Fragile, Fine and Weakened Hair

Shu Uemura Izumi Tonic Mask 200ml is a professional luxury strengthening mask designed for fragile, fine hair prone to breakage. Its intensive formula helps nourish the hair fibre, improve hair strength and provide increased body and shine for visibly healthier, stronger hair.

Ideal for fine hair that tends to break easily, this luxury mask delivers a deep treatment without compromising lightness and natural movement. The rich yet balanced texture helps make hair softer, more manageable and protected from daily stressors.

Inspired by the Japanese yu-su-ru ritual, the ancient tradition of immersing hair in rice water, Izumi Tonic Mask harnesses the properties of rice water to strengthen the fibre and enhance the hair's natural beauty.

Celebre Store is an authorized Shu Uemura retailer: we offer only original professional products. Since 1914, our experience as hairdressers allows us to provide the best in luxury haircare with professional advice and guaranteed quality.

Key Benefits

• Ideal for fragile, fine and weakened hair

• Helps strengthen the hair fibre

• Improves hair body and resilience

• Deeply moisturizes without weighing hair down

• Delivers immediate softness and shine

• Professional formula inspired by rice water

• Perfect for hair prone to breakage

• Luxury treatment for a complete anti-breakage routine

Luxury Mask for Fine, Weakened Hair

Izumi Tonic Mask 200ml is the ideal treatment for those who want to nourish and strengthen fine hair without sacrificing lightness and natural movement. Its elegant texture envelops lengths and ends, visibly improving the quality of the hair fibre.

Perfect for dull and fragile hair, it provides immediate comfort and leaves hair more manageable, soft and luminous.

Formula Inspired by the Japanese yu-su-ru Ritual

The exclusive formula is inspired by yu-su-ru, the traditional Japanese ritual focused on hair beauty through rice water.

This precious ingredient helps improve hair structure, promoting softness, elasticity and protection against everyday fragility.

The result is stronger, thicker and naturally radiant hair.

How to Use

After shampooing with Izumi Tonic, apply the mask to towel-dried lengths and ends.

Leave on for a few minutes to allow deep nourishment and fibre reinforcement.

Rinse thoroughly.

For a complete routine, pair with the Izumi Tonic serum from the same line.

FAQ – Frequently Asked Questions

Is this mask suitable for very fine hair?

Yes, it is formulated for thin and fragile hair that requires nourishment and strengthening without weighing it down.

Does it help prevent breakage?

Yes, it helps improve the resistance of the hair fibre and protects hair from fragility.

Does it weigh hair down?

No, the formula is rich but designed to maintain lightness and natural movement.

Does it add more body to the hair?

Yes, it helps increase thickness and body, making the hair appear fuller.

Can I use it every week?

Absolutely yes — it is perfect for regular use within a professional anti-breakage routine.

Where can I buy the original Shu Uemura Izumi Tonic Mask 200ml?

On Celebre Store you will find only original Shu Uemura products, with the guarantee of an authorized retailer and professional advice since 1914.