22% off
Immediately neutralize unwanted yellow tones and restore brightness to your blonde, gray or bleached hair with the complete routine by Alfaparf Milano. The synergistic combination of Shampoo, Conditioner and Leave‑In Spray enriched with violet‑blue pigments and the exclusive complexes Urban Defence Pro™, Shine Fix Complex and Color Fix Complex delivers professional results at home in just 3 steps.
Celebre Store is an official Alfaparf Milano partner. For four generations — since 1914 — we test every formula in our salon before offering it online. You’re guaranteed authentic products and advice from real hairdressers.
Why you’ll love this routine
-
Stops yellow tones: violet‑blue pigments instantly neutralize warm tones on blondes, platinum, highlights and grey hair.
-
24h protection & shine: Shine Fix Complex reflects light from every angle for extra shine up to 24 hours.
-
Long‑lasting colour: Color Fix Complex with UV filter and antioxidants preserves vibrancy and prevents fading.
-
Anti‑pollution shield: Urban Defence Pro™ protects the fiber from smog, heavy metals and blue light.
-
Soft, hydrated hair: linseed (Semi di Lino) and botanical extracts moisturize without weighing hair down.
-
Vegan & sulphate‑free formula: gentle even on sensitive scalps, ideal for frequent use.
Your new 3‑Step Haircare Routine
| Step | Product | Action | Rinse time |
|---|---|---|---|
| 1 | Anti‑Yellow Low Shampoo | Gently cleanses, releases violet pigments that cancel yellow tones. | 2–3 minutes (increase for a more “icy” effect). |
| 2 | Anti‑Yellow Conditioner | Detangles, nourishes and seals the cuticle, enhancing the anti‑yellow effect. | 1–2 minutes |
| 3 | Anti‑Yellow Leave‑In Spray | Light leave‑in treatment: evens tone, provides heat protection and eases styling. | Leave‑in |
Pro Tip: Wear disposable gloves to avoid staining your hands. Apply the shampoo starting from the warmest areas (usually the nape) and massage with a silicone glove for even distribution.
Pro salon tips
-
Clarifying pre‑treatment: if you use many styling products, perform a deep clarifying shampoo the week before to remove residues that prevent violet pigments from adhering.
-
Alternate washes: use the anti‑yellow routine 1–2 times a week; on other wash days choose a nourishing shampoo from the Alfaparf Semi di Lino Nutritive line to maintain softness.
-
Mix & Match: for an extra silver effect, mix a dollop of Anti‑Yellow Shampoo with Alfaparf Pigments Violet Ash (sold separately).
-
Heat protection: the Leave‑In Spray already offers protection, but for flat‑ironing above 200 °C add a light layer of Style Stories Thermal Protector.
-
Maintain hydration: finish styling with Liquid Crystals to seal and enhance shine.
Who it’s for
-
Natural or bleached blonde
-
Gray, white or silver hair
-
Partial lightening (balayage, highlights, face‑framing)
-
Dull hair prone to yellow/orange tones
Why buy from Celebre Store?
-
✂️ Experience since 1914: fourth generation of Italian hairdressers.
-
✅ Official Alfaparf Milano partner: 100% original products with a guarantee seal.
-
🧪 Tested in‑salon: real reviews from our hairstylists.
-
🚚 Express shipping 24/48h and easy returns.
-
💌 Dedicated WhatsApp support for personalised advice.
Frequently Asked Questions (FAQ)
How often should I use the anti‑yellow shampoo?
To maintain a cool blonde, 1–2 times a week is sufficient. Increase frequency if warm tones reappear.
Is the line safe on very damaged hair?
Yes, the sulphate‑free formulas rich in linseed oil hydrate the fiber. For severe damage, pair with a restructuring mask once a week.
Can I use it on natural white or grey hair?
Absolutely: the violet pigments neutralize yellowing caused by oxidation and pollution, leaving a bright silver reflection.
Are the ingredients vegan and cruelty‑free?
The entire line is formulated without animal derivatives and is cruelty‑free according to EU standards.
Does it contain silicones or parabens?
No parabens. Lightweight silicones are present in trace amounts in the conditioner and spray to provide slip and shine without buildup.
Does the pigment stain?
Violet pigment can stain porous surfaces and light nails: wear gloves and rinse the shower well.
Main INCI
Shampoo: Acid Violet 43, Shine Fix Complex (Linseed Oil), Color Fix Complex (UV Filter + Antiox), Urban Defence Pro, Blue Light Shield.
Conditioner: Acid Violet 43, Shea Butter, Linseed, botanical conditioners.
Spray: Acid Violet 43, Urban Defence Pro, Color Fix Complex, Corn Proteins.
Shipping & Payments
-
Free shipping over €49 within Italy.
-
Secure payments: Card, PayPal, Klarna 3 installments, cash on delivery
-
Order by 13:00: same‑day dispatch.
Ready to say goodbye to yellow tones?
Add the routine to your cart and transform your hair into runway‑worthy blonde with the professional guarantee of Celebre Store.
Place an order and receive a complimentary sample.
Immediately neutralize unwanted yellow tones and restore brightness to your blonde, gray or bleached hair with the complete routine by Alfaparf Milano. The synergistic combination of Shampoo, Conditioner and Leave‑In Spray enriched with violet‑blue pigments and the exclusive complexes Urban Defence Pro™, Shine Fix Complex and Color Fix Complex delivers professional results at home in just 3 steps.
