{"product_id":"shu-uemura-maschera-capelli-secchi-v2","title":"Shu Uemura Urban Moisture Masque 500ML – Mask for Dry Hair","description":"\u003ch2\u003eThick, Dry and Dehydrated Hair\u003c\/h2\u003e\n\u003cp\u003eShu Uemura Urban Moisture Masque 500ml is a luxury professional hydro-nourishing mask designed for thick, dry hair sensitized by the daily aggressors of urban life. Its rich, intensive formula helps deeply nourish the hair fiber, restoring softness, elasticity and a visibly healthier, more luminous appearance.\u003c\/p\u003e\n\u003cp\u003eIdeal for city dwellers who want to protect their hair from smog, humidity, fine dust and environmental stress, this luxury mask delivers a deep treatment that regenerates dry, weakened hair without sacrificing elegance or lightness of the finished result.\u003c\/p\u003e\n\u003cp\u003eEnriched with moringa and precious red seaweed extracts, Urban Moisture Masque provides the essential hydration needed to restore comfort and beauty to sensitized hair, transforming each application into a premium ritual by Shu Uemura Art of Hair.\u003c\/p\u003e\n\u003cp\u003eCelebre Store is an authorized Shu Uemura retailer: we select only original, professional products. Since 1914, our salon experience allows us to offer the best in luxury haircare with professional guidance and guaranteed quality.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eMain Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eIdeal for thick, dry and dehydrated hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eIntensively nourishes the hair fiber\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eProtects against damage from urban aggressors\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eHelps counteract dryness and dullness\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eRestores softness, elasticity and shine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eEnriched with moringa and red seaweed\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eImproves manageability and silkiness\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eProfessional 500ml size ideal for frequent use\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch2\u003eLuxury Hydro-Nourishing Mask for Dry Hair\u003c\/h2\u003e\n\u003cp\u003eUrban Moisture Masque is the ideal treatment for those seeking deep, professional nourishment for thick, sensitized hair. Its rich texture wraps the hair fiber and helps restore the correct hydration level, visibly improving hair quality.\u003c\/p\u003e\n\u003cp\u003ePerfect for hair stressed by external aggressors and an urban lifestyle, it provides immediate comfort and a healthier, more sophisticated appearance.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eFormula with Moringa and Red Seaweed\u003c\/h2\u003e\n\u003cp\u003eThe exclusive formula combines the purifying strength of moringa with the nourishing action of red seaweed extracts, ingredients selected to deliver high professional performance.\u003c\/p\u003e\n\u003cp\u003eMoringa helps counteract the buildup of impurities and pollutants, while red seaweed contributes to nourishing and protecting the hair fiber, improving softness, resilience and shine.\u003c\/p\u003e\n\u003cp\u003eThe result is hair that is more manageable, silky and perfectly balanced.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003cp\u003eApply to washed, towel-dried hair, distributing through mid-lengths and ends.\u003c\/p\u003e\n\u003cp\u003eLeave on for 5 to 10 minutes, then emulsify and rinse thoroughly.\u003c\/p\u003e\n\u003cp\u003eFor optimal results, use after the Urban Moisture shampoo from the same line.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eFAQ – Frequently Asked Questions\u003c\/h2\u003e\n\u003ch3\u003eIs this mask suitable for very dry hair?\u003c\/h3\u003e\n\u003cp\u003eYes, it is specifically formulated for dry, thick and dehydrated hair that requires intense nourishment.\u003c\/p\u003e\n\u003ch3\u003eDoes it help against damage from smog and pollution?\u003c\/h3\u003e\n\u003cp\u003eYes, the Urban Moisture line is designed to protect hair from typical urban aggressors such as smog, humidity and fine dust.\u003c\/p\u003e\n\u003ch3\u003eIs it suitable for thick hair?\u003c\/h3\u003e\n\u003cp\u003eAbsolutely yes, this mask is particularly suited to thick hair that needs extra nourishment and control.\u003c\/p\u003e\n\u003ch3\u003eDoes it weigh hair down?\u003c\/h3\u003e\n\u003cp\u003eNo, despite being rich and intensive, it leaves hair soft, manageable and luminous without a heavy feel.\u003c\/p\u003e\n\u003ch3\u003eHow long should it be left on?\u003c\/h3\u003e\n\u003cp\u003eIt is recommended to leave it on for 5 to 10 minutes to achieve the maximum cosmetic benefit.\u003c\/p\u003e\n\u003ch3\u003eWhere can I buy the original Shu Uemura Urban Moisture Masque?\u003c\/h3\u003e\n\u003cp\u003eAt Celebre Store you will find only original Shu Uemura products, with the guarantee of an authorized retailer and professional advice since 1914.\u003c\/p\u003e","brand":"Shu Uemura","offers":[{"title":"Default Title","offer_id":52838352978267,"sku":"SHU-UM-Mask-500ml","price":160.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0790\/1003\/8107\/files\/shu-uemura-maschera-idratante-nutriente.jpg?v=1777127179","url":"https:\/\/celebrestore.com\/en\/products\/shu-uemura-dryhair-mask-v2","provider":"Celebre Store","version":"1.0","type":"link"}