{"product_id":"shu-uemura-siero-capelli-fragili-v3","title":"Shu Uemura Ashita Supreme Revitalizing Serum 90ml for Devitalized and Brittle Hair","description":"\u003ch2\u003eDevitalized and Fragile Hair\u003c\/h2\u003e\n\u003cp\u003eShu Uemura Ashita Supreme Siero Rivitalizzante 90ml is a luxury professional leave-in treatment designed for devitalized, fragile and sensitized hair that needs immediate nourishment, protection and intense shine. Its advanced formula helps make hair visibly stronger, softer and more manageable, delivering refined gloss without weighing hair down.\u003c\/p\u003e\n\u003cp\u003eApplied to dry or damp hair, this luxury serum provides up to 20 times more nourishment and a 99% lower likelihood of breakage*, helping to counter split ends and frizz from the first application. After a single use, hair shows -64% split ends and -60% anti-frizz effect**.\u003c\/p\u003e\n\u003cp\u003eThe lightweight, fast-absorbing texture also makes it perfect for refreshing hair on days between washes. In addition, it offers heat protection up to 230°C, becoming an essential ally in a premium styling routine.\u003c\/p\u003e\n\u003cp\u003eCelebre Store is an authorized Shu Uemura retailer: we select only original, professional products. Since 1914, our salon experience allows us to offer the best in luxury haircare with professional advice and guaranteed quality.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eMain Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eIdeal for devitalized, fragile and sensitized hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eUp to 20x more nourishment*\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e99% less likelihood of breakage*\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eReduces split ends by up to 64%**\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eUp to 60% anti-frizz effect**\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eHeat protection up to 230°C\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eLightweight, non-greasy leave-in formula\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eDelivers immediate shine, softness and manageability\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e*Instrumental test: shampoo + treatment + serum\u003cbr\u003e**Instrumental test\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eLuxury Revitalizing Serum for Dull and Fragile Hair\u003c\/h2\u003e\n\u003cp\u003eAshita Supreme Siero Rivitalizzante is the ideal treatment for those who want to regenerate devitalized hair and protect it daily from mechanical and thermal stress. Its professional formula helps improve hair fiber quality and leaves hair looking visibly healthier and more luminous.\u003c\/p\u003e\n\u003cp\u003ePerfect as a daily finish or as pre-styling protection, it provides an immediate feeling of lightness and the sophisticated beauty typical of Shu Uemura Art of Hair.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eAdvanced Formula with Revitalizing Actives\u003c\/h2\u003e\n\u003cp\u003eThe exclusive formula combines professional performance and premium sensory experience thanks to a refined texture enriched with revitalizing actives that help strengthen the hair fiber and improve hair resilience.\u003c\/p\u003e\n\u003cp\u003eThe nourishing and protective action makes hair stronger, more manageable and visibly shinier, without any heavy or greasy feel.\u003c\/p\u003e\n\u003cp\u003eThe result is a more compact, elegant and protected mane day after day.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003cp\u003eAfter cleansing with Ashita Supreme shampoo and conditioning with the conditioner or mask from the same line, apply the serum to lengths and ends.\u003c\/p\u003e\n\u003cp\u003eUse on damp or dry hair.\u003c\/p\u003e\n\u003cp\u003eDo not rinse.\u003c\/p\u003e\n\u003cp\u003eProceed with usual styling to enhance protection, nourishment and shine.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eFAQ – Frequently Asked Questions\u003c\/h2\u003e\n\u003ch3\u003eIs this serum suitable for very damaged hair?\u003c\/h3\u003e\n\u003cp\u003eYes, it is formulated for devitalized, fragile and sensitized hair that needs intensive nourishment and daily protection.\u003c\/p\u003e\n\u003ch3\u003eDoes it really help against frizz?\u003c\/h3\u003e\n\u003cp\u003eYes, it provides up to 60% anti-frizz effect and improves hair manageability from the first application.\u003c\/p\u003e\n\u003ch3\u003eDoes it protect from blow-dryer and straightener heat?\u003c\/h3\u003e\n\u003cp\u003eAbsolutely yes, it offers heat protection up to 230°C and is perfect before styling.\u003c\/p\u003e\n\u003ch3\u003eCan it be used on wet or dry hair?\u003c\/h3\u003e\n\u003cp\u003eIt can be applied to both; use on damp or dry hair without rinsing.\u003c\/p\u003e\n\u003ch3\u003eDoes it weigh hair down or make it greasy?\u003c\/h3\u003e\n\u003cp\u003eNo, the formula is very lightweight, absorbs quickly and does not leave a greasy feel.\u003c\/p\u003e\n\u003ch3\u003eWhere can I buy the original Shu Uemura Ashita Supreme Siero Rivitalizzante?\u003c\/h3\u003e\n\u003cp\u003eOn Celebre Store you will find only original Shu Uemura products, with the guarantee of an authorized retailer and professional advice since 1914.\u003c\/p\u003e","brand":"Shu Uemura","offers":[{"title":"Default Title","offer_id":52838352847195,"sku":"SHU-AS-Siero-90ml","price":84.8,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0790\/1003\/8107\/files\/shu-uemura-siero-rivitalizzante_1.jpg?v=1777133967","url":"https:\/\/celebrestore.com\/en\/products\/shu-uemura-fragile-hair-serum-1","provider":"Celebre Store","version":"1.0","type":"link"}