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A story of four generations of hairdressers.

It began in America and continues today in Torre del Greco.

First Generation

1914 - Giovanni Catapano

Our story begins with Giovanni Catapano, known at the time as John. After emigrating to the United States, Giovanni opened his first hair salon on Hayden Avenue in Cleveland, Ohio, USA, in 1914. This event marked the beginning of a family tradition that would span generations.

First Generation

1954 - Old newspaper article

"We heard that John Catapano is opening a new barber shop on Hayden Avenue near Shaw. We are struck by this news.

It was in 1914, forty years ago, that John first came to that neighborhood. At that time there were only three shops, the roads were unpaved, houses were scattered, and the local farms were in operation. It was a pioneering town.

For thirty years that shop was his livelihood and his career. It was more than a barber shop. It was a meeting place, a hub of social life, a community institution. St. James Lutheran Church held its first baptism in the back of that shop..."

Second generation

1955 - Anna Catapano

The second generation continues in San Valentino Torio, in the province of Salerno. Here, John Catapano's granddaughter, Anna, decides to pursue the family trade. With passion and dedication, Anna keeps the tradition alive, adding her personal touch and adapting to the needs of modern times.

Third Generation

1983 - Eugenio Borriello

In 1983, Anna Catapano’s son arrived in Torre del Greco and opened another beauty salon. This new opening represents the continuation of the family tradition, with a strong focus on service quality and innovation in the beauty industry.

Fourth Generation

2019 - Launch of the Celebre Store project

In 2019, brothers Alessio and Luigi, representatives of the latest generation of an enterprising family, joined their skills and passions to launch an ambitious project: Celebre Store. Aiming to bring the family business into the homes of many, their store stands out for the quality of its carefully selected products and for impeccable customer service.