{"product_id":"loreal-decolorante-neutralizzante-viola","title":"L’Oréal Professionnel Blond Studio Purple Lightening Balm 8 – 500 g","description":"\u003ch2 data-start=\"347\" data-end=\"420\"\u003e\u003cstrong data-start=\"349\" data-end=\"420\"\u003eL’Oréal Professionnel Blond Studio Purple Lightening Balm 8 – 500 g\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp data-start=\"421\" data-end=\"664\"\u003e\u003cstrong data-start=\"421\" data-end=\"518\"\u003eHigh-performance bleach with integrated bonder and immediate anti-yellow neutralization\u003c\/strong\u003e\u003cbr data-start=\"518\" data-end=\"521\"\u003ePerfect for extreme, controlled and neutralized lightening. Tested in Celebre Store salons – hairdressers for four generations since 1914.\u003c\/p\u003e\n\u003chr data-start=\"666\" data-end=\"669\"\u003e\n\u003ch2 data-start=\"671\" data-end=\"743\"\u003e\u003cstrong data-start=\"674\" data-end=\"743\"\u003eLightens up to 8 Levels with Immediate Purple Neutralization\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp data-start=\"744\" data-end=\"976\"\u003eBlond Studio Purple Lightening Balm 8 Bonder Inside is the new professional L’Oréal bleaching product designed to deliver \u003cstrong data-start=\"864\" data-end=\"887\"\u003epowerful lightening\u003c\/strong\u003e, \u003cstrong data-start=\"889\" data-end=\"920\"\u003einstant neutralization\u003c\/strong\u003e and \u003cstrong data-start=\"923\" data-end=\"957\"\u003emaximum fiber protection\u003c\/strong\u003e in a single step.\u003c\/p\u003e\n\u003cp data-start=\"978\" data-end=\"1195\"\u003eThanks to the \u003cstrong data-start=\"988\" data-end=\"1010\"\u003ePurple Dye Complex\u003c\/strong\u003e, it immediately counteracts yellow undertones, while the \u003cstrong data-start=\"1066\" data-end=\"1086\"\u003eintegrated bonder\u003c\/strong\u003e and \u003cstrong data-start=\"1092\" data-end=\"1117\"\u003e29% nourishing oil\u003c\/strong\u003e strengthen the hair fiber from within throughout the technical service.\u003c\/p\u003e\n\u003cp data-start=\"1197\" data-end=\"1362\"\u003eThe \u003cstrong data-start=\"1208\" data-end=\"1227\"\u003erich, creamy texture\u003c\/strong\u003e ensures even application and is ideal for all professional techniques: foil, freehand and full-head lightening.\u003c\/p\u003e\n\u003chr data-start=\"1364\" data-end=\"1367\"\u003e\n\u003ch2 data-start=\"1369\" data-end=\"1402\"\u003e\u003cstrong data-start=\"1372\" data-end=\"1402\"\u003eKey Features\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cul data-start=\"1403\" data-end=\"1781\"\u003e\n\u003cli data-start=\"1403\" data-end=\"1442\"\u003e\n\u003cp data-start=\"1405\" data-end=\"1442\"\u003eUp to \u003cstrong data-start=\"1412\" data-end=\"1440\"\u003e8 levels of lift\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1443\" data-end=\"1496\"\u003e\n\u003cp data-start=\"1445\" data-end=\"1496\"\u003e\u003cstrong data-start=\"1445\" data-end=\"1482\"\u003eInstant purple neutralization\u003c\/strong\u003e to counteract yellow tones\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1497\" data-end=\"1562\"\u003e\n\u003cp data-start=\"1499\" data-end=\"1562\"\u003e\u003cstrong data-start=\"1499\" data-end=\"1516\"\u003eBonder Inside\u003c\/strong\u003e to protect internal hair bonds\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1563\" data-end=\"1606\"\u003e\n\u003cp data-start=\"1565\" data-end=\"1606\"\u003eEnriched with \u003cstrong data-start=\"1580\" data-end=\"1604\"\u003e29% nourishing oils\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1607\" data-end=\"1666\"\u003e\n\u003cp