch3\u003eHow long should it be left on?\u003c\/h3\u003e\n\u003cp\u003eIt is recommended to leave it on for 2 to 3 minutes before rinsing to obtain the maximum cosmetic benefit.\u003c\/p\u003e\n\u003ch3\u003eWhere can I buy original Shu Uemura Silk Bloom Conditioner?\u003c\/h3\u003e\n\u003cp\u003eAt Celebre Store you will find only original Shu Uemura products, with the guarantee of an authorized retailer and professional consultation since 1914.\u003c\/p\u003e","brand":"Shu Uemura","offers":[{"title":"Default Title","offer_id":52838354190683,"sku":"SHU-SB-Balsamo-250ml","price":62.6,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0790\/1003\/8107\/files\/shu-uemura-balsamo-capelli-danneggiati.jpg?v=1777121115"},{"product_id":"shu-uemura-maschera-capelli-danneggiati-v3","title":"Shu Uemura Silk Bloom Masque 200ML – Mask for Damaged Hair","description":"\u003ch2\u003eShu Uemura Silk Bloom Masque 200ml for Damaged and Fragile Hair\u003c\/h2\u003e\n\u003cp\u003eShu Uemura Silk Bloom Masque 200ml is a luxury professional reconstructing mask designed for damaged, fragile and sensitized hair. Its intensive formula helps restore the hair fiber structure, providing strength, body and vitality to hair that has lost elasticity and resilience.\u003c\/p\u003e\n\u003cp\u003eEnriched with ceramides, vitamin E and precious argan oil, this luxury mask works deeply to nourish and fortify the hair fiber. Ideal after chemical services, lightening or frequent use of heat tools, it leaves hair softer, more manageable and visibly healthier.\u003c\/p\u003e\n\u003cp\u003eThe rich, sensorial texture transforms each application into a professional beauty ritual, characteristic of the Shu Uemura Art of Hair universe.\u003c\/p\u003e\n\u003cp\u003eCelebre Store is an authorized Shu Uemura retailer: we select only original, professional products. Since 1914, our experience as hairdressers allows us to offer the best in luxury haircare with professional advice and guaranteed quality.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eIdeal for damaged and fragile hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eHelps restore the hair fiber structure\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eStrengthens the hair and improves resilience\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eProvides body, strength and vitality\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eIntensely nourishes without weighing hair down\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eEnriched with ceramides, vitamin E and argan oil\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eImproves softness, elasticity and shine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003ePerfect for a professional reconstructing routine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch2\u003eLuxury reconstructing mask for sensitized hair\u003c\/h2\u003e\n\u003cp\u003eSilk Bloom Masque is the ideal treatment for those looking to deeply repair damaged hair and restore a stronger, more manageable mane. Its professional formula helps visibly improve the quality of the hair fiber, returning density and beauty.\u003c\/p\u003e\n\u003cp\u003ePerfect for hair stressed by coloring, lightening or frequent heat, it delivers a silky effect and an immediate sensation of intensive care.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eFormula with ceramides, vitamin E and argan oil\u003c\/h2\u003e\n\u003cp\u003eThe exclusive formula combines valuable, high-performance ingredients such as ceramides, vitamin E and argan oil, known for their effectiveness in treating sensitized hair.\u003c\/p\u003e\n\u003cp\u003eCeramides help rebuild the hair’s natural barrier, vitamin E contributes to hair protection and argan oil provides nourishment and softness, for a visible and lasting professional result.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eHow to use\u003c\/h2\u003e\n\u003cp\u003eApply to washed, towel-dried hair, distributing through mid-lengths and ends.\u003c\/p\u003e\n\u003cp\u003eLeave on for 5 to 10 minutes, then emulsify and rinse thoroughly.\u003c\/p\u003e\n\u003cp\u003eFor optimal results, use in combination with the Silk Bloom shampoo.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eFAQ – Frequently Asked Questions\u003c\/h2\u003e\n\u003ch3\u003eIs this mask suitable for very damaged hair?\u003c\/h3\u003e\n\u003cp\u003eYes, it is specifically formulated for fragile, sensitized and damaged hair caused by technical services or heat tools.