Celebre Store is an official Alfaparf Milano partner. For four generations — since 1914 — we test every formula in our salon before offering it online. You’re guaranteed authentic products and advice from real hairdressers.
Why you’ll love this routine
-
Stops yellow tones: violet‑blue pigments instantly neutralize warm tones on blondes, platinum, highlights and grey hair.
-
24h protection & shine: Shine Fix Complex reflects light from every angle for extra shine up to 24 hours.
-
Long‑lasting colour: Color Fix Complex with UV filter and antioxidants preserves vibrancy and prevents fading.
-
Anti‑pollution shield: Urban Defence Pro™ protects the fiber from smog, heavy metals and blue light.
-
Soft, hydrated hair: linseed (Semi di Lino) and botanical extracts moisturize without weighing hair down.
-
Vegan & sulphate‑free formula: gentle even on sensitive scalps, ideal for frequent use.
Your new 3‑Step Haircare Routine
| Step | Product | Action | Rinse time |
|---|---|---|---|
| 1 | Anti‑Yellow Low Shampoo | Gently cleanses, releases violet pigments that cancel yellow tones. | 2–3 minutes (increase for a more “icy” effect). |
| 2 | Anti‑Yellow Conditioner | Detangles, nourishes and seals the cuticle, enhancing the anti‑yellow effect. | 1–2 minutes |
| 3 | Anti‑Yellow Leave‑In Spray | Light leave‑in treatment: evens tone, provides heat protection and eases styling. | Leave‑in |
Pro Tip: Wear disposable gloves to avoid staining your hands. Apply the shampoo starting from the warmest areas (usually the nape) and massage with a silicone glove for even distribution.
Pro salon tips
-
Clarifying pre‑treatment: if you use many styling products, perform a deep clarifying shampoo the week before to remove residues that prevent violet pigments from adhering.
-
Alternate washes: use the anti‑yellow routine 1–2 times a week; on other wash days choose a nourishing shampoo from the Alfaparf Semi di Lino Nutritive line to maintain softness.
-
Mix & Match: for an extra silver effect, mix a dollop of Anti‑Yellow Shampoo with Alfaparf Pigments Violet Ash (sold separately).
-
Heat protection: the Leave‑In Spray already offers protection, but for flat‑ironing above 200 °C add a light layer of Style Stories Thermal Protector.
-
Maintain hydration: finish styling with Liquid Crystals to seal and enhance shine.
Who it’s for
-
Natural or bleached blonde
-
Gray, white or silver hair
-
Partial lightening (balayage, highlights, face‑framing)
-
Dull hair prone to yellow/orange tones
Why buy from Celebre Store?
-
✂️ Experience since 1914: fourth generation of Italian hairdressers.
-
✅ Official Alfaparf Milano partner: 100% original products with a guarantee seal.
-
🧪 Tested in‑salon: real reviews from our hairstylists.
-
🚚 Express shipping 24/48h and easy returns.
-
💌 Dedicated WhatsApp support for personalised advice.
Frequently Asked Questions (FAQ)
How often should I use the anti‑yellow shampoo?
To maintain a cool blonde, 1–2 times a week is sufficient. Increase frequency if warm tones reappear.
Is the line safe on very damaged hair?
Yes, the sulphate‑free formulas rich in linseed oil hydrate the fiber. For severe damage, pair with a restructuring mask once a week.
Can I use it on natural white or grey hair?
Absolutely: the violet pigments neutralize yellowing caused by oxidation and pollution, leaving a bright silver reflection.
Are the ingredients vegan and cruelty‑free?
The entire line is formulated without animal derivatives and is cruelty‑free according to EU standards.
Does it contain silicones or parabens?
No parabens. Lightweight silicones are present in trace amounts in the conditioner and spray to provide slip and shine without buildup.
Does the pigment stain?
Violet pigment can stain porous surfaces and light nails: wear gloves and rinse the shower well.
Main INCI
Shampoo: Acid Violet 43, Shine Fix Complex (Linseed Oil), Color Fix Complex (UV Filter + Antiox), Urban Defence Pro, Blue Light Shield.
Conditioner: Acid Violet 43, Shea Butter, Linseed, botanical conditioners.
Spray: Acid Violet 43, Urban Defence Pro, Color Fix Complex, Corn Proteins.
Shipping & Payments
-
Free shipping over €49 within Italy.
-
Secure payments: Card, PayPal, Klarna 3 installments, cash on delivery
-
Order by 13:00: same‑day dispatch.
Ready to say goodbye to yellow tones?
Add the routine to your cart and transform your hair into runway‑worthy blonde with the professional guarantee of Celebre Store.
Place an order and receive a complimentary sample.
What customers say about us
Service Reviews
Very fast shipping. Delivery was delayed only due to GLS. A small complimentary gift, much appreciated.
Thank you very much, Celebre Store, for your shipment: high-quality products, on-time delivery. Impeccable service! I will continue to purchase from you.
Order fulfilled in record time. High-quality products and extremely professional service.
Excellent seller, fast shipping, and perfect packaging.
Guaranteed Quality
Salon-tested
Thoroughly tested in our beauty salon before being made available for sale. Each product goes through a rigorous evaluation process where our experts assess its effectiveness.
