{"product_id":"shu-uemura-shampoo-capelli-crespi","title":"Shu Uemura Ashita Supreme Shampoo 300ml for Devitalized and Frizzy Hair","description":"\u003ch2\u003eDevitalized and Frizzy Hair\u003c\/h2\u003e\n\u003cp\u003eShu Uemura Ashita Supreme Shampoo 300ml is a professional luxury shampoo designed for devitalized, fragile hair with early signs of aging. Its advanced formula gently cleanses and deeply nourishes the hair fiber, helping to make hair stronger, softer and visibly healthier.\u003c\/p\u003e\n\u003cp\u003eIdeal for hair prone to frizz, dullness or sensitized by daily stress and technical treatments, this luxury shampoo removes impurities and buildup without stripping the hair, improving manageability and natural shine.\u003c\/p\u003e\n\u003cp\u003eEnriched with Ashitaba extract and ferulic acid, a powerful anti-age active, Ashita Supreme Shampoo helps counter breakage, offering up to 99% less likelihood of breakage and up to 20x more nourishment* for a stronger, more vibrant mane.\u003c\/p\u003e\n\u003cp\u003eCelebre Store is an authorized Shu Uemura retailer: we select only original, professional products. Since 1914, our hairdressing expertise allows us to offer the best in luxury haircare with professional advice and guaranteed quality.\u003c\/p\u003e\n\u003cp\u003e*Instrumental test shampoo + treatment + serum\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eKey benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eIdeal for devitalized hair with early signs of aging\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eHelps reduce frizz and improve manageability\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eGently cleanses without stripping the fiber\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eUp to 99% less likelihood of breakage*\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eUp to 20x more nourishment*\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eFormula with Ashitaba extract and ferulic acid\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eDelivers softness, strength and shine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003ePerfect for a professional anti-age hair routine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e*Instrumental test shampoo + treatment + serum\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eLuxury anti-age shampoo for fragile, dull hair\u003c\/h2\u003e\n\u003cp\u003eAshita Supreme Shampoo is the ideal treatment for those who want to regenerate the hair and combat visible signs of aging. Its refined texture cleanses and deeply nourishes, helping to improve the appearance of dry, frizzy and weakened hair.\u003c\/p\u003e\n\u003cp\u003ePerfect for those seeking a premium anti-age routine, it delivers immediate softness and a more luminous, sophisticated look.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eFormula with Ashitaba and ferulic acid\u003c\/h2\u003e\n\u003cp\u003eThe exclusive formula combines Ashitaba extract, a Japanese plant symbolizing regeneration and vitality, with ferulic acid, a powerful antioxidant and anti-age active.\u003c\/p\u003e\n\u003cp\u003eThis synergy helps strengthen the hair fiber, improve hair resilience and protect the hair from daily stress and signs of aging.\u003c\/p\u003e\n\u003cp\u003eThe result is stronger, nourished and visibly healthier hair.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eHow to use\u003c\/h2\u003e\n\u003cp\u003eApply Ashita Supreme Shampoo to wet hair.\u003c\/p\u003e\n\u003cp\u003eGently massage the scalp and lengths until a soft lather forms, then rinse thoroughly.\u003c\/p\u003e\n\u003cp\u003eFor optimal results, follow with the Ashita Supreme conditioner or treatment and complete the routine with the leave-in serum from the same line.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eFAQ – Frequently Asked Questions\u003c\/h2\u003e\n\u003ch3\u003eIs this shampoo suitable for very damaged hair?\u003c\/h3\u003e\n\u003cp\u003eYes, it is formulated for devitalized, fragile hair with early signs of aging that need nourishment and protection.\u003c\/p\u003e\n\u003ch3\u003eDoes it really help with frizz?\u003c\/h3\u003e\n\u003cp\u003eYes, the formula helps soften hair prone to frizz, improving manageability and softness.\u003c\/p\u003e\n\u003ch3\u003eDoes it reduce hair breakage?\u003c\/h3\u003e\n\u003cp\u003eYes, it contributes to up to 99% less likelihood of breakage when included in the complete Ashita Supreme routine.\u003c\/p\u003e\n\u003ch3\u003eIs it suitable for treated hair?\u003c\/h3\u003e\n\u003cp\u003eAbsolutely, it is also ideal for treated and sensitized hair that require a professional anti-age routine.\u003c\/p\u003e\n\u003ch3\u003eCan I use it every day?\u003c\/h3\u003e\n\u003cp\u003eYes, it can be used regularly to keep hair nourished, strong and more luminous.\u003c\/p\u003e\n\u003ch3\u003eWhere can I buy original Shu Uemura Ashita Supreme Shampoo?\u003c\/h3\u003e\n\u003cp\u003eAt Celebre Store you will find only original Shu Uemura products, with authorized retailer guarantee and professional advice since 1914.\u003c\/p\u003e","brand":"Shu Uemura","offers":[{"title":"Default Title","offer_id":52838352781659,"sku":"SHU-AS-Shampoo-300ml","price":60.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0790\/1003\/8107\/files\/shu-uemura-shampoo-capelli-crespi_1.jpg?v=1777134697","url":"https:\/\/celebrestore.com\/en\/products\/shu-uemura-shampoo-frizzy-hair","provider":"Celebre Store","version":"1.0","type":"link"}