{"product_id":"alfaparf-shampoo-alla-cheratina","title":"Alfaparf Keratin Therapy Lisse Design Deep Cleansing Shampoo 500ml - Keratin Smoothing Pre-Treatment Shampoo","description":"\u003cp\u003eThe \u003cstrong\u003eAlfaparf Keratin Shampoo\u003c\/strong\u003e, part of the \u003cstrong\u003e\u003ca href=\"https:\/\/celebrestore.com\/collections\/keratin-therapy-alfaparf-milano\"\u003eKeratin Therapy Lisse Design\u003c\/a\u003e\u003c\/strong\u003e line, is an essential professional product to prepare hair for the keratin smoothing treatment. Thanks to its innovative sulfate-free formula, this shampoo provides deep cleansing, removing impurities and preparing the hair fiber for optimal absorption of the subsequent treatment. The \u003cstrong\u003eAlfaparf Keratin Shampoo\u003c\/strong\u003e is ideal for those seeking soft, silky, frizz-free hair.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eKey Features of Alfaparf Keratin Shampoo\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eDeep Cleansing\u003c\/strong\u003e: The \u003cstrong\u003eAlfaparf Keratin Shampoo\u003c\/strong\u003e effectively removes impurities, product build-up and excess oil. By opening the hair cuticle, it facilitates absorption of the keratin smoothing treatment.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eKeratin-Enriched Formula\u003c\/strong\u003e: Contains the \u003cstrong\u003eKera-Collagen Complex\u003c\/strong\u003e, a blend of keratin and collagen that works on the hair structure to strengthen and improve resilience.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLong-Lasting Smoothing Effect\u003c\/strong\u003e: Thanks to glyoxylic acid, the shampoo prepares hair for a long-lasting smoothing effect, maintaining a smooth, anti-frizz appearance for weeks.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBond Complex Technology\u003c\/strong\u003e: Repairs and protects the hair fiber both internally and externally. This technology provides increased strength and protection against damage.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBabassu Oil\u003c\/strong\u003e: An emollient and soothing ingredient that hydrates dry and damaged hair, restoring softness and shine without weighing it down.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSulfate-Free\u003c\/strong\u003e: The gentle formula preserves the integrity of the hair fiber, protecting color and preventing dryness.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch3\u003eBenefits of Alfaparf Keratin Shampoo\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSilky, Shiny Hair\u003c\/strong\u003e: The combination of ingredients such as Babassu Oil and the \u003cstrong\u003eKera-Collagen Complex\u003c\/strong\u003e nourishes and hydrates hair, leaving it visibly softer and shinier.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePrepares Hair for Smoothing Treatment\u003c\/strong\u003e: Ensures effective absorption of the smoothing treatment, maximizing results thanks to its cuticle-opening action.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStronger Hair\u003c\/strong\u003e: \u003cstrong\u003eBond Complex\u003c\/strong\u003e technology reinforces hair, protecting it from future damage and helping to prolong the smoothing effect.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch3\u003eKey Ingredients in Alfaparf Keratin Shampoo\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBabassu Oil\u003c\/strong\u003e: With strong emollient and moisturizing properties, ideal for dry or damaged hair. Restores softness and shine without weighing hair down.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eKera-Collagen Complex\u003c\/strong\u003e: A powerful blend of keratin and collagen that works on the hair's internal structure, making it smoother and more resistant.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBond Complex Technology\u003c\/strong\u003e: Repairs and strengthens the hair fiber, improving resistance and protection—essential for a perfect smoothing result.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch2\u003e\u003cstrong\u003eComplete Usage Guide\u003c\/strong\u003e\u003c\/h2\u003e\n\u003ch3\u003e\u003cstrong\u003e1. Deep Cleansing with \u003ca title=\"shampoo alla cheratina alfaparf\" href=\"https:\/\/celebrestore.com\/products\/alfaparf-shampoo-alla-cheratina?