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Medavita

Medavita – Everything you need to know before choosing your routine

For over 60 years Medavita combines phytotherapy, clinical research and professional cosmetology to offer high‑efficacy formulas for scalp and hair. Celebre Store – a fourth‑generation salon since 1914 – has tested the entire range and presents the definitive guide to help you choose between anti‑hair loss, anti‑dandruff, nourishing and reconstructive solutions.

Why choose Medavita?

  • High botanical concentration – up to 10 synergistic medicinal plant extracts in Lotion Concentrée, including Arnica, Rosemary, Aloe and Myrrh, which stimulate micro‑circulation and extend the hair growth phase 

  • Clinically tested formulas – the exclusive patented plant blend shows significant results in reducing hair loss and increasing density

  • “Skinification” philosophy – physiological pH, free from heavy silicones and alcohol, maximum tolerability even on sensitive scalp

  • Made in Italy & cruelty‑free – certified production in Milan, quality controls across the entire supply chain

Medavita's most popular lines

Line Focus Key actives Top formats
Lotion Concentrée Anti‑hair loss & strengthening 10 vaso‑active plant extracts (Arnica, Rosemary, Aloe, Myrrh, etc.) Ampoules 7 ml, lotion 100 ml
Puroxine Instant anti‑dandruff Piroctone Olamine + Tea Tree, Lavender, Rosemary Shampoo 250/1000 ml
Nutrisubstance 8‑hour overnight hydration Shea Butter, hyper‑fermented rice water, Amino Concentré 8‑Hour Rescue Treatment 100 ml
Prodige Instant reconstruction Biomimetic peptides + Amino Concentré Shampoo, mask, spray

Build your Medavita routine in 4 steps

  1. Targeted cleansing – choose the shampoo based on the issue (Lotion Concentrée for hair loss, Puroxine for dandruff, Nutrisubstance for dryness, or for oily/impure scalp).

  2. Scalp treatment – apply ampoules or serums with a 2‑minute massage (3× per week during the intensive phase, 1× per week for maintenance).

  3. Length nourishment – pair masks and leave‑ins according to porosity and thickness (Nutrisubstance for dryness, Prodige for reconstruction).

  4. Weekly boosters – add a scalp scrub or enhancing oils to boost shine and vitality.

FAQ – Most frequently asked questions about Medavita

1. How do you correctly apply Medavita Lotion Concentrée?
Distribute one ampoule onto dry or towel‑dried scalp, massage with circular movements for two minutes. Recommended frequency: three times a week for 12 weeks, then once a week for maintenance.

2. How long does a Medavita anti‑hair loss cycle last and when should it be repeated?
A box of 12 ampoules covers four weeks; the intensive protocol is three consecutive months and is recommended to be repeated twice a year (autumn and spring).

3. How often should you use Puroxine anti‑dandruff Shampoo?
Initially, at every wash (3–4 times a week) until dandruff disappears; thereafter 1–2 times a week alternating with a gentle shampoo.

4. Should the Nutrisubstance 8‑Hour Rescue mask be rinsed out in the morning?
No: it has a lightweight leave‑in texture. Apply to the lengths before sleeping; in the morning style without rinsing.

5. Do Medavita products contain silicones or parabens?
The scalp‑sensitive and nourishment lines are free from film‑forming silicones and parabens, with a physiological pH that respects even colored hair

6. Is Medavita cruelty‑free?
Yes. The company manufactures in Italy in compliance with EU regulations that prohibit animal testing for finished cosmetics.

7. Where can I safely buy Medavita online?
At Celebre Store you receive authentic products, professional consultation and 24–48 h shipping with free samples.

Why choose Celebre Store

  • Know‑how since 1914 – we test every formula in the salon before offering it online

  • Fast shipping & free samples with every order

  • Personalized hairstylist support via  WhatsApp or email

  • Exclusive promotions on anti‑hair loss kits and shampoo+mask bundles

  • Secure payments and returns within 90 days

Ready to strengthen your scalp and hair?

Browse the catalog, add your Medavita products to the cart and take advantage of free shipping over €49.99: your new professional routine starts here!

