{"product_id":"shu-uemura-maschera-capelli-fragili-v3","title":"Shu Uemura Ashita Supreme Revitalizing Mask for Fragile Hair 200ML","description":"\u003ch2\u003eDevitalized and Frizzy Hair\u003c\/h2\u003e\n\u003cp\u003eShu Uemura Ashita Supreme Revitalizing Mask 200ml is an ultra-nourishing professional mask designed for devitalized, fragile hair showing early signs of aging. This luxury treatment helps regenerate the hair fiber, improving softness, elasticity and shine, for visibly stronger, healthier hair.\u003c\/p\u003e\n\u003cp\u003ePerfect for dull, lackluster and frizz-prone hair, its rich formula works deeply to restore intense nourishment and advanced protection, leaving hair more disciplined and silky from the first uses.\u003c\/p\u003e\n\u003cp\u003eEnriched with Ashitaba extract and ferulic acid, powerful anti-age actives inspired by Japanese tradition, this professional mask delivers up to almost 3x enhanced shine*, reduces fiber fragility and improves hair resistance.\u003c\/p\u003e\n\u003cp\u003eCelebre Store is an authorized Shu Uemura retailer: we offer exclusively original professional products. Since 1914, our hairdressing expertise allows us to provide the best in luxury haircare with professional advice and guaranteed quality.\u003c\/p\u003e\n\u003cp\u003e*Instrumental test after use of the mask\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eMain Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eIdeal for devitalized, dry and fragile hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eHelps counteract early signs of hair aging\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eProvides intensive nourishment and improves softness\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eDelivers up to almost 3x enhanced shine*\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eReduces frizz and improves manageability\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eProfessional formula with Ashitaba and ferulic acid\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eStrengthens the hair fiber and improves resistance\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003ePerfect for a luxury anti-age routine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e*Instrumental test after use of the mask\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eLuxury regenerating mask for dull hair\u003c\/h2\u003e\n\u003cp\u003eAshita Supreme Mask 200ml is the ideal treatment for those who want to restore vitality and beauty to stressed, sensitized hair. Its rich, enveloping texture works on lengths and ends, visibly improving fiber quality and providing an immediate sensation of deep nourishment.\u003c\/p\u003e\n\u003cp\u003ePerfect for those seeking a professional anti-age ritual, it helps transform dull, fragile hair into a softer, more luminous and refined-looking mane.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eExclusive formula with Ashitaba and Ferulic Acid\u003c\/h2\u003e\n\u003cp\u003eAt the heart of the formula is Ashitaba extract, a Japanese plant symbolizing regeneration and longevity, combined with ferulic acid, known for its antioxidant and protective properties.\u003c\/p\u003e\n\u003cp\u003eThis synergy helps defend hair from external stressors and improves the strength, elasticity and shine of the hair fiber.\u003c\/p\u003e\n\u003cp\u003eThe result is hair that appears more cohesive, silky and visibly revitalized.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eHow to use\u003c\/h2\u003e\n\u003cp\u003eAfter Ashita Supreme shampoo, apply the treatment to wet lengths and ends.\u003c\/p\u003e\n\u003cp\u003eLeave on for about 5 minutes and rinse thoroughly.\u003c\/p\u003e\n\u003cp\u003eFor a complete routine, pair it with the conditioner and serum from the same line.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eFAQ – Frequently Asked Questions\u003c\/h2\u003e\n\u003ch3\u003eIs this mask suitable for very dry hair?\u003c\/h3\u003e\n\u003cp\u003eYes, it is formulated for devitalized, fragile and dry hair that needs intense nourishment and regeneration.\u003c\/p\u003e\n\u003ch3\u003eDoes it help with frizz?\u003c\/h3\u003e\n\u003cp\u003eYes, it helps soften the fiber and improve hair manageability, reducing frizz.\u003c\/p\u003e\n\u003ch3\u003eDoes it add more shine to hair?\u003c\/h3\u003e\n\u003cp\u003eAbsolutely yes, it helps achieve visibly increased shine and a more luminous hair appearance.\u003c\/p\u003e\n\u003ch3\u003eIs it also suitable for treated hair?\u003c\/h3\u003e\n\u003cp\u003eYes, it is perfect for treated and sensitized hair that require a professional anti-age routine.\u003c\/p\u003e\n\u003ch3\u003eHow long should it be left on?\u003c\/h3\u003e\n\u003cp\u003eIt is recommended to leave it on for about 5 minutes to obtain the maximum cosmetic benefit.\u003c\/p\u003e\n\u003ch3\u003eWhere to buy original Shu Uemura Ashita Supreme Mask 200ml?\u003c\/h3\u003e\n\u003cp\u003eAt Celebre Store you will find only original Shu Uemura products, with authorized retailer guarantee and professional advice since 1914.\u003c\/p\u003e","brand":"Shu Uemura","offers":[{"title":"Default Title","offer_id":52838352683355,"sku":"SHU-AS-Mask-200ml","price":91.8,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0790\/1003\/8107\/files\/shu-uemura-maschera-capelli-crespi_3.jpg?v=1777135322","url":"https:\/\/celebrestore.com\/en\/products\/shu-uemura-hair-mask-v3","provider":"Celebre Store","version":"1.0","type":"link"}