Shu Uemura Umou Hold Cream 100ml — Strong Hold Styling Cream for Medium and Short Hair

Shu Uemura Umou Hold Cream 100ml is an extra-luxe professional styling cream designed for medium and short hair, ideal for creating controlled, elegant, long-lasting looks. Its advanced formula provides strong, durable hold without weighing the hair down or leaving visible residue, keeping hair soft, disciplined and naturally luminous.

Inspired by the Japanese art of minimalism, Umou — which means "feather" in Japanese — combines precision and lightness in a refined texture that allows you to create glossy styles, slicked-back looks and sleek professional finishes.

Perfect for those seeking absolute control and a sophisticated finish, this luxury styling cream protects against heat and offers humidity resistance, helping maintain an impeccable style for longer.

Celebre Store is an authorized Shu Uemura retailer: we offer only original, professional products. Since 1914, our experience as hairdressers allows us to provide the best in luxury haircare with professional advice and guaranteed quality.

Main Benefits

• Professional styling cream for medium and short hair

• Strong, long-lasting hold

• Ideal for glossy, controlled looks

• Perfect for slicked-back styles and sleek finishes

• Protects against heat during styling

• Humidity-resistant

• Does not leave visible residue

• Provides natural shine and a refined finish

Luxury Cream for Controlled, Refined Styling

Umou Hold Cream is the ideal product for those who want a disciplined, elegant, professional style. Its creamy texture lets you control the hair without a stiff or heavy effect, offering maximum definition and natural shine.

Perfect for neat styling, polished looks and structured hairstyles, it helps maintain control of the hair with a clean, sophisticated result.

Inspired by the Lightness of a Feather

Shu Uemura's The Art of Styling line combines professional performance with Japanese artistic inspiration.

Umou Hold is inspired by the lightness and precision of a feather, offering a styling cream that brings together control, shine and refinement in a single gesture.

The result is a strong, elegant and perfectly balanced style.

Directions for Use

Apply a small amount of product to your hands to warm it up.

Work the cream gently through damp or dry hair.

Brush through or allow to air dry depending on the desired look.

Also ideal for touch-ups and finishing.

FAQ – Frequently Asked Questions

Is this cream suitable for short hair?

Yes, it is specifically formulated for medium and short hair and is perfect for controlled, defined styling.

Is the hold strong?

Yes, it provides strong, long-lasting hold while maintaining lightness and naturalness.

Does it leave visible residue?

No, the professional formula ensures a clean style without residue or heaviness.

Is it suitable for glossy, shiny looks?

Yes, it is ideal for sleek looks, glossy styling and slicked-back hairstyles with a refined finish.

Does it also protect against heat?

Yes, it helps protect the hair fiber during the use of heat tools.

Where can I buy original Shu Uemura Umou Hold Cream?

At Celebre Store you will find only original Shu Uemura products, with the guarantee of an authorized retailer and professional advice since 1914.