Shu Uemura Izumi Tonic Shampoo 300ml for Fragile, Fine Hair

Shu Uemura Izumi Tonic Shampoo 300ml is a luxury professional strengthening shampoo designed for fragile, fine hair prone to breakage. Its lightweight, transparent formula gently cleanses the hair fiber while helping to strengthen, thicken and protect hair, leaving hair visibly stronger, fuller and shinier.

Inspired by yu-su-ru, the ancient Japanese tradition of rinsing hair with rice water, this luxury shampoo harnesses the power of rice water to improve hair fiber quality and restore softness, elasticity and resilience.

When used in combination with the full Izumi Tonic range, hair can be up to 30 times stronger*, thicker and with up to 91% fewer split ends**, delivering the premium beauty typical of Shu Uemura Art of Hair.

Celebre Store is an authorized Shu Uemura retailer: we select only original, professional products. Since 1914, our hairdressing experience allows us to offer the best in luxury haircare with professional guidance and guaranteed quality.

*Instrumental test after shampoo + mask + conditioner
**Instrumental test after shampoo + mask + serum

Main Benefits

• Ideal for fragile, fine hair prone to breakage

• Gently cleanses without weakening the fiber

• Helps strengthen and thicken hair

• Up to 30 times more strength*

• Reduces split ends by up to 91%**

• Formula with rice water inspired by Japanese tradition

• Delivers softness, volume and shine

• Perfect for a professional anti-breakage routine

*Instrumental test after shampoo + mask + conditioner
**Instrumental test after shampoo + mask + serum

Luxury strengthening shampoo for weak hair

Izumi Tonic Shampoo is the ideal treatment for those looking to reinforce the hair fiber and improve the resilience of fine, fragile hair. Its lightweight texture gently purifies and helps increase hair diameter, providing an immediate feeling of lightness and body.

Perfect for hair that breaks easily, it delivers softer, stronger and visibly healthier hair.

Formula with rice water and the yu-su-ru ritual

The exclusive formula is inspired by the Japanese yu-su-ru ritual, an ancient tradition based on rinsing hair with rice water to enhance its beauty and resilience.

Rice water helps strengthen the hair structure, improve softness and protect the fiber from breakage and split ends.

The result is thicker, stronger and naturally radiant hair.

Directions for use

Apply to wet hair and gently massage the scalp and lengths until a soft lather forms.

Rinse thoroughly.

For optimal results, complete the routine with the Izumi Tonic conditioner or mask and then apply the serum from the same line.

FAQ – Frequently Asked Questions

Is this shampoo suitable for hair that breaks easily?

Yes, it is specifically formulated for fragile hair prone to breakage that needs increased strength and resilience.

Does it really help thicken hair?

Yes, the formula helps increase hair diameter, making the hair appear visibly fuller.

Is it suitable for fine hair?

Absolutely yes, it is ideal for fine hair that needs reinforcement without being weighed down.

Does it reduce split ends?

Yes, when included in the complete Izumi Tonic routine it helps reduce split ends by up to 91%.

Can I use it every day?

Yes, it can be used regularly to maintain stronger, softer and shinier hair.

Where can I buy the original Shu Uemura Izumi Tonic Shampoo?

At Celebre Store you will find only original Shu Uemura products, with the guarantee of an authorized retailer and professional guidance since 1914.