{"product_id":"shu-uemura-shampoo-capelli-fragili","title":"Shu Uemura Izumi Tonic Shampoo 1000ml for Fragile, Fine and Weak Hair","description":"\u003ch2\u003eFragile, Fine and Weak Hair\u003c\/h2\u003e\n\u003cp\u003eShu Uemura Izumi Tonic Shampoo 1000ml is a professional strengthening shampoo in a salon-size format designed for fragile, fine hair prone to breakage. Its luxurious, lightweight and clear formula gently cleanses the hair fiber while helping to strengthen, thicken and protect hair, for a visibly stronger, fuller and more resilient mane over time.\u003c\/p\u003e\n\u003cp\u003eIdeal for weak hair that tends to break easily, this professional shampoo helps improve hair fiber quality without weighing hair down, leaving hair softer, bouncier and shinier with every wash.\u003c\/p\u003e\n\u003cp\u003eInspired by the Japanese yu-su-ru ritual, the ancient tradition of washing hair with rice water, Izumi Tonic Shampoo leverages the properties of rice water to improve hair strength, elasticity and body, offering a premium routine by Shu Uemura Art of Hair.\u003c\/p\u003e\n\u003cp\u003eCelebre Store is an authorized Shu Uemura retailer: we offer only original, professional products. Since 1914, our experience as hairdressers allows us to provide the best in luxury haircare with professional advice and guaranteed quality.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eProfessional 1000ml salon-size format ideal for frequent use\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003ePerfect for fragile, fine and weak hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eHelps strengthen the hair fiber\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eImproves hair diameter and body\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eProtects against breakage and split ends\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eProfessional formula with rice water\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eDelivers softness, volume and shine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eIdeal for a complete anti-breakage routine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch2\u003eLuxury salon-size shampoo for fine hair\u003c\/h2\u003e\n\u003cp\u003eIzumi Tonic Shampoo 1000ml is the ideal choice for those seeking a consistent, professional routine for fine and fragile hair. The large size enables practical, long-lasting use, perfect for both intensive home use and salon use.\u003c\/p\u003e\n\u003cp\u003eThe refined texture and gentle cleansing turn every wash into a strengthening and protective ritual inspired by Shu Uemura’s Japanese excellence.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eRice water formula inspired by the yu-su-ru ritual\u003c\/h2\u003e\n\u003cp\u003eAt the heart of the formula is rice water, inspired by the Japanese yu-su-ru ritual, an ancient practice dedicated to hair beauty and strength.\u003c\/p\u003e\n\u003cp\u003eThis ingredient helps improve hair fiber quality, strengthen hair at the surface and protect it from daily fragility and breakage.\u003c\/p\u003e\n\u003cp\u003eThe result is thicker-feeling, more resilient and naturally luminous hair.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eDirections for use\u003c\/h2\u003e\n\u003cp\u003eApply to wet hair and gently massage the scalp and lengths until a soft, even lather forms.\u003c\/p\u003e\n\u003cp\u003eRinse thoroughly.\u003c\/p\u003e\n\u003cp\u003eFor optimal results, complete the routine with the Izumi Tonic conditioner or mask and then apply the serum from the same line.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eFAQ – Frequently Asked Questions\u003c\/h2\u003e\n\u003ch3\u003eWhat is the advantage of the 1000ml size?\u003c\/h3\u003e\n\u003cp\u003eThe professional size is ideal for regular users who want a longer-lasting and more cost-effective solution.\u003c\/p\u003e\n\u003ch3\u003eIs this shampoo suitable for very fine hair?\u003c\/h3\u003e\n\u003cp\u003eYes, it is specifically formulated for fine, fragile hair that needs strengthening without heaviness.\u003c\/p\u003e\n\u003ch3\u003eDoes it really help against breakage?\u003c\/h3\u003e\n\u003cp\u003eYes, the formula helps strengthen the hair fiber and protect hair from breakage and split ends.\u003c\/p\u003e\n\u003ch3\u003eDoes it make hair thicker?\u003c\/h3\u003e\n\u003cp\u003eYes, it helps improve hair diameter, making the hair appear fuller and more voluminous.\u003c\/p\u003e\n\u003ch3\u003eCan I use it every day?\u003c\/h3\u003e\n\u003cp\u003eYes, it is suitable for frequent use and perfect for maintaining stronger, more resilient hair over time.\u003c\/p\u003e\n\u003ch3\u003eWhere can I buy the original Shu Uemura Izumi Tonic Shampoo 1000ml?\u003c\/h3\u003e\n\u003cp\u003eAt Celebre Store you will find only original Shu Uemura products, with the guarantee of an authorized retailer and professional advice since 1914.\u003c\/p\u003e","brand":"Shu Uemura","offers":[{"title":"Default Title","offer_id":52838352519515,"sku":"SHU-IT-Shampoo-1L","price":120.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0790\/1003\/8107\/files\/shu-uemura-shampoo-ispessente-professionale.jpg?v=1777192406","url":"https:\/\/celebrestore.com\/en\/products\/shu-uemura-shampoo-fragile-hair","provider":"Celebre Store","version":"1.0","type":"link"}