Shu Uemura Yūbi Blonde Shampoo 300ml for Blonde, Bleached and Highlighted Hair

Shu Uemura Yūbi Blonde Shampoo 300ml is a professional luxury purple anti-yellow shampoo designed for blonde, bleached, grey and highlighted hair. Its advanced formula with cool pigments and violet colorant helps neutralize unwanted yellow tones, preserving the purity of blonde and enhancing hair luminosity.

Enriched with Japanese white peony, a precious ingredient known for its moisturizing and brightening properties, this luxury shampoo helps keep the hair fiber soft, shiny and visibly healthier. Shu Uemura’s Japanese technology transforms the classic anti-yellow shampoo into a premium, elegant and high-performance sensorial treatment.

Ideal for maintaining a cool, sophisticated and luminous blonde without compromising hair quality.

Celebre Store is an authorized Shu Uemura retailer: we select only original professional products. Since 1914, our experience as hairdressers allows us to offer the best in luxury haircare with professional advice and guaranteed quality.

Key benefits

• Neutralizes unwanted yellow tones

• Ideal for blonde, bleached and highlighted hair

• Also suitable for grey and white hair

• Helps maintain a cool, luminous blonde

• Provides natural shine to the hair fiber

• Moisturizes thanks to Japanese white peony

• Professional formula with high-performance violet pigments

• Luxury salon anti-yellow treatment

Luxury purple anti-yellow shampoo for perfect blondes

Yūbi Blonde Shampoo is the ideal treatment for those who want to preserve the beauty of a pure, luminous blonde. Its professional formula corrects unwanted warm tones and helps maintain an elegant, shiny and sophisticated color.

Perfect after bleaching, balayage, highlights or for natural grey hair, it delivers an immediate chromatic freshness and visibly improved shine.

Formula with cool pigments and Japanese white peony

The exclusive formula combines high-performance violet pigments with the gentleness of Japanese white peony, a symbol of purity and refinement.

The pigments help counteract yellowing and warm tones, while the white peony contributes to keeping the hair moisturized, soft and naturally luminous.

This balance of technical performance and premium sensoriality represents the essence of the Yūbi Blonde range.

How to use

Apply once a week to wet hair and distribute evenly.

Leave on for 3 minutes, then rinse thoroughly.

Bleached hair: apply once a week with a 3-minute leave-in.
Grey hair: apply once a week with a 3-minute leave-in.

Avoid contact with the eyes. In case of contact, rinse immediately.

FAQ – Frequently Asked Questions

Does this shampoo really remove yellow from blonde hair?

Yes, thanks to professional violet pigments it helps neutralize yellow tones and maintain a cooler, more luminous blonde.

Is it suitable for grey or white hair?

Yes, it is also ideal for grey, white or silver hair that tends to yellow over time.

How often should it be used?

It is recommended to use it once a week to maintain the cool tone without overloading the pigment.

Does it dry hair like other anti-yellow shampoos?

No, thanks to the presence of Japanese white peony it helps maintain hydration, softness and shine.

Can I use it on hair with balayage or highlights?

Absolutely yes, it is ideal for preserving brightness and color purity on lightened sections and technical services.

Where can I buy original Shu Uemura Yūbi Blonde Shampoo?

At Celebre Store you will find only original Shu Uemura products, with the guarantee of an authorized retailer and professional advice since 1914.