Lotion Concentreè Line - Anti-hair Loss

Explore Products
Tonico Anticaduta Capelli Donna | Medavita Lotion Concentreè Energizing Daily Tonic
Tonico Anticaduta Capelli Donna | Medavita Lotion Concentreè Energizing Daily Tonic
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Medavita Lotion Concentree Energizing Daily Tonic 100ml - Energizing Tonic for Scalp and Hair

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Medavita Lotion Concentree Anti-hair loss Shampoo Men 55ml - Travel Size
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Medavita Lotion Concentree Anti-hair loss Shampoo Men 55ml - Travel Size

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Medavita Lotion Concentreè Treating Anti-Hair Loss Shampoo for Women 250ml

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€27,50 €22,00

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Medavita Lotion Concentree Vitality Hair & Scalp Cream 500ml - Dermocrema Rivitalizzante Anticaduta per Capelli
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Medavita Lotion Concentree Vitality Hair & Scalp Cream 500ml - Revitalizing Anti-Hair Loss Dermocream for Hair

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Trattamento anticaduta capelli uomo | Medavita Lotion Concentree Spray
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Medavita Intensive Anti-hair Loss Treatment for Men 100ml - Anti-hair Loss Spray

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€80,00 €68,00

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Fiale Anticaduta Uomo | Medavita Trattamento Intensivo
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Anti-Hair Loss Vials for Men x2 Medavita Lotion Concentreè Homme - Intensive Treatment

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€128,34

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IDOL - Styling Line

Create your hairstyle

With Medavita's IDOL line
Medavita Idol Creative Gel Strutturante Medio 150ml
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Medavita Idol Creative Medium Structuring Gel 150ml

€23,00

€23,00

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Medavita Idol Texture Satin Lacca Gas Forte Ultra-Dry
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Medavita Idol Texture Satin Hairspray Strong Hold Ultra-Dry 500ml

€27,90 €23,71

€27,90 €23,71

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Medavita Idol Texture Satin Lacca Gas Forte Ultra-Dry 75ml
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Medavita Idol Texture Satin Ultra-Dry Strong Hold Aerosol Hairspray 75ml - Styling

€13,99 €4,99

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Medavita Idol Texture Satin Lacca Gas Leggera Ultra-Dry
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Medavita Idol Texture Satin Light Aerosol Hairspray Ultra-Dry 500ml

€27,90 €23,71

€27,90 €23,71

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Medavita Idol Volume Design Mousse Corporizzante
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Medavita Idol Volume Design Hair Foam 200ml - Volumizing Mousse Medium-Strong Hold

€23,20 €20,00

€23,20 €20,00

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Medavita Styling Idol Creative Blackjack Matte Paste 100ml - Cera opaca tenuta estrema per tutti i tipi di capelli
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Medavita Styling Idol Creative Blackjack Matte Paste 100ml - Matte wax, extreme hold for all hair types

€22,70 €19,29

€22,70 €19,29

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Medavita Styling Idol Creative Blink Modelling paste 100ml - Cera modellante lucida per tutti i tipi di capelli
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Medavita Styling Idol Creative Blink Modelling Paste 100ml - Glossy modelling wax for all hair types

€22,70 €19,29

€22,70 €19,29

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Medavita Styling Idol Creative Look Mate 100ml - Crema modellante opaca tenuta media
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Medavita Styling Idol Creative Look Mate 100ml - Matte modeling cream, medium hold

€22,70 €19,29

€22,70 €19,29

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Medavita Styling Idol Curly Circle Spray 150ml - Spray modellante per capelli ricci
Medavita Idol Curly Vertigo Fluido modellante per Capelli Ricci 150ml
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Medavita Styling Idol Curly Circle Spray 150ml - Styling spray for curly hair

€27,80 €23,63

€27,80 €23,63

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Medavita Styling Idol Texture Colossal Volume Magnifier 150ml - Volumizing Spray for Fine Hair
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Medavita Styling Idol Texture Colossal Volume Magnifier 150ml - Volumizing Spray for Fine Hair

€23,20 €20,00

€23,20 €20,00

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BLONDIE - For Blonde Hair

Natural or color-treated

Cool and Warm Blonde

Take Care of Your Blonde Hair

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Medavita Blondie All Blondes Bonding Deep Mask 150ml | Maschera Antigiallo Capelli Biondi
Medavita Blondie All Blondes Bonding Deep Mask 150ml | Maschera Antigiallo Capelli Biondi
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Medavita Blondie All Blondes Bonding Deep Mask 150ml - Plumping Mask for All Blonde Hair

