{"product_id":"medavita-shampoo-anti-giallo-1250ml-luxviva","title":"Medavita Luxviva Anti-Yellow Shampoo 1250ml - Shampoo for blonde or white hair","description":"\u003cp\u003eThe \u003cstrong\u003eMedavita Luxviva Anti Yellow Blonde Enhancer Shampoo\u003c\/strong\u003e 1250ml is a \u003cstrong\u003eprofessional anti-yellow shampoo\u003c\/strong\u003e formulated for \u003cstrong\u003eblonde, bleached, highlighted, salt-and-pepper and naturally white hair\u003c\/strong\u003e. Thanks to its \u003cstrong\u003ecomplex of active ingredients\u003c\/strong\u003e and neutralizing pigments, this shampoo eliminates unwanted yellow tones while keeping hair \u003cstrong\u003ebright, fresh and radiant\u003c\/strong\u003e. Its formula enriched with \u003cstrong\u003eFitocheratina, Amino Concentré and nourishing oils\u003c\/strong\u003e provides intensive care that protects and nourishes the hair, improving softness and vitality.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003e\u003cstrong\u003e✨ Who Is It For?\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003eThis shampoo is ideal for those with:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eNatural or bleached blonde hair\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eHair with highlights or balayage\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eSalt-and-pepper hair\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eNaturally white hair\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eIt’s perfect for anyone wanting to \u003cstrong\u003eneutralize yellow tones\u003c\/strong\u003e and maintain a cool, luminous blonde or a pure, bright white.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003e\u003cstrong\u003e🌟 Why Choose Medavita Luxviva Anti Yellow Shampoo?\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eNeutralizes Yellow Tones:\u003c\/strong\u003e Direct pigments cool down unwanted warm tones, keeping hair vibrant and luminous.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSoftness and Silkiness:\u003c\/strong\u003e Glycerin and emollient actives deliver a soft, silky texture to the hair.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eIntense Nourishment:\u003c\/strong\u003e Fitocheratina and Amino Concentré strengthen and protect the hair fiber, helping to prevent breakage and dryness.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShiny, Healthy-Looking Hair:\u003c\/strong\u003e Prolongs color vibrancy, enhancing \u003cstrong\u003eshine and depth of tone\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProfessional Formula:\u003c\/strong\u003e Suitable for both home use and professional salon use.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch2\u003e\u003cstrong\u003e🌿 Key Active Ingredients\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFitocheratina:\u003c\/strong\u003e Rich in amino acids, it reinforces hair structure, improving elasticity and strength.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGlycerin:\u003c\/strong\u003e A natural humectant that keeps hair soft and well-hydrated.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDirect Anti-Yellow Pigments:\u003c\/strong\u003e Effectively neutralize yellow tones to deliver cool, luminous reflections.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAmino Concentré:\u003c\/strong\u003e An exclusive amino acid complex that nourishes, protects and regenerates the hair fiber.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCamellia, Wheat and Sunflower Oils:\u003c\/strong\u003e Natural ingredients that hydrate, nourish and protect hair, keeping it healthy and shiny.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch2\u003e\u003cstrong\u003e🧴 How to Use\u003c\/strong\u003e\u003c\/h2\u003e\n\u003ch3\u003e\u003cstrong\u003eFor Naturally White Hair:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cstrong\u003eApplication:\u003c\/strong\u003e Apply the product undiluted to wet hair.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEmulsify:\u003c\/strong\u003e Gently massage while gradually adding water to create a light lather.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRinse:\u003c\/strong\u003e Leave on for a few minutes and rinse thoroughly.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch3\u003e\u003cstrong\u003eFor Natural and Bleached Blonde Hair:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cstrong\u003eDilution:\u003c\/strong\u003e Dilute the shampoo with water for a milder effect.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDistribution:\u003c\/strong\u003e Apply evenly to the hair and massage gently.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProcessing time:\u003c\/strong\u003e Leave on for 3–5 minutes for a more intense anti-yellow effect.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRinse:\u003c\/strong\u003e Rinse thoroughly with warm water.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cstrong\u003e💡 Tip:\u003c\/strong\u003e Wear \u003cstrong\u003eprotective gloves\u003c\/strong\u003e during application to avoid possible staining on the hands.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eComplementary products for a complete treatment\u003c\/h2\u003e\n\u003cp\u003eTo maximize color protection and radiance, use the following \u003cstrong\u003ecomplementary products\u003c\/strong\u003e from the Medavita Luxviva line together for optimal results:\u003cem\u003e\u003cbr\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cp\u003e\u003ca title=\"Medavita Luxviva Balsamo capelli colorati\" href=\"https:\/\/celebrestore.com\/products\/medavita-luxviva-post-color-conditioner-150ml-balsamo-post-colore\"\u003e\u003cstrong\u003eMedavita Luxviva Color Protect Conditioner\u003c\/strong\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eNourishing conditioner that hydrates, detangles and leaves hair soft and silky.