On supermarket shelves you find dozens of brightly colored shampoos with promising labels and very affordable prices. But have you ever wondered what's really inside these products? And above all: are they good for your hair?
The answer, unfortunately, is often no.
Why we recommend against supermarket shampoos
Mass-market shampoos are formulated for a mass use, using inexpensive ingredients that are often too harsh. That's why, as hairdressers for four generations (since 1914), we strongly advise against them.
❌ They contain harsh sulfates
Sulfates such as Sodium Lauryl Sulfate (SLS) create lots of foam, but dry out the hair, irritate the scalp and strip away the natural oils that protect the hair fiber.
❌ Rich in “coating” silicones
Cheap silicones give a false sense of softness, but in the long run they suffocate the hair, leaving it dull, heavy and prone to breakage.
❌ Low-quality ingredients
To keep costs low, manufacturers use synthetic fragrances and harsh preservatives, which can cause allergies, itching and skin sensitivity.
❌ Generic formulations
A “universal” shampoo is never truly suitable for everyone. Every hair type requires targeted treatments, which shelf products often cannot guarantee.
What to use instead of supermarket shampoos?
✅ Professional shampoos, like those you find in our online shop
In our salon we test every product on real clients, evaluating effectiveness, gentleness and long-term results. Only products that meet our standards enter the selection in our online store.
What changes compared to a supermarket shampoo?
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Formulations that are more concentrated and high-performing
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Carefully selected and balanced ingredients
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Visible results from the first washes: healthier, shinier and stronger hair
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Specific solutions for: dry, fine, curly, colored, damaged hair, and sensitive or oily scalp
Exclusive benefits of our online shop
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💳 Pay on delivery (Italy only)
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📦 Fast shipping in 24/48 hours
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🔁 Free returns up to 90 days
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🧾 Interest-free installment payments with Klarna
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🧴 Free personalized consultation tailored to you
The difference is felt, seen… and experienced!
Your hair's health begins with shampoo. Choosing a professional product is an act of care for yourself, your hair and your well-being.
If you want to say goodbye to supermarket shampoos and start a professional journey to healthier hair, we are here to guide you step by step.
Frequently Asked Questions (FAQ)
Do supermarket shampoos damage hair?
Often yes. They contain inexpensive and harsh ingredients that can dry out, weaken and irritate the hair and scalp. Damage can increase with prolonged use.
What is the difference between professional and supermarket shampoos?
Professional shampoos contain high-quality ingredients formulated for specific needs. They have more concentrated, gentle and effective formulas. Supermarket shampoos use standard, less effective ingredients.
Are professional shampoos suitable for everyone?
Yes, because there are formulas designed for every need: dry, oily, fine, curly, colored, treated or sensitive hair. Choosing the right one makes a difference.
Are sulfate-free shampoos better?
Yes, especially if you have treated hair or a sensitive scalp. They are gentler and help maintain hydration and natural shine.
Can I alternate professional and supermarket shampoos?
It is not recommended. Using a supermarket shampoo can negate the benefits of professional treatments. For visible, lasting results, it's better to use only quality shampoos.
Where can I find reliable professional shampoos?
You can find them in our online shop. They are tested in our salon, carefully selected and designed to deliver real results, not just marketing.
