{"product_id":"shu-uemura-argilla-capelli-styling","title":"Shu Uemura Nendo Definer Matte Clay 75ml for Fine, Short Hair","description":"\u003ch2\u003eFine, Short Hair\u003c\/h2\u003e\n\u003cp\u003eShu Uemura Nendo Definer Matte Clay 75ml is a professional luxury styling clay designed for fine, short hair — ideal for creating textured styles, tousled looks and precise definition with an elegant matte finish. Its formula provides a malleable hold that allows you to shape strands with control and natural movement, without stiffening the hair.\u003c\/p\u003e\n\u003cp\u003eInspired by the Japanese art of minimalism, Nendo – which means clay in Japanese – gives structure and character to styling with a silky, matte texture. Perfect for rebellious, modern and deconstructed looks, it helps create movement and definition while maintaining softness and flexibility.\u003c\/p\u003e\n\u003cp\u003eIdeal for messy styles, controlled looks or uniform finishes, this luxury matte clay is one of the most iconic products in the The Art of Styling line by Shu Uemura Art of Hair.\u003c\/p\u003e\n\u003cp\u003eCelebre Store is an authorized Shu Uemura retailer: we select only original, professional products. Since 1914, our salon expertise allows us to offer the best in luxury haircare with professional advice and guaranteed quality.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eMain Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eStyling clay for fine, short hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eProvides immediate texture and definition\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eElegant, natural matte finish\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eMalleable, easy-to-work hold\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eIdeal for messy and textured styling\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003ePerfect for tousled or controlled looks\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eDoes not stiffen or weigh hair down\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eEnables creative, professional styling\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch2\u003eLuxury matte clay for rebellious, modern styling\u003c\/h2\u003e\n\u003cp\u003eNendo Definer is perfect for those who want a defined yet natural style, with control and freedom of movement. Its creamy, moldable texture allows precise strand definition and the construction of customized looks.\u003c\/p\u003e\n\u003cp\u003eExcellent for short, fine hair, it helps create visual volume, structure and a sophisticated matte finish without shine.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eInspired by the art of Japanese clay\u003c\/h2\u003e\n\u003cp\u003eThe The Art of Styling line by Shu Uemura was born from the meeting of artistic creativity and professional performance.\u003c\/p\u003e\n\u003cp\u003eNendo Definer is inspired by clay and its ability to shape unique forms, offering a refined clay styling product that combines control, texture and expressive freedom.\u003c\/p\u003e\n\u003cp\u003eThe result is a strong, modern and perfectly defined style.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eHow to use\u003c\/h2\u003e\n\u003cp\u003eApply to towel-dried or dry hair.\u003c\/p\u003e\n\u003cp\u003eRub the product between your hands and work through strands to achieve a textured, undone style.\u003c\/p\u003e\n\u003cp\u003eCan be blended with other products from the line to create even more personalized results.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eFAQ – Frequently Asked Questions\u003c\/h2\u003e\n\u003ch3\u003eIs this matte clay suitable for fine hair?\u003c\/h3\u003e\n\u003cp\u003eYes, it is specifically formulated for fine, short hair that needs texture and definition without weight.\u003c\/p\u003e\n\u003ch3\u003eDoes it leave a shiny effect?\u003c\/h3\u003e\n\u003cp\u003eNo, it provides a natural, silky matte finish, perfect for modern, sophisticated looks.\u003c\/p\u003e\n\u003ch3\u003eIs the hold stiff?\u003c\/h3\u003e\n\u003cp\u003eNo, it offers a malleable hold that allows you to shape and rework your style easily.\u003c\/p\u003e\n\u003ch3\u003eIs it ideal for tousled looks?\u003c\/h3\u003e\n\u003cp\u003eYes, it’s perfect for messy styles, rebellious looks and deconstructed texture.\u003c\/p\u003e\n\u003ch3\u003eCan I use it on dry hair?\u003c\/h3\u003e\n\u003cp\u003eYes, it can be applied to both dry and towel-dried hair.\u003c\/p\u003e\n\u003ch3\u003eWhere can I buy the original Shu Uemura Nendo Definer?\u003c\/h3\u003e\n\u003cp\u003eAt Celebre Store you will find only original Shu Uemura products, with the guarantee of an authorized retailer and professional advice since 1914.\u003c\/p\u003e","brand":"Shu Uemura","offers":[{"title":"Default Title","offer_id":52875748507995,"sku":"Shu Uemura Nendo Definer","price":44.8,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0790\/1003\/8107\/files\/shu-uemura-argilla-modellante-capelli.jpg?v=1777212130","url":"https:\/\/celebrestore.com\/en\/products\/shu-uemura-clay-hair-styling","provider":"Celebre Store","version":"1.0","type":"link"}