{"product_id":"shu-uemura-primer-pre-piega","title":"Shu Uemura Shiki Worker Blow Dry Serum 150ml Primer for Blow-drying and Pre-styling","description":"\u003ch2\u003ePrimer for Blow‑Drying and Pre‑Styling for All Hair Types\u003c\/h2\u003e\n\u003cp\u003eShu Uemura Shiki Worker Blow Dry Serum 150ml is a professional luxury primer for air‑drying and pre‑styling, ideal for all hair types. This multifunctional treatment prepares the hair fibre for styling, improves manageability and helps achieve more controlled, soft and luminous styles.\u003c\/p\u003e\n\u003cp\u003eInspired by the Japanese art of minimalism, Shiki — which means \"four seasons\" in Japanese — is a versatile styling primer that instantly moisturizes, detangles, smooths, controls frizz and enhances the hair’s natural texture.\u003c\/p\u003e\n\u003cp\u003ePerfect both before blow‑drying and for natural air‑dry styles, this luxury blow‑dry serum helps retain moisture, smooth the fibre and deliver softness and shine without weighing hair down.\u003c\/p\u003e\n\u003cp\u003eCelebre Store is an authorized Shu Uemura retailer: we select only original, professional products. Since 1914, our salon experience allows us to offer the best in luxury haircare with professional guidance and guaranteed quality.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eMain Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003ePre‑styling and air‑dry primer\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eSuitable for all hair types\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eInstantly hydrates and detangles\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eHelps control frizz\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eSmooths and evens the hair fibre\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eProvides natural softness and shine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003ePerfect for blow‑drying and natural styles\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eDoes not weigh hair down\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch2\u003eMultifunctional Luxury Primer for Perfect Styling\u003c\/h2\u003e\n\u003cp\u003eShiki Worker Blow Dry Serum is the ideal product for those who want to prepare hair for styling with a single professional gesture. Its advanced formula improves combability and makes styling easier, neater and longer‑lasting.\u003c\/p\u003e\n\u003cp\u003eExcellent for both sleek blowouts and natural textures, it helps keep hair soft, shiny and controlled every day.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eIdeal for Styling and Natural Drying\u003c\/h2\u003e\n\u003cp\u003eThis primer adapts perfectly to both blow‑drying and natural air drying, enhancing the hair’s authentic texture.\u003c\/p\u003e\n\u003cp\u003eApplied before styling it helps retain moisture and smooth the fibre, while on dry hair it enhances softness, definition and natural movement.\u003c\/p\u003e\n\u003cp\u003eThe result is an elegant, versatile and professional finish.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003cp\u003eApply to towel‑dried hair.\u003c\/p\u003e\n\u003cp\u003eSpray onto mid‑lengths and ends.\u003c\/p\u003e\n\u003cp\u003eDistribute the product with your hands through the strands for even coverage.\u003c\/p\u003e\n\u003cp\u003eProceed with styling or leave to dry naturally.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eFAQ – Frequently Asked Questions\u003c\/h2\u003e\n\u003ch3\u003eIs this product a heat protector?\u003c\/h3\u003e\n\u003cp\u003eIt is a pre‑styling primer that helps prepare hair for styling by retaining moisture and improving the smoothness of the fibre.\u003c\/p\u003e\n\u003ch3\u003eIs it suitable for all hair types?\u003c\/h3\u003e\n\u003cp\u003eYes, it is formulated for all hair types, from fine to thicker hair.\u003c\/p\u003e\n\u003ch3\u003eCan I use it without a hairdryer?\u003c\/h3\u003e\n\u003cp\u003eYes, it is also perfect for natural air‑drying and enhances the hair’s natural texture.\u003c\/p\u003e\n\u003ch3\u003eDoes it help with frizz?\u003c\/h3\u003e\n\u003cp\u003eAbsolutely — it helps control frizz and maintain discipline and softness.\u003c\/p\u003e\n\u003ch3\u003eDoes it weigh hair down?\u003c\/h3\u003e\n\u003cp\u003eNo, the formula is lightweight and designed to hydrate and prepare hair for styling without heaviness.\u003c\/p\u003e\n\u003ch3\u003eWhere can I buy the original Shu Uemura Shiki Worker?\u003c\/h3\u003e\n\u003cp\u003eAt Celebre Store you will find only original Shu Uemura products, with the guarantee of an authorized retailer and professional guidance since 1914.\u003c\/p\u003e","brand":"Shu Uemura","offers":[{"title":"Default Title","offer_id":52875811881307,"sku":null,"price":44.8,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0790\/1003\/8107\/files\/shu-uemura-primer-asciugatura-pre-piega.jpg?v=1777212738","url":"https:\/\/celebrestore.com\/en\/products\/shu-uemura-pre-styling-primer","provider":"Celebre Store","version":"1.0","type":"link"}