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Advice and insights from hairdressers since 1914
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Shampoos, masks, anti-hair loss treatments and regrowth solutions: everything your hair needs, from top brands like L’Oréal Paris, Wella and Kérastase, in a single online store designed for both hairdressers and consumers.
Professional haircare products contain higher concentrations of active ingredients—strengthening peptides, repairing ceramides and UV filters—that deliver faster and more visible results compared with mass-market ranges.
Brands like Kérastase and Wella Professionals develop their lines in collaboration with salons, ensuring compatibility with technical services (coloring, perms) and respect for the hair fiber.
Thanks to the higher concentration, you need less product per wash: a professional 250 ml bottle can last up to 30% longer than an equivalent commercial product.
Stimulating vials, lotions with Aminexil™ and fortifying shampoos to reduce hair fall from the first 6 weeks.
Biomimetic peptides and stemoxydine-based complexes that promote regrowth and hair-thickness improvement.
Detoxifying shampoos, matte waxes and energizing lotions created for the specific needs of men’s hair.
Curly-girl friendly formulas without heavy silicones, with jojoba oil and shea butter for defined, frizz-free curls.
From gentle cleansers for sensitive scalps to purifying blends with salicylic acid: choose the shampoo that matches your hair type.
From the Elvive Bond Repair range to Serioxyl treatments for density, L’Oréal offers a portfolio that spans from styling to scalp care.
Innovative technologies like Metal Purifier and Plex preserve hair shine and strength during intense coloring.
Iconic for in-salon rituals, Kérastase combines science and luxury in ranges like Nutrívive, Genesis (anti-hair loss) and Curl Manifesto (for curls).
Whether you’re a professional or looking for the best haircare products to use at home, in our online store you’ll find salon sizes and retail versions.
Take advantage of savings bundles on shampoo + anti-hair loss mask and get free shipping over €49.
You have 90 days to change your mind: we refund with no hassle.
The serum L’Oréal Professionnel Serioxyl Advanced Denser Hair (5% Stemoxydine + Resveratrol) reactivates the bulb stem cells and increases density in 6 weeks. For an intensive boost you can combine the vials Medavita Lotion Concentrée which stimulate microcirculation and strengthen the hair anchoring.
Cleanse gently: try the L’Oréal Professional Shampoo for Fine Hair if your hair is thinning — it provides +22% volume from the first wash.
Protect from heat: the heat protectant Alfaparf Style&Care reduces the risk of breakage from blow-drying and flat irons.
Nourish deeply once a week with a specific mask from our catalog such as the Nutritive Mask by Alfaparf
Again, the Serioxyl Advanced Denser Hair from L’Oréal is the most targeted, thanks to 5% Stemoxydine. Alternatively, to visually thicken the strand there is the Davines Energizing Thickening Tonic leave-in.
Follow the “D-C-T-P” scheme: Cleanse (targeted shampoo), Condition (conditioner), Treat (anti-hair loss serum/vials like Aminexil Advanced) and Protect (Defense Thermique). Personalize each step according to scalp and lengths.
On our shop you’ll find professional brands with high clinical efficacy: L’Oréal Professionnel, Kérastase, Medavita, Davines and Alfaparf Milano.
The deficiencies most commonly associated are vitamin D, iron, biotin and vitamin B12. Always get blood tests before supplementing.
There is no single solution: the best results come from combining topically effective products — e.g. Aminexil Advanced. , Serioxyl Advanced. , Medavita Lotion Concentreè — together with a balanced lifestyle and dermatological advice.
Keep 1.5–2 L of water per day. Horsetail teas (rich in silica) and green smoothies with spinach and chia seeds provide minerals useful for keratinization.
• L’Oréal Professionnel Aminexil Advanced – with 1.5% Aminexil, reduces premature hair loss.
• Medavita Lotion Concentrée Vials – a natural phytocomplex, excellent for seasonal thinning.
They can help only in cases of documented nutritional deficiencies; if hair loss is genetic or hormonal, our topical treatments remain the primary approach. Always consult a specialist before taking any supplement.
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