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Medavita

Medavita – Everything you need to know before choosing your routine

For over 60 years Medavita combines phytotherapy, clinical research and professional cosmetology to offer high‑efficacy formulas for scalp and hair. Celebre Store – a fourth‑generation salon since 1914 – has tested the entire range and presents the definitive guide to help you choose between anti‑hair loss, anti‑dandruff, nourishing and reconstructive solutions.


Why choose Medavita?

  • High botanical concentration – up to 10 synergistic medicinal plant extracts in Lotion Concentrée, including Arnica, Rosemary, Aloe and Myrrh, which stimulate micro‑circulation and extend the hair growth phase 

  • Clinically tested formulas – the exclusive patented plant blend shows significant results in reducing hair loss and increasing density

  • “Skinification” philosophy – physiological pH, free from heavy silicones and alcohol, maximum tolerability even on sensitive scalp

  • Made in Italy & cruelty‑free – certified production in Milan, quality controls across the entire supply chain


Medavita's most popular lines

Line Focus Key actives Top formats
Lotion Concentrée Anti‑hair loss & strengthening 10 vaso‑active plant extracts (Arnica, Rosemary, Aloe, Myrrh, etc.) Ampoules 7 ml, lotion 100 ml
Puroxine Instant anti‑dandruff Piroctone Olamine + Tea Tree, Lavender, Rosemary Shampoo 250/1000 ml
Nutrisubstance 8‑hour overnight hydration Shea Butter, hyper‑fermented rice water, Amino Concentré 8‑Hour Rescue Treatment 100 ml
Prodige Instant reconstruction Biomimetic peptides + Amino Concentré Shampoo, mask, spray

Build your Medavita routine in 4 steps

  1. Targeted cleansing – choose the shampoo based on the issue (Lotion Concentrée for hair loss, Puroxine for dandruff, Nutrisubstance for dryness, or for oily/impure scalp).

  2. Scalp treatment – apply ampoules or serums with a 2‑minute massage (3× per week during the intensive phase, 1× per week for maintenance).

  3. Length nourishment – pair masks and leave‑ins according to porosity and thickness (Nutrisubstance for dryness, Prodige for reconstruction).

  4. Weekly boosters – add a scalp scrub or enhancing oils to boost shine and vitality.


FAQ – Most frequently asked questions about Medavita

1. How do you correctly apply Medavita Lotion Concentrée?
Distribute one ampoule onto dry or towel‑dried scalp, massage with circular movements for two minutes. Recommended frequency: three times a week for 12 weeks, then once a week for maintenance.

2. How long does a Medavita anti‑hair loss cycle last and when should it be repeated?
A box of 12 ampoules covers four weeks; the intensive protocol is three consecutive months and is recommended to be repeated twice a year (autumn and spring).

3. How often should you use Puroxine anti‑dandruff Shampoo?
Initially, at every wash (3–4 times a week) until dandruff disappears; thereafter 1–2 times a week alternating with a gentle shampoo.

4. Should the Nutrisubstance 8‑Hour Rescue mask be rinsed out in the morning?
No: it has a lightweight leave‑in texture. Apply to the lengths before sleeping; in the morning style without rinsing.

5. Do Medavita products contain silicones or parabens?
The scalp‑sensitive and nourishment lines are free from film‑forming silicones and parabens, with a physiological pH that respects even colored hair

6. Is Medavita cruelty‑free?
Yes. The company manufactures in Italy in compliance with EU regulations that prohibit animal testing for finished cosmetics.

7. Where can I safely buy Medavita online?
At Celebre Store you receive authentic products, professional consultation and 24–48 h shipping with free samples.


Why choose Celebre Store

  • Know‑how since 1914 – we test every formula in the salon before offering it online

  • Fast shipping & free samples with every order

  • Personalized hairstylist support via  WhatsApp or email

  • Exclusive promotions on anti‑hair loss kits and shampoo+mask bundles

  • Secure payments and returns within 90 days


Ready to strengthen your scalp and hair?

Browse the catalog, add your Medavita products to the cart and take advantage of free shipping over €49.99: your new professional routine starts here!