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€22,00

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Medavita Blondie maschera capelli biondi
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Medavita Blondie All Blondes Bonding Deep Mask 50ml

€12,50 €4,99

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Medavita Blondie All Blondes Bonding Light Conditioner 150ml - Balsamo Antigiallo Capelli Biondi
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Medavita Blondie All Blondes Bonding Light Conditioner 150ml - Body-boosting Conditioner for All Blonde Hair

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Medavita Blondie All Blondes Bonding Light Conditioner 500ml - Balsamo antigiallo capelli biondi
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Medavita Blondie All Blondes Bonding Light Conditioner 500ml - Body-enhancing conditioner for all blonde hair

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Medavita Blondie All Blondes Bonding Shampoo
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Medavita Blondie All Blondes Bonding Shampoo 55ml - Shampoo for All Blonde Hair

€13,99 €4,99

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Medavita Blondie Ice Blonde Enhancing Deep Mask 500ml
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Medavita Blondie Ice Blonde Enhancing Deep Mask 500ml - Plumping Anti-Yellow Mask for Cool Blonde Hair

€65,00 €64,00

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Medavita Blondie Ice Blonde Enhancing Shampoo 1250ml
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Medavita Blondie Ice Blonde Enhancing Shampoo 1250ml - Anti-Yellow Shampoo for Cool Blonde Hair

€57,80

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Medavita Blondie Sunset Blonde Conditioning Mousse 300ml
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Medavita Blondie Sunset Blonde Conditioning Mousse 300ml - Glossing Mousse for Warm Blonde Hair

€28,00 €23,80

€28,00 €23,80

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Medavita Blondie Sunset Blonde Enhancing Deep Mask
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Medavita Blondie Sunset Blonde Enhancing Deep Mask 150ml - Plumping Mask for Warm Blonde Hair

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Medavita Blondie Sunset Blonde Enhancing Deep Mask 500ml
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Medavita Blondie Sunset Blonde Enhancing Deep Mask 500ml - Plumping Mask for Warm Blonde Hair

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All Product Lines

Medavita

B-REFIBRE - Capelli Danneggiati
B-REFIBRE - Damaged Hair (14)
Medavita Hairchitecture Capelli Fini
HAIRCHITECTURE - Fine Hair (5)
Medavita Nutrisubstance Capelli Secchi
NUTRISUBSTANCE - Dry Hair (12)
Medavita Prodige
PRODIGE - Hair Regeneration (12)
GLOSSYNATION - Capelli Lisci
GLOSSYNATION - Straight Hair (7)
Medavita linea Choiche Glowing - Capelli Spenti - Celebre Store
CHOICHE GLOWING - Dull Hair (18)
Medavita Luxviva Capelli Colorati
LUXVIVA - Color-treated Hair (18)
Medavita Curladdict Capelli Ricci
CURLADDICT - Curly Hair (6)
Medavita Keratin Miracle
KERATIN MIRACLE - Frizzy Hair (18)
Meavita Huile D'Etoile
HUILE D'ETOILE - Dull Hair (20)
Medavita Oxygen
OXYGEN - Purifying and Detoxifying (9)
Medavita Requilibre
REQUILIBRE - Oily Hair (7)
medavita puroxine antiforfora anti-dandruff
PUROXINE - Anti-dandruff (8)
Medavita Velour
VELOUR - Sensitive, Irritated Scalp and Hair (7)

248 Results

248 Results

Clear all
Shampoo Ricostruttore Medavita Beta Refibre
Medavita

Medavita B-Refibre Reconstructive Shampoo 1250ml - For over-processed and weakened hair

4.8 (5)

€64,00

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In stock

Shampoo Capelli Secchi Medavita Nutrisubstance
Shampoo Capelli Secchi Medavita Nutrisubstance
Medavita

Medavita Nutrisubstance Nourishing Fortifying Shampoo 1250ml - For Dry Hair

5.0 (2)

€64,00

€64,00

In stock

Medavita Nutrisusbtance Nourishing Restorative Mask 500ml - For dry, dehydrated and sensitive hair
Medavita

