{"product_id":"shu-uemura-shampoo-capelli-danneggiati-v2","title":"Shu Uemura Ultimate Reset Shampoo 300ml for Very Damaged and Treated Hair","description":"\u003ch2\u003eVery Damaged \u0026 Treated Hair\u003c\/h2\u003e\n\u003cp\u003eShu Uemura Ultimate Reset Shampoo 300ml is a professional luxury restructuring shampoo designed for very damaged hair caused by coloring, bleaching, perms and straightening. Its advanced formula helps gently cleanse the hair fiber, repair visible signs of damage and restore strength, softness and shine to sensitized hair.\u003c\/p\u003e\n\u003cp\u003eEnriched with precious rice extract, known for its protective and moisturizing properties, this luxury shampoo delivers an intensive action that helps reduce the symptoms of damage for up to 48 hours after application. Hair appears immediately healthier, easier to comb and visibly more vital.\u003c\/p\u003e\n\u003cp\u003eWith up to 10 times greater resistance to breakage, Ultimate Reset is one of Shu Uemura Art of Hair’s highest-performing lines dedicated to deep hair fiber reconstruction.\u003c\/p\u003e\n\u003cp\u003eCelebre Store is an authorized Shu Uemura retailer: we select only original, professional products. Since 1914, our experience as hairdressers allows us to offer the best in luxury haircare with professional advice and guaranteed quality.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eKey benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eIdeal for very damaged and treated hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003ePerfect after coloring, bleaching and straightening\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eHelps repair sensitized hair fiber\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eGently cleanses without stripping the hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eUp to 48 hours of protection and repair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eUp to 10 times more resistance to breakage\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eFormula enriched with precious rice extract\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eSofter, more vital and shinier hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch2\u003eLuxury restructuring shampoo for sensitized hair\u003c\/h2\u003e\n\u003cp\u003eUltimate Reset Shampoo is the ideal treatment for those who want to restore the beauty of very damaged hair through an effective yet gentle cleanse. Its professional texture helps remove impurities while respecting the compromised hair structure.\u003c\/p\u003e\n\u003cp\u003ePerfect for dry, fragile and dull hair, it delivers an immediate feeling of softness and a visibly stronger, healthier-looking mane.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eFormula with rice extract\u003c\/h2\u003e\n\u003cp\u003eThe exclusive formula is enriched with rice extract, a valuable ingredient from Japanese tradition known for its protective and moisturizing properties.\u003c\/p\u003e\n\u003cp\u003eThis active ingredient helps improve the resistance of the hair fiber, counteract fragility and restore elasticity and shine to damaged hair.\u003c\/p\u003e\n\u003cp\u003eThe result is stronger, more manageable and visibly regenerated hair.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eHow to use\u003c\/h2\u003e\n\u003cp\u003eApply to wet hair.\u003c\/p\u003e\n\u003cp\u003eMassage gently, emulsify and rinse thoroughly.\u003c\/p\u003e\n\u003cp\u003eRepeat a second time for a deeper cleanse.\u003c\/p\u003e\n\u003cp\u003eFor optimal results, complete the routine with the Ultimate Reset treatment.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eFAQ – Frequently Asked Questions\u003c\/h2\u003e\n\u003ch3\u003eIs this shampoo suitable for bleached hair?\u003c\/h3\u003e\n\u003cp\u003eYes, it is specifically formulated for hair that is very damaged by bleaching, coloring and chemical treatments.\u003c\/p\u003e\n\u003ch3\u003eDoes it help prevent hair breakage?\u003c\/h3\u003e\n\u003cp\u003eAbsolutely — it helps make hair up to 10 times more resistant to breakage.\u003c\/p\u003e\n\u003ch3\u003eIs it suitable after straightening or a perm?\u003c\/h3\u003e\n\u003cp\u003eYes, it is also ideal for hair sensitized by straightening and perms.\u003c\/p\u003e\n\u003ch3\u003eWill it weigh down fine hair?\u003c\/h3\u003e\n\u003cp\u003eNo, it cleanses and repairs without weighing down the hair fiber.\u003c\/p\u003e\n\u003ch3\u003eCan I use it at every wash?\u003c\/h3\u003e\n\u003cp\u003eYes, it is suitable for regular use as part of a professional restructuring routine.\u003c\/p\u003e\n\u003ch3\u003eWhere can I buy original Shu Uemura Ultimate Reset Shampoo?\u003c\/h3\u003e\n\u003cp\u003eAt Celebre Store you will find only original Shu Uemura products, with the guarantee of an authorized retailer and professional advice since 1914.\u003c\/p\u003e","brand":"Shu Uemura","offers":[{"title":"Default Title","offer_id":52838351962459,"sku":"SHU-UR-Shampoo-300ml","price":51.4,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0790\/1003\/8107\/files\/shu-uemura-shampoo-capelli-danneggiati_2.jpg?v=1777203796","url":"https:\/\/celebrestore.com\/en\/products\/shu-uemura-damaged-hair-v2","provider":"Celebre Store","version":"1.0","type":"link"}