{"product_id":"shu-uemura-shampoo-capelli-biondi","title":"Shu Uemura Yubi Blonde Shampoo 300ML – Shampoo for Blonde Hair","description":"\u003ch2\u003eShu Uemura Yūbi Blonde Shampoo 300ml for Blonde, Bleached and Highlighted Hair\u003c\/h2\u003e\n\u003cp\u003eShu Uemura Yūbi Blonde Shampoo 300ml is a professional luxury purple anti-yellow shampoo designed for blonde, bleached, grey and highlighted hair. Its advanced formula with cool pigments and violet colorant helps neutralize unwanted yellow tones, preserving the purity of blonde and enhancing hair luminosity.\u003c\/p\u003e\n\u003cp\u003eEnriched with Japanese white peony, a precious ingredient known for its moisturizing and brightening properties, this luxury shampoo helps keep the hair fiber soft, shiny and visibly healthier. Shu Uemura’s Japanese technology transforms the classic anti-yellow shampoo into a premium, elegant and high-performance sensorial treatment.\u003c\/p\u003e\n\u003cp\u003eIdeal for maintaining a cool, sophisticated and luminous blonde without compromising hair quality.\u003c\/p\u003e\n\u003cp\u003eCelebre Store is an authorized Shu Uemura retailer: we select only original professional products. Since 1914, our experience as hairdressers allows us to offer the best in luxury haircare with professional advice and guaranteed quality.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eKey benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eNeutralizes unwanted yellow tones\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eIdeal for blonde, bleached and highlighted hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eAlso suitable for grey and white hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eHelps maintain a cool, luminous blonde\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eProvides natural shine to the hair fiber\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eMoisturizes thanks to Japanese white peony\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eProfessional formula with high-performance violet pigments\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eLuxury salon anti-yellow treatment\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch2\u003eLuxury purple anti-yellow shampoo for perfect blondes\u003c\/h2\u003e\n\u003cp\u003eYūbi Blonde Shampoo is the ideal treatment for those who want to preserve the beauty of a pure, luminous blonde. Its professional formula corrects unwanted warm tones and helps maintain an elegant, shiny and sophisticated color.\u003c\/p\u003e\n\u003cp\u003ePerfect after bleaching, balayage, highlights or for natural grey hair, it delivers an immediate chromatic freshness and visibly improved shine.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eFormula with cool pigments and Japanese white peony\u003c\/h2\u003e\n\u003cp\u003eThe exclusive formula combines high-performance violet pigments with the gentleness of Japanese white peony, a symbol of purity and refinement.\u003c\/p\u003e\n\u003cp\u003eThe pigments help counteract yellowing and warm tones, while the white peony contributes to keeping the hair moisturized, soft and naturally luminous.\u003c\/p\u003e\n\u003cp\u003eThis balance of technical performance and premium sensoriality represents the essence of the Yūbi Blonde range.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eHow to use\u003c\/h2\u003e\n\u003cp\u003eApply once a week to wet hair and distribute evenly.\u003c\/p\u003e\n\u003cp\u003eLeave on for 3 minutes, then rinse thoroughly.\u003c\/p\u003e\n\u003cp\u003eBleached hair: apply once a week with a 3-minute leave-in.\u003cbr\u003eGrey hair: apply once a week with a 3-minute leave-in.\u003c\/p\u003e\n\u003cp\u003eAvoid contact with the eyes. In case of contact, rinse immediately.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eFAQ – Frequently Asked Questions\u003c\/h2\u003e\n\u003ch3\u003eDoes this shampoo really remove yellow from blonde hair?\u003c\/h3\u003e\n\u003cp\u003eYes, thanks to professional violet pigments it helps neutralize yellow tones and maintain a cooler, more luminous blonde.\u003c\/p\u003e\n\u003ch3\u003eIs it suitable for grey or white hair?\u003c\/h3\u003e\n\u003cp\u003eYes, it is also ideal for grey, white or silver hair that tends to yellow over time.\u003c\/p\u003e\n\u003ch3\u003eHow often should it be used?\u003c\/h3\u003e\n\u003cp\u003eIt is recommended to use it once a week to maintain the cool tone without overloading the pigment.\u003c\/p\u003e\n\u003ch3\u003eDoes it dry hair like other anti-yellow shampoos?\u003c\/h3\u003e\n\u003cp\u003eNo, thanks to the presence of Japanese white peony it helps maintain hydration, softness and shine.\u003c\/p\u003e\n\u003ch3\u003eCan I use it on hair with balayage or highlights?\u003c\/h3\u003e\n\u003cp\u003eAbsolutely yes, it is ideal for preserving brightness and color purity on lightened sections and technical services.\u003c\/p\u003e\n\u003ch3\u003eWhere can I buy original Shu Uemura Yūbi Blonde Shampoo?\u003c\/h3\u003e\n\u003cp\u003eAt Celebre Store you will find only original Shu Uemura products, with the guarantee of an authorized retailer and professional advice since 1914.\u003c\/p\u003e","brand":"Shu Uemura","offers":[{"title":"Default Title","offer_id":52838354092379,"sku":"SHU-YB-Shampoo-300ml","price":51.4,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0790\/1003\/8107\/files\/shu-uemura-shampoo-antigiallo-biondi.jpg?v=1777121305","url":"https:\/\/celebrestore.com\/en\/products\/shu-uemura-shampoo-blonde-hair","provider":"Celebre Store","version":"1.0","type":"link"}