Medavita Nutrisusbtance Nourishing Restorative Mask 500ml - For dry, dehydrated and sensitive hair

5.0 (3)

€64,00

€64,00

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Trattamento anticaduta capelli uomo | Medavita Lotion Concentree Spray
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Medavita Intensive Anti-hair Loss Treatment for Men 100ml - Anti-hair Loss Spray

5.0 (4)

€80,00 €68,00

€80,00 €68,00

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Medavita Elisier Siero Fortificante 50ml
Medavita Elisier Siero Fortificante 50ml
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Medavita Elisièr Fortifying Serum 50ml - For damaged or fragile hair

5.0 (4)

€35,00 €29,00

€35,00 €29,00

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Medavita Huile D'etoile Maschera di Oli Illuminante 150ml
12% off
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Medavita Huile D'etoile Illuminating Oil Mask 150ml - Illuminating mask for all hair types

5.0 (2)

€26,00 €23,00

€26,00 €23,00

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Medavita Curladdict Elasticizing Mask for Curly and Wavy Hair
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Medavita Curladdict Elasticizing Mask for Curly and Wavy Hair

€24,90 from €7,99

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Shampoo Anticaduta Capelli Donna Medavita Lotion Concentree
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Medavita Lotion Concentreè Treating Anti-Hair Loss Shampoo for Women 250ml

5.0 (3)

€27,50 €22,00

€27,50 €22,00

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Medavita Maschera Capelli Colorati
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Medavita Luxviva Post-Color Mask 500ml - Color-Treated Hair

5.0 (1)

€65,00 €64,00

€65,00 €64,00

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Shampoo Idratante Capelli Secchi
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Medavita Nutrisubstance Nourishing Fortifying Shampoo 250ml - For Dry Hair

€22,00

€22,00

In stock

Medavita Cutis Pura Emulsione Igienizzante Cute
6% off
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Medavita Cutis Pura Scalp Sanitizing Emulsion 500ml - Treatment for all hair types

€65,80 €62,00

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Trattamento per capelli danneggiati in Microemulsione | Medavita
Trattamento per capelli danneggiati in Microemulsione | Medavita
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Medavita B-refibre Reconstructing Microemulsion 150ml - Treatment for Damaged Hair

€26,80 €22,00

€26,80 €22,00

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Medavita Oxygen Peeling detox
Medavita Oxygen Peeling detox
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Medavita Oxygen Peeling - detoxifying, regenerating and smoothing for oily, dandruff-prone hair

€37,60 from €31,96

€37,60 from €31,96

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Medavita Keratin Miracle Sleek Hair Mask 150ml
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12% off
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Medavita Keratin Miracle Sleek Hair Mask 150ml

€26,00 €23,00

€26,00 €23,00

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Medavita Huile D'etoile Maschera di Oli Illuminante 500ml
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Medavita Huile D'etoile Illuminating Oil Mask 500ml - Illuminating mask for all hair types

5.0 (1)

€64,00

€64,00

In stock

Medavita Huile D'etoile Maschera di Oli Illuminante 50ml
67% off
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Medavita Huile D'etoile Illuminating Oil Mask 50ml

€14,99 €4,99

€14,99 €4,99

In stock

Medavita Oxygen Maschera Detox rivitalizzante e riequilibrante
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15% off
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Medavita Oxygen Detox Revitalizing and Rebalancing Mask

€26,00 from €22,10

€26,00 from €22,10

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Medavita Cutis Pura Scrub-Argilla Esfoliante Cute e Viso 75ml
Medavita Cutis Pura Scrub-Argilla Esfoliante Cute e Viso 75ml
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Medavita

Medavita Cutis Pura Exfoliating Clay Scrub for Scalp and Face 75ml

€19,20 €16,99

€19,20 €16,99

In stock

Medavita Styling Idol Creative Blackjack Matte Paste 100ml - Cera opaca tenuta estrema per tutti i tipi di capelli
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15% off
Medavita

Medavita Styling Idol Creative Blackjack Matte Paste 100ml - Matte wax, extreme hold for all hair types

€22,70 €19,29

€22,70 €19,29

In stock

Medavita Idol Volume Design Mousse Corporizzante
14% off
Medavita

Medavita Idol Volume Design Hair Foam 200ml - Volumizing Mousse Medium-Strong Hold