\u003c\/p\u003e\n\u003ch3\u003eDoes it help rebuild the hair fiber?\u003c\/h3\u003e\n\u003cp\u003eYes, thanks to the presence of ceramides and argan oil it helps restore the hair structure and improve its resilience.\u003c\/p\u003e\n\u003ch3\u003eIs it suitable after lightening or coloring?\u003c\/h3\u003e\n\u003cp\u003eAbsolutely yes, it is ideal for chemically treated hair that needs intense nourishment and reconstruction.\u003c\/p\u003e\n\u003ch3\u003eDoes it weigh hair down?\u003c\/h3\u003e\n\u003cp\u003eNo, despite being an intensive mask, it deeply nourishes while maintaining softness and natural movement.\u003c\/p\u003e\n\u003ch3\u003eHow long should it be left on?\u003c\/h3\u003e\n\u003cp\u003eIt is recommended to leave it on for 5 to 10 minutes to obtain the maximum cosmetic benefit.\u003c\/p\u003e\n\u003ch3\u003eWhere to buy original Shu Uemura Silk Bloom Masque?\u003c\/h3\u003e\n\u003cp\u003eAt Celebre Store you will find only original Shu Uemura products, with the guarantee of an authorized retailer and professional advice since 1914.\u003c\/p\u003e","brand":"Shu Uemura","offers":[{"title":"Default Title","offer_id":52838354223451,"sku":"SHU-SB-Mask-200ml","price":80.4,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0790\/1003\/8107\/files\/shu-uemura-maschera-capelli-danneggiati.jpg?v=1777120858"},{"product_id":"shu-uemura-shampoo-capelli-danneggiati-v3","title":"Shu Uemura Silk Bloom Shampoo 300ML – Damaged Hair Shampoo","description":"\u003ch2\u003eDamaged and Fragile Hair\u003c\/h2\u003e\n\u003cp\u003eShu Uemura Silk Bloom Shampoo 300ml is a luxury reconstructing professional shampoo designed for damaged, fragile and sensitized hair. Its purifying and repairing formula gently cleanses while helping to restore the hair fiber structure, returning strength, body and vitality to weakened hair.\u003c\/p\u003e\n\u003cp\u003eEnriched with ceramides, vitamin E and precious argan oil, this luxury shampoo works deeply to fortify the hair fiber and visibly improve the appearance of hair stressed by technical treatments, heat and external aggressors. The result is softer, stronger, more luminous hair with a salon-professional care experience.\u003c\/p\u003e\n\u003cp\u003eCelebre Store is an authorized Shu Uemura retailer: we select only original, professional products. Since 1914, our hairdressing expertise allows us to offer the best in luxury haircare with professional advice and guaranteed quality.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eMain Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eIdeal for damaged and fragile hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eHelps restore hair fiber structure\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eFortifies the hair and improves resilience\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eProvides body, strength and vitality\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eGently cleanses without weighing hair down\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eEnriched with ceramides, vitamin E and argan oil\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eImproves softness and natural shine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003ePerfect for a professional reparative routine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch2\u003eLuxury Reconstructing Shampoo for Sensitized Hair\u003c\/h2\u003e\n\u003cp\u003eSilk Bloom Shampoo is the ideal treatment for those who want to repair and strengthen damaged hair without sacrificing the premium sensoriality of Shu Uemura. The refined texture envelops the hair in a gentle yet effective cleanse, helping to restore elasticity and structure to the fiber.\u003c\/p\u003e\n\u003cp\u003ePerfect after coloring, bleaching or frequent use of heat styling tools, it gives hair a renewed sense of strength and beauty.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eFormula with Ceramides, Vitamin E and Argan Oil\u003c\/h2\u003e\n\u003cp\u003eThe exclusive formula combines valuable, high-performance ingredients such as ceramides, vitamin E and argan oil, known for their repairing and protective properties.\u003c\/p\u003e\n\u003cp\u003eCeramides help rebuild the hair’s natural barrier, vitamin E contributes to fiber protection and argan oil provides nourishment and softness, for a visible and long-lasting professional result.