Medavita
Medavita – Everything you need to know before choosing your routine
For over 60 years Medavita combines phytotherapy, clinical research and professional cosmetology to offer high‑efficacy formulas for scalp and hair. Celebre Store – a fourth‑generation salon since 1914 – has tested the entire range and presents the definitive guide to help you choose between anti‑hair loss, anti‑dandruff, nourishing and reconstructive solutions.
Why choose Medavita?
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High botanical concentration – up to 10 synergistic medicinal plant extracts in Lotion Concentrée, including Arnica, Rosemary, Aloe and Myrrh, which stimulate micro‑circulation and extend the hair growth phase
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Clinically tested formulas – the exclusive patented plant blend shows significant results in reducing hair loss and increasing density
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“Skinification” philosophy – physiological pH, free from heavy silicones and alcohol, maximum tolerability even on sensitive scalp
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Made in Italy & cruelty‑free – certified production in Milan, quality controls across the entire supply chain
Medavita's most popular lines
| Line | Focus | Key actives | Top formats |
|---|---|---|---|
| Lotion Concentrée | Anti‑hair loss & strengthening | 10 vaso‑active plant extracts (Arnica, Rosemary, Aloe, Myrrh, etc.) | Ampoules 7 ml, lotion 100 ml |
| Puroxine | Instant anti‑dandruff | Piroctone Olamine + Tea Tree, Lavender, Rosemary | Shampoo 250/1000 ml |
| Nutrisubstance | 8‑hour overnight hydration | Shea Butter, hyper‑fermented rice water, Amino Concentré | 8‑Hour Rescue Treatment 100 ml |
| Prodige | Instant reconstruction | Biomimetic peptides + Amino Concentré | Shampoo, mask, spray |
Build your Medavita routine in 4 steps
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Targeted cleansing – choose the shampoo based on the issue (Lotion Concentrée for hair loss, Puroxine for dandruff, Nutrisubstance for dryness, or for oily/impure scalp).
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Scalp treatment – apply ampoules or serums with a 2‑minute massage (3× per week during the intensive phase, 1× per week for maintenance).
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Length nourishment – pair masks and leave‑ins according to porosity and thickness (Nutrisubstance for dryness, Prodige for reconstruction).
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Weekly boosters – add a scalp scrub or enhancing oils to boost shine and vitality.
FAQ – Most frequently asked questions about Medavita
1. How do you correctly apply Medavita Lotion Concentrée?
Distribute one ampoule onto dry or towel‑dried scalp, massage with circular movements for two minutes. Recommended frequency: three times a week for 12 weeks, then once a week for maintenance.
2. How long does a Medavita anti‑hair loss cycle last and when should it be repeated?
A box of 12 ampoules covers four weeks; the intensive protocol is three consecutive months and is recommended to be repeated twice a year (autumn and spring).
3. How often should you use Puroxine anti‑dandruff Shampoo?
Initially, at every wash (3–4 times a week) until dandruff disappears; thereafter 1–2 times a week alternating with a gentle shampoo.
4. Should the Nutrisubstance 8‑Hour Rescue mask be rinsed out in the morning?
No: it has a lightweight leave‑in texture. Apply to the lengths before sleeping; in the morning style without rinsing.
5. Do Medavita products contain silicones or parabens?
The scalp‑sensitive and nourishment lines are free from film‑forming silicones and parabens, with a physiological pH that respects even colored hair
6. Is Medavita cruelty‑free?
Yes. The company manufactures in Italy in compliance with EU regulations that prohibit animal testing for finished cosmetics.
7. Where can I safely buy Medavita online?
At Celebre Store you receive authentic products, professional consultation and 24–48 h shipping with free samples.
Why choose Celebre Store
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Know‑how since 1914 – we test every formula in the salon before offering it online
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Fast shipping & free samples with every order
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Personalized hairstylist support via WhatsApp or email
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Exclusive promotions on anti‑hair loss kits and shampoo+mask bundles
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Secure payments and returns within 90 days
Ready to strengthen your scalp and hair?
Browse the catalog, add your Medavita products to the cart and take advantage of free shipping over €49.99: your new professional routine starts here!
