The Art of Styling

Luxury Professional Styling for Every Look

The Art of Styling collection by Shu Uemura Art of Hair is the professional line dedicated to creative, elegant and high-performing styling. A complete range of products designed to shape, define, protect and enhance every hair type, delivering salon results with refined textures and elevated performance.

Inspired by the Japanese art of minimalism and the beauty of perfect balance, this collection combines professional technology and carefully selected ingredients to create impeccable styling: volume, definition, frizz control, heat protection, flexible or strong hold, glossy or matte finishes.

From volumizing mousses to styling waxes, pre-styling creams to memory sprays and professional hairsprays, The Art of Styling enables the creation of personalized looks with precision and creative freedom.

At Celebre Store you will find only authentic Shu Uemura products: we are authorized retailers and professional hairdressers since 1914. We select exclusively genuine professional haircare with expert consultation and guaranteed quality.

Who The Art of Styling is for

The Art of Styling is ideal for:

• straight hair

• wavy hair

• curly hair

• fine hair

• thick hair

• short hair

• medium to long hair

• professional salon styling

• pre-styling heat protection

• structured or natural looks

It’s the perfect choice for those seeking versatile, sophisticated and high-performance styling.

Benefits of The Art of Styling

Personalized professional styling

Each product is formulated to meet a specific styling and finishing need.

Heat protection

Many products provide heat protection up to 230°C, ideal for blow-drying, flat irons and curling irons.

Frizz and humidity control

Helps maintain discipline, definition and hold even in humid conditions.

Natural texture and movement

Enables the creation of structured looks without stiffness or heaviness.

Glossy, matte or natural finish

The range allows you to choose the final result that best suits your style.

Products in The Art of Styling collection

Kumo Hold

Professional hairspray with strong yet flexible hold to set styles without stiffness.

Awa Volume

Volumizing mousse for fine hair that adds body and natural volume.

Kaze Wave

Mousse to define waves and curls with softness, shine and heat protection.

Netsu Design

Pre-styling cream with heat protection up to 230°C and anti-frizz control up to 96 hours.

Shiki Worker

Multi-function primer for natural drying and pre-styling that hydrates, detangles and disciplines.

Tsuki Shape

Memory spray activated by heat that enhances definition and structure.

Umou Hold

Styling cream with strong hold, ideal for controlled looks and medium-short hair.

Ishi Sculpt

Semi-matte texturizing cream with flexible, long-lasting hold.

Nendo Definer

Matte shaping clay for short hair and textured styling.

Uzu Cotton

Soft wax for flexible definition and natural texture.

Recommended professional routine

To achieve the best results:

1. choose a primer such as Shiki Worker, Netsu Design or Tsuki Shape

2. proceed with the desired blow-dry or styling

3. define the look with mousse, waxes or styling creams

4. set the final result with Kumo Hold

The combination of products allows for completely personalized and professional styling.

Why buy The Art of Styling at Celebre Store

Celebre Store was founded on a long tradition of professional hairdressing since 1914.

By choosing us you get:

• authentic Shu Uemura products

• official authorized retailer

• real professional experience

• personalized haircare consultation

• specialized support

• certified luxury haircare selection

Each product is selected with the same care we use every day in our salon.

FAQ – Frequently Asked Questions

Which product is best for volume?

Awa Volume is ideal for fine hair that needs body and volume without weighing it down.

Which product provides heat protection?

Netsu Design, Kaze Wave, Umou Hold and other products in the line offer professional heat protection.

What is the difference between Nendo and Ishi?

Nendo provides a drier, more textured matte finish, while Ishi offers flexible hold with a semi-matte finish.

Can I use Shiki Worker without a hairdryer?

Yes, it is also perfect for natural drying and enhancing hair texture.

Which product should I choose for defined curls?

Kaze Wave is ideal for defining waves and curls while maintaining softness and control.

Where can I buy original The Art of Styling products?

At Celebre Store you will find only authentic Shu Uemura products with authorized retailer guarantee and professional consultation.