_pos=8\u0026amp;_sid=31e5afdb0\u0026amp;_ss=r\"\u003eDeep Cleansing Shampoo\u003c\/a\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e✅ Apply to wet hair.\u003cbr\u003e✅ Gently massage until a lather forms.\u003cbr\u003e✅ Rinse thoroughly.\u003cbr\u003e✅ Repeat if necessary for a deeper cleanse.\u003c\/p\u003e\n\u003cp\u003e💡 \u003cstrong\u003eTip\u003c\/strong\u003e: This shampoo removes impurities and residues from previous products, preparing the hair to better absorb the treatment.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cstrong\u003e2. Apply \u003ca title=\"fluido lisciante trattamento alla cheratina alfaparf\" href=\"https:\/\/celebrestore.com\/products\/alfaparf-milano-keratin-therapy-lisse-design-smoothing-fluid-500-ml-per-tutti-i-tipi-di-capelli?_pos=9\u0026amp;_sid=31e5afdb0\u0026amp;_ss=r\"\u003eSmoothing Fluid\u003c\/a\u003e for a Smoothing Effect\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e✅ Blow-dry hair until about \u003cstrong\u003e80%\u003c\/strong\u003e dry.\u003cbr\u003e✅ \u003cstrong\u003eSection the hair\u003c\/strong\u003e for even application.\u003cbr\u003e✅ Apply the fluid \u003cstrong\u003e0.5 cm from the roots\u003c\/strong\u003e to each section.\u003cbr\u003e✅ Comb through to distribute the product evenly.\u003cbr\u003e✅ Leave on for \u003cstrong\u003e20 minutes\u003c\/strong\u003e to maximize effectiveness.\u003c\/p\u003e\n\u003cp\u003e💡 \u003cstrong\u003eSuggestion\u003c\/strong\u003e: Use a wide-tooth comb to avoid tangles and ensure even distribution.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cstrong\u003e3. Apply the \u003ca title=\"crema per capelli alla cheratina\" href=\"https:\/\/celebrestore.com\/products\/alfaparf-cheratina-keratin-therapy-lisse-design?_pos=2\u0026amp;_sid=31e5afdb0\u0026amp;_ss=r\"\u003eDetangling Cream\u003c\/a\u003e for Easier Manageability\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e✅ \u003cstrong\u003eWithout rinsing the Smoothing Fluid\u003c\/strong\u003e, apply the detangling cream.\u003cbr\u003e✅ Gently massage to promote absorption.\u003cbr\u003e✅ Comb through to distribute the product evenly.\u003cbr\u003e✅ Proceed with \u003cstrong\u003eblow-drying using a hairdryer and brush\u003c\/strong\u003e to prepare the hair for flat ironing.\u003c\/p\u003e\n\u003cp\u003e💡 \u003cstrong\u003eBenefits\u003c\/strong\u003e: The detangling cream helps prevent breakage and facilitates handling, leaving hair soft and manageable.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cstrong\u003e4. Drying and Flat Ironing to Seal the Treatment\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e✅ \u003cstrong\u003eCompletely dry the hair\u003c\/strong\u003e with a hairdryer and brush, ensuring it is fully dry before proceeding.\u003cbr\u003e✅ \u003cstrong\u003eDivide the hair into very thin sections\u003c\/strong\u003e.\u003cbr\u003e✅ Pass the \u003cstrong\u003eflat iron\u003c\/strong\u003e over each section \u003cstrong\u003e8–10 times\u003c\/strong\u003e.\u003cbr\u003e✅ Adjust the temperature according to hair type to avoid damage:\u003cbr\u003e🔹 \u003cstrong\u003eFine hair\u003c\/strong\u003e: 180–200°C\u003cbr\u003e🔹 \u003cstrong\u003eMedium hair\u003c\/strong\u003e: 200–210°C\u003cbr\u003e🔹 \u003cstrong\u003eThick, resistant hair\u003c\/strong\u003e: 210–230°C\u003c\/p\u003e\n\u003cp\u003e💡 \u003cstrong\u003eSuggestion\u003c\/strong\u003e: Use a \u003cstrong\u003eceramic or titanium\u003c\/strong\u003e flat iron for even heat distribution without overstressing the hair.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cstrong\u003e5. Hydration and Final Dry\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e✅ \u003cstrong\u003eWait 5 minutes\u003c\/strong\u003e after flat ironing to allow the hair to stabilize.\u003cbr\u003e✅ Rinse thoroughly with lukewarm water.\u003cbr\u003e✅ Apply the \u003ca title=\"maschera alla cheratina per trattamento alfaparf\" href=\"https:\/\/celebrestore.com\/products\/alfaparf-maschera-idratante-alla-cheratina-per-capelli-secchi-e-crespi?