Anti-Hair Loss Vials for Men x2 Medavita Lotion Concentreè Homme - Intensive Treatment
€128,34
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€128,34
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Out of stock
Medavita Anti-hair Loss Kit for Men – Shampoo 1000ml, Ampoules & Spray
€184,87
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€184,87
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Out of stock
Medavita Lotion Concentree Homme - Anti-hair-loss set for men: Shampoo 1000ml and Lotion 100ml
€116,87
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€116,87
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In stock
Medavita Lotion Concentree Homme - Men's Anti-hair loss Set: Shampoo 250ml and Lotion 100ml
€87,55
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€87,55
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Out of stock
Medavita Lotion Concentreè Anti-hair loss Shampoo for Women 1000ml - For hair loss
€64,00
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€64,00
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Out of stock
Medavita Lotion Concentreè Women's Anti-hair loss Shampoo 55ml - Travel Size
Regular price
€14,99
€7,99
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Regular price
€14,99
€7,99
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- / per
Out of stock
IDOL - Styling Line
Medavita Idol Texture Satin Hairspray Strong Hold Ultra-Dry 500ml
Regular price
€27,90
€23,71
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Regular price
€27,90
€23,71
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- / per
In stock
Medavita Idol Texture Satin Ultra-Dry Strong Hold Aerosol Hairspray 75ml - Styling
Regular price
€13,99
€4,99
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Regular price
€13,99
€4,99
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- / per
In stock
Medavita Styling Idol Creative Blackjack Matte Paste 100ml - Matte wax, extreme hold for all hair types
Regular price
€22,70
€19,29
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- / per
Regular price
€22,70
€19,29
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- / per
In stock
Medavita Styling Idol Creative Blink Modelling Paste 100ml - Glossy modelling wax for all hair types
Regular price
€22,70
€19,29
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Regular price
€22,70
€19,29
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- / per
In stock
Medavita Styling Idol Curly Circle Spray 150ml - Styling spray for curly hair
Regular price
€27,80
€23,63
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- / per
Regular price
€27,80
€23,63
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- / per
In stock
Medavita Styling Idol Texture Ego Light Gas-Free Hairspray 300ml
Regular price
€27,80
€23,71
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Regular price
€27,80
€23,71
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Out of stock
€23,00
- Unit price
- / per
In stock
Medavita Idol Curly Styling Fluid for Curly Hair 150ml
Regular price
€27,80
€23,63
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- / per
Regular price
€27,80
€23,63
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- / per
In stock
Medavita Idol Curly Glow Curl Control Hair Mousse Disciplining for Curly Hair 200ml
€22,24
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€22,24
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- / per
Out of stock
Medavita Idol Curly Swing Disciplining Cream for Curls 150ml
Regular price
€23,20
€20,00
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Regular price
€23,20
€20,00
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- / per
Out of stock
BLONDIE - For Blonde Hair
Natural or color-treated
Medavita Black Blondie Extra Cool Blonde Neutralizing Shampoo 750ml - Intense Anti-Brass Shampoo for Bleached Blonde Hair
Regular price
€65,00
€42,00
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Regular price
€65,00
€42,00
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- / per
In stock
Medavita Blondie All Blondes Bonding Deep Mask 150ml - Plumping Mask for All Blonde Hair
€22,00
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€22,00
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In stock
Medavita Blondie All Blondes Bonding Deep Mask 500ml - Plumping Mask for All Blonde Hair
Regular price
€70,00
€64,00
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Regular price
€70,00
€64,00
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- / per
In stock
Medavita Blondie All Blondes Bonding Deep Mask 50ml
Regular price
€12,50
€4,99
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Regular price
€12,50
€4,99
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- / per
In stock
Medavita Blondie All Blondes Bonding Light Conditioner 500ml - Body-enhancing conditioner for all blonde hair
€55,84
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€55,84
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In stock
Medavita Blondie All Blondes Bonding Shampoo 1250ml - Professional Shampoo for All Blonde Hair
€49,00
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- / per
€49,00
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- / per
Out of stock
Medavita Blondie All Blondes Bonding Shampoo 55ml - Shampoo for All Blonde Hair