248 Results

248 Results

Medavita Beta Refibre Maschera
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Medavita

Medavita Beta Refibre Restorative Mask 50ml - for Damaged Hair

Regular price €14,99 €8,99

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Medavita Reconstructing Shampoo 55ml - B REFIBRE
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Medavita

Medavita Reconstructing Shampoo 55ml - B REFIBRE

Regular price €9,50 €8,00

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Regular price €9,50 €8,00

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Medavita Puroxine Fresh Purifying Micellar Water
Medavita Puroxine Fresh Purifying Micellar Water
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Medavita

Medavita Puroxine Fresh Purifying Micellar Water 150ml - Purifying Micellar Water

Regular price €23,90 €22,00

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Shampoo Sebo Equilibrante Cute Grassa Medavita
Shampoo Sebo Equilibrante Cute Grassa Medavita
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Regular price €23,00 €22,00

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Medavita Keratin Miracle Shampoo per Capelli Crespi 55ml | Anticrespo
Medavita Keratin Miracle Shampoo per Capelli Crespi 55ml | Anticrespo
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Medavita

Medavita Keratin Miracle Sleek Hair Shampoo 55ml - for Frizzy Hair

Regular price €13,99 €4,99

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Medavita Oxygen Shampoo Detossinante 55m
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Medavita

Medavita Oxygen Detoxifying Shampoo 55ml - For Stressed, Sensitive Scalp

Regular price €13,99 €7,99

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Shampoo Anticaduta Donna | Medavita Lotion Concentreè
Medavita Shampoo Anticaduta Donna | Caduta dei Capelli | Celebre Store
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Medavita

Medavita Lotion Concentreè Women's Anti-hair loss Shampoo 55ml - Travel Size

Regular price €14,99 €7,99

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Regular price €14,99 €7,99

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spray capelli secchi medavita nutrisubstance
spray capelli secchi medavita nutrisubstance
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Regular price €33,40 €28,90

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Medavita Blondie Ice Blonde Enhancing Deep Mask 150ml
Medavita Blondie Ice Blonde Enhancing Deep Mask 150ml
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Regular price €24,90 €23,00

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Medavita Hairchitecture Idrogel Corporizzante 500ML
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€61,37

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Medavita Beta refibre Siero Ricostruttore  per Capelli Danneggiati sfruttati e impoveriti
Medavita Beta refibre Siero Ricostruttore  per Capelli Danneggiati sfruttati e impoveriti
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Regular price €98,00 €79,00

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Medavita Shampoo Lisciante Keratin Miracle
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Regular price €72,10 €62,90

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medavita-lozione-antiforfora-puroxine-fiale
medavita-lozione-antiforfora-puroxine-fiale
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Medavita

Medavita Puroxine Anti-dandruff Lotion 12x6ml - Anti-dandruff Ampoules

Regular price €78,00 €62,05

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Regular price €78,00 €62,05

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Medavita Luxviva Shampoo  Per capelli colorati
Medavita Luxviva Shampoo  Per capelli colorati
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€22,00

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Medavita Shampoo Sebo-Equilibrante per Cute Seborroica e Cute Grassa
Medavita Shampoo Sebo-Equilibrante per Cute Seborroica e Cute Grassa
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Medavita

Medavita Requilibre Sebum-Balancing Shampoo 55ml - For Seborrheic and Oily Scalps

Regular price €13,99 €4,99

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Medavita | Shampoo Lenitivo Delicato Cute e Cuoio Capelluto Sensibile
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Medavita

Medavita Velour Soothing Shampoo 55ml - Gentle for Sensitive Skin and Scalp

Regular price €13,99 €7,99

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Medavita Blondie All Blondes Cuticle Sealer Cream 150ml
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€26,00

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Medavita Velour Siero Night Reset Serum 50ml - Per capelli sensibili
Medavita Velour Siero Night Reset Serum 50ml - Per capelli sensibili
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Medavita

Medavita Velour Night Reset Serum 50ml - For sensitive hair

Regular price €34,00 €28,90

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Regular price €34,00 €28,90

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Medavita Curladdict Shampoo Elasticizzante
Medavita Curladdict Shampoo Elasticizzante
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Medavita

Medavita Curladdict Elasticizing Shampoo 250ml - For Curly and Wavy Hair

5.0 (1)

Regular price €23,00 €22,00

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Regular price €23,00 €22,00

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Medavita Keratin Miracle Sleek Hair Mask 50ml
Medavita Keratin Miracle Sleek Hair Mask
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Medavita

Medavita Keratin Miracle Sleek Hair Mask 50ml - Anti-Frizz Mask

4.0 (1)

Regular price €14,99 €8,99

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Medavita Puroxine Anti-Dandruff Shampoo 55ml - Instant Action for Dry and Oily Dandruff
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Medavita

Medavita Puroxine Anti-Dandruff Shampoo 55ml - Instant Action for Dry and Oily Dandruff

Regular price €13,99 €7,99

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Regular price €13,99 €7,99

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Medavita Prodige Instant Magnifying Serum
Medavita Prodige Instant Magnifying Serum
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Regular price €45,00 €37,99

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Medavita Blondie Violet Blonde Enhancing Conditioning Serum 150ml
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Regular price €26,30 €23,00

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Medavita Luxviva fiale per capelli colorati
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€62,00

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Medavita Velour Lozione Lenitiva Antiprurito Capelli
Medavita Velour Lozione Lenitiva Antiprurito Capelli
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Regular price €73,00 €62,05