_pos=7\u0026amp;_sid=31e5afdb0\u0026amp;_ss=r\"\u003e\u003cstrong\u003eRehydrating Mask\u003c\/strong\u003e\u003c\/a\u003e to deeply nourish the hair.\u003cbr\u003e✅ Leave on for \u003cstrong\u003e10 minutes\u003c\/strong\u003e to restore softness and shine.\u003cbr\u003e✅ Rinse thoroughly.\u003cbr\u003e✅ \u003cstrong\u003eFinish drying\u003c\/strong\u003e, preferably with a hairdryer and brush, to maintain smoothness.\u003c\/p\u003e\n\u003cp\u003e💡 \u003cstrong\u003eImportant\u003c\/strong\u003e: For the \u003cstrong\u003ethree days following\u003c\/strong\u003e the treatment:\u003cbr\u003e✔ Avoid tying hair with elastics or clips to prevent unwanted creases.\u003cbr\u003e✔ Do not wash the hair to ensure proper adhesion of the keratin.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cstrong\u003e6. Post-Treatment Maintenance and Care\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eTo prolong the effects of the \u003cstrong\u003eAlfaparf Keratin Therapy Lisse Design\u003c\/strong\u003e treatment, follow a specific care routine:\u003c\/p\u003e\n\u003cp\u003e✔ \u003ca title=\"shampoo mantenimento alla cheratina\" href=\"https:\/\/celebrestore.com\/products\/alfaparf-keratin-therapy-shampoo-alla-cheratina?_pos=5\u0026amp;_sid=31e5afdb0\u0026amp;_ss=r\"\u003e\u003cstrong\u003eMaintenance Shampoo\u003c\/strong\u003e\u003c\/a\u003e – Sulfate-free formula for gentle cleansing.\u003cbr\u003e✔ \u003ca title=\"balsamo mantenimento alla cheratina\" href=\"https:\/\/celebrestore.com\/products\/alfaparf-keratin-therapy-balsamo-alla-cheratina?_pos=3\u0026amp;_sid=31e5afdb0\u0026amp;_ss=r\"\u003e\u003cstrong\u003eMaintenance Conditioner\u003c\/strong\u003e\u003c\/a\u003e – Keeps hair soft, hydrated and frizz-free.\u003c\/p\u003e\n\u003cp\u003e💡 \u003cstrong\u003eTip\u003c\/strong\u003e: Avoid products containing sulfates or parabens to preserve the keratin and extend the smoothing effect.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eFAQ (Frequently Asked Questions)\u003c\/h2\u003e\n\u003ch3\u003e1. \u003cstrong\u003eWhat is this shampoo for?\u003c\/strong\u003e\n\u003c\/h3\u003e\n\u003cp\u003eThe \u003cstrong\u003eAlfaparf Pre-Treatment Smoothing Keratin Shampoo\u003c\/strong\u003e is formulated to deeply cleanse the hair, removing impurities, product residues and excess sebum, preparing hair for the keratin smoothing treatment.\u003c\/p\u003e\n\u003ch3\u003e2. \u003cstrong\u003eIs it suitable for all hair types?\u003c\/strong\u003e\n\u003c\/h3\u003e\n\u003cp\u003eYes, it is suitable for all hair types, particularly frizzy, unruly or chemically treated hair that requires a deep cleanse before the smoothing treatment.\u003c\/p\u003e\n\u003ch3\u003e3. \u003cstrong\u003eHow do I use this shampoo?\u003c\/strong\u003e\n\u003c\/h3\u003e\n\u003cp\u003eApply to wet hair, gently massage until a rich lather forms, leave on for a few minutes and then rinse thoroughly. Repeat if necessary.\u003c\/p\u003e\n\u003ch3\u003e4. \u003cstrong\u003eShould it be used daily?\u003c\/strong\u003e\n\u003c\/h3\u003e\n\u003cp\u003eNo, this shampoo should be used \u003cstrong\u003eonly before the keratin smoothing treatment\u003c\/strong\u003e, not as a daily shampoo, as its formula is highly purifying.\u003c\/p\u003e\n\u003ch3\u003e5. \u003cstrong\u003eCan I use this shampoo without performing the smoothing treatment?\u003c\/strong\u003e\n\u003c\/h3\u003e\n\u003cp\u003eYes, it can be used occasionally for a deep hair cleanse, but it is not recommended for regular use as it may be too clarifying.\u003c\/p\u003e\n\u003ch3\u003e6. \u003cstrong\u003eCan I use it on colored or bleached hair?\u003c\/strong\u003e\n\u003c\/h3\u003e\n\u003cp\u003eYes, but bear in mind that a very deep cleanse may slightly fade color, so it is best used in moderation on chemically treated hair.\u003c\/p\u003e","brand":"Alfaparf","offers":[{"title":"Default Title","offer_id":49006835237211,"sku":"Alfaparf Keratin Therapy Lisse Design Deep Cleansing Shampoo 500ml","price":24.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0790\/1003\/8107\/files\/Shampoolisciantecheratinaalfaparf_2.jpg?v=1775566726","url":"https:\/\/celebrestore.com\/en\/products\/alfaparf-keratin-shampoo-1","provider":"Celebre Store","version":"1.0","type":"link"}