Regular price
€13,99
€4,99
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- / per
Regular price
€13,99
€4,99
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- / per
In stock
Medavita Blondie All Blondes No Breakage Serum 150ml - Anti-Breakage Serum for Fragile, Fine Blonde Hair
Regular price
€26,30
€26,00
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Regular price
€26,30
€26,00
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- / per
Out of stock
Medavita Blondie All Blondes Shampoo 1250ml and Mask 500ml for All Blonde Hair
€115,77
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€115,77
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- / per
Out of stock
Medavita Blondie Ice Blonde Enhancing Conditioning Serum 150ml - Anti-Yellow Reflective Serum for Cool Blonde Hair
Regular price
€26,30
€23,00
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Regular price
€26,30
€23,00
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- / per
Out of stock
Filter
Medavita Intensive Anti-Hair Loss Treatment for Women 13fl x 6ml - Anti-hair loss vials for women
Regular price
€75,50
€62,00
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Regular price
€75,50
€62,00
- Unit price
- / per
Out of stock
Medavita Super Intensive Anti-Hair Loss Treatment 12fl x 7ml - Anti-Hair Loss Ampoules
Regular price
€78,00
€62,00
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- / per
Regular price
€78,00
€62,00
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- / per
In stock
Medavita B-refibre Restorative Mask - Repairing and Restructuring Mask for Damaged and Severely Damaged Hair
Regular price
€24,90
from €19,00
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- / per
Regular price
€24,90
from €19,00
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- / per
Out of stock
Medavita Lotion Concentreè Anti-hair loss Shampoo for Women 1000ml - For hair loss
€64,00
- Unit price
- / per
€64,00
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- / per
Out of stock
Medavita B-Refibre Reconstructive Shampoo 1250ml - For over-processed and weakened hair
€64,00
- Unit price
- / per
€64,00
- Unit price
- / per
In stock
Medavita Intensive Anti-hair Loss Treatment for Men 13fl x 6ml - Anti-hair Loss Vials for Men
Regular price
€75,50
€62,00
- Unit price
- / per
Regular price
€75,50
€62,00
- Unit price
- / per
Out of stock
Medavita Nutrisubstance Nourishing Fortifying Shampoo 1250ml - For Dry Hair
€64,00
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€64,00
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- / per
In stock
Medavita Intensive Anti-hair Loss Treatment for Men 100ml - Anti-hair Loss Spray
Regular price
€80,00
€58,00
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Regular price
€80,00
€58,00
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- / per
In stock
Medavita Puroxine Instant-Action Anti-Dandruff Shampoo 1000ml
Regular price
€68,00
€64,00
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- / per
Regular price
€68,00
€64,00
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- / per
Out of stock
Medavita Lotion Concentreè Men's Anti-Hair Loss Shampoo 1000ml
€64,00
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- / per
€64,00
- Unit price
- / per
In stock
Medavita Curladdict Elasticizing Mask for Curly and Wavy Hair
Regular price
€24,90
from €7,99
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- / per
Regular price
€24,90
from €7,99
- Unit price
- / per
In stock
Medavita Requilibre Sebum-Balancing Emulsion - Hair and Scalp Balancing Conditioner for Oily Hair, Oily and Seborrheic Scalps
Regular price
€23,90
from €20,31
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- / per
Regular price
€23,90
from €20,31
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- / per
Out of stock
Medavita Requilibre Sebum-Balancing Shampoo 1000ml - For Oily Hair, Oily Scalp and Seborrheic Scalp
Regular price
€69,00
€64,00
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- / per
Regular price
€69,00
€64,00
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- / per
In stock
Medavita Luxviva Post-Color Shampoo 1250ml - For Color-Treated Hair
€64,00
- Unit price
- / per
€64,00
- Unit price
- / per
Out of stock
Medavita Huile D'etoile Illuminating Oil Mask 150ml - Illuminating mask for all hair types
Regular price
€26,00
€23,00
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- / per
Regular price
€26,00
€23,00
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- / per
In stock
Medavita B-refibre Restructuring Beauty Nectar 50ml - Hair cream for damaged, weakened or over-processed hair
Regular price
€29,60
€18,99
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- / per
Regular price
€29,60
€18,99
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- / per
Out of stock
Medavita Hairchitecture Volumizing Shampoo 1000ml - For fine hair
€64,00
- Unit price
- / per
€64,00
- Unit price
- / per
Out of stock
Medavita Blondie All Blondes Bonding Deep Mask 500ml - Plumping Mask for All Blonde Hair
Regular price
€70,00
€64,00
- Unit price
- / per
Regular price
€70,00
€64,00
- Unit price
- / per
In stock
Medavita Black Blondie Extra Cool Blonde Neutralizing Shampoo 750ml - Intense Anti-Brass Shampoo for Bleached Blonde Hair
Regular price
€65,00
€42,00
- Unit price
- / per
