The first step to a perfect, long-lasting smooth finish
The PAAV Keratin Preparatory Shampoo is the essential initial step to get the most out of the keratin treatment. Its intense cleansing action effectively removes residues, impurities and accumulated products from the hair, leaving the hair fiber clean and ready to absorb the active ingredients of the smoothing treatment.
Available in two sizes – 250 ml for personal use and 1000 ml for professional use – it’s the ideal choice for those seeking professional results both in the salon and at home.
🔍 Key benefits
Deep cleansing: Removes residues that hinder the penetration of the treatment.
Prepares the hair for keratin: Promotes a smooth, soft and even result.
Optimizes treatment effectiveness: Improves the longevity and performance of the smoothing.
Professional formulation: Suitable for hairdressers and experienced users.
💡 How to use
Apply to wet hair and massage gently.
Leave on for 2–3 minutes for deep cleansing.
Rinse thoroughly.
Repeat if necessary until completely clean.
Proceed with the keratin treatment.
📦 Available sizes
250 ml: ideal for testing or home use
1000 ml: perfect for salon use or frequent treatments
❓ Frequently Asked Questions (FAQ)
Is it required to use it before the keratin treatment?
Yes, it is highly recommended to ensure the hair is free of residues and ready to receive the treatment evenly.
Can I use it if I’m not doing the treatment immediately?
Yes, it is also useful before other technical services or color services for a complete cleanse.
Is a conditioner needed after use?
Only if you are not proceeding with the keratin treatment. Otherwise, move directly to the next step.
Is it suitable for home use?
Yes, if you are experienced with smoothing treatments, it can be used at home.
🔁 90-day returns – Celebre Store
You have 90 days to return the product, in line with our policy designed to give you maximum peace of mind when purchasing.
🛒 Celebre Store quality guarantee
Tested in our salons by professional hairdressers, the product is selected according to the standards of excellence that have distinguished us since 1914. Only what truly works enters our catalogue.
Place an order and receive a complimentary sample.
The first step to a perfect, long-lasting smooth finish
The PAAV Keratin Preparatory Shampoo is the essential initial step to get the most out of the keratin treatment. Its intense cleansing action effectively removes residues, impurities and accumulated products from the hair, leaving the hair fiber clean and ready to absorb the active ingredients of the smoothing treatment.
Available in two sizes – 250 ml for personal use and 1000 ml for professional use – it’s the ideal choice for those seeking professional results both in the salon and at home.
🔍 Key benefits
Deep cleansing: Removes residues that hinder the penetration of the treatment.
Prepares the hair for keratin: Promotes a smooth, soft and even result.
Optimizes treatment effectiveness: Improves the longevity and performance of the smoothing.
Professional formulation: Suitable for hairdressers and experienced users.
💡 How to use
Apply to wet hair and massage gently.
Leave on for 2–3 minutes for deep cleansing.
Rinse thoroughly.
Repeat if necessary until completely clean.
Proceed with the keratin treatment.
📦 Available sizes
250 ml: ideal for testing or home use
1000 ml: perfect for salon use or frequent treatments
❓ Frequently Asked Questions (FAQ)
Is it required to use it before the keratin treatment?
Yes, it is highly recommended to ensure the hair is free of residues and ready to receive the treatment evenly.
Can I use it if I’m not doing the treatment immediately?
Yes, it is also useful before other technical services or color services for a complete cleanse.
Is a conditioner needed after use?
Only if you are not proceeding with the keratin treatment. Otherwise, move directly to the next step.
Is it suitable for home use?
Yes, if you are experienced with smoothing treatments, it can be used at home.
🔁 90-day returns – Celebre Store
You have 90 days to return the product, in line with our policy designed to give you maximum peace of mind when purchasing.
🛒 Celebre Store quality guarantee
Tested in our salons by professional hairdressers, the product is selected according to the standards of excellence that have distinguished us since 1914. Only what truly works enters our catalogue.
Place an order and receive a complimentary sample.
What customers say about us
Service Reviews
Very fast shipping. Delivery was delayed only due to GLS. A small complimentary gift, much appreciated.
Thank you very much, Celebre Store, for your shipment: high-quality products, on-time delivery. Impeccable service! I will continue to purchase from you.
Order fulfilled in record time. High-quality products and extremely professional service.
Excellent seller, fast shipping, and perfect packaging.
Guaranteed Quality
Salon-tested
Thoroughly tested in our beauty salon before being made available for sale. Each product goes through a rigorous evaluation process where our experts assess its effectiveness.
