{"product_id":"shu-uemura-siero-capelli-fragili","title":"Shu Uemura Izumi Tonic Serum 90ml - Thickening Serum for Fragile, Fine Hair and Split Ends","description":"\u003ch2\u003eThickening Serum for Fragile, Fine Hair with Split Ends\u003c\/h2\u003e\n\u003cp\u003eShu Uemura Izumi Tonic Serum 90ml is a professional luxury thickening serum designed for fragile, fine hair prone to breakage. Its lightweight leave-in formula helps strengthen the hair fiber, increase hair diameter and protect against split ends, leaving hair noticeably fuller, softer and more luminous.\u003c\/p\u003e\n\u003cp\u003eInspired by yu-su-ru, the ancient Japanese tradition of rinsing hair with rice water, this luxury serum combines the effectiveness of rice water with the benefits of ceramides to deliver advanced protection and a professional anti-breakage routine.\u003c\/p\u003e\n\u003cp\u003eWhen used with the complete Izumi Tonic range, hair can be up to 30 times stronger*, thicker and with up to 91% fewer split ends**, for premium beauty by Shu Uemura Art of Hair.\u003c\/p\u003e\n\u003cp\u003eCelebre Store is an authorized Shu Uemura retailer: we select only original, professional products. Since 1914, our salon expertise allows us to offer the best in luxury haircare with professional guidance and guaranteed quality.\u003c\/p\u003e\n\u003cp\u003e*Instrumental test after shampoo + mask + conditioner\u003cbr\u003e**Instrumental test after shampoo + mask + serum\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eMain Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eIdeal for fragile, fine hair and split ends\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eHelps strengthen the hair fiber\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eIncreases hair diameter and body\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eUp to 30x more strength*\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eReduces split ends by up to 91%**\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eLightweight leave-in formula, no rinse\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eEnriched with rice water and ceramides\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eDelivers softness, shine and everyday protection\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e*Instrumental test after shampoo + mask + conditioner\u003cbr\u003e**Instrumental test after shampoo + mask + serum\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eLuxury Thickening Serum for Weak Hair\u003c\/h2\u003e\n\u003cp\u003eIzumi Tonic Serum is the ideal treatment for those looking to improve hair structure and counter daily fragility. Its lightweight texture absorbs quickly without weighing hair down, helping to reinforce lengths and protect ends from breakage.\u003c\/p\u003e\n\u003cp\u003ePerfect as a professional finish after shampooing and conditioning, it leaves hair softer, stronger and visibly healthier.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eFormula with Rice Water and Ceramides\u003c\/h2\u003e\n\u003cp\u003eThe exclusive formula is inspired by the Japanese yu-su-ru ritual and combines rice water with ceramides to provide advanced strengthening and protective action.\u003c\/p\u003e\n\u003cp\u003eRice water helps improve elasticity and resilience of the hair fiber, while ceramides help seal the cuticle and protect hair from everyday stressors.\u003c\/p\u003e\n\u003cp\u003eThe result is thicker, shinier hair that stays protected over time.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003cp\u003eAfter cleansing with Izumi Tonic shampoo and conditioning with the conditioner or mask from the same line, apply the serum to mid-lengths and ends of dry hair.\u003c\/p\u003e\n\u003cp\u003eDo not rinse.\u003c\/p\u003e\n\u003cp\u003eProceed with your usual styling.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eFAQ – Frequently Asked Questions\u003c\/h2\u003e\n\u003ch3\u003eIs this serum suitable for hair that breaks easily?\u003c\/h3\u003e\n\u003cp\u003eYes, it is specifically formulated for fragile, breakage-prone hair that needs daily reinforcement and protection.\u003c\/p\u003e\n\u003ch3\u003eDoes it really thicken hair?\u003c\/h3\u003e\n\u003cp\u003eYes, it helps increase the diameter of the hair fiber, making hair appear fuller and more voluminous.\u003c\/p\u003e\n\u003ch3\u003eDoes it reduce split ends?\u003c\/h3\u003e\n\u003cp\u003eYes, when included in the complete Izumi Tonic routine it helps reduce split ends by up to 91%.\u003c\/p\u003e\n\u003ch3\u003eShould it be rinsed out after application?\u003c\/h3\u003e\n\u003cp\u003eNo, it is a leave-in treatment with no rinse, ideal as a daily finishing product.\u003c\/p\u003e\n\u003ch3\u003eDoes it weigh down fine hair?\u003c\/h3\u003e\n\u003cp\u003eNo, the formula is very lightweight and absorbs quickly without a heavy feel.\u003c\/p\u003e\n\u003ch3\u003eWhere can I buy original Shu Uemura Izumi Tonic Serum?\u003c\/h3\u003e\n\u003cp\u003eAt Celebre Store you will find only original Shu Uemura products, with authorized retailer guarantee and professional advice since 1914.\u003c\/p\u003e","brand":"Shu Uemura","offers":[{"title":"Default Title","offer_id":52838352486747,"sku":"SHU-IT-Siero-90ml","price":57.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0790\/1003\/8107\/files\/shu-uemura-siero-ispessente-capelli.jpg?v=1777194001","url":"https:\/\/celebrestore.com\/en\/products\/shu-uemura-fragile-hair-serum","provider":"Celebre Store","version":"1.0","type":"link"}