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eDirections for Use\u003c\/h2\u003e\n\u003cp\u003eApply to wet hair, gently massage the scalp and lengths, lather and rinse thoroughly.\u003c\/p\u003e\n\u003cp\u003eRepeat a second application for a deeper cleanse and optimal results. Ideal as part of the professional Silk Bloom routine.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eFAQ – Frequently Asked Questions\u003c\/h2\u003e\n\u003ch3\u003eIs this shampoo suitable for very damaged hair?\u003c\/h3\u003e\n\u003cp\u003eYes, it is specifically formulated for fragile, sensitized and damaged hair caused by technical treatments or heat styling tools.\u003c\/p\u003e\n\u003ch3\u003eDoes it help strengthen the hair fiber?\u003c\/h3\u003e\n\u003cp\u003eYes, thanks to the presence of ceramides and argan oil it helps fortify the hair and improve its resilience.\u003c\/p\u003e\n\u003ch3\u003eIs it suitable after bleaching or coloring?\u003c\/h3\u003e\n\u003cp\u003eAbsolutely yes, it is ideal for chemically treated hair that needs reconstruction and nourishment.\u003c\/p\u003e\n\u003ch3\u003eDoes it weigh the hair down?\u003c\/h3\u003e\n\u003cp\u003eNo, the formula cleanses and nourishes while maintaining lightness, softness and natural movement.\u003c\/p\u003e\n\u003ch3\u003eCan it be used frequently?\u003c\/h3\u003e\n\u003cp\u003eYes, it can be included in a regular routine to keep hair stronger and protected over time.\u003c\/p\u003e\n\u003ch3\u003eWhere can I buy original Shu Uemura Silk Bloom Shampoo?\u003c\/h3\u003e\n\u003cp\u003eOn Celebre Store you will find only original Shu Uemura products, with the guarantee of an authorized retailer and professional advice since 1914.\u003c\/p\u003e","brand":"Shu Uemura","offers":[{"title":"Default Title","offer_id":52838354288987,"sku":"SHU-SB-Shampoo-300ml","price":51.4,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0790\/1003\/8107\/files\/shu-uemura-shampoo-capelli-danneggiati.jpg?v=1777120764"},{"product_id":"shu-uemura-balsamo-capelli-fini","title":"Shu Uemura Muroto Volume Conditioner 250ML – For Fine Hair","description":"\u003ch2\u003eShu Uemura Muroto Volume Conditioner 250ml for Fine, Limp Hair\u003c\/h2\u003e\n\u003cp\u003eShu Uemura Muroto Volume Conditioner 250ml is a professional luxury conditioner designed for fine, thin hair lacking body. Its lightweight formula helps detangle, soften, and enhance the hair fiber without weighing it down, leaving hair airier, shinier and naturally voluminous.\u003c\/p\u003e\n\u003cp\u003eIdeal to complete a volumizing haircare routine, this conditioner delivers an immediate sensation of lightness and softness, improving daily manageability while preserving the hair’s natural movement. Shu Uemura professional quality and a premium sensorial texture transform each application into an exclusive salon treatment.\u003c\/p\u003e\n\u003cp\u003eCelebre Store is an authorized Shu Uemura retailer: we offer only original professional products. Since 1914, our hairdressing expertise has allowed us to select the best in luxury haircare, providing professional advice and guaranteed quality.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eMain Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eIdeal for fine, limp hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eHelps add body and lightness to the hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eDetangles without weighing hair down\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eImproves softness and natural shine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003ePerfect for a professional volumizing routine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eDelivers movement and elegant lightness\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003ePremium texture inspired by Japanese beauty rituals\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eIdeal when paired with Muroto Volume shampoo\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch2\u003eLuxury Volumizing Conditioner for Fine Hair\u003c\/h2\u003e\n\u003cp\u003eThe Muroto Volume range was created to meet the needs of fine hair that requires both care and lightness. This professional Shu Uemura conditioner helps improve the appearance of the hair fiber, making hair softer, shinier and easier to manage.\u003c\/p\u003e\n\u003cp\u003eThe formula is designed to provide lightweight nourishment without compromising natural volume, keeping hair soft and full of movement.