Blue Neutralizing Shampoo for Light to Medium Brown Hair

Neutralizes unwanted orange tones and delivers intense shine

✨ Full description

The Shampoo Chroma Crème Ash is the ideal professional tool to effectively correct orange tones that tend to reappear on light to medium brown hair after technical services or repeated washing.

Unlike traditional purple shampoos — effective only on yellow tones in blond hair — this blue-pigmented shampoo specifically targets orange hues, neutralizing them instantly.

Developed by the Color Labs and Haircare Labs of L'Oréal Professionnel, Chroma Crème Ash offers a dual action:

• Professional color correction

• Deep hair fiber care

🌿 Professional benefits

• 💙 Evenly neutralizes unwanted orange tones

• 💧 Intensely nourishes thanks to ultra-fine repairing agents

• ✨ Provides up to 3 times more shine*

• 🛡️ Protects the most porous and damaged areas of the hair fiber

• 🎨 Cream formula with no-staining effect, suitable even on sensitized hair

*Instrumental test L’Oréal Professionnel

🎯 Perfect for:

✔️ Light to medium brown hair
✔️ Colored or chemically treated hair
✔️ Those who want to eliminate coppery tones and maintain a cool, even tone
✔️ Those looking for a maintenance routine between color services

💡 Recommended use

1. Apply to damp hair

2. Gently massage into the scalp

3. Leave on for 5 to 15 minutes depending on the desired level of neutralization

4. Rinse thoroughly

👉 PRO tip:
Use Chroma Crème once a week alternating with your regular shampoo. Leave on longer for very orange or heavily treated hair.

🧪 Formula and active pigments

• Professional blue pigments – neutralize warm orange tones

• Even-deposit technology – ensures uniform color even on porous hair

• Micronized treating agents – repair and deeply nourish

• Creamy texture – pleasant and easy to distribute

💬 Real reviews from Celebre salon

🌟 “The best blue shampoo I've ever tried. It corrects orange tones without drying.”
🌟 “I use Chroma Crème between color services: my brown always stays cool and shiny.”
🌟 “Doesn't stain the hands and leaves hair soft and luminous.”

📦 Format

• ✔️ Professional 500 ml bottle

• ✔️ Lasts up to 20 applications (depending on hair length)

• ✔️ Ideal for salon or at-home use