Ashita Supreme

Ashita Supreme Shu Uemura: Professional Anti-Age Treatment for Devitalized Hair

The Ashita Supreme collection by Shu Uemura Art of Hair is the professional anti-age line designed for devitalized, fragile hair showing the first signs of aging. A luxury range formulated to regenerate the hair fiber from scalp to lengths, restoring strength, nourishment, softness and extraordinary shine.

The name Ashita means “tomorrow” in Japanese and is inspired by Ashitaba, a precious Japanese plant known as the “tomorrow leaf”, famed for its remarkable natural regenerative properties. In combination with ferulic acid and advanced professional actives, this line helps counter visible signs of hair aging and improves hair quality day after day.

From the revitalizing shampoo to anti-hair loss and anti-breakage serums, through masks and nourishing conditioners, Ashita Supreme offers a complete routine for stronger, younger-looking and luminous hair.

At Celebre Store you will find only original Shu Uemura products: we are an authorized retailer and professional hairdressers since 1914. We select exclusively authentic professional haircare with expert advice and guaranteed quality.

Who is the Ashita Supreme line suitable for

Ashita Supreme is ideal for:

• devitalized hair

• hair with early signs of aging

• fragile, breakage-prone hair

• dull hair lacking shine

• frizz-prone hair

• hair needing deep nourishment

• sensitive scalp prone to temporary hair loss

• those seeking a professional anti-age routine

It’s perfect for anyone looking for deep regeneration and younger, more vital-looking hair.

Benefits of the Ashita Supreme line

Comprehensive anti-age action

Helps counter visible signs of hair aging, improving strength, elasticity and softness.

Hair up to 20 times more nourished

Professional formulas intensely nourish the fiber, making hair visibly healthier.

Reduction in breakage up to 99%

Hair becomes stronger, more resilient and better protected against everyday damage.

Enhanced shine

The hair appears more luminous, silky and visibly revitalized from the first applications.

Scalp support and temporary anti-hair loss

The scalp serum helps counter temporary hair loss and improves comfort for a sensitive scalp.

Products in the Ashita Supreme collection

Ashita Supreme Shampoo

Revitalizing shampoo that cleanses and deeply nourishes devitalized and fragile hair.

Ashita Supreme Conditioner

Anti-age conditioner that hydrates, smooths and improves softness and strength.

Ashita Supreme Mask

Intensive revitalizing mask that delivers deep nourishment, strength and extreme shine.

Ashita Supreme Revitalizing Serum

Leave-in serum for lengths that protects, adds shine, reduces split ends and offers heat protection up to 230°C.

Ashita Supreme Anti Hair Loss Serum

Scalp serum for temporary hair loss that improves hair anchoring and soothes the scalp.

Recommended professional routine

To achieve the best results:

1. cleanse with Ashita Supreme Shampoo

2. apply Conditioner or Mask depending on the required level of nourishment

3. use the Revitalizing Serum on lengths for protection and shine

4. apply the scalp anti-hair loss serum daily for scalp wellbeing

The complete routine enables progressive regeneration from root to tip.

Why buy Ashita Supreme on Celebre Store

Celebre Store is rooted in a tradition of professional hairdressers since 1914.

By choosing us you get:

• original Shu Uemura products

• official authorized retailer

• genuine professional experience

• personalized haircare consultation

• specialized support

• certified luxury haircare selection

Each product is selected with the same care we apply every day in our salon.

FAQ – Frequently Asked Questions

Is Ashita Supreme an anti-age line?

Yes, it’s Shu Uemura’s line specifically developed for hair with early signs of aging and loss of vitality.

Does it help against breakage?

Yes, the complete routine helps reduce breakage by up to 99% and deeply strengthens the fiber.

Does the leave-in serum protect from heat?

Yes, the Revitalizing Serum offers heat protection up to 230°C and helps control frizz.

Does the scalp serum help against hair loss?

Yes, the anti-hair loss serum is designed to counter temporary hair loss and improve hair anchoring.

Conditioner or mask — which is better?

The conditioner is ideal for frequent use, while the mask provides a more intense and deep treatment.

Where to buy original Ashita Supreme?

At Celebre Store you will find only original Shu Uemura products with authorized retailer warranty and professional consultation.