€23,20 €20,00

€23,20 €20,00

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Medavita Prodige Crema Setificante Capelli
Medavita Prodige Crema Setificante Capelli
40% off
Medavita

Medavita Prodige Smoothing Cream for Hair 15ml - Restructuring Anti-breakage Leave-in Treatment for Damaged Hair

€19,99 €11,99

€19,99 €11,99

In stock

Medavita Prodige Shampoo Rigenerante
Medavita Prodige Shampoo Rigenerante
64% off
Medavita

Medavita Prodige Regenerating Shampoo 55ml - for Damaged Hair

€13,99 €4,99

€13,99 €4,99

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Tonico Anticaduta Capelli Donna | Medavita Lotion Concentreè Energizing Daily Tonic
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Medavita Lotion Concentree Energizing Daily Tonic 100ml - Energizing Tonic for Scalp and Hair

€51,00 €41,00

€51,00 €41,00

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Medavita Keratin Miracle Sleek Hair Shampoo 250ml
Medavita Keratin Miracle Sleek Hair Shampoo 250ml per Capelli Crespi
4% off
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Medavita Keratin Miracle Sleek Hair Shampoo 250ml - Frizzy Hair

€23,00 €22,00

€23,00 €22,00

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Medavita Oxygen Shampoo Detox
Medavita Oxygen Shampoo Detox
4% off
Medavita

Medavita Oxygen Shampoo Detox 250ml - For Stressed, Sensitive Hair

€23,00 €22,00

€23,00 €22,00

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Medavita Blondie All Blondes Bonding Deep Mask 150ml | Maschera Antigiallo Capelli Biondi
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Medavita Blondie All Blondes Bonding Deep Mask 150ml - Plumping Mask for All Blonde Hair

5.0 (1)

€22,00

€22,00

In stock

Medavita Huile d’Étoile Shampoo di Oli Inebriante 55ml
64% off
Medavita

Medavita Huile d’Étoile Intoxicating Oils Shampoo 55ml

3.0 (1)

€13,99 €4,99

€13,99 €4,99

In stock

Medavita Requilibre Dermocrema Riequilibrante Cute e Capelli 500ml
25% off
Medavita

Medavita Requilibre Dermocrema Sebum-Balancing Scalp and Hair 500ml

5.0 (3)

€53,00 €40,00

€53,00 €40,00

In stock

trattamento anti-sebo riequilibrante capelli Medavita
15% off
Medavita

Medavita Requilibre Sebum-Balancing Lotion 12x 6ml - for Oily Hair, Oily Scalp, Seborrheic Scalp

€73,00 €62,05

€73,00 €62,05

In stock

Medavita Oxygen Shampoo Detox 1000ml
Medavita

Medavita Oxygen Shampoo Detox 1000ml - for sensitive, stressed hair

€64,00

€64,00

In stock

Medavita Styling Idol Texture Colossal Volume Magnifier 150ml - Volumizing Spray for Fine Hair
Medavita Styling Idol Texture Ego Lacca no gas leggera 300ml
14% off
Medavita

Medavita Styling Idol Texture Colossal Volume Magnifier 150ml - Volumizing Spray for Fine Hair

€23,20 €20,00

€23,20 €20,00

In stock

Medavita Idol Texture Satin Lacca Gas Forte Ultra-Dry 75ml
64% off
Medavita

Medavita Idol Texture Satin Ultra-Dry Strong Hold Aerosol Hairspray 75ml - Styling

€13,99 €4,99

€13,99 €4,99

In stock

Medavita Blondie All Blondes Bonding Shampoo
64% off
Medavita

Medavita Blondie All Blondes Bonding Shampoo 55ml - Shampoo for All Blonde Hair

€13,99 €4,99

€13,99 €4,99

In stock

Medavita Idol Creative Gel Strutturante Medio 150ml
Medavita

Medavita Idol Creative Medium Structuring Gel 150ml

€23,00

€23,00

In stock

Medavita Idol Texture Satin Lacca Gas Leggera Ultra-Dry
15% off
Medavita

Medavita Idol Texture Satin Light Aerosol Hairspray Ultra-Dry 500ml

€27,90 €23,71

€27,90 €23,71

In stock

Medavita Idol Texture Satin Lacca Gas Forte Ultra-Dry
Medavita Idol Texture Satin Lacca Gas Forte Ultra-Dry
15% off
Medavita