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eThe Premium Experience of the Muroto Volume Line\u003c\/h2\u003e\n\u003cp\u003eInspired by Shu Uemura’s Japanese expertise, the Muroto Volume line delivers a professional, sensorial beauty routine dedicated to fine hair.\u003c\/p\u003e\n\u003cp\u003eEvery use provides a high-end salon experience, with sophisticated textures, professional performance and the distinctive elegance of the Shu Uemura Art of Hair universe.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003cp\u003eApply after shampooing to towel-dried hair, distributing the product through lengths and ends. Leave on for a few minutes and rinse thoroughly.\u003c\/p\u003e\n\u003cp\u003eFor optimal results, pair with other products from the Muroto Volume line and include it in a consistent, personalized routine.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eProfessional Tips\u003c\/h2\u003e\n\u003cp\u003eTo maximize the performance of Shu Uemura Muroto Volume Conditioner, we recommend coordinated use with products from the same line.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eUse Muroto Volume shampoo, treatment and finishing products when available\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eAdjust quantity and frequency according to hair texture\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eUse the conditioner consistently to progressively improve cosmetic results\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch2\u003eFAQ – Frequently Asked Questions\u003c\/h2\u003e\n\u003ch3\u003eWhat is Shu Uemura Muroto Volume Conditioner 250ml for?\u003c\/h3\u003e\n\u003cp\u003eIt is a professional conditioner designed to improve the appearance of fine, limp hair, helping to provide softness and lightness without weighing hair down.\u003c\/p\u003e\n\u003ch3\u003eWho is this Shu Uemura conditioner suitable for?\u003c\/h3\u003e\n\u003cp\u003eIt is ideal for those with thin, flat or volume-deficient hair who want a professional volumizing routine.\u003c\/p\u003e\n\u003ch3\u003eDoes it weigh down fine hair?\u003c\/h3\u003e\n\u003cp\u003eNo, the formula is designed to detangle and nourish while maintaining lightness, movement and natural volume.\u003c\/p\u003e\n\u003ch3\u003eCan I use it with other products from the Muroto Volume line?\u003c\/h3\u003e\n\u003cp\u003eYes, combined use with the shampoo and treatments from the same line helps create a more complete and effective routine.\u003c\/p\u003e\n\u003ch3\u003eHow often can it be used?\u003c\/h3\u003e\n\u003cp\u003eIt can be used regularly after every shampoo, according to the hair’s needs and your haircare routine.\u003c\/p\u003e\n\u003ch3\u003eWhere can I buy authentic Shu Uemura Muroto Volume Conditioner?\u003c\/h3\u003e\n\u003cp\u003eAt Celebre Store you will find only original Shu Uemura products, with authorized retailer guarantees and professional advice since 1914.\u003c\/p\u003e","brand":"Shu Uemura","offers":[{"title":"Default Title","offer_id":52838354420059,"sku":"SHU-MV-Balsamo-250ml","price":62.6,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0790\/1003\/8107\/files\/shu-uemura-balsamo-capelli-fini.jpg?v=1777120544"},{"product_id":"shu-uemura-maschera-capelli-fini","title":"Shu Uemura Muroto Volume Mask 200ML – For Fine Hair","description":"\u003ch2\u003eShu Uemura Muroto Volume Masque 200ML – Mask for Fine Hair\u003c\/h2\u003e\n\u003cp\u003eShu Uemura Muroto Volume Masque 200ML – Mask for Fine Hair is a professional Shu Uemura hair mask designed for fine hair, ideal for a more targeted, refined and high-performing haircare routine. At Celebre Store you will find only original Shu Uemura products: we are authorized retailers and experts in haircare since 1914.\u003c\/p\u003e\n\u003ch2\u003eProduct benefits\u003c\/h2\u003e\n\u003cp\u003eThe Muroto Volume line from Shu Uemura was created to offer a professional beauty routine inspired by the brand’s Japanese expertise, with formulas designed to improve hair appearance and enhance softness, shine and everyday manageability.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003ehelps improve the appearance of fine hair\u003c\/li\u003e\n\u003cli\u003eintegrates perfectly with the other products in the Muroto Volume line\u003c\/li\u003e\n\u003cli\u003eprovides professional application and a premium salon-like sensorial experience\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eDirections for use\u003c\/h2\u003e\n\u003cp\u003eTo get the best results from this Shu Uemura product, include it consistently in your haircare routine and follow the usage instructions.