Devitalized and Frizzy Hair

Shu Uemura Ashita Supreme Shampoo 300ml is a professional luxury shampoo designed for devitalized, fragile hair with early signs of aging. Its advanced formula gently cleanses and deeply nourishes the hair fiber, helping to make hair stronger, softer and visibly healthier.

Ideal for hair prone to frizz, dullness or sensitized by daily stress and technical treatments, this luxury shampoo removes impurities and buildup without stripping the hair, improving manageability and natural shine.

Enriched with Ashitaba extract and ferulic acid, a powerful anti-age active, Ashita Supreme Shampoo helps counter breakage, offering up to 99% less likelihood of breakage and up to 20x more nourishment* for a stronger, more vibrant mane.

Celebre Store is an authorized Shu Uemura retailer: we select only original, professional products. Since 1914, our hairdressing expertise allows us to offer the best in luxury haircare with professional advice and guaranteed quality.

*Instrumental test shampoo + treatment + serum

Key benefits

• Ideal for devitalized hair with early signs of aging

• Helps reduce frizz and improve manageability

• Gently cleanses without stripping the fiber

• Up to 99% less likelihood of breakage*

• Up to 20x more nourishment*

• Formula with Ashitaba extract and ferulic acid

• Delivers softness, strength and shine

• Perfect for a professional anti-age hair routine

*Instrumental test shampoo + treatment + serum

Luxury anti-age shampoo for fragile, dull hair

Ashita Supreme Shampoo is the ideal treatment for those who want to regenerate the hair and combat visible signs of aging. Its refined texture cleanses and deeply nourishes, helping to improve the appearance of dry, frizzy and weakened hair.

Perfect for those seeking a premium anti-age routine, it delivers immediate softness and a more luminous, sophisticated look.

Formula with Ashitaba and ferulic acid

The exclusive formula combines Ashitaba extract, a Japanese plant symbolizing regeneration and vitality, with ferulic acid, a powerful antioxidant and anti-age active.

This synergy helps strengthen the hair fiber, improve hair resilience and protect the hair from daily stress and signs of aging.

The result is stronger, nourished and visibly healthier hair.

How to use

Apply Ashita Supreme Shampoo to wet hair.

Gently massage the scalp and lengths until a soft lather forms, then rinse thoroughly.

For optimal results, follow with the Ashita Supreme conditioner or treatment and complete the routine with the leave-in serum from the same line.

FAQ – Frequently Asked Questions

Is this shampoo suitable for very damaged hair?

Yes, it is formulated for devitalized, fragile hair with early signs of aging that need nourishment and protection.

Does it really help with frizz?

Yes, the formula helps soften hair prone to frizz, improving manageability and softness.

Does it reduce hair breakage?

Yes, it contributes to up to 99% less likelihood of breakage when included in the complete Ashita Supreme routine.

Is it suitable for treated hair?

Absolutely, it is also ideal for treated and sensitized hair that require a professional anti-age routine.

Can I use it every day?

Yes, it can be used regularly to keep hair nourished, strong and more luminous.

Where can I buy original Shu Uemura Ashita Supreme Shampoo?

At Celebre Store you will find only original Shu Uemura products, with authorized retailer guarantee and professional advice since 1914.