Shu Uemura Netsu Design Blow Dry Cream 150ml for All Hair Types

Shu Uemura Netsu Design Blow Dry Cream 150ml is a luxury professional pre-styling cream designed for all hair types, ideal for protecting the hair fiber during heat styling and creating controlled, soft, long-lasting looks. Its advanced formula provides heat protection up to 230°C and helps control frizz for up to 96 hours.

Inspired by the Japanese art of minimalism, Netsu – meaning heat in Japanese – is an innovative styling cream that allows for repositionable, natural looks that can be reactivated simply by applying heat again.

Perfect for blow-drying, sleek styles, soft waves and sophisticated styling, this luxury cream protects, disciplines and enhances styling hold without weighing the hair down.

Celebre Store is an authorized Shu Uemura retailer: we select only original, professional products. Since 1914, our salon expertise allows us to offer the best in luxury haircare with professional advice and guaranteed quality.

Main Benefits

• Pre-styling cream for all hair types

• Heat protection up to 230°C

• Anti-frizz control up to 96 hours

• Repositionable styling, reactivated with heat

• Natural, soft finish

• Ideal for blow-drying and professional styling

• Does not weigh hair down

• Perfect for disciplined, long-lasting looks

Luxury cream for styling and heat protection

Netsu Design Blow Dry Cream is ideal for those who use a hairdryer, flat iron or other hot tools and want to protect the hair while maintaining elegant, high-performing styling.

Its creamy texture helps discipline the hair fiber, reduce frizz and improve style definition, leaving hair soft, luminous and easy to manage.

Heat-reactivable technology

One of Netsu’s major strengths is its ability to be reactivated simply by applying heat again.

This allows you to reposition your style in the days that follow without reapplying product, offering convenience and long-lasting professional results.

The result is a consistently neat, natural and refined style.

How to use

Apply to damp hair, distributing the product through mid-lengths and ends.

Proceed with styling using a hairdryer or other hot tools.

To reactivate the product and reposition your style, apply heat again.

FAQ – Frequently Asked Questions

Does this cream really protect from heat?

Yes, it provides professional heat protection up to 230°C when using a hairdryer, flat iron and other hot tools.

Is it suitable for all hair types?

Yes, it is formulated for all hair types and adapts to both fine and thicker hair.

Does it help with frizz?

Absolutely, it helps control frizz for up to 96 hours while maintaining discipline and softness.

Can I reactivate the styling on subsequent days?

Yes, the product is reactivated simply by applying heat again without the need to reapply it.

Does it weigh hair down?

No, the formula is designed to protect and discipline without compromising lightness and natural movement.

Where can I buy original Shu Uemura Netsu Design?

At Celebre Store you will find only original Shu Uemura products, with the guarantee of an authorized retailer and professional advice since 1914.