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Medavita Choice Glowing Shampoo 250ml
Medavita Choice Glowing Shampoo 250ml
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Medavita

Medavita Choice Glowing Shampoo 250ml - Ultra Shine for All Hair Types

5.0 (1)

Regular price €23,00 €22,00

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Medavita Shampoo Dispenser - Large Size (1000ml / 1250ml)
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Medavita

Medavita Shampoo Dispenser - Large Size (1000ml / 1250ml)

Regular price €6,99 €3,99

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Regular price €6,99 €3,99

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Medavita Choice Glowing Maschera 50ml
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Medavita

Medavita Choice Glowing Mask 50ml - Nourishment and Shine for Color-Treated Hair

Regular price €14,99 €4,99

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Medavita Prodige Sealing Protein Butter Step2 500ml
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Medavita

Medavita Prodige Sealing Protein Butter Step 2 500ml

€65,36

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€65,36

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Medavita Spray Capelli Colorati
Medavita Spray Capelli Colorati
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Medavita

Medavita Luxviva Post-Color Sealing Spray 150ml for Color-Treated Hair

Regular price €26,80 €22,78

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Regular price €26,80 €22,78

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Medavita Nutrisubstance fluido riparatore nutritivo per capelli secchi 24fl x 10ml
Medavita Nutrisubstance fluido riparatore nutritivo per capelli secchi 24fl x 10ml
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€99,02

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Medavita Choice Glowing Shampoo 1000ml
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€64,00

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maschera riflessante caramello
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Medavita

Medavita Choice Nourishing Caramel Shine Mask 200ml

Regular price €34,90 €33,23

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Regular price €34,90 €33,23

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Medavita Blondie Sunset Blonde Enhancing Conditioning Serum
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Regular price €26,30 €23,00

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Medavita Blondie Ice Blonde Conditioning Mousse 300ml
Medavita Blondie Ice Blonde Conditioning Mousse 300ml
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Regular price €28,00 €23,00

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MEDAVITA Solarich Miraculous 10-in-1 Cream Oil 150ml
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Medavita

MEDAVITA Solarich Miraculous 10-in-1 Cream Oil 150ml

5.0 (1)

Regular price €26,50 from €22,95

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Regular price €26,50 from €22,95

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Medavita Keratin Miracle Smoothing Fluid 500ML per capelli crespi
Medavita Keratin Miracle Smoothing Fluid 500ML per capelli crespi
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Medavita

Medavita Keratin Miracle Smoothing Fluid 500ML - For Frizzy Hair

Regular price €350,00 €220,00

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Regular price €350,00 €220,00

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Medavita Hydrationique Fluido cationico  - Emulsione nutriente per capelli secchi
Medavita Hydrationique Fluido cationico  - Emulsione nutriente per capelli secchi
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Medavita

Medavita Hydrationique Cationic Fluid - Nourishing Emulsion for Dry Hair

Regular price €23,90 from €20,31

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Regular price €23,90 from €20,31

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Medavita Choiche Nourishing Shine Mask Hazelnut 200ml
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Medavita

Medavita Choiche Nourishing Shine Mask Hazelnut 200ml

Regular price €34,90 €33,23

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Regular price €34,90 €33,23

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Medavita Choiche Maschera Riflessante Argento | Celebre Store
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Medavita

Medavita Choiche Nourishing Silver-Reflecting Mask 200ml - Silver Hair

Regular price €34,90 €33,23

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Regular price €34,90 €33,23

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Medavita Glossynation Highloss Filling Gel
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Regular price €70,00 €67,15

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Medavita Glossynation Pre-Shampoo Trattamento Laminante
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Medavita

Medavita Glossynation Polish Primer Shampoo 750ml - Pre-Shampoo Laminating Treatment

Regular price €65,00 €54,48

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Regular price €65,00 €54,48

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Medavita Blondie Ice Blonde Enhancing Conditioning Serum
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Regular price €26,30 €23,00

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medavita-puroxine-dermocrema-purificante
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Medavita

Medavita Puroxine Purity Hair & Scalp Cream Salon 500ml - Cream for all hair types

Regular price €63,00 €53,55

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Regular price €63,00 €53,55

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Medavita Choiche Maschera Nutriente Riflessante Viola Melanzana
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Medavita

Medavita Choiche Nourishing Color-Reflecting Mask Violet (Eggplant) 200ml

Regular price €34,90 €33,23

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Regular price €34,90 €33,23

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Medavita Choiche Maschera Riflessante Beige
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Medavita

Medavita Choiche Nourishing Shine-Enhancing Mask Beige 200ml

Regular price €34,90 €33,23

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Regular price €34,90 €33,23

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Medavita Huile D'Etoile Bagno-Doccia Setificante 250ml
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€22,00

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Medavita GlossyNation Shine Booster Cream
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Regular price €39,00 €35,36

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