Medavita Idol Texture Satin Hairspray Strong Hold Ultra-Dry 500ml

€27,90 €23,71

€27,90 €23,71

In stock

Medavita Luxviva Shampoo anti-giallo
Medavita

Medavita Luxviva Anti-Yellow Shampoo 1250ml - Shampoo for blonde or white hair

€64,00

€64,00

In stock

Medavita Lotion Concentree Vitality Hair & Scalp Cream 500ml - Dermocrema Rivitalizzante Anticaduta per Capelli
Medavita Lotion Concentree Vitality Hair & Scalp Cream 500ml - Dermocrema Rivitalizzante Anticaduta per Capelli
11% off
Medavita

Medavita Lotion Concentree Vitality Hair & Scalp Cream 500ml - Revitalizing Anti-Hair Loss Dermocream for Hair

€60,00 €53,55

€60,00 €53,55

In stock

Medavita Blondie Sunset Blonde Enhancing Shampoo 250ml
20% off
Medavita

Medavita Blondie Sunset Blonde Enhancing Shampoo 250ml - Strengthening, Shine-Enhancing Shampoo for Warm Blonde Hair

5.0 (1)

€27,50 €22,00

€27,50 €22,00

In stock

Medavita Blondie All Blondes Bonding Light Conditioner 500ml - Balsamo antigiallo capelli biondi
Medavita

Medavita Blondie All Blondes Bonding Light Conditioner 500ml - Body-enhancing conditioner for all blonde hair

5.0 (1)

€55,84

€55,84

In stock

Medavita Blondie All Blondes Bonding Light Conditioner 150ml - Balsamo Antigiallo Capelli Biondi
Medavita Blondie All Blondes Bonding Light Conditioner 150ml - Balsamo Antigiallo Capelli Biondi
8% off
Medavita

Medavita Blondie All Blondes Bonding Light Conditioner 150ml - Body-boosting Conditioner for All Blonde Hair

€24,00 €22,00

€24,00 €22,00

In stock

Medavita Lotion Concentree Anti-hair loss Shampoo Men 55ml - Travel Size
67% off
Medavita

Medavita Lotion Concentree Anti-hair loss Shampoo Men 55ml - Travel Size

€14,99 €4,99

€14,99 €4,99

In stock

Medavita Huile D'Etoile Oleo-Lift Rigenerante Multi-Attivo 12X7ml
Medavita Huile D'Etoile Oleo-Lift Rigenerante Multi-Attivo 12X7ml
15% off
Medavita

Medavita Huile D'Etoile Oleo-Lift Regenerating Multi-Active 12X7ml - Regenerating Hair Treatment

€61,40 €52,19

€61,40 €52,19

In stock

Medavita Blondie Ice Blonde Enhancing Deep Mask 500ml
2% off
Medavita

Medavita Blondie Ice Blonde Enhancing Deep Mask 500ml - Plumping Anti-Yellow Mask for Cool Blonde Hair

€65,00 €64,00

€65,00 €64,00

In stock

MedavitaProdigeFortifyingProteinCream500ml
Medavita

Medavita Prodige Fortifying Protein Cream 500ml Step 1

€64,00

€64,00

In stock

Medavita Styling Idol Curly Circle Spray 150ml - Spray modellante per capelli ricci
Medavita Idol Curly Vertigo Fluido modellante per Capelli Ricci 150ml
15% off
Medavita

Medavita Styling Idol Curly Circle Spray 150ml - Styling spray for curly hair

€27,80 €23,63

€27,80 €23,63

In stock

Medavita Velour Cuoio Capelluto Sensibile
Medavita Velour Cuoio Capelluto Sensibile
15% off
Medavita

Medavita Velour Calming Lotion 12x6ml – Soothing Ampoules for Sensitive and Irritated Scalp

€73,00 €62,05

€73,00 €62,05

In stock

Medavita Blondie Sunset Blonde Enhancing Deep Mask
8% off
Medavita

Medavita Blondie Sunset Blonde Enhancing Deep Mask 150ml - Plumping Mask for Warm Blonde Hair

€24,90 €23,00

€24,90 €23,00

In stock

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