Fine, Short Hair

Shu Uemura Nendo Definer Matte Clay 75ml is a professional luxury styling clay designed for fine, short hair — ideal for creating textured styles, tousled looks and precise definition with an elegant matte finish. Its formula provides a malleable hold that allows you to shape strands with control and natural movement, without stiffening the hair.

Inspired by the Japanese art of minimalism, Nendo – which means clay in Japanese – gives structure and character to styling with a silky, matte texture. Perfect for rebellious, modern and deconstructed looks, it helps create movement and definition while maintaining softness and flexibility.

Ideal for messy styles, controlled looks or uniform finishes, this luxury matte clay is one of the most iconic products in the The Art of Styling line by Shu Uemura Art of Hair.

Celebre Store is an authorized Shu Uemura retailer: we select only original, professional products. Since 1914, our salon expertise allows us to offer the best in luxury haircare with professional advice and guaranteed quality.

Main Benefits

• Styling clay for fine, short hair

• Provides immediate texture and definition

• Elegant, natural matte finish

• Malleable, easy-to-work hold

• Ideal for messy and textured styling

• Perfect for tousled or controlled looks

• Does not stiffen or weigh hair down

• Enables creative, professional styling

Luxury matte clay for rebellious, modern styling

Nendo Definer is perfect for those who want a defined yet natural style, with control and freedom of movement. Its creamy, moldable texture allows precise strand definition and the construction of customized looks.

Excellent for short, fine hair, it helps create visual volume, structure and a sophisticated matte finish without shine.

Inspired by the art of Japanese clay

The The Art of Styling line by Shu Uemura was born from the meeting of artistic creativity and professional performance.

Nendo Definer is inspired by clay and its ability to shape unique forms, offering a refined clay styling product that combines control, texture and expressive freedom.

The result is a strong, modern and perfectly defined style.

How to use

Apply to towel-dried or dry hair.

Rub the product between your hands and work through strands to achieve a textured, undone style.

Can be blended with other products from the line to create even more personalized results.

FAQ – Frequently Asked Questions

Is this matte clay suitable for fine hair?

Yes, it is specifically formulated for fine, short hair that needs texture and definition without weight.

Does it leave a shiny effect?

No, it provides a natural, silky matte finish, perfect for modern, sophisticated looks.

Is the hold stiff?

No, it offers a malleable hold that allows you to shape and rework your style easily.

Is it ideal for tousled looks?

Yes, it’s perfect for messy styles, rebellious looks and deconstructed texture.

Can I use it on dry hair?

Yes, it can be applied to both dry and towel-dried hair.

Where can I buy the original Shu Uemura Nendo Definer?

At Celebre Store you will find only original Shu Uemura products, with the guarantee of an authorized retailer and professional advice since 1914.