Shu Uemura Ashita Supreme Shampoo 1000ml — Devitalized and Fragile Hair

Shu Uemura Ashita Supreme Shampoo 1000ml is the professional salon-size shampoo ideal for devitalized, fragile hair and hair showing early signs of aging. Designed for a continuous, high-performance haircare routine, this luxury treatment gently cleanses the hair fiber, helps deeply nourish and visibly improves softness, strength and radiance.

Perfect for dull, frizzy hair sensitized by daily stress, heat and technical treatments, its lightweight formula removes impurities and buildup without weighing the hair down, leaving the mane more manageable and visibly healthier.

Enriched with Ashitaba extract, a Japanese plant symbolizing regeneration, and with ferulic acid for anti-age and antioxidant benefits, this professional shampoo helps counter hair fragility, offering up to 99% less likelihood of breakage and up to 20 times more nourishment*.

Celebre Store is an authorized Shu Uemura retailer: we offer exclusively original, professional products. Since 1914, our hairdressing expertise allows us to provide the best in luxury haircare with professional advice and guaranteed quality.

*Instrumental test shampoo + treatment + serum

Key benefits

• Professional 1000ml salon size, ideal for frequent use

• Perfect for devitalized, fragile hair

• Helps counter the first signs of hair aging

• Reduces frizz and improves manageability

• Up to 99% less likelihood of breakage*

• Up to 20 times more nourishment*

• Formula with Ashitaba and ferulic acid

• Delivers lasting strength, softness and shine

*Instrumental test shampoo + treatment + serum

Luxury anti-age shampoo in salon size

Ashita Supreme Shampoo 1000ml is the ideal choice for those who want a consistent professional routine and visible results over time. The large format offers a more practical and cost-effective solution, perfect for both intensive home use and professional salon use.

The elegant texture and premium sensoriality transform every wash into an advanced beauty ritual signed Shu Uemura Art of Hair.

Revitalizing formula with Ashitaba and ferulic acid

The heart of the formula is Ashitaba extract, a Japanese botanical ingredient known for its regenerative and energizing properties.

Ferulic acid completes the treatment with an antioxidant action that helps protect the hair fiber from external stress and the signs of time, improving hair strength and quality.

The result is hair that looks stronger, softer and visibly healthier.

How to use

Apply Ashita Supreme shampoo to wet hair.

Gently massage the scalp and lengths until a soft, even lather forms, then rinse thoroughly.

For optimal results, complete the routine with the Ashita Supreme conditioner, mask and serum from the same line.

FAQ – Frequently Asked Questions

What is the advantage of the 1000ml size?

The professional size is ideal for regular users who want a longer-lasting and more economical solution.

Is this shampoo suitable for fragile hair?

Yes, it is formulated for devitalized and fragile hair that needs intense nourishment and anti-breakage protection.

Does it help with frizz?

Yes, it helps make hair softer and more manageable, reducing frizz.

Is it suitable for treated hair?

Absolutely — it is also perfect for treated and sensitized hair that require a professional anti-age routine.

Can I use it daily?

Yes, it can be included in a frequent routine to keep hair nourished and more resilient over time.

Where can I buy the original Shu Uemura Ashita Supreme Shampoo 1000ml?

At Celebre Store you will find only original Shu Uemura products, with authorized retailer guarantee and professional advice since 1914.