Shu Uemura Ultimate Reset Shampoo 980ml – For severely damaged hair from bleaching and straightening

Shu Uemura Ultimate Reset Shampoo 980ml is the professional salon-size maxi version of the luxury restructuring shampoo dedicated to hair severely damaged by coloring, bleaching, perms and straightening. Designed for those seeking an intensive, consistent routine, this salon-size format ensures deep treatment and lasting results on sensitized, fragile hair.

Its advanced formula gently cleanses without weakening the hair fiber, helping to repair visible signs of damage and restoring strength, elasticity and shine. Enriched with precious rice extract, known for its protective and moisturizing properties, hair becomes immediately softer, more manageable and easier to comb.

The repairing action lasts up to 48 hours after application and helps make hair up to 10 times more resistant to breakage, delivering a true premium experience by Shu Uemura Art of Hair.

Celebre Store is an authorized Shu Uemura retailer: we select only original, professional products. Since 1914, our hairdressing expertise allows us to offer the best in luxury haircare with professional advice and guaranteed quality.

Main benefits

• Professional 980ml size ideal for frequent use

• Specifically for very damaged, treated hair

• Perfect after coloring, bleaching and straightening

• Helps repair sensitized hair fiber

• Up to 48 hours of protection and repair

• Up to 10 times more resistance to breakage

• Formula with precious rice extract

• Softer, more vital and luminous hair

Professional luxury shampoo for deep reconstruction

Ultimate Reset Shampoo 980ml is formulated for those who need an advanced, continuous restructuring routine, ideal for both intensive home use and professional salon use.

Its rich, high-performance texture gently cleanses, removes impurities and helps rebuild hair fiber compromised by aggressive technical treatments.

Perfect for dry, dull and fragile hair, it delivers an immediate feeling of softness and a visibly healthier-looking mane.

Formula with rice extract and anti-breakage action

The exclusive formula is enriched with rice extract, an iconic ingredient of Japanese tradition valued for its nourishing, protective and regenerating properties.

This active ingredient helps strengthen hair structure, improve elasticity and counteract fragility caused by bleaching and thermal stress.

The result is stronger, more disciplined and visibly renewed hair.

Directions for use

Apply to wet hair.

Massage gently, lather and rinse thoroughly.

Repeat a second time for a deeper cleanse.

For optimal results, complete the routine with Ultimate Reset mask and conditioner.

FAQ – Frequently Asked Questions

Is this shampoo suitable for heavily bleached hair?

Yes, it is specifically formulated for hair seriously damaged by bleaching, coloring and aggressive chemical treatments.

Is the 1000ml size suitable for frequent use?

Absolutely yes, the maxi size is ideal for those who use the product regularly or for professional use.

Does it help against hair breakage?

Yes, it helps make hair up to 10 times more resistant to breakage.

Is it suitable after straightening and perms?

Yes, it is also perfect for hair sensitized by straightening and perms.

Does it weigh down fine hair?

No, it cleanses and repairs without compromising lightness and natural movement.

Where can I buy original Shu Uemura Ultimate Reset Shampoo?

At Celebre Store you will find only original Shu Uemura products, with the guarantee of an authorized retailer and professional consultation since 1914.