{"product_id":"shu-uemura-maschera-capelli-fragili","title":"Shu Uemura Izumi Tonic Masque 200ML – Mask for Fragile Hair","description":"\u003ch2\u003eFragile, Fine and Weakened Hair\u003c\/h2\u003e\n\u003cp\u003eShu Uemura Izumi Tonic Mask 200ml is a professional luxury strengthening mask designed for fragile, fine hair prone to breakage. Its intensive formula helps nourish the hair fibre, improve hair strength and provide increased body and shine for visibly healthier, stronger hair.\u003c\/p\u003e\n\u003cp\u003eIdeal for fine hair that tends to break easily, this luxury mask delivers a deep treatment without compromising lightness and natural movement. The rich yet balanced texture helps make hair softer, more manageable and protected from daily stressors.\u003c\/p\u003e\n\u003cp\u003eInspired by the Japanese yu-su-ru ritual, the ancient tradition of immersing hair in rice water, Izumi Tonic Mask harnesses the properties of rice water to strengthen the fibre and enhance the hair's natural beauty.\u003c\/p\u003e\n\u003cp\u003eCelebre Store is an authorized Shu Uemura retailer: we offer only original professional products. Since 1914, our experience as hairdressers allows us to provide the best in luxury haircare with professional advice and guaranteed quality.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eIdeal for fragile, fine and weakened hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eHelps strengthen the hair fibre\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eImproves hair body and resilience\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eDeeply moisturizes without weighing hair down\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eDelivers immediate softness and shine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eProfessional formula inspired by rice water\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003ePerfect for hair prone to breakage\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eLuxury treatment for a complete anti-breakage routine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch2\u003eLuxury Mask for Fine, Weakened Hair\u003c\/h2\u003e\n\u003cp\u003eIzumi Tonic Mask 200ml is the ideal treatment for those who want to nourish and strengthen fine hair without sacrificing lightness and natural movement. Its elegant texture envelops lengths and ends, visibly improving the quality of the hair fibre.\u003c\/p\u003e\n\u003cp\u003ePerfect for dull and fragile hair, it provides immediate comfort and leaves hair more manageable, soft and luminous.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eFormula Inspired by the Japanese yu-su-ru Ritual\u003c\/h2\u003e\n\u003cp\u003eThe exclusive formula is inspired by yu-su-ru, the traditional Japanese ritual focused on hair beauty through rice water.\u003c\/p\u003e\n\u003cp\u003eThis precious ingredient helps improve hair structure, promoting softness, elasticity and protection against everyday fragility.\u003c\/p\u003e\n\u003cp\u003eThe result is stronger, thicker and naturally radiant hair.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003cp\u003eAfter shampooing with Izumi Tonic, apply the mask to towel-dried lengths and ends.\u003c\/p\u003e\n\u003cp\u003eLeave on for a few minutes to allow deep nourishment and fibre reinforcement.\u003c\/p\u003e\n\u003cp\u003eRinse thoroughly.\u003c\/p\u003e\n\u003cp\u003eFor a complete routine, pair with the Izumi Tonic serum from the same line.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eFAQ – Frequently Asked Questions\u003c\/h2\u003e\n\u003ch3\u003eIs this mask suitable for very fine hair?\u003c\/h3\u003e\n\u003cp\u003eYes, it is formulated for thin and fragile hair that requires nourishment and strengthening without weighing it down.\u003c\/p\u003e\n\u003ch3\u003eDoes it help prevent breakage?\u003c\/h3\u003e\n\u003cp\u003eYes, it helps improve the resistance of the hair fibre and protects hair from fragility.\u003c\/p\u003e\n\u003ch3\u003eDoes it weigh hair down?\u003c\/h3\u003e\n\u003cp\u003eNo, the formula is rich but designed to maintain lightness and natural movement.\u003c\/p\u003e\n\u003ch3\u003eDoes it add more body to the hair?\u003c\/h3\u003e\n\u003cp\u003eYes, it helps increase thickness and body, making the hair appear fuller.\u003c\/p\u003e\n\u003ch3\u003eCan I use it every week?\u003c\/h3\u003e\n\u003cp\u003eAbsolutely yes — it is perfect for regular use within a professional anti-breakage routine.\u003c\/p\u003e\n\u003ch3\u003eWhere can I buy the original Shu Uemura Izumi Tonic Mask 200ml?\u003c\/h3\u003e\n\u003cp\u003eOn Celebre Store you will find only original Shu Uemura products, with the guarantee of an authorized retailer and professional advice since 1914.\u003c\/p\u003e","brand":"Shu Uemura","offers":[{"title":"Default Title","offer_id":52838352388443,"sku":"SHU-IT-Mask-200ml","price":80.4,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0790\/1003\/8107\/files\/shu-uemura-maschera-ispessente-capelli.jpg?v=1777194483","url":"https:\/\/celebrestore.com\/en\/products\/shu-uemura-fragile-hair-mask","provider":"Celebre Store","version":"1.0","type":"link"}