Very Damaged & Treated Hair

Shu Uemura Ultimate Reset Shampoo 300ml is a professional luxury restructuring shampoo designed for very damaged hair caused by coloring, bleaching, perms and straightening. Its advanced formula helps gently cleanse the hair fiber, repair visible signs of damage and restore strength, softness and shine to sensitized hair.

Enriched with precious rice extract, known for its protective and moisturizing properties, this luxury shampoo delivers an intensive action that helps reduce the symptoms of damage for up to 48 hours after application. Hair appears immediately healthier, easier to comb and visibly more vital.

With up to 10 times greater resistance to breakage, Ultimate Reset is one of Shu Uemura Art of Hair’s highest-performing lines dedicated to deep hair fiber reconstruction.

Celebre Store is an authorized Shu Uemura retailer: we select only original, professional products. Since 1914, our experience as hairdressers allows us to offer the best in luxury haircare with professional advice and guaranteed quality.

Key benefits

• Ideal for very damaged and treated hair

• Perfect after coloring, bleaching and straightening

• Helps repair sensitized hair fiber

• Gently cleanses without stripping the hair

• Up to 48 hours of protection and repair

• Up to 10 times more resistance to breakage

• Formula enriched with precious rice extract

• Softer, more vital and shinier hair

Luxury restructuring shampoo for sensitized hair

Ultimate Reset Shampoo is the ideal treatment for those who want to restore the beauty of very damaged hair through an effective yet gentle cleanse. Its professional texture helps remove impurities while respecting the compromised hair structure.

Perfect for dry, fragile and dull hair, it delivers an immediate feeling of softness and a visibly stronger, healthier-looking mane.

Formula with rice extract

The exclusive formula is enriched with rice extract, a valuable ingredient from Japanese tradition known for its protective and moisturizing properties.

This active ingredient helps improve the resistance of the hair fiber, counteract fragility and restore elasticity and shine to damaged hair.

The result is stronger, more manageable and visibly regenerated hair.

How to use

Apply to wet hair.

Massage gently, emulsify and rinse thoroughly.

Repeat a second time for a deeper cleanse.

For optimal results, complete the routine with the Ultimate Reset treatment.

FAQ – Frequently Asked Questions

Is this shampoo suitable for bleached hair?

Yes, it is specifically formulated for hair that is very damaged by bleaching, coloring and chemical treatments.

Does it help prevent hair breakage?

Absolutely — it helps make hair up to 10 times more resistant to breakage.

Is it suitable after straightening or a perm?

Yes, it is also ideal for hair sensitized by straightening and perms.

Will it weigh down fine hair?

No, it cleanses and repairs without weighing down the hair fiber.

Can I use it at every wash?

Yes, it is suitable for regular use as part of a professional restructuring routine.

Where can I buy original Shu Uemura Ultimate Reset Shampoo?

At Celebre Store you will find only original Shu Uemura products, with the guarantee of an authorized retailer and professional advice since 1914.