{"product_id":"shu-uemura-shampoo-capelli-danneggiati","title":"Shu Uemura Ultimate Reset Shampoo 980ml for Very Damaged Hair from Bleaching and Straightening","description":"\u003ch2\u003eShu Uemura Ultimate Reset Shampoo 980ml – For severely damaged hair from bleaching and straightening\u003c\/h2\u003e\n\u003cp\u003eShu Uemura Ultimate Reset Shampoo 980ml is the professional salon-size maxi version of the luxury restructuring shampoo dedicated to hair severely damaged by coloring, bleaching, perms and straightening. Designed for those seeking an intensive, consistent routine, this salon-size format ensures deep treatment and lasting results on sensitized, fragile hair.\u003c\/p\u003e\n\u003cp\u003eIts advanced formula gently cleanses without weakening the hair fiber, helping to repair visible signs of damage and restoring strength, elasticity and shine. Enriched with precious rice extract, known for its protective and moisturizing properties, hair becomes immediately softer, more manageable and easier to comb.\u003c\/p\u003e\n\u003cp\u003eThe repairing action lasts up to 48 hours after application and helps make hair up to 10 times more resistant to breakage, delivering a true premium experience by Shu Uemura Art of Hair.\u003c\/p\u003e\n\u003cp\u003eCelebre Store is an authorized Shu Uemura retailer: we select only original, professional products. Since 1914, our hairdressing expertise allows us to offer the best in luxury haircare with professional advice and guaranteed quality.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eMain benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eProfessional 980ml size ideal for frequent use\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eSpecifically for very damaged, treated hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003ePerfect after coloring, bleaching and straightening\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eHelps repair sensitized hair fiber\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eUp to 48 hours of protection and repair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eUp to 10 times more resistance to breakage\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eFormula with precious rice extract\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eSofter, more vital and luminous hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch2\u003eProfessional luxury shampoo for deep reconstruction\u003c\/h2\u003e\n\u003cp\u003eUltimate Reset Shampoo 980ml is formulated for those who need an advanced, continuous restructuring routine, ideal for both intensive home use and professional salon use.\u003c\/p\u003e\n\u003cp\u003eIts rich, high-performance texture gently cleanses, removes impurities and helps rebuild hair fiber compromised by aggressive technical treatments.\u003c\/p\u003e\n\u003cp\u003ePerfect for dry, dull and fragile hair, it delivers an immediate feeling of softness and a visibly healthier-looking mane.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eFormula with rice extract and anti-breakage action\u003c\/h2\u003e\n\u003cp\u003eThe exclusive formula is enriched with rice extract, an iconic ingredient of Japanese tradition valued for its nourishing, protective and regenerating properties.\u003c\/p\u003e\n\u003cp\u003eThis active ingredient helps strengthen hair structure, improve elasticity and counteract fragility caused by bleaching and thermal stress.\u003c\/p\u003e\n\u003cp\u003eThe result is stronger, more disciplined and visibly renewed hair.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eDirections for use\u003c\/h2\u003e\n\u003cp\u003eApply to wet hair.\u003c\/p\u003e\n\u003cp\u003eMassage gently, lather and rinse thoroughly.\u003c\/p\u003e\n\u003cp\u003eRepeat a second time for a deeper cleanse.\u003c\/p\u003e\n\u003cp\u003eFor optimal results, complete the routine with Ultimate Reset mask and conditioner.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eFAQ – Frequently Asked Questions\u003c\/h2\u003e\n\u003ch3\u003eIs this shampoo suitable for heavily bleached hair?\u003c\/h3\u003e\n\u003cp\u003eYes, it is specifically formulated for hair seriously damaged by bleaching, coloring and aggressive chemical treatments.\u003c\/p\u003e\n\u003ch3\u003eIs the 1000ml size suitable for frequent use?\u003c\/h3\u003e\n\u003cp\u003eAbsolutely yes, the maxi size is ideal for those who use the product regularly or for professional use.\u003c\/p\u003e\n\u003ch3\u003eDoes it help against hair breakage?\u003c\/h3\u003e\n\u003cp\u003eYes, it helps make hair up to 10 times more resistant to breakage.\u003c\/p\u003e\n\u003ch3\u003eIs it suitable after straightening and perms?\u003c\/h3\u003e\n\u003cp\u003eYes, it is also perfect for hair sensitized by straightening and perms.\u003c\/p\u003e\n\u003ch3\u003eDoes it weigh down fine hair?\u003c\/h3\u003e\n\u003cp\u003eNo, it cleanses and repairs without compromising lightness and natural movement.\u003c\/p\u003e\n\u003ch3\u003eWhere can I buy original Shu Uemura Ultimate Reset Shampoo?\u003c\/h3\u003e\n\u003cp\u003eAt Celebre Store you will find only original Shu Uemura products, with the guarantee of an authorized retailer and professional consultation since 1914.\u003c\/p\u003e","brand":"Shu Uemura","offers":[{"title":"Default Title","offer_id":52838351470939,"sku":"SHU-UR-Shampoo-980ml","price":120.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0790\/1003\/8107\/files\/shu-uemura-shampoo-verde-grande.jpg?v=1777205849","url":"https:\/\/celebrestore.com\/en\/products\/shu-uemura-shampoo-damaged-hair","provider":"Celebre Store","version":"1.0","type":"link"}