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003euse the product according to the directions on the packaging\u003c\/li\u003e\n\u003cli\u003epair it with other Muroto Volume products for a more complete and coherent routine\u003c\/li\u003e\n\u003cli\u003eapply consistently to maximise cosmetic results\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eIngredients\u003c\/h2\u003e\n\u003cp\u003eSee the product packaging for the full ingredients list.\u003c\/p\u003e\n\u003ch2\u003ePro Tips\u003c\/h2\u003e\n\u003cp\u003eTo maximise the performance of Shu Uemura Muroto Volume Masque 200ML – Mask for Fine Hair, we recommend using it in combination with other products from the same line and building a routine tailored to your hair’s real needs.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003efor a complete routine, combine this mask with the shampoo, treatment and finish products from the same line when available\u003c\/li\u003e\n\u003cli\u003eadjust amount and frequency according to your hair texture and needs\u003c\/li\u003e\n\u003cli\u003efor optimal results, establish a consistent, progressive routine based on your hair’s requirements\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eProduct FAQ\u003c\/h2\u003e\n\u003ch3\u003eWhat is Shu Uemura Muroto Volume Masque 200ML – Mask for Fine Hair for?\u003c\/h3\u003e\n\u003cp\u003eShu Uemura Muroto Volume Masque 200ML – Mask for Fine Hair is designed to complement a professional Shu Uemura routine and improve the appearance of fine hair.\u003c\/p\u003e\n\u003ch3\u003eWho is this Shu Uemura mask suitable for?\u003c\/h3\u003e\n\u003cp\u003eIt is especially suitable for those seeking a professional product for fine hair and a more targeted routine.\u003c\/p\u003e\n\u003ch3\u003eHow do I get the best results from Shu Uemura Muroto Volume Masque 200ML – Mask for Fine Hair?\u003c\/h3\u003e\n\u003cp\u003eTo achieve the best outcome, always follow the directions on the packaging and include it in a consistent routine.\u003c\/p\u003e\n\u003ch3\u003eCan I use it with other products from the Muroto Volume line?\u003c\/h3\u003e\n\u003cp\u003eYes, pairing it with other products from the Muroto Volume line helps create a more complete and coherent routine.\u003c\/p\u003e\n\u003ch3\u003eHow often should I use this mask?\u003c\/h3\u003e\n\u003cp\u003eFrequency depends on hair type and your routine needs, but consistent use helps maintain cosmetic benefits.\u003c\/p\u003e\n\u003ch3\u003eWhere can I buy the original Shu Uemura Muroto Volume Masque 200ML – Mask for Fine Hair?\u003c\/h3\u003e\n\u003cp\u003eAt Celebre Store you can purchase original Shu Uemura products from authorized retailers with experience in haircare since 1914.\u003c\/p\u003e","brand":"Shu Uemura","offers":[{"title":"Default Title","offer_id":52838354452827,"sku":"SHU-MV-Mask-200ml","price":80.4,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0790\/1003\/8107\/files\/shu-uemura-maschera-capelli-fini.jpg?v=1777120391"},{"product_id":"shu-uemura-shampoo-capelli-fini","title":"Shu Uemura Muroto Volume Shampoo 300ML for Fine Hair","description":"\u003ch2\u003eShu Uemura Muroto Volume Shampoo 300ml for Fine, Flat Hair\u003c\/h2\u003e\n\u003cp\u003eShu Uemura Muroto Volume Shampoo 300ml is a professional luxury shampoo designed for fine, flat hair lacking body. Its formula, inspired by the purity of Japanese waters, gently cleanses the hair fiber while delivering lightness, softness and a natural-looking boost of volume without weighing the hair down.\u003c\/p\u003e\n\u003cp\u003eIdeal for those seeking airier, shinier and visibly fuller hair, this shampoo turns the daily routine into a sophisticated beauty ritual, signed Shu Uemura Art of Hair. The sensorial texture and professional quality ensure an elegant, high-performing cleanse, suitable for frequent use.\u003c\/p\u003e\n\u003cp\u003eCelebre Store is an authorized Shu Uemura retailer: we offer only original, professional products. Since 1914, our hairstyling expertise has allowed us to select the best in luxury haircare, providing professional advice and guaranteed quality.