{"product_id":"shu-uemura-maschera-capelli-fragili-sottili","title":"Shu Uemura Izumi Tonic Mask 500ml for Fragile, Fine and Weak Hair","description":"\u003ch2\u003eFragile, Fine and Weak Hair\u003c\/h2\u003e\n\u003cp\u003eShu Uemura Izumi Tonic Mask 500ml is a luxury professional strengthening mask designed for fragile, fine hair prone to breakage. Its rich, high-performance formula helps reinforce the hair fiber, thicken the strand, deeply hydrate and deliver visible shine for stronger, softer and more resilient hair.\u003c\/p\u003e\n\u003cp\u003eInspired by yu-su-ru, the ancient Japanese tradition of rinsing hair with rice water, this luxury mask harnesses the benefits of rice water to improve hair quality and restore body, elasticity and shine.\u003c\/p\u003e\n\u003cp\u003eWhen used with the full Izumi Tonic range, the mask helps make hair visibly thicker, stronger and more protected against breakage, turning your haircare routine into a premium ritual by Shu Uemura Art of Hair.\u003c\/p\u003e\n\u003cp\u003eCelebre Store is an authorized Shu Uemura retailer: we select only original, professional products. Since 1914, our experience as hairdressers allows us to offer the best in luxury haircare with professional advice and guaranteed quality.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eMain Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eIdeal for fragile, fine and weak hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eHelps reinforce the hair fiber\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eImproves hair diameter and body\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eDeeply hydrates without weighing hair down\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eProvides immediate softness and shine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eProfessional formula with rice water\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003ePerfect for hair prone to breakage\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eProfessional 500ml size ideal for frequent use\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch2\u003eLuxury Strengthening Mask for Fine Hair\u003c\/h2\u003e\n\u003cp\u003eIzumi Tonic Mask is the ideal treatment for those who want to nourish and strengthen fine hair without losing lightness and natural movement. Its rich texture envelops the hair fiber, helping to improve strength, elasticity and manageability.\u003c\/p\u003e\n\u003cp\u003ePerfect for hair that breaks easily, it delivers an immediate sensation of softness and leaves hair visibly healthier and shinier.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eRice Water Formula Inspired by the yu-su-ru Ritual\u003c\/h2\u003e\n\u003cp\u003eThe exclusive formula is inspired by the traditional Japanese yu-su-ru ritual, based on rinsing hair with rice water to enhance strength and beauty.\u003c\/p\u003e\n\u003cp\u003eRice water helps strengthen the hair structure, improve softness and protect the fiber from fragility and breakage.\u003c\/p\u003e\n\u003cp\u003eThe result is thicker, stronger and naturally shiny hair.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003cp\u003eAfter shampooing with Izumi Tonic, apply the treatment to towel-dried lengths and ends.\u003c\/p\u003e\n\u003cp\u003eLeave on for a few minutes to allow nourishment and strengthening of the hair fiber.\u003c\/p\u003e\n\u003cp\u003eRinse thoroughly.\u003c\/p\u003e\n\u003cp\u003eFor optimal results, complete the routine with the Izumi Tonic serum.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eFAQ – Frequently Asked Questions\u003c\/h2\u003e\n\u003ch3\u003eIs this mask suitable for fine, fragile hair?\u003c\/h3\u003e\n\u003cp\u003eYes, it is specifically formulated for fine hair prone to breakage that needs nourishment and reinforcement.\u003c\/p\u003e\n\u003ch3\u003eDoes it really help thicken hair?\u003c\/h3\u003e\n\u003cp\u003eYes, it helps improve hair diameter, making the hair appear fuller and more resilient.\u003c\/p\u003e\n\u003ch3\u003eDoes it weigh down fine hair?\u003c\/h3\u003e\n\u003cp\u003eNo, despite being rich and nourishing, it is designed to maintain lightness and natural movement.\u003c\/p\u003e\n\u003ch3\u003eDoes it add shine to the hair?\u003c\/h3\u003e\n\u003cp\u003eAbsolutely yes, it helps make hair shinier and visibly healthier.\u003c\/p\u003e\n\u003ch3\u003eCan I use it after every shampoo?\u003c\/h3\u003e\n\u003cp\u003eYes, it can be included regularly in your routine to keep hair strong and protected.\u003c\/p\u003e\n\u003ch3\u003eWhere can I buy the original Shu Uemura Izumi Tonic Mask?\u003c\/h3\u003e\n\u003cp\u003eAt Celebre Store you will find only original Shu Uemura products, with authorized retailer guarantee and professional advice since 1914.\u003c\/p\u003e","brand":"Shu Uemura","offers":[{"title":"Default Title","offer_id":52838352421211,"sku":"SHU-IT-Mask-500ml","price":160.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0790\/1003\/8107\/files\/shu-uemura-maschera-rinforzante-capelli-fini.jpg?v=1777194182","url":"https:\/\/celebrestore.com\/en\/products\/shu-uemura-mask-fragile-thin","provider":"Celebre Store","version":"1.0","type":"link"}