{"product_id":"paav-shampoo-preparatore-cheratina-professionale","title":"PAAV Professional Keratin Preparation Shampoo - Keratin Treatment","description":"\u003ch2\u003e\u003cstrong\u003eThe first step to a perfect, long-lasting smooth finish\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003eThe \u003cstrong\u003ePAAV Keratin Preparatory Shampoo\u003c\/strong\u003e is the essential initial step to get the most out of the keratin treatment. Its intense cleansing action effectively removes residues, impurities and accumulated products from the hair, leaving the hair fiber clean and ready to absorb the active ingredients of the smoothing treatment.\u003c\/p\u003e\n\u003cp\u003eAvailable in \u003cstrong\u003etwo sizes\u003c\/strong\u003e – \u003cstrong\u003e250 ml\u003c\/strong\u003e for personal use and \u003cstrong\u003e1000 ml\u003c\/strong\u003e for professional use – it’s the ideal choice for those seeking \u003cstrong\u003eprofessional results\u003c\/strong\u003e both in the salon and at home.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003e🔍 \u003cstrong\u003eKey benefits\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cp\u003e\u003cstrong\u003eDeep cleansing:\u003c\/strong\u003e Removes residues that hinder the penetration of the treatment.\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003e\u003cstrong\u003ePrepares the hair for keratin:\u003c\/strong\u003e Promotes a smooth, soft and even result.\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003e\u003cstrong\u003eOptimizes treatment effectiveness:\u003c\/strong\u003e Improves the longevity and performance of the smoothing.\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003e\u003cstrong\u003eProfessional formulation:\u003c\/strong\u003e Suitable for hairdressers and experienced users.\u003c\/p\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch3\u003e💡 \u003cstrong\u003eHow to use\u003c\/strong\u003e\u003c\/h3\u003e\n\u003col\u003e\n\u003cli\u003e\u003cp\u003eApply to wet hair and massage gently.\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eLeave on for 2–3 minutes for deep cleansing.\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eRinse thoroughly.\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eRepeat if necessary until completely clean.\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eProceed with the keratin treatment.\u003c\/p\u003e\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003chr\u003e\n\u003ch3\u003e📦 \u003cstrong\u003eAvailable sizes\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cp\u003e\u003cstrong\u003e250 ml:\u003c\/strong\u003e ideal for testing or home use\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003e\u003cstrong\u003e1000 ml:\u003c\/strong\u003e perfect for salon use or frequent treatments\u003c\/p\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch3\u003e❓ \u003cstrong\u003eFrequently Asked Questions (FAQ)\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eIs it required to use it before the keratin treatment?\u003c\/strong\u003e\u003cbr\u003eYes, it is highly recommended to ensure the hair is free of residues and ready to receive the treatment evenly.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCan I use it if I’m not doing the treatment immediately?\u003c\/strong\u003e\u003cbr\u003eYes, it is also useful before other technical services or color services for a complete cleanse.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIs a conditioner needed after use?\u003c\/strong\u003e\u003cbr\u003eOnly if you are not proceeding with the keratin treatment. Otherwise, move directly to the next step.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIs it suitable for home use?\u003c\/strong\u003e\u003cbr\u003eYes, if you are experienced with smoothing treatments, it can be used at home.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003e🔁 \u003cstrong\u003e90-day returns – Celebre Store\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eYou have \u003cstrong\u003e90 days\u003c\/strong\u003e to return the product, in line with our policy designed to give you maximum peace of mind when purchasing.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003e🛒 Celebre Store quality guarantee\u003c\/h3\u003e\n\u003cp\u003eTested in our salons by professional hairdressers, the product is selected according to the \u003cstrong\u003estandards of excellence\u003c\/strong\u003e that have distinguished us since \u003cstrong\u003e1914\u003c\/strong\u003e. Only what truly works enters our catalogue.\u003ccode\u003e\u003c\/code\u003e\u003c\/p\u003e","brand":"PAAV","offers":[{"title":"250ml","offer_id":49190978781531,"sku":"","price":13.0,"currency_code":"EUR","in_stock":false},{"title":"1000ml","offer_id":49190978814299,"sku":"","price":47.9,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0790\/1003\/8107\/files\/paav-kit-ricostruzione-capelli-danneggiati-piccolo_1.jpg?v=1775571218","url":"https:\/\/celebrestore.com\/en\/products\/paav-keratin-prep-shampoo","provider":"Celebre Store","version":"1.0","type":"link"}