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eMain Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eIdeal for fine, flat hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eHelps add body and lightness to the hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eGently cleanses without weighing hair down\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eImproves softness and natural shine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003ePerfect for a professional volumizing routine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eFresh, long-lasting clean feeling\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003ePremium texture inspired by Japanese beauty rituals\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eSuitable for frequent use\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch2\u003eLuxury Volumizing Shampoo for Fine Hair\u003c\/h2\u003e\n\u003cp\u003eThe Muroto Volume line was created to meet the needs of fine hair that tends to lose structure and volume. This professional Shu Uemura shampoo helps improve the appearance of the hair fiber, restoring movement and an elegant lightness.\u003c\/p\u003e\n\u003cp\u003eThe formula cleanses deeply without weighing hair down, enhancing the hair’s natural beauty and improving everyday manageability.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eThe Premium Experience of the Muroto Volume Line\u003c\/h2\u003e\n\u003cp\u003eInspired by Shu Uemura’s Japanese expertise, the Muroto Volume line offers a sensorial, professional haircare routine designed to elevate the daily care of fine hair.\u003c\/p\u003e\n\u003cp\u003eEach use delivers a high-end salon experience, with refined textures, professional performance and the brand’s distinctive luxury feel.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003cp\u003eApply to wet hair and gently massage the scalp and lengths until a soft lather forms. Rinse thoroughly.\u003c\/p\u003e\n\u003cp\u003eFor optimal results, pair with other products from the Muroto Volume line and incorporate it into a consistent, personalized routine.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003ePRO Tips\u003c\/h2\u003e\n\u003cp\u003eTo maximize the performance of Shu Uemura Muroto Volume Shampoo, we recommend coordinated use with products from the same line.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003ePair shampoo, treatment and finishing products from Muroto Volume when available\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eAdjust amount and frequency according to hair structure\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBuild a progressive, professional routine for optimal results\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch2\u003eFAQ – Frequently Asked Questions\u003c\/h2\u003e\n\u003ch3\u003eWhat is Shu Uemura Muroto Volume Shampoo 300ml for?\u003c\/h3\u003e\n\u003cp\u003eIt is a professional shampoo designed to improve the appearance of fine, flat hair, helping to provide lightness and body.\u003c\/p\u003e\n\u003ch3\u003eWho is this Shu Uemura shampoo suitable for?\u003c\/h3\u003e\n\u003cp\u003eIt is ideal for those with thin, flat hair or hair that tends to lose volume and who want a professional volumizing routine.\u003c\/p\u003e\n\u003ch3\u003eDoes it weigh down fine hair?\u003c\/h3\u003e\n\u003cp\u003eNo, the formula is formulated to gently cleanse without weighing hair down, keeping hair light and airy.\u003c\/p\u003e\n\u003ch3\u003eCan I use it with other products from the Muroto Volume line?\u003c\/h3\u003e\n\u003cp\u003eYes, combined use with other products from the line helps create a more complete and effective routine.\u003c\/p\u003e\n\u003ch3\u003eHow often can it be used?\u003c\/h3\u003e\n\u003cp\u003eIt can be used regularly according to the needs of your hair and your haircare routine.\u003c\/p\u003e\n\u003ch3\u003eWhere can I buy the original Shu Uemura Muroto Volume Shampoo?\u003c\/h3\u003e\n\u003cp\u003eAt Celebre Store you will find only original Shu Uemura products, with authorized retailer warranty and professional advice since 1914.\u003c\/p\u003e","brand":"Shu Uemura","offers":[{"title":"Default Title","offer_id":52838354485595,"sku":"SHU-MV-Shampoo-300ml","price":51.4,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0790\/1003\/8107\/files\/shu-uemura-shampoo-capelli-fini.jpg?v=1777120318"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0790\/1003\/8107\/collections\/shu-uemura-lusso.png?v=1780302078","url":"https:\/\/celebrestore.com\/en\/collections\/shu-uemura-haircare-products.oembed?page=2","provider":"Celebre Store","version":"1.0","type":"link"}