data-start=\"1609\" data-end=\"1666\"\u003eCreamy, stable texture ideal for all techniques\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1667\" data-end=\"1724\"\u003e\n\u003cp data-start=\"1669\" data-end=\"1724\"\u003e+\u003cstrong data-start=\"1670\" data-end=\"1701\"\u003e17% faster lightening\u003c\/strong\u003e in the first 15 minutes*\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1725\" data-end=\"1781\"\u003e\n\u003cp data-start=\"1727\" data-end=\"1781\"\u003eStronger, more resilient hair during the process**\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1783\" data-end=\"1870\"\u003e*vs LP bleaching powder – L’Oréal test\u003cbr data-start=\"1825\" data-end=\"1828\"\u003e**compared to a formula without bonding agents\u003c\/p\u003e\n\u003chr data-start=\"1872\" data-end=\"1875\"\u003e\n\u003ch2 data-start=\"1877\" data-end=\"1916\"\u003e\u003cstrong data-start=\"1880\" data-end=\"1916\"\u003eWhy Professionals Love It\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cul data-start=\"1917\" data-end=\"2246\"\u003e\n\u003cli data-start=\"1917\" data-end=\"1949\"\u003e\n\u003cp data-start=\"1919\" data-end=\"1949\"\u003ePowerful and fast lightening\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1950\" data-end=\"2020\"\u003e\n\u003cp data-start=\"1952\" data-end=\"2020\"\u003eImmediate neutralization for perfect undertone control\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2021\" data-end=\"2071\"\u003e\n\u003cp data-start=\"2023\" data-end=\"2071\"\u003eAdvanced protection thanks to the integrated bonder\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2072\" data-end=\"2119\"\u003e\n\u003cp data-start=\"2074\" data-end=\"2119\"\u003eCooler, cleaner results right away\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2120\" data-end=\"2179\"\u003e\n\u003cp data-start=\"2122\" data-end=\"2179\"\u003eTotal versatility for any lightening technique\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2180\" data-end=\"2246\"\u003e\n\u003cp data-start=\"2182\" data-end=\"2246\"\u003eComfortable application thanks to the creamy, low-volatile texture\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"2248\" data-end=\"2251\"\u003e\n\u003ch2 data-start=\"2253\" data-end=\"2288\"\u003e\u003cstrong data-start=\"2256\" data-end=\"2288\"\u003ePerfect for French Balayage\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp data-start=\"2289\" data-end=\"2366\"\u003ePurple Lightening Balm is ideal for an evolved version of French Balayage:\u003c\/p\u003e\n\u003cp data-start=\"2368\" data-end=\"2622\"\u003e\u003cstrong data-start=\"2368\" data-end=\"2379\"\u003eStep 1:\u003c\/strong\u003e Lightening with Purple Lightening Balm 8 Bonder Inside for a controlled, anti-yellow result.\u003cbr data-start=\"2480\" data-end=\"2483\"\u003e\u003cstrong data-start=\"2483\" data-end=\"2494\"\u003eStep 2:\u003c\/strong\u003e Toning with \u003cstrong data-start=\"2514\" data-end=\"2540\"\u003eDia Light Acidic Gloss\u003c\/strong\u003e to intensify the desired reflection and improve hair cosmeticity.\u003c\/p\u003e\n\u003chr data-start=\"2624\" data-end=\"2627\"\u003e\n\u003ch2 data-start=\"2629\" data-end=\"2664\"\u003e\u003cstrong data-start=\"2632\" data-end=\"2664\"\u003eProfessional Directions for Use\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp data-start=\"2665\" data-end=\"2797\"\u003e\u003cstrong data-start=\"2665\" data-end=\"2694\"\u003eMixing ratio:\u003c\/strong\u003e from 1:1.5 to 1:3\u003cbr data-start=\"2709\" data-end=\"2712\"\u003e(Use of 40 vol developer is allowed only at a 1:1.5 ratio near the roots.)