Regular price
€65,00
€42,00
- Unit price
- / per
In stock
Medavita Lotion Concentreè Anti-hair Loss Shampoo for Men 250ml - for men's hair loss
Regular price
€27,50
€22,00
- Unit price
- / per
Regular price
€27,50
€22,00
- Unit price
- / per
Out of stock
Medavita Oxygen Peeling - detoxifying, regenerating and smoothing for oily, dandruff-prone hair
Regular price
€37,60
from €31,96
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- / per
Regular price
€37,60
from €31,96
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- / per
In stock
Medavita Prodige Regenerating Shampoo 1000ml - For damaged hair
€64,00
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- / per
€64,00
- Unit price
- / per
In stock
Medavita Cutis Pura Scalp Sanitizing Emulsion 500ml - Treatment for all hair types
Regular price
€65,80
€62,00
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- / per
Regular price
€65,80
€62,00
- Unit price
- / per
Out of stock
Medavita Velour Soothing Dermocream for Scalp and Hair 500ml
€64,00
- Unit price
- / per
€64,00
- Unit price
- / per
Out of stock
Medavita Beta Refibre Reconstructive Microemulsion 50ml - Damaged Hair
€4,99
- Unit price
- / per
€4,99
- Unit price
- / per
Out of stock
Medavita Curladdict Elasticizing Shampoo 1000ml - For Curly and Wavy Hair
€64,00
- Unit price
- / per
€64,00
- Unit price
- / per
Out of stock
Medavita Repairing Hand & Nail Cream 50ml - Moisturizing Cream
Regular price
€10,20
€6,99
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- / per
Regular price
€10,20
€6,99
- Unit price
- / per
Out of stock
Medavita Keratin Miracle Frizz Over Hair Mousse 200ml - Anti-Frizz Mousse
Regular price
€28,60
€20,00
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- / per
Regular price
€28,60
€20,00
- Unit price
- / per
In stock
Medavita Styling Idol Creative Blackjack Matte Paste 100ml - Matte wax, extreme hold for all hair types
Regular price
€22,70
€19,29
- Unit price
- / per
Regular price
€22,70
€19,29
- Unit price
- / per
In stock
Medavita Prodige Instant Repair Hair Perfector 150ml - Instant Restructuring Leave-In Spray for Damaged Hair
€29,75
- Unit price
- / per
€29,75
- Unit price
- / per
Out of stock
Medavita Prodige Regenerating Shampoo 55ml - for Damaged Hair
Regular price
€13,99
€4,99
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- / per
Regular price
€13,99
€4,99
- Unit price
- / per
In stock
Medavita Keratin Miracle Go Smooth Hair Foundation Serum 75ml - Smoothing Serum for Frizzy Hair
Regular price
€29,70
€25,24
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- / per
Regular price
€29,70
€25,24
- Unit price
- / per
Out of stock
Medavita Blondie All Blondes Bonding Shampoo 1250ml - Professional Shampoo for All Blonde Hair
€49,00
- Unit price
- / per
€49,00
- Unit price
- / per
Out of stock
Medavita Blondie All Blondes Bonding Deep Mask 150ml - Plumping Mask for All Blonde Hair
€22,00
- Unit price
- / per
€22,00
- Unit price
- / per
In stock
Medavita Blondie All Blondes No Breakage Serum 150ml - Anti-Breakage Serum for Fragile, Fine Blonde Hair
Regular price
€26,30
€26,00
- Unit price
- / per
Regular price
€26,30
€26,00
- Unit price
- / per
Out of stock
Medavita Luxviva Post-Color Mask 150ml - For Color-Treated Hair
Regular price
€26,00
€22,10
- Unit price
- / per
Regular price
€26,00
€22,10
- Unit price
- / per
Out of stock
Medavita Oxygen Shampoo Detox 1000ml - for sensitive, stressed hair
€64,00
- Unit price
- / per
€64,00
- Unit price
- / per
In stock
Medavita Reconstructing Shampoo 55ml - B REFIBRE
Regular price
€9,50
€8,00
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- / per
Regular price
€9,50
€8,00
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- / per
Out of stock
Medavita Oxygen Detox Revitalizing and Rebalancing Mask
Regular price
€26,00
from €22,10
- Unit price
- / per
Regular price
€26,00
from €22,10
- Unit price
- / per
In stock
Medavita Beta Refibre Reconstructive Fluid 500 ML for damaged hair
Regular price
€56,00
€48,00
- Unit price
- / per
Regular price
€56,00
€48,00
- Unit price
- / per
Out of stock
€64,00
- Unit price
- / per
Out of stock
Medavita Velour Dermorelax Lotion 12x6ml – Soothing Anti-itch Treatment for Sensitive Scalp
Regular price
€73,00
€62,05
- Unit price
- / per
Regular price
€73,00
€62,05
- Unit price
- / per
Out of stock
Medavita Requilibre Dermocrema Sebum-Balancing Scalp and Hair 500ml
Regular price
€53,00
€40,00
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- / per
Regular price
€53,00
€40,00
- Unit price
- / per
In stock
Medavita Styling Idol Curly Circle Spray 150ml - Styling spray for curly hair
Regular price
€27,80
€23,63
- Unit price
- / per
Regular price
€27,80
€23,63
- Unit price
- / per
In stock
€23,00
- Unit price
- / per
In stock
Medavita Oxygen Detoxifying Shampoo 55ml - For Stressed, Sensitive Scalp
Regular price
€13,99
€7,99
- Unit price
- / per
Regular price
€13,99
€7,99
- Unit price
- / per
Out of stock
Medavita Keratin Miracle Sleek Hair Shampoo 55ml - for Frizzy Hair
Regular price
€13,99
€4,99
- Unit price
- / per
Regular price
€13,99
€4,99
- Unit price
- / per
In stock
Medavita Prodige Smoothing Cream for Hair 15ml - Restructuring Anti-breakage Leave-in Treatment for Damaged Hair
Regular price
€19,99
€11,99
- Unit price
- / per
Regular price
€19,99
€11,99
- Unit price
- / per
In stock