\u003cbr\u003e\u003cem\u003eApply after shampoo to close the cuticle and lock in color pigments, making hair more manageable.\u003cbr\u003e\u003cbr\u003e\u003c\/em\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003ca title=\"Medavita Luxviva Maschera per capelli colorati\" href=\"https:\/\/celebrestore.com\/products\/medavita-maschera-post-color-150ml-luxviva\"\u003e\u003cstrong\u003eMedavita Luxviva Color Protect Mask\u003c\/strong\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eAn intensive mask to alternate with the conditioner once a week, to regenerate the hair fiber and extend color longevity.\u003cbr\u003e\u003cem\u003eUse weekly after shampoo for a deep treatment that strengthens hair structure and maintains color brilliance.\u003cbr\u003e\u003cbr\u003e\u003c\/em\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003ca title=\"Medavita Luxviva Spray per Capelli Colorati\" href=\"https:\/\/celebrestore.com\/products\/medavita-spray-sigillante-post-color-150ml-luxviva\"\u003e\u003cstrong\u003eMedavita Luxviva Color Fixative Sealing Spray\u003c\/strong\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eLeave-in sealing spray that protects color from external damage, adds shine and makes styling easier.\u003cbr\u003e\u003cem\u003eAlternate use with ampoules: apply daily or whenever you want light protection and a finishing touch of shine.\u003cbr\u003e\u003cbr\u003e\u003c\/em\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003ca title=\"Medavita Luxviva Trattamento Ristrutturante Post Colore\" href=\"https:\/\/celebrestore.com\/products\/medavita-luxviva-color-fixative-structuring-filler-12x7ml-trattamento-ristrutturante-post-colore\"\u003e\u003cstrong\u003eMedavita Luxviva Color Fixative Ampoules (Vials)\u003c\/strong\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eAn intensive vial treatment that reinforces hair structure, preserving color brilliance and longevity over time.\u003cbr\u003e\u003cem\u003eUse as a weekly or periodic intensive treatment, alternating with the spray for deeper, longer-lasting regeneration.\u003c\/em\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003chr\u003e\n\u003ch2\u003e\u003cstrong\u003e✅ Main Benefits\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eBright hair free of yellow tones\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eBlonde and white tones stay fresh and radiant\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eSoftness and silkiness guaranteed after each wash\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eStronger, more resilient hair thanks to amino acids and Fitocheratina\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eProtection from environmental damage and UV exposure\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch2\u003e\n\u003cstrong\u003e📏 Size:\u003c\/strong\u003e 1250ml – \u003cstrong\u003eIdeal for professional use or for those who want a long-lasting product.\u003c\/strong\u003e\n\u003c\/h2\u003e\n\u003chr\u003e\n\u003ch2\u003e\u003cstrong\u003e❓ Frequently Asked Questions (FAQ)\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003e1. How often can I use Medavita Luxviva Anti Yellow Shampoo?\u003c\/strong\u003e\u003cbr\u003eIt is recommended to use it \u003cstrong\u003e1–2 times a week\u003c\/strong\u003e, depending on the intensity of yellow tones to be neutralized.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e2. Is it suitable for all hair types?\u003c\/strong\u003e\u003cbr\u003eYes, it is suitable for \u003cstrong\u003enatural blondes, bleached hair, hair with highlights, salt-and-pepper and naturally white hair\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e3. Can it dry out the hair?\u003c\/strong\u003e\u003cbr\u003eNo. Thanks to \u003cstrong\u003eFitocheratina, Glycerin and Amino Concentré\u003c\/strong\u003e, the shampoo keeps hair \u003cstrong\u003esoft, hydrated and nourished\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e4. Is it necessary to use a conditioner after shampooing?\u003c\/strong\u003e\u003cbr\u003eYes, for best results it is recommended to pair the shampoo with the \u003cstrong\u003eMedavita Luxviva Post Color Conditioner\u003c\/strong\u003e or the \u003cstrong\u003emask from the same line\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e5. Can it stain skin or clothes?\u003c\/strong\u003e\u003cbr\u003eWearing \u003cstrong\u003egloves\u003c\/strong\u003e during application is recommended to avoid stains on the hands. In case of contact with skin, rinse immediately.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003e\u003cstrong\u003e🌟 Conclusion\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003eThe \u003cstrong\u003eMedavita Luxviva Anti Yellow Blonde Enhancer Shampoo 1250ml\u003c\/strong\u003e is your ideal ally for keeping \u003cstrong\u003eblonde, bleached or white hair always bright and free of yellow tones\u003c\/strong\u003e. Its professional formula, enriched with nourishing ingredients and neutralizing pigments, protects, nourishes and adds shine to your hair with every wash.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBuy now at Celebre Store\u003c\/strong\u003e and discover the secret to always-perfect, fresh and luminous blonde or white hair!\u003c\/p\u003e","brand":"Medavita","offers":[{"title":"Default Title","offer_id":48301939851611,"sku":"Medavita Luxviva Shampoo anti-giallo 1250ml","price":64.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0790\/1003\/8107\/files\/MedavitaLuxvivaCapelliColorati_7.jpg?v=1775568550","url":"https:\/\/celebrestore.com\/en\/products\/medavita-luxviva-anti-yellowing-shampoo","provider":"Celebre Store","version":"1.0","type":"link"}