\u003c\/p\u003e\n\u003cp data-start=\"2799\" data-end=\"2862\"\u003e\u003cstrong data-start=\"2799\" data-end=\"2817\"\u003eProcessing time:\u003c\/strong\u003e up to 50 minutes\u003cbr data-start=\"2834\" data-end=\"2837\"\u003e\u003cstrong data-start=\"2837\" data-end=\"2862\"\u003eDo not use heat\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"2864\" data-end=\"2947\"\u003e\u003cstrong data-start=\"2864\" data-end=\"2890\"\u003eRecommended developers:\u003c\/strong\u003e\u003cbr data-start=\"2890\" data-end=\"2893\"\u003eUse only with L’Oréal Professionnel developers.\u003c\/p\u003e\n\u003cp data-start=\"2949\" data-end=\"2968\"\u003e\u003cstrong data-start=\"2949\" data-end=\"2966\"\u003eApplication:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"2969\" data-end=\"3417\"\u003e\n\u003cli data-start=\"2969\" data-end=\"3017\"\u003e\n\u003cp data-start=\"2971\" data-end=\"3017\"\u003eDo not wash hair before application\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"3018\" data-end=\"3076\"\u003e\n\u003cp data-start=\"3020\" data-end=\"3076\"\u003eDo not use after perm or smoothing treatments\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"3077\" data-end=\"3163\"\u003e\n\u003cp data-start=\"3079\" data-end=\"3163\"\u003eDo not apply to extremely fine, fragile, sensitized or permed hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"3164\" data-end=\"3251\"\u003e\n\u003cp data-start=\"3166\" data-end=\"3251\"\u003eDo not use on hair colored with henna or progressive dyes (except Botanéa)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"3252\" data-end=\"3316\"\u003e\n\u003cp data-start=\"3254\" data-end=\"3316\"\u003eDo not apply repeatedly to the same root area\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"3317\" data-end=\"3370\"\u003e\n\u003cp data-start=\"3319\" data-end=\"3370\"\u003eCheck regularly during processing time\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"3371\" data-end=\"3417\"\u003e\n\u003cp data-start=\"3373\" data-end=\"3417\"\u003eRinse thoroughly with lukewarm water\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"3419\" data-end=\"3422\"\u003e\n\u003ch2 data-start=\"3424\" data-end=\"3490\"\u003e\u003cstrong data-start=\"3427\" data-end=\"3490\"\u003eSafety Warnings (faithful to the original L’Oréal text)\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cul data-start=\"3491\" data-end=\"3957\"\u003e\n\u003cli data-start=\"3491\" data-end=\"3532\"\u003e\n\u003cp data-start=\"3493\" data-end=\"3532\"\u003eMay cause severe allergic reactions\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"3533\" data-end=\"3572\"\u003e\n\u003cp data-start=\"3535\" data-end=\"3572\"\u003eDo not use on persons under 16 years\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"3573\" data-end=\"3620\"\u003e\n\u003cp data-start=\"3575\" data-end=\"3620\"\u003ePerform the \u003cstrong data-start=\"3587\" data-end=\"3618\"\u003eallergy test 48 hours before\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"3621\" data-end=\"3658\"\u003e\n\u003cp data-start=\"3623\" data-end=\"3658\"\u003eAvoid contact with eyes\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"3659\" data-end=\"3749\"\u003e\n\u003cp data-start=\"3661\" data-end=\"3749\"\u003eIf intense burning, irritation or swelling occurs, stop use immediately\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"3750\" data-end=\"3783\"\u003e\n\u003cp data-start=\"3752\" data-end=\"3783\"\u003eUse suitable single-use gloves\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"3784\" data-end=\"3842\"\u003e\n\u003cp data-start=\"3786\" data-end=\"3842\"\u003eDo not use on eyelashes, eyebrows or