{"product_id":"shu-uemura-maschera-capelli-secchi","title":"Shu Uemura Urban Moisture Masque 200ML – Hair Mask for Dry Hair","description":"\u003ch2\u003eDry, Thick and Sensitized Hair\u003c\/h2\u003e\n\u003cp\u003eShu Uemura Urban Moisture Masque 200ml is an ultra-nourishing professional mask designed for dry, thick and sensitized hair affected by daily stress and environmental aggressors. Its luxury formula helps restore the proper hydration level of the hair fiber, improving softness, elasticity and visible shine from the first applications.\u003c\/p\u003e\n\u003cp\u003ePerfect for city dwellers who want to protect hair from the effects of smog, humidity, fine dust and external agents, this professional mask provides immediate comfort and a feeling of deep nourishment without compromising the elegance and lightness of the hair.\u003c\/p\u003e\n\u003cp\u003eEnriched with moringa and precious red algae extracts, Urban Moisture Masque offers an intensive treatment that restores a healthier, smoother and more controlled appearance to the hair, transforming the haircare routine into a premium ritual by Shu Uemura Art of Hair.\u003c\/p\u003e\n\u003cp\u003eCelebre Store is an authorized Shu Uemura retailer: we offer only original professional products. Since 1914, our experience as hairdressers allows us to provide the best in luxury haircare with professional advice and guaranteed quality.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eMain Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eIdeal for dry, thick and dehydrated hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eIntensely nourishes the hair fiber\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eHelps counteract the effects of urban aggressors\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eImproves softness, elasticity and shine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eGives a healthier, smoother appearance\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eProfessional formula with moringa and red algae\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003ePerfect for sensitized and dull hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eLuxury intensive salon treatment\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch2\u003eLuxury mask for dry hair exposed to urban stress\u003c\/h2\u003e\n\u003cp\u003eUrban Moisture Masque 200ml is the ideal treatment for those seeking more nourished, soft and protected hair against the effects of urban life. Its rich texture envelops lengths in a professional treatment that helps rebalance hydration levels and improve hair fiber quality.\u003c\/p\u003e\n\u003cp\u003ePerfect for dull, rough or hard-to-manage hair, it delivers immediate comfort and visibly refined beauty.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eExclusive formula with moringa and red algae\u003c\/h2\u003e\n\u003cp\u003eThe formula combines moringa, known for its ability to help counter impurities and buildup from pollution, with red algae extracts, prized for their nourishing and protective properties.\u003c\/p\u003e\n\u003cp\u003eThis synergy helps defend hair from daily aggressors and restore softness, strength and shine to the hair fiber.\u003c\/p\u003e\n\u003cp\u003eThe result is more manageable, luminous and perfectly balanced hair.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003cp\u003eApply the product to washed, towel-dried hair, distributing it along lengths and ends.\u003c\/p\u003e\n\u003cp\u003eLeave on for 5 to 10 minutes, then emulsify and rinse thoroughly.\u003c\/p\u003e\n\u003cp\u003eFor optimal results, use after the Urban Moisture shampoo and complete the routine with the conditioner from the same line.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eFAQ – Frequently Asked Questions\u003c\/h2\u003e\n\u003ch3\u003eIs this mask suitable for very dry hair?\u003c\/h3\u003e\n\u003cp\u003eYes, it is specifically formulated for dry, thick and sensitized hair that require intense nourishment and deep hydration.\u003c\/p\u003e\n\u003ch3\u003eIs it effective against damage caused by smog and pollution?\u003c\/h3\u003e\n\u003cp\u003eYes, the Urban Moisture line is designed to protect hair from urban aggressors such as smog, humidity and fine dust.\u003c\/p\u003e\n\u003ch3\u003eIs it suitable for treated hair?\u003c\/h3\u003e\n\u003cp\u003eAbsolutely yes, it is also perfect for treated hair that need additional nourishment and protection.\u003c\/p\u003e\n\u003ch3\u003eDoes it weigh the lengths down?\u003c\/h3\u003e\n\u003cp\u003eNo, despite being a rich mask, it leaves hair soft, controlled and shiny without a heavy feel.\u003c\/p\u003e\n\u003ch3\u003eHow long should it be left on?\u003c\/h3\u003e\n\u003cp\u003eIt is recommended to leave on for 5 to 10 minutes to obtain the maximum cosmetic benefit.\u003c\/p\u003e\n\u003ch3\u003eWhere can I buy the original Shu Uemura Urban Moisture Masque 200ml?\u003c\/h3\u003e\n\u003cp\u003eAt Celebre Store you will find only original Shu Uemura products, with an authorized retailer guarantee and professional advice since 1914.\u003c\/p\u003e","brand":"Shu Uemura","offers":[{"title":"Default Title","offer_id":52838352945499,"sku":"SHU-UM-Mask-200ml","price":80.4,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0790\/1003\/8107\/files\/shu-uemura-maschera-idratante-nutriente_1.jpg?v=1777127349","url":"https:\/\/celebrestore.com\/en\/products\/shu-uemura-dry-hair-mask","provider":"Celebre Store","version":"1.0","type":"link"}