ALCHEMIC Shampoo Argento – Anti-yellow Shampoo for Platinum Blonde, Gray and Bleached Hair

Professional anti-yellow shampoo for cool, luminous tones

Davines ALCHEMIC Shampoo Argento is the professional shampoo designed to enhance and maintain cool tones in platinum blonde, gray, bleached or highlighted hair. Its formula enriched with violet pigments effectively neutralizes unwanted yellow tones caused by sun, pollution, chemical treatments and external factors.

Perfect for those seeking a bright, cool and consistently luminous blonde, this shampoo gently cleanses while respecting the hair fiber and visibly improving color from the first applications.

Key benefits of Davines Shampoo Argento

Neutralizes unwanted yellow tones

Thanks to direct violet pigments (Acid Violet 43), it counteracts warm and yellow tones, restoring the color to a cool, sophisticated shade.

Intensifies and refreshes color

Enhances both natural and color-treated hair, making hair appear more luminous and even.

Moisturizes and protects the hair fiber

The presence of glycerin and panthenol provides softness, nourishment and protection for treated or sensitized hair.

Softer, shinier hair

After each wash, hair feels silky, shiny and easier to comb.

Who it's recommended for

Ideal for:

• Platinum blonde hair
• Gray or white hair
• Highlighted or bleached hair
• Anyone who wants to eliminate yellow tones

Perfect for frequent use or as a color-maintenance treatment between color services.

How to use

How to use ALCHEMIC Shampoo Argento

• Apply to wet hair
• Emulsify and gently massage onto scalp and lengths
• Leave on for a few minutes for a more intense effect
• Rinse thoroughly
• Repeat if necessary

Tip: for even more effective results, pair it with an anti-yellow mask from the same line.

Key ingredients

Professional formula with selected actives

• Violet pigments (Acid Violet 43): neutralize yellow tones
• Glycerin: moisturizes and protects
• Panthenol: strengthens and improves hair elasticity
• Gentle surfactants: cleanse without stripping

(Always check the label for the most up-to-date ingredient list)

Why choose Celebre Store

Celebre Store is an official retailer of professional hair products.
With four generations in the haircare world, we select only original, new and sealed products, covered by the brand’s official warranty.

FAQ – Frequently Asked Questions

1. Will the silver shampoo damage my hair?

No, the formula is gentle and enriched with moisturizing ingredients that protect and keep hair soft.

2. How many times a week should I use it?

It is recommended 1–2 times per week, alternating with a moisturizing shampoo.

3. Does it work on natural hair?

Yes, it is also ideal for natural gray or natural blonde hair that tends toward yellowing.

4. Does it leave violet reflections on the hair?

No, when used correctly it neutralizes yellow without leaving unwanted violet reflections.

5. Is it suitable for bleached hair?

Absolutely yes, it is perfect for maintaining cool tones after bleaching or highlighting.

6. Can I use it every day?

Better to alternate it with a gentle shampoo to avoid pigment buildup.