facial hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"3843\" data-end=\"3885\"\u003e\n\u003cp data-start=\"3845\" data-end=\"3885\"\u003ePrepare the mixture in a well-ventilated area\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"3886\" data-end=\"3919\"\u003e\n\u003cp data-start=\"3888\" data-end=\"3919\"\u003eDo not use metal tools\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"3920\" data-end=\"3957\"\u003e\n\u003cp data-start=\"3922\" data-end=\"3957\"\u003eStore away from light and heat\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"3959\" data-end=\"3962\"\u003e\n\u003ch2 data-start=\"3964\" data-end=\"3982\"\u003e\u003cstrong data-start=\"3967\" data-end=\"3982\"\u003eIngredients\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp data-start=\"3983\" data-end=\"4408\"\u003eParaffinum liquidum \/ mineral oil, potassium persulfate, sodium silicate, ammonium persulfate, sodium metasilicate, sodium stearate, citric acid, polyethylene, ci 77007 \/ ultramarines, sodium lauryl sulfate, hydroxyethylcellulose, sodium citrate, silica [nano] \/ silica, kaolin, acrylates\/c10-30 alkyl acrylate crosspolymer, disodium edta, tetrabromophenol blue, aqua \/ water, glycine, glyceryl stearate (f.i.l. z70049088\/1).\u003c\/p\u003e\n\u003chr data-start=\"4410\" data-end=\"4413\"\u003e\n\u003ch2 data-start=\"4415\" data-end=\"4444\"\u003e\u003cstrong data-start=\"4417\" data-end=\"4444\"\u003eFAQ – Frequently Asked Questions\u003c\/strong\u003e\u003c\/h2\u003e\n\u003ch3 data-start=\"4446\" data-end=\"4490\"\u003e\u003cstrong data-start=\"4450\" data-end=\"4488\"\u003eDoes it really neutralize yellow tones?\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-start=\"4491\" data-end=\"4572\"\u003eYes, the Purple Dye Complex works immediately to counteract warm reflections.\u003c\/p\u003e\n\u003ch3 data-start=\"4574\" data-end=\"4619\"\u003e\u003cstrong data-start=\"4578\" data-end=\"4617\"\u003eDo I need to add an external bonder?\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-start=\"4620\" data-end=\"4664\"\u003eNo, the bonder is already integrated into the formula.\u003c\/p\u003e\n\u003ch3 data-start=\"4666\" data-end=\"4710\"\u003e\u003cstrong data-start=\"4670\" data-end=\"4708\"\u003eIs it suitable for freehand techniques?\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-start=\"4711\" data-end=\"4793\"\u003eYes, the creamy texture adheres perfectly to the hair and is ideal for balayage.\u003c\/p\u003e\n\u003ch3 data-start=\"4795\" data-end=\"4853\"\u003e\u003cstrong data-start=\"4799\" data-end=\"4851\"\u003eDoes the hair remain soft after bleaching?\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-start=\"4854\" data-end=\"4936\"\u003eYes, thanks to the 29% nourishing oil and the integrated bonder that protect the fiber.\u003c\/p\u003e\n\u003ch3 data-start=\"4938\" data-end=\"4987\"\u003e\u003cstrong data-start=\"4942\" data-end=\"4985\"\u003eCan I use it on sensitized hair?\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-start=\"4988\" data-end=\"5064\"\u003eIt is not recommended for very fine, fragile or extremely sensitized hair.\u003cstrong data-start=\"5073\" data-end=\"5087\"\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"L'Oreal Professionnel","offers":[{"title":"Default Title","offer_id":51755263328603,"sku":"Loreal Purple Lightening Balm 8","price":41.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0790\/1003\/8107\/files\/loreal-neutralizzante-viola-capelli-8.jpg?v=1775573361","url":"https:\/\/celebrestore.com\/en\/products\/loreal-purple-neutralizing-bleach","provider":"Celebre Store","version":"1.0","type":"link"}