Devitalized and Fragile Hair

Shu Uemura Ashita Supreme Siero Rivitalizzante 90ml is a luxury professional leave-in treatment designed for devitalized, fragile and sensitized hair that needs immediate nourishment, protection and intense shine. Its advanced formula helps make hair visibly stronger, softer and more manageable, delivering refined gloss without weighing hair down.

Applied to dry or damp hair, this luxury serum provides up to 20 times more nourishment and a 99% lower likelihood of breakage*, helping to counter split ends and frizz from the first application. After a single use, hair shows -64% split ends and -60% anti-frizz effect**.

The lightweight, fast-absorbing texture also makes it perfect for refreshing hair on days between washes. In addition, it offers heat protection up to 230°C, becoming an essential ally in a premium styling routine.

Celebre Store is an authorized Shu Uemura retailer: we select only original, professional products. Since 1914, our salon experience allows us to offer the best in luxury haircare with professional advice and guaranteed quality.

Main Benefits

• Ideal for devitalized, fragile and sensitized hair

• Up to 20x more nourishment*

• 99% less likelihood of breakage*

• Reduces split ends by up to 64%**

• Up to 60% anti-frizz effect**

• Heat protection up to 230°C

• Lightweight, non-greasy leave-in formula

• Delivers immediate shine, softness and manageability

*Instrumental test: shampoo + treatment + serum
**Instrumental test

Luxury Revitalizing Serum for Dull and Fragile Hair

Ashita Supreme Siero Rivitalizzante is the ideal treatment for those who want to regenerate devitalized hair and protect it daily from mechanical and thermal stress. Its professional formula helps improve hair fiber quality and leaves hair looking visibly healthier and more luminous.

Perfect as a daily finish or as pre-styling protection, it provides an immediate feeling of lightness and the sophisticated beauty typical of Shu Uemura Art of Hair.

Advanced Formula with Revitalizing Actives

The exclusive formula combines professional performance and premium sensory experience thanks to a refined texture enriched with revitalizing actives that help strengthen the hair fiber and improve hair resilience.

The nourishing and protective action makes hair stronger, more manageable and visibly shinier, without any heavy or greasy feel.

The result is a more compact, elegant and protected mane day after day.

How to Use

After cleansing with Ashita Supreme shampoo and conditioning with the conditioner or mask from the same line, apply the serum to lengths and ends.

Use on damp or dry hair.

Do not rinse.

Proceed with usual styling to enhance protection, nourishment and shine.

FAQ – Frequently Asked Questions

Is this serum suitable for very damaged hair?

Yes, it is formulated for devitalized, fragile and sensitized hair that needs intensive nourishment and daily protection.

Does it really help against frizz?

Yes, it provides up to 60% anti-frizz effect and improves hair manageability from the first application.

Does it protect from blow-dryer and straightener heat?

Absolutely yes, it offers heat protection up to 230°C and is perfect before styling.

Can it be used on wet or dry hair?

It can be applied to both; use on damp or dry hair without rinsing.

Does it weigh hair down or make it greasy?

No, the formula is very lightweight, absorbs quickly and does not leave a greasy feel.

Where can I buy the original Shu Uemura Ashita Supreme Siero Rivitalizzante?

On Celebre Store you will find only original Shu Uemura products, with the guarantee of